new polling and it’s completely different but also still a toss up

It don’t mean a thing, if it ain’t got that swing

If you’re reading this newsletter about POLLING, you’re likely among the most politically informed people in our country. But we all have that person in our lives who doesn’t know where to vote or what’s on the ballot. And unfortunately for us, your friend Brad who’s too busy planning out his sexy-Adam-Driver-in-Megalopolis Halloween costume to figure out who to vote for will probably decide who ends up winning.

The voters who could decide this election — the swing voters — are telling us that they are still not paying attention, and can’t explain what either Donald Trump or Kamala Harris stand for. Not great!

Worse yet, the percentage of swing voters who say they could explain to a friend what Harris stands for is 12 points lower than it is for Trump.

It remains to be seen who will capture this last group of crucial swing voters — with 28% of swing voters saying they would vote for Harris, 28% picking Trump, and nearly half (44%) saying they are not sure. But overall, the survey finds that Harris leads Trump 50% to 45% among all likely voters in a two-way race.

The survey also finds that swing voters feel less like their lives are on the right track and less proud to live under the U.S. political system than likely voters overall. Which, like, same.

To my perpetually anxious Dems, have no fear, there is still time! It’s on us to inform, *cough* bully, the people in our lives who are still somehow undecided to Google some key phrases like “Project 2025,” “opportunity economy,” “JD Vance couch,” and “who did Taylor Swift endorse” — hopefully that does the trick!

Read the full poll here.

Here are some other highlights from DFP this week:

We wouldn’t trust Trump to handle a piggy bank

Throughout the year, Trump has held a trust advantage on voters’ #1 issue: the economy. And boy, does he have a formidable economic record to contend with — everything from…ahem…[checks notes]...declaring bankruptcy six times, to setting up a fraudulent university, to enacting massive tax cuts on the wealthy.

Harris has always had the opportunity to overtake Trump’s trust advantage on the economy by contrasting his horrific, draconian policies with her popular economic agenda — and now, our polling shows that she has.

In our latest poll, Harris has a trust advantage on most of the economic measures tested, including: supporting small businesses (+10 points), taxes on middle class Americans (+9), increasing wages (+5), lowering housing costs (+5), handling labor union policy (+5), improving our infrastructure (+3), lowering grocery costs (+2), creating jobs (+1), and protecting domestic manufacturing jobs (+1).

We definitely trust Kamala over Trump to handle the economy. And TBH, we’d trust Kamala Harris over ourselves to handle most economic issues. She seems like the type who makes a budget and sticks to it, and not like the type to regularly spend half her paycheck on concert tickets. Definitely not speaking from experience here.

Read the full poll here.

For your Momalas and your Popalas…

If you’ve been listening to Kamala Harris on the campaign trail, you’ve probably heard a lot about the “sandwich generation.” And no, we’re not talking about the generation who survived their college years on PB&Js and $5 footlongs at Subway (we’re talking to you, millennials).

The sandwich generation refers to adults who care for both their children and their elderly parents, primarily adults in their 40s and 50s. This week, Harris announced support for expanding Medicare to include coverage for long-term, in-home care services — a policy that we find has support from an overwhelming majority of voters, including 91% of Democrats, 86% of Republicans, and 84% of Independents.

It’s all part of Kamala Harris’ plans to build up the care economy — while Donald Trump’s vision for a care economy is one where everyone just cares about making Trump and his billionaire friends richer.

Read the full poll here.

DFP In The News