Dear MoveOn member,
Last week, Bernie Sanders wrote to you with an important request. He said,
"I know that you are receiving many requests for support. But I'm asking
you to donate to MoveOn because they have the expertise to mobilize the
precise voters needed to win."
Just who are those voters, why are they so crucial, and why is MoveOn so
well positioned to turn them out? We want to pull back the curtain on our
get-out-the-vote plan so you understand what we're doing and why.
If you already know about our work and are ready to power it through to
the finish line, then please start a weekly donation below. If not, please
read on for all of the details!
If you've saved your payment information with ActBlue Express, your
donation will go through immediately:
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There are so many organizations doing important work this election. What
makes MoveOn's work unique?
At the end of 2023, we made the strategic decision to focus all of our
work on turning out a very specific set of 1.5 million voters who we call
"surge voters," rather than spreading out our resources to a more generic
voting audience. Surge voters are voters in battleground states and
districts who are progressive but do not consistently vote, and research
from elections in 2022 and 2020 has shown that these voters have
consistently made the difference between Democrats winning and losing all
across the country.
We targeted these voters in 2020 and 2022 as well, and data shows that we
helped to turn out hundreds of thousands of voters who otherwise might
have stayed home.
In an election that is likely to be decided by just a handful of votes
spread across a few states, we believe that turning out even a fraction of
these 1.5 million voters could be the difference between Vice President
Kamala Harris and Donald Trump in the White House.
MoveOn is the only large national group focused solely on turning out this
unique segment of voters.
Q: How did you identify these surge voters?
MoveOn's in-house data scientists spent months analyzing reams of voter
data to identify precisely which voters fall into our surge voter
category, and then ensured that MoveOn actually had contact information
for these voters. That led to the identification of our 1.5 million surge
voter list.
Q: How do you reach these surge voters?
Research shows that these voters need to receive messages multiple times
in order for them to have an impact, so MoveOn has developed a
multichannel plan to reach surge voters exactly where they are.
Using more traditional methods, MoveOn volunteers have made nearly 600,000
calls to voters and sent 75,000 handwritten postcards with messages about
why this election is so important.
Layered on top of that is our innovative "community vote tripling" work.
We've used predictive models to determine exactly where within swing
states there is the highest concentration of surge voters, and we are
using that data to run in-person canvassing. Volunteers set up in
high-traffic areas and ask people who have already voted or already have a
plan to vote to text three friends or family members on the spot, helping
them create their own voting plans as well. A randomized controlled trial
of this tactic in 2022 showed that almost 25% of people reached by vote
tripling had previously been unreachable after seven attempts: calling,
knocking on their door, texting, you name it—without any reply at all.
But that's not all! MoveOn is also running an advanced, highly targeted
advertising campaign to make sure these voters are also seeing our
message-tested and data-proven ads.
For example, if a surge voter in Wisconsin sees our economic justice ad on
Instagram, we are then able to retarget the ad to them when they are
watching Paramount+, and again when they visit the Associated Press
website to read the news. And the precise targeting is tailored for each
individual voter, ensuring that we are meeting them where they are and not
wasting money on ineffective ad placement.
Q: Which states are you focused on?
Our initial list of Tier 1 target states for the presidential race was
Pennsylvania, Georgia, Arizona, Wisconsin, Michigan, and Nevada. Due to
polling showing that North Carolina and the 2nd District of Nebraska are
also within reach, we have recently added them to our Tier 1 target list.
Q: Are you working only on the presidential race?
No. Vice President Harris will need Democratic majorities in the House and
Senate to enact her people-first policies, which is why MoveOn members
have endorsed 23 Democratic candidates locked in the most competitive
races in the House and five in the Senate, and we are also working to turn
out voters to help them win.
Q: What is left to do before Election Day?
In short? Everything.
We need to not just keep up but ramp up all of our work until the moment
that polls close on November 5.
That means daily phone banks with volunteers, in-person canvassing events
in multiple states every weekend, pushing out our ads to more surge voters
across every platform we can, and more. All while we continue to push back
against the rampant misinformation being spread by Trump and his MAGA
allies like Elon Musk.
The next 25 days are, without question, the most important weeks of the
entire campaign.
John, we can assure you that every dollar you donate to MoveOn
is used with strategic precision to carry out these programs, turn out
voters, and defeat Donald Trump.
We hope that you will join your fellow MoveOn members by starting a weekly
donation to power this work all the way through to the finish line. Please
give whatever you can, as every single dollar matters.
If you've saved your payment information with ActBlue Express, your
donation will go through immediately:
[ [link removed] ]Express Donate: $5 weekly
[ [link removed] ]Express Donate: $10 weekly
[ [link removed] ]Express Donate: $15 weekly
[ [link removed] ]Express Donate: $24 weekly
[ [link removed] ]Donate another amount weekly
[ [link removed] ]Or make a one-time gift
We are so grateful for your continued partnership and support.
Thanks for all you do.
–Mohammad, Allison, Alyssa, Kenia, and the rest of the team
Want to support MoveOn? The MAGA right is declaring war, and Project 2025
is their battle plan. Project 2025 threatens our rights, attacks
communities of color, hurts middle- and working-class families, and
undermines our democracy. But we will not back down or let Trump steamroll
our nation.
Will you donate to power MoveOn's election plan, stop Trump, and ensure
Project 2025 is never enacted?
[ [link removed] ]Yes, I'll chip in.
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