Indivisibles,

Real talk: The email below is long. It is not a fundraising email (seriously -- I’m not going to ask you for money). It is a very honest look at a topic I know Indivisibles care a lot about (messaging!) and gives you some real, concrete ways to take action in these last 26 days before the election. 

I know I don’t need to tell you this, but I’m going to anyway: The stakes have never been higher.  

Just this week, we saw the Georgia Supreme Court reinstate their near-total ban on abortion -- an abortion ban that’s already cost lives and will cost more. We saw SCOTUS allow Texas emergency rooms to continue denying medically necessary abortions -- even when women’s lives are on the line. Social media users dug up 2022 comments from Republican Senator Mike Braun, who said that he’d be in favor of SCOTUS overturning the 1967 decision that legalized interracial marriage and returning the decision to the states. 

And those are just three examples.

Make no mistake. This is the world MAGA Republicans are hellbent on creating: one where our freedoms -- our lives -- are thrown under the bus to fuel their power grabs. But here’s the thing -- they’re not unstoppable. 

Right now, I know that Indivisibles are doing the real work to win -- talking to your neighbors with our more-effective-than-traditional-GOTV-canvassing tool Neighbor2Neighbor, calling voters in our weekly phonebanks into key battleground states and districts across the country, writing postcards, sending letters, and more (if you’re not doing these things, please stop reading, head over to allinforharris.org, plug in your address, and sign up for the most impactful ways to take action right now).

Today, I’ve got one more thing that you can do that could make the difference between whether we wake up on January 20 ready to swear in Kamala Harris as our next president or whether we’re preparing for a second Donald Trump presidency. 

It’s called Amplify. Let’s get into it.

Amplify to Win

We’ve teamed up with Anat Shenker-Osorio from ASO Communications and partner organizations to craft a tested, winning narrative that exposes the MAGA Republican agenda for what it is -- an all-out attack on our freedoms -- and gives you the tools to spread the message far and wide. Now, we’re calling on you to use this power, share these messages with your networks, and make sure voters understand the choice in front of them on Election Day. 

Why? Well, here’s the truth: Most voters don’t trust politicians. They’re tired of campaign ads, tired of party politics, and tired of being told what to think. But they DO trust you. They trust the people in their networks -- their friends, their neighbors, their coworkers. That’s why your role as a grassroots messenger is more important than ever, whether at the doors, on the phones, or on social media.

When someone hears the truth from you -- someone they know and respect -- it makes all the difference. It’s called mobisuasion -- mobilizing through personal persuasion. And the videos and messages in our Amplify toolkit are designed to help you do exactly that. These are message-tested, proven tactics that inspire voters to turn out and fight for their freedoms. Your voice can be the one that convinces them to take action. Seriously!

Here’s everything you need to know and how to take action:

The Winning Narrative

At the core of Amplify’s message are three themes: our freedom, our families, our futures. This combination resonates with voters (and we know it because we've been testing it for literal years) and leaves MAGA Republicans absolutely shook.

1. Freedom: MAGA Republicans want to take away our freedom to make decisions about our bodies, our families, and our futures. They’re working overtime to strip away reproductive rights, gut healthcare, and limit our ability to vote. We’ve seen it in Georgia’s near-total abortion ban and in Texas, where pregnant people can’t get emergency care even when their lives are on the line. But freedom is our core value -- it’s what binds us together. And we’re not letting them take that away.
2. Families: This fight is about more than policies -- it’s about people. We need to make it clear that what MAGA Republicans are doing impacts families every single day. Their agenda doesn’t just hurt “the economy,” it hurts the ability of families to put food on the table, access healthcare, and retire with dignity. They want to hand over control of our lives to corporations that jack up prices, refuse to pay fair wages, and bust unions. We’re fighting for a world where every family has the freedom to live a better life.
3. Futures: MAGA’s vision for the future is one of control and domination. They want to take us backward to a time when only a select few had the right to decide how we live. Their endgame? A future where freedom is only for the wealthy and the powerful. But we have a different vision. We’re fighting for a future where everyone has a say, where we work together to make sure no one is left behind, and where we protect the rights of all -- no matter who they are, who they love, or where they come from.

We’ve built a toolkit, live now at allinforharris.org/amplify, that gives you everything you need to take action. This isn’t just about sharing videos -- it’s about sparking a movement of defiance. Each video is message-tested, designed to connect with people on a deep level and get them to take action. And you have the power to get these messages out there.

So, here’s what we need you to do.

Take Action Now

• Use the toolkit and share one of the tested Amplify videos each day for the next 26 days. We’ve got tons of videos for you to share across social media platforms. If you could set aside five minutes every day between now and election day to share one, it’s hard to overstate the impact that you could have on this election. 

• Join us next Wednesday, October 16, at 8:30 PM ET for a deep dive on Amplify and our winning narrative with messaging expert Anat Shenker-Osorio. I hope you’re joining us every Wednesday for our Women Wednesdays for Harris strategy calls, but next week is one that you absolutely cannot miss. RSVP now.

• If you live in a presidential battleground, Senate target state, or swing House district, put this winning narrative to the test in your neighborhood. I know we’ve talked a lot about the importance of canvassing and our Neighbor2Neighbor tool -- but did you know that this winning narrative is part of our script at the door? We know that’s the most impactful thing you can do right now to win this election, and you can sign up to start knocking immediately.

• If you live in a reliably blue district or solidly red state, join one of our upcoming phonebanks to talk to voters in battlegrounds and Senate states using our winning narrative. You may not live in Georgia, Ohio, Florida, or one of the New York swing districts that could decide control of the House of Representatives, but that doesn’t mean you can’t be part of the win. 

Y’all, we beat them before, and we’re going to beat them again. But it’s going to take us all doing every possible thing we can for the next 26 days to win. 

Let’s go.

In solidarity,
Sarah Dohl
Chief Campaigns Officer & Co-Founder, Indivisible