The news media tends to latch on to dire adjectives during major storms.
Unsurvivable. Catastrophic. Apocalyptic.
Meteorologists and other weather experts use such terms to warn audiences about worst-case scenarios. Journalists repeat them. And, in many cases, those terms fortunately turn out to be overblown — at least for those lucky enough to escape the worst of a storm’s extent.
Hurricane Milton, now a Category 5 storm heading directly toward the most populous cities on the Gulf Coast of Florida, would appear to deserve many of those terms.
Denis Phillips, the suspenders-clad ABC Action News Tampa Bay meteorologist with a rule about staying calm (“Rule No. 7: Don't freak out unless I'm freaking out”) posted to Facebook about Milton: “Scary. No other way to describe it.”
NBC 6 South Florida hurricane specialist John Morales choked back tears as he realized, on air, how powerful Hurricane Milton had grown in a short period of time — a process called rapid intensification.
“It’s just an incredible, incredible, incredible hurricane. It has dropped …” he paused, his voice choking. “It has dropped 50 millibars in 10 hours. I apologize. This is just horrific.”
Milton approaches Florida just weeks after Hurricane Helene skirted the Gulf Coast and flooded coastal homes with record-breaking surge before making landfall in the Big Bend portion of the state. Many residents in Milton’s path are still cleaning up from Helene. Streets remain piled high with waterlogged furniture, drywall and personal belongings — objects that could become projectiles in hurricane winds or dangerous obstacles in a high surge.
Local and national media are stepping up to keep audiences informed about the storm, which is expected to start reaching Florida late Tuesday, with a landfall late Wednesday or early Thursday.
The Poynter-owned Tampa Bay Times (which recently updated its hurricane coverage plans, as Poynter’s Amaris Castillo reported) dropped its paywall to keep local readers informed. Coverage Monday night included hurricane preparation checklists, a warning that sewage plants could be turned off and updates about traffic jams for evacuating residents.
National outlets worked to put Milton in context.
“Milton is the strongest Gulf storm since 2005,” The New York Times reported. “The Category 5 hurricane now has winds of 180 miles per hour, which only eight Atlantic storms on record have matched.”
NBC News reported that Milton’s rapid intensification is part of a climate-fueled trend: “Global warming is boosting the intensity of storms by providing the ingredients necessary for them to strengthen, including warm sea surface temperatures and high levels of moisture in the atmosphere.”
And The Washington Post framed the threat to a region of Florida that, at least in recent memory, has largely been spared direct impacts from hurricanes.
“Forecasters warned where Milton will make landfall is uncertain, but there was increasing alarm that the storm will strike the Tampa Bay area, which has not suffered a direct hit from a major hurricane since 1921,” the Post reported. “The region is home to more than 3 million people and is one of the most vulnerable metropolitan areas in the United States to storm surge.”
Meanwhile, Phillips, the ABC Action News meteorologist, urged calm as the storm approached.
“Now is NOT the time to freak out. It's the time to step up and do what needs to be done to protect you and your family. We have work to do. We have plans to make. We have people to care for and nurture. We have neighbors to check on. Times like this will require the best in ALL of us. I have faith we will rise to the occasion as we always do. #FloridaStrong.”
By Ren LaForme, managing editor
On a personal note …
Poynter’s headquarters are in St. Petersburg, Florida, directly in Hurricane Milton’s path as of Monday evening. Many of our colleagues are preparing for the storm’s approach. Many others have evacuated. Please bear with us over the next few days as we hunker down and wait for the storm to pass.