John, I don’t want to alarm you.

I don’t want to stress you out.

But right now, I’m having trouble seeing a path towards our goals. That’s bad, because these goals aren’t arbitrary. They are what we need to raise to win this race.

So — today, right now, before whatever you have planned later this afternoon, before something else comes up, I’m asking you to chip in to my campaign.

We’re moving a ton of resources right now. We’ve rooted through a ton of data to decide where and when we need to push to reach the undecided voters who are going to decide this election. It’s a good plan. It should work.

But if we don’t raise what we need, we can’t run that play. That strategy falls apart.

We can’t let that happen, because this election is going to be far, far closer than the polls let on. There are doors to knock, phone calls to make, ads that need to get on the air in every county of this state, over just about every hour of every day.

You’re one of my most essential supporters. And right now, I need you to make your first donation if we’re going to have any chance at closing this out the right way. Can you chip in?

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We’ve got a shot at this, John. But we have to do everything right from here to election day. No mistakes. No missed goals.

I hope I can count on your help.

Ruben

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