| From | Brandon | Check My Ads <[email protected]> |
| Subject | our final email about Google |
| Date | October 4, 2024 6:15 PM |
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TCI=3D.
October 04, 2024=20
=E2=80=A6 until my next one
Hello!=20
If you looked at the latest US v Google trial and said, =E2=80=9CWake me wh=
en it=E2=80=99s over and I=E2=80=99ll catch up then,=E2=80=9D I have great =
news for you: It=E2=80=99s over and you can catch up!=20
Arielle Garcia gave the broad strokes of the trial=E2=80=99s argument in an=
op-ed for Digital Content Next. =E2=80=9CThe crux of Google=E2=80=99s argu=
ment asserts that even if their conduct in isolation is bad for publishers,=
it could be good for advertisers on a whole,=E2=80=9D she wrote. =E2=80=9C=
And if it=E2=80=99s good for advertisers, it=E2=80=99s good for the market.=
The problem is that they were unable to really see this argument through.=
=E2=80=9D=20
And this trial has bigger stakes than just Google as a company. =E2=80=9COn=
e of the witnesses talked about how basically a healthy digital ad market i=
s central to democracy because of the fact that it funds journalism,=E2=80=
=9D Arielle told Fast Company=E2=80=99s Rapid Response.=20
Let=E2=80=99s have some accountability for the adtech companies that curren=
tly control which publishers live and which publishers die. We=E2=80=99ll s=
ee what happens in November=E2=80=99s closing arguments.=20
Bonus Arielle: Talkin=E2=80=99 Google on Ed Zitron=E2=80=99s Better Offline=
podcast (yes, this is a different Better Offline episode than the one I li=
nked earlier this week).
=20
Global Witness Witnesses Witlessness =20
Our report last week showed how adtech companies work with climate misinfo =
publishers, but it didn=E2=80=99t answer one question: What do these sites =
and adtech companies actually MAKE by publishing misinfo?=20
And while we can=E2=80=99t know the earnings of individual articles, our fr=
iends at Global Witness did the work to estimate what one company, Google, =
makes with one of the misinfo publishers it works with, The Epoch Times.=20
=E2=80=9CWe estimate that The Epoch Times webpages generated close to $1.5 =
million in combined revenue for Google and the website owners over the last=
12 months,=E2=80=9D Global Witness said in the report.=20
Google has rules about publishing partners putting ads on climate change de=
nial. It=E2=80=99d be nice if it enforced them.=20
=20
It's #WTFriday =20
On Fridays we highlight whatever nonsense the adtech industry is cooking up=
, and this week it=E2=80=99s PayPal automatically opting in people to share=
their data with third-party partners.
=20
Thanks clicking that little open button and getting all the way down here, =
and I=E2=80=99ll see you next time. Stay safe!
=20
Follow us on socials
=20
=20
Fund the work
DONATE
=20
Check My Ads Institute is a non-profit 501(c)3 organization.=20
=E2=80=A8Tax ID/EIN: 87-1895699
Have any questions or comments? =E2=80=A8Reach out to us at Hello@CheckMyAd=
s.org
This email was sent to [email protected]. Click here to [link removed]
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t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 24px; padding-bottom: 8px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
eoncrm.com/neon/resource/checkmyads/images/CMA_Logo_45_4x.png" alt=3D"A blu=
e and red logo of dominoes falling with the text Check My Ads" width=3D"146=
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</figure> <p class=3D"align-center" style=3D"font-weight: 40=
0; margin: 0; Margin: 0; margin-bottom: 10px; Margin-bottom: 10px; backgrou=
nd: #f8f5ee; padding: 10px 0px 0px; color: #013b5c; font-family: Roboto, sa=
ns-serif; font-size: 9pt; line-height: 12pt; text-align: center;"><strong>O=
ctober 04, 2024 </strong></p></th>=20
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<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p class=
=3D"align-center" style=3D"font-family: Roboto,Arial,sans-serif; font-weigh=
t: 400; padding: 0; Margin: 0; font-size: 12pt; line-height: 1.5; margin-bo=
ttom: 10px; Margin-bottom: 10px; background: rgb(255, 255, 255); padding-to=
p: 15px; padding-right: 10px; padding-bottom: 10px; color: rgb(1, 59, 92); =
max-width: 480px; margin: 20px auto 0px; text-align: center;"><span style=
=3D"font-family: Georgia, serif; font-size: 28pt;"><span class=3D"notion-en=
able-hover" data-token-index=3D"0">=E2=80=A6 until my next one<!-- notionvc=
: 6d20a699-1978-4698-9ec4-848db1032c98 --></span></span></p></th>=20
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<table class=3D"row content-row-blockpadding" style=3D"border-sp=
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padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bot=
tom: 10px; Margin-bottom: 10px; background: #F8F5EE; padding: 15px 12px 20p=
x; max-width: 480px; margin: 0px auto 10px;">Hello! <br><br>If you looked a=
t the latest US v Google trial and said, =E2=80=9CWake me when it=E2=80=99s=
over and I=E2=80=99ll catch up then,=E2=80=9D I have great news for you: I=
t=E2=80=99s over and you can catch up! <br><br>Arielle Garcia gave the broa=
d strokes of the <a class=3D"notion-link-token notion-focusable-token notio=
n-enable-hover" tabindex=3D"0" href=3D"[link removed]
acking/click-link/CXYswpxOhrakPythkedbZVLvrVZ-4XkmYAug-WPhTCI=3D/yjIe9uJ3d6=
bXVqsnCZkKMJLcgQUUTeTaAST2soGRkhE=3D" rel=3D"noopener noreferrer" data-toke=
n-index=3D"1" style=3D"color: #0074d9; text-decoration: none; font-weight: =
inherit; padding: 0; text-align: left; line-height: 1.5;"><span class=3D"li=
nk-annotation-unknown-block-id--1529520595">trial=E2=80=99s argument in an =
op-ed for Digital Content Next</span></a>. =E2=80=9CThe crux of Google=E2=
=80=99s argument asserts that even if their conduct in isolation is bad for=
publishers, it could be good for advertisers on a whole,=E2=80=9D she wrot=
e. =E2=80=9CAnd if it=E2=80=99s good for advertisers, it=E2=80=99s good for=
the market. The problem is that they were unable to <span class=3D"no=
tion-enable-hover" data-token-index=3D"3">really</span> see this argum=
ent through.=E2=80=9D <br><br><span class=3D"notion-enable-hover" data-toke=
n-index=3D"5"><strong>And this trial has bigger stakes than just Google as =
a company. </strong>=E2=80=9C</span>One of the witnesses talked about how b=
asically a healthy digital ad market is central to democracy because of the=
fact that it funds journalism,=E2=80=9D <a class=3D"notion-link-token noti=
on-focusable-token notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
neonemails.com/emails/tracking/click-link/CXYswpxOhrakPythkedbZVLvrVZ-4XkmY=
Aug-WPhTCI=3D/yjIe9uJ3d6bXVqsnCZkKMNYj-5MFcs6xKUFpc203olw=3D" rel=3D"noopen=
er noreferrer" data-token-index=3D"7" style=3D"color: #0074d9; text-decorat=
ion: none; font-weight: inherit; padding: 0; text-align: left; line-height:=
1.5;"><span class=3D"link-annotation-unknown-block-id-1163119178">Arielle =
told Fast Company=E2=80=99s Rapid Response</span></a>. <br><br>Let=E2=80=99=
s have some accountability for the adtech companies that currently control =
which publishers live and which publishers die. We=E2=80=99ll see what happ=
ens in November=E2=80=99s closing arguments. <br><br><strong><span class=3D=
"notion-enable-hover" data-token-index=3D"9">Bonus Arielle:</span></strong>=
Talkin=E2=80=99 Google on <a class=3D"notion-link-token notion-focusable-t=
oken notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
/emails/tracking/click-link/CXYswpxOhrakPythkedbZVLvrVZ-4XkmYAug-WPhTCI=3D/=
yjIe9uJ3d6bXVqsnCZkKMDzhxkihlWe41UZzYROk8fY=3D" rel=3D"noopener noreferrer"=
data-token-index=3D"11" style=3D"color: #0074d9; text-decoration: none; fo=
nt-weight: inherit; padding: 0; text-align: left; line-height: 1.5;"><span =
class=3D"link-annotation-unknown-block-id--1420769803">Ed Zitron=E2=80=99s =
Better Offline podcast</span></a> <span class=3D"notion-enable-hover" data-=
token-index=3D"13">(</span>yes, this is a different Better Offline episode =
than the one I linked earlier this week).<!-- notionvc: 3b3e15c4-9c0f-450d-=
ab59-4f43eb386f30 --></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #282968; margin-top: 12px; margin-bo=
ttom: 12px;" data-color=3D"#282968" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"12" data-bottomnum=3D"12" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"font-family: Roboto,Arial,sans-serif; font-weight: 400; Margin: 0; text=
-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margi=
n-bottom: 10px; background: #ffffff; color: #013b5c; padding: 30px 0px 20px=
; max-width: 480px; margin: auto;"><span style=3D"font-family: Georgia, ser=
if; font-size: 20pt; color: #013b5c;"><span class=3D"notion-enable-hover" d=
ata-token-index=3D"0">Global Witness Witnesses Witlessness<!-- notionvc: 38=
b73c66-6c27-4271-80c7-f37d7d567497 --><!-- notionvc: 00548918-85b4-4a9d-8b3=
c-17a2e35c253e --> <br></span></span><br>Our report last week showed&=
nbsp;<a class=3D"notion-link-token notion-focusable-token notion-enable-hov=
er" tabindex=3D"0" href=3D"[link removed]
-link/CXYswpxOhrakPythkedbZVLvrVZ-4XkmYAug-WPhTCI=3D/yjIe9uJ3d6bXVqsnCZkKMI=
jp3L-tMGKhfdYnZNYlS-0=3D" rel=3D"noopener noreferrer" data-token-index=3D"1=
" style=3D"color: #0074d9; text-decoration: none; font-weight: inherit; pad=
ding: 0; text-align: left; line-height: 1.5;"><span class=3D"link-annotatio=
n-unknown-block-id-314557113">how adtech companies work with climate misinf=
o publishers</span></a>, but it didn=E2=80=99t answer one question: What do=
these sites and adtech companies actually MAKE by publishing misinfo? <br>=
<br>And while we can=E2=80=99t know the earnings of individual articles, <a=
class=3D"notion-link-token notion-focusable-token notion-enable-hover" tab=
index=3D"0" href=3D"[link removed]
XYswpxOhrakPythkedbZVLvrVZ-4XkmYAug-WPhTCI=3D/yjIe9uJ3d6bXVqsnCZkKMK4078H2W=
guQCpuCw6jLd4Y=3D" rel=3D"noopener noreferrer" data-token-index=3D"3" style=
=3D"color: #0074d9; text-decoration: none; font-weight: inherit; padding: 0=
; text-align: left; line-height: 1.5;"><span class=3D"link-annotation-unkno=
wn-block-id--1915250659">our friends at Global Witness did the work</span><=
/a> to estimate what one company, Google, makes with one of the misinfo pub=
lishers it works with, The Epoch Times. <br><br>=E2=80=9CWe estimate that T=
he Epoch Times webpages generated close to $1.5 million in combined revenue=
for Google and the website owners over the last 12 months,=E2=80=9D Global=
Witness said in the report. <br><br>Google has rules about publishing part=
ners putting ads on climate change denial. It=E2=80=99d be nice if it enfor=
ced them. <!-- notionvc: af347e24-8c3d-4cd9-b8a4-d84a224eb04d --><!-- notio=
nvc: f985d10e-e0fa-4dc7-bbfd-3fcbfb497437 --></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #282968; margin-top: 12px; margin-bo=
ttom: 12px;" data-color=3D"#282968" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"12" data-bottomnum=3D"12" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
padding: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5=
; margin-bottom: 10px; Margin-bottom: 10px; background: #ffffff; padding-to=
p: 15px; padding-right: 10px; padding-bottom: 0px; max-width: 480px; margin=
: 0px auto 10px;"><span style=3D"font-family: Georgia, serif; font-size: 20=
pt; color: #013b5c;"><span class=3D"notion-enable-hover" data-token-index=
=3D"0">It's #WTFriday <!-- notionvc: f99fe818-e571-4e4b-9609-8b4a62ef17b0 -=
-> </span></span></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last image" styl=
e=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-famil=
y: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-br=
eak: break-word; width: 564px; padding-left: 24px; padding-right: 24px; bor=
der-collapse: collapse; padding-top: 8px; padding-bottom: 8px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
onemails.com/emails/tracking/click-link/CXYswpxOhrakPythkedbZVLvrVZ-4XkmYAu=
g-WPhTCI=3D/yjIe9uJ3d6bXVqsnCZkKMMT_YJ0-MunjeofFwj24GoA=3D" target=3D"_blan=
k" rel=3D"noopener" data-linktype=3D"default" style=3D"color: #0074d9; text=
-decoration: none; font-weight: inherit; padding: 0; text-align: left; line=
-height: 1.5; margin: 0 auto;"><img class=3D"align-center" src=3D"[link removed]
heckmyads.app.neoncrm.com/neon/resource/checkmyads/images/Screenshot%202024=
-10-04%20at%201_42_01%E2%80%AFPM.png" alt=3D"A screenshot of a TikTok featu=
re a woman with long red hear in front of an article with the headlines " w=
idth=3D"550" align=3D"center" style=3D"outline: none; text-decoration: none=
; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both; border: no=
ne; display: block; margin: 0 auto; float: none; text-align: center; height=
: auto; Margin: 12px auto;"></a><!--[if mso]></center><![end-if]-->
</figure></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
padding: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5=
; margin-bottom: 10px; Margin-bottom: 10px; background: #ffffff; padding-to=
p: 15px; padding-right: 10px; padding-bottom: 0px; max-width: 480px; margin=
: 0px auto 10px;">On Fridays we highlight whatever nonsense the adtech indu=
stry is cooking up, and this week it=E2=80=99s PayPal <a class=3D"notion-li=
nk-token notion-focusable-token notion-enable-hover" tabindex=3D"0" href=3D=
"[link removed]
ZVLvrVZ-4XkmYAug-WPhTCI=3D/yjIe9uJ3d6bXVqsnCZkKMFh8xxG-f4J06t9zCNq-0Po=3D" =
rel=3D"noopener noreferrer" data-token-index=3D"1" style=3D"color: #0074d9;=
text-decoration: none; font-weight: inherit; padding: 0; text-align: left;=
line-height: 1.5;"><span class=3D"link-annotation-unknown-block-id--176737=
2463">automatically opting in people to share their data with third-party p=
artners</span></a>.<!-- notionvc: 9c297662-5d09-4dc7-aaf4-4cef0b9cccdd --><=
/p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #E3DFD9; margin-top: 40px; margin-bo=
ttom: 30px;" data-color=3D"#E3DFD9" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"40" data-bottomnum=3D"30" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"font-family: Roboto,Arial,sans-serif; font-weight: 400; Margin: 0; text=
-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margi=
n-bottom: 10px; background: #ffffff; color: #013b5c; padding: 30px 0px 20px=
; max-width: 480px; margin: auto;">Thanks clicking that little open button =
and getting all the way down here, and I=E2=80=99ll see you next time. Stay=
safe<a title=3D"!" href=3D"[link removed]
k-link/CXYswpxOhrakPythkedbZVLvrVZ-4XkmYAug-WPhTCI=3D/yjIe9uJ3d6bXVqsnCZkKM=
EmLVSt3cTHWqZerMhJ7vjw=3D" target=3D"_blank" rel=3D"noopener" style=3D"colo=
r: #0074d9; text-decoration: none; font-weight: inherit; padding: 0; text-a=
lign: left; line-height: 1.5;">!</a><!-- notionvc: 15a04257-d51f-4da4-8d7c-=
97dac40adad2 --><br><!-- notionvc: 1377e1f3-8ac1-4a78-a440-b3c2fe0892c2 -->=
</p>=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center break-text-around-image" style=
=3D"outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; =
max-width: 100%; clear: both; display: block; margin: 0 auto; float: none; =
text-align: center; margin-bottom: 12px; margin-top: 12px; height: auto; Ma=
rgin: 12px auto;" src=3D"[link removed]
heckmyads/images/Brandon_email_signature.png" alt=3D"A cursive signature re=
ading Brandon" width=3D"600" align=3D"center" data-wrap-text-margin=3D"25" =
data-wrap-text=3D"Break text around image"><!--[if mso]></center><![end-if]=
-->
</figure> <p style=3D"color: #3c4144; font-family: Roboto,Ar=
ial,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-al=
ign: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-b=
ottom: 10px;"> </p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;">
<table class=3D"editor-table" style=3D"border-spacing: 0; bo=
rder-collapse: collapse; padding: 0; vertical-align: top; text-align: left;=
width: 100%; max-width: 480px; margin: 40px auto 0px; border-style: solid;=
border-color: #013B5C;" border=3D"2">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 99.817518%; border-collapse: collapse;"> <p style=3D"font-w=
eight: 400; Margin: 0; margin-bottom: 10px; Margin-bottom: 10px; background=
: #ffffff; padding: 20px 10px 20px; font-family: Georgia, serif; font-size:=
22pt; line-height: 24pt; color: #013b5c; max-width: 480px; text-align: cen=
ter; margin: auto;">Follow us on socials</p> </td>=20
</tr>=20
</tbody>=20
</table>=20
<table class=3D"editor-table" style=3D"border-spacing: 0; bo=
rder-collapse: collapse; padding: 0; vertical-align: top; text-align: left;=
width: 100%; max-width: 480px; margin: 0px auto 40px; background: #013B5C;=
border-style: solid; border-color: #013B5C;" border=3D"0">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
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October 04, 2024
… until my next one
Hello!
If you looked at the latest US v Google trial and said, “Wake me when it’s over and I’ll catch up then,” I have great news for you: It’s over and you can catch up!
Arielle Garcia gave the broad strokes of the trial’s argument in an op-ed for Digital Content Next. “The crux of Google’s argument asserts that even if their conduct in isolation is bad for publishers, it could be good for advertisers on a whole,” she wrote. “And if it’s good for advertisers, it’s good for the market. The problem is that they were unable to really see this argument through.”
And this trial has bigger stakes than just Google as a company. “One of the witnesses talked about how basically a healthy digital ad market is central to democracy because of the fact that it funds journalism,” Arielle told Fast Company’s Rapid Response.
Let’s have some accountability for the adtech companies that currently control which publishers live and which publishers die. We’ll see what happens in November’s closing arguments.
Bonus Arielle: Talkin’ Google on Ed Zitron’s Better Offline podcast (yes, this is a different Better Offline episode than the one I linked earlier this week).
Global Witness Witnesses Witlessness
Our report last week showed how adtech companies work with climate misinfo publishers, but it didn’t answer one question: What do these sites and adtech companies actually MAKE by publishing misinfo?
And while we can’t know the earnings of individual articles, our friends at Global Witness did the work to estimate what one company, Google, makes with one of the misinfo publishers it works with, The Epoch Times.
“We estimate that The Epoch Times webpages generated close to $1.5 million in combined revenue for Google and the website owners over the last 12 months,” Global Witness said in the report.
Google has rules about publishing partners putting ads on climate change denial. It’d be nice if it enforced them.
It's #WTFriday
On Fridays we highlight whatever nonsense the adtech industry is cooking up, and this week it’s PayPal automatically opting in people to share their data with third-party partners.
Thanks clicking that little open button and getting all the way down here, and I’ll see you next time. Stay safe!
Follow us on socials
Fund the work
DONATE
Check My Ads Institute is a non-profit 501(c)3 organization.
Tax ID/EIN: 87-1895699
Have any questions or comments? Reach out to us at [email protected]
This email was sent to [email protected]. Click here to [link removed].
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TCI=3D.
October 04, 2024=20
=E2=80=A6 until my next one
Hello!=20
If you looked at the latest US v Google trial and said, =E2=80=9CWake me wh=
en it=E2=80=99s over and I=E2=80=99ll catch up then,=E2=80=9D I have great =
news for you: It=E2=80=99s over and you can catch up!=20
Arielle Garcia gave the broad strokes of the trial=E2=80=99s argument in an=
op-ed for Digital Content Next. =E2=80=9CThe crux of Google=E2=80=99s argu=
ment asserts that even if their conduct in isolation is bad for publishers,=
it could be good for advertisers on a whole,=E2=80=9D she wrote. =E2=80=9C=
And if it=E2=80=99s good for advertisers, it=E2=80=99s good for the market.=
The problem is that they were unable to really see this argument through.=
=E2=80=9D=20
And this trial has bigger stakes than just Google as a company. =E2=80=9COn=
e of the witnesses talked about how basically a healthy digital ad market i=
s central to democracy because of the fact that it funds journalism,=E2=80=
=9D Arielle told Fast Company=E2=80=99s Rapid Response.=20
Let=E2=80=99s have some accountability for the adtech companies that curren=
tly control which publishers live and which publishers die. We=E2=80=99ll s=
ee what happens in November=E2=80=99s closing arguments.=20
Bonus Arielle: Talkin=E2=80=99 Google on Ed Zitron=E2=80=99s Better Offline=
podcast (yes, this is a different Better Offline episode than the one I li=
nked earlier this week).
=20
Global Witness Witnesses Witlessness =20
Our report last week showed how adtech companies work with climate misinfo =
publishers, but it didn=E2=80=99t answer one question: What do these sites =
and adtech companies actually MAKE by publishing misinfo?=20
And while we can=E2=80=99t know the earnings of individual articles, our fr=
iends at Global Witness did the work to estimate what one company, Google, =
makes with one of the misinfo publishers it works with, The Epoch Times.=20
=E2=80=9CWe estimate that The Epoch Times webpages generated close to $1.5 =
million in combined revenue for Google and the website owners over the last=
12 months,=E2=80=9D Global Witness said in the report.=20
Google has rules about publishing partners putting ads on climate change de=
nial. It=E2=80=99d be nice if it enforced them.=20
=20
It's #WTFriday =20
On Fridays we highlight whatever nonsense the adtech industry is cooking up=
, and this week it=E2=80=99s PayPal automatically opting in people to share=
their data with third-party partners.
=20
Thanks clicking that little open button and getting all the way down here, =
and I=E2=80=99ll see you next time. Stay safe!
=20
Follow us on socials
=20
=20
Fund the work
DONATE
=20
Check My Ads Institute is a non-profit 501(c)3 organization.=20
=E2=80=A8Tax ID/EIN: 87-1895699
Have any questions or comments? =E2=80=A8Reach out to us at Hello@CheckMyAd=
s.org
This email was sent to [email protected]. Click here to [link removed]
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t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
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<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
eoncrm.com/neon/resource/checkmyads/images/CMA_Logo_45_4x.png" alt=3D"A blu=
e and red logo of dominoes falling with the text Check My Ads" width=3D"146=
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0; margin: 0; Margin: 0; margin-bottom: 10px; Margin-bottom: 10px; backgrou=
nd: #f8f5ee; padding: 10px 0px 0px; color: #013b5c; font-family: Roboto, sa=
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ctober 04, 2024 </strong></p></th>=20
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t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p class=
=3D"align-center" style=3D"font-family: Roboto,Arial,sans-serif; font-weigh=
t: 400; padding: 0; Margin: 0; font-size: 12pt; line-height: 1.5; margin-bo=
ttom: 10px; Margin-bottom: 10px; background: rgb(255, 255, 255); padding-to=
p: 15px; padding-right: 10px; padding-bottom: 10px; color: rgb(1, 59, 92); =
max-width: 480px; margin: 20px auto 0px; text-align: center;"><span style=
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rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bot=
tom: 10px; Margin-bottom: 10px; background: #F8F5EE; padding: 15px 12px 20p=
x; max-width: 480px; margin: 0px auto 10px;">Hello! <br><br>If you looked a=
t the latest US v Google trial and said, =E2=80=9CWake me when it=E2=80=99s=
over and I=E2=80=99ll catch up then,=E2=80=9D I have great news for you: I=
t=E2=80=99s over and you can catch up! <br><br>Arielle Garcia gave the broa=
d strokes of the <a class=3D"notion-link-token notion-focusable-token notio=
n-enable-hover" tabindex=3D"0" href=3D"[link removed]
acking/click-link/CXYswpxOhrakPythkedbZVLvrVZ-4XkmYAug-WPhTCI=3D/yjIe9uJ3d6=
bXVqsnCZkKMJLcgQUUTeTaAST2soGRkhE=3D" rel=3D"noopener noreferrer" data-toke=
n-index=3D"1" style=3D"color: #0074d9; text-decoration: none; font-weight: =
inherit; padding: 0; text-align: left; line-height: 1.5;"><span class=3D"li=
nk-annotation-unknown-block-id--1529520595">trial=E2=80=99s argument in an =
op-ed for Digital Content Next</span></a>. =E2=80=9CThe crux of Google=E2=
=80=99s argument asserts that even if their conduct in isolation is bad for=
publishers, it could be good for advertisers on a whole,=E2=80=9D she wrot=
e. =E2=80=9CAnd if it=E2=80=99s good for advertisers, it=E2=80=99s good for=
the market. The problem is that they were unable to <span class=3D"no=
tion-enable-hover" data-token-index=3D"3">really</span> see this argum=
ent through.=E2=80=9D <br><br><span class=3D"notion-enable-hover" data-toke=
n-index=3D"5"><strong>And this trial has bigger stakes than just Google as =
a company. </strong>=E2=80=9C</span>One of the witnesses talked about how b=
asically a healthy digital ad market is central to democracy because of the=
fact that it funds journalism,=E2=80=9D <a class=3D"notion-link-token noti=
on-focusable-token notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
neonemails.com/emails/tracking/click-link/CXYswpxOhrakPythkedbZVLvrVZ-4XkmY=
Aug-WPhTCI=3D/yjIe9uJ3d6bXVqsnCZkKMNYj-5MFcs6xKUFpc203olw=3D" rel=3D"noopen=
er noreferrer" data-token-index=3D"7" style=3D"color: #0074d9; text-decorat=
ion: none; font-weight: inherit; padding: 0; text-align: left; line-height:=
1.5;"><span class=3D"link-annotation-unknown-block-id-1163119178">Arielle =
told Fast Company=E2=80=99s Rapid Response</span></a>. <br><br>Let=E2=80=99=
s have some accountability for the adtech companies that currently control =
which publishers live and which publishers die. We=E2=80=99ll see what happ=
ens in November=E2=80=99s closing arguments. <br><br><strong><span class=3D=
"notion-enable-hover" data-token-index=3D"9">Bonus Arielle:</span></strong>=
Talkin=E2=80=99 Google on <a class=3D"notion-link-token notion-focusable-t=
oken notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
/emails/tracking/click-link/CXYswpxOhrakPythkedbZVLvrVZ-4XkmYAug-WPhTCI=3D/=
yjIe9uJ3d6bXVqsnCZkKMDzhxkihlWe41UZzYROk8fY=3D" rel=3D"noopener noreferrer"=
data-token-index=3D"11" style=3D"color: #0074d9; text-decoration: none; fo=
nt-weight: inherit; padding: 0; text-align: left; line-height: 1.5;"><span =
class=3D"link-annotation-unknown-block-id--1420769803">Ed Zitron=E2=80=99s =
Better Offline podcast</span></a> <span class=3D"notion-enable-hover" data-=
token-index=3D"13">(</span>yes, this is a different Better Offline episode =
than the one I linked earlier this week).<!-- notionvc: 3b3e15c4-9c0f-450d-=
ab59-4f43eb386f30 --></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #282968; margin-top: 12px; margin-bo=
ttom: 12px;" data-color=3D"#282968" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"12" data-bottomnum=3D"12" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"font-family: Roboto,Arial,sans-serif; font-weight: 400; Margin: 0; text=
-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margi=
n-bottom: 10px; background: #ffffff; color: #013b5c; padding: 30px 0px 20px=
; max-width: 480px; margin: auto;"><span style=3D"font-family: Georgia, ser=
if; font-size: 20pt; color: #013b5c;"><span class=3D"notion-enable-hover" d=
ata-token-index=3D"0">Global Witness Witnesses Witlessness<!-- notionvc: 38=
b73c66-6c27-4271-80c7-f37d7d567497 --><!-- notionvc: 00548918-85b4-4a9d-8b3=
c-17a2e35c253e --> <br></span></span><br>Our report last week showed&=
nbsp;<a class=3D"notion-link-token notion-focusable-token notion-enable-hov=
er" tabindex=3D"0" href=3D"[link removed]
-link/CXYswpxOhrakPythkedbZVLvrVZ-4XkmYAug-WPhTCI=3D/yjIe9uJ3d6bXVqsnCZkKMI=
jp3L-tMGKhfdYnZNYlS-0=3D" rel=3D"noopener noreferrer" data-token-index=3D"1=
" style=3D"color: #0074d9; text-decoration: none; font-weight: inherit; pad=
ding: 0; text-align: left; line-height: 1.5;"><span class=3D"link-annotatio=
n-unknown-block-id-314557113">how adtech companies work with climate misinf=
o publishers</span></a>, but it didn=E2=80=99t answer one question: What do=
these sites and adtech companies actually MAKE by publishing misinfo? <br>=
<br>And while we can=E2=80=99t know the earnings of individual articles, <a=
class=3D"notion-link-token notion-focusable-token notion-enable-hover" tab=
index=3D"0" href=3D"[link removed]
XYswpxOhrakPythkedbZVLvrVZ-4XkmYAug-WPhTCI=3D/yjIe9uJ3d6bXVqsnCZkKMK4078H2W=
guQCpuCw6jLd4Y=3D" rel=3D"noopener noreferrer" data-token-index=3D"3" style=
=3D"color: #0074d9; text-decoration: none; font-weight: inherit; padding: 0=
; text-align: left; line-height: 1.5;"><span class=3D"link-annotation-unkno=
wn-block-id--1915250659">our friends at Global Witness did the work</span><=
/a> to estimate what one company, Google, makes with one of the misinfo pub=
lishers it works with, The Epoch Times. <br><br>=E2=80=9CWe estimate that T=
he Epoch Times webpages generated close to $1.5 million in combined revenue=
for Google and the website owners over the last 12 months,=E2=80=9D Global=
Witness said in the report. <br><br>Google has rules about publishing part=
ners putting ads on climate change denial. It=E2=80=99d be nice if it enfor=
ced them. <!-- notionvc: af347e24-8c3d-4cd9-b8a4-d84a224eb04d --><!-- notio=
nvc: f985d10e-e0fa-4dc7-bbfd-3fcbfb497437 --></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #282968; margin-top: 12px; margin-bo=
ttom: 12px;" data-color=3D"#282968" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"12" data-bottomnum=3D"12" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
padding: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5=
; margin-bottom: 10px; Margin-bottom: 10px; background: #ffffff; padding-to=
p: 15px; padding-right: 10px; padding-bottom: 0px; max-width: 480px; margin=
: 0px auto 10px;"><span style=3D"font-family: Georgia, serif; font-size: 20=
pt; color: #013b5c;"><span class=3D"notion-enable-hover" data-token-index=
=3D"0">It's #WTFriday <!-- notionvc: f99fe818-e571-4e4b-9609-8b4a62ef17b0 -=
-> </span></span></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last image" styl=
e=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-famil=
y: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-br=
eak: break-word; width: 564px; padding-left: 24px; padding-right: 24px; bor=
der-collapse: collapse; padding-top: 8px; padding-bottom: 8px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
onemails.com/emails/tracking/click-link/CXYswpxOhrakPythkedbZVLvrVZ-4XkmYAu=
g-WPhTCI=3D/yjIe9uJ3d6bXVqsnCZkKMMT_YJ0-MunjeofFwj24GoA=3D" target=3D"_blan=
k" rel=3D"noopener" data-linktype=3D"default" style=3D"color: #0074d9; text=
-decoration: none; font-weight: inherit; padding: 0; text-align: left; line=
-height: 1.5; margin: 0 auto;"><img class=3D"align-center" src=3D"[link removed]
heckmyads.app.neoncrm.com/neon/resource/checkmyads/images/Screenshot%202024=
-10-04%20at%201_42_01%E2%80%AFPM.png" alt=3D"A screenshot of a TikTok featu=
re a woman with long red hear in front of an article with the headlines " w=
idth=3D"550" align=3D"center" style=3D"outline: none; text-decoration: none=
; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both; border: no=
ne; display: block; margin: 0 auto; float: none; text-align: center; height=
: auto; Margin: 12px auto;"></a><!--[if mso]></center><![end-if]-->
</figure></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
padding: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5=
; margin-bottom: 10px; Margin-bottom: 10px; background: #ffffff; padding-to=
p: 15px; padding-right: 10px; padding-bottom: 0px; max-width: 480px; margin=
: 0px auto 10px;">On Fridays we highlight whatever nonsense the adtech indu=
stry is cooking up, and this week it=E2=80=99s PayPal <a class=3D"notion-li=
nk-token notion-focusable-token notion-enable-hover" tabindex=3D"0" href=3D=
"[link removed]
ZVLvrVZ-4XkmYAug-WPhTCI=3D/yjIe9uJ3d6bXVqsnCZkKMFh8xxG-f4J06t9zCNq-0Po=3D" =
rel=3D"noopener noreferrer" data-token-index=3D"1" style=3D"color: #0074d9;=
text-decoration: none; font-weight: inherit; padding: 0; text-align: left;=
line-height: 1.5;"><span class=3D"link-annotation-unknown-block-id--176737=
2463">automatically opting in people to share their data with third-party p=
artners</span></a>.<!-- notionvc: 9c297662-5d09-4dc7-aaf4-4cef0b9cccdd --><=
/p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #E3DFD9; margin-top: 40px; margin-bo=
ttom: 30px;" data-color=3D"#E3DFD9" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"40" data-bottomnum=3D"30" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"font-family: Roboto,Arial,sans-serif; font-weight: 400; Margin: 0; text=
-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margi=
n-bottom: 10px; background: #ffffff; color: #013b5c; padding: 30px 0px 20px=
; max-width: 480px; margin: auto;">Thanks clicking that little open button =
and getting all the way down here, and I=E2=80=99ll see you next time. Stay=
safe<a title=3D"!" href=3D"[link removed]
k-link/CXYswpxOhrakPythkedbZVLvrVZ-4XkmYAug-WPhTCI=3D/yjIe9uJ3d6bXVqsnCZkKM=
EmLVSt3cTHWqZerMhJ7vjw=3D" target=3D"_blank" rel=3D"noopener" style=3D"colo=
r: #0074d9; text-decoration: none; font-weight: inherit; padding: 0; text-a=
lign: left; line-height: 1.5;">!</a><!-- notionvc: 15a04257-d51f-4da4-8d7c-=
97dac40adad2 --><br><!-- notionvc: 1377e1f3-8ac1-4a78-a440-b3c2fe0892c2 -->=
</p>=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center break-text-around-image" style=
=3D"outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; =
max-width: 100%; clear: both; display: block; margin: 0 auto; float: none; =
text-align: center; margin-bottom: 12px; margin-top: 12px; height: auto; Ma=
rgin: 12px auto;" src=3D"[link removed]
heckmyads/images/Brandon_email_signature.png" alt=3D"A cursive signature re=
ading Brandon" width=3D"600" align=3D"center" data-wrap-text-margin=3D"25" =
data-wrap-text=3D"Break text around image"><!--[if mso]></center><![end-if]=
-->
</figure> <p style=3D"color: #3c4144; font-family: Roboto,Ar=
ial,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-al=
ign: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-b=
ottom: 10px;"> </p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;">
<table class=3D"editor-table" style=3D"border-spacing: 0; bo=
rder-collapse: collapse; padding: 0; vertical-align: top; text-align: left;=
width: 100%; max-width: 480px; margin: 40px auto 0px; border-style: solid;=
border-color: #013B5C;" border=3D"2">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 99.817518%; border-collapse: collapse;"> <p style=3D"font-w=
eight: 400; Margin: 0; margin-bottom: 10px; Margin-bottom: 10px; background=
: #ffffff; padding: 20px 10px 20px; font-family: Georgia, serif; font-size:=
22pt; line-height: 24pt; color: #013b5c; max-width: 480px; text-align: cen=
ter; margin: auto;">Follow us on socials</p> </td>=20
</tr>=20
</tbody>=20
</table>=20
<table class=3D"editor-table" style=3D"border-spacing: 0; bo=
rder-collapse: collapse; padding: 0; vertical-align: top; text-align: left;=
width: 100%; max-width: 480px; margin: 0px auto 40px; background: #013B5C;=
border-style: solid; border-color: #013B5C;" border=3D"0">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; border-collapse: collapse;"> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
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<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1=
rem;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
api.neonemails.com/emails/tracking/click-link/CXYswpxOhrakPythkedbZVLvrVZ-4=
XkmYAug-WPhTCI=3D/yjIe9uJ3d6bXVqsnCZkKMFGzyk90zlUazlIWHoblQxY=3D" data-link=
type=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weigh=
t: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;=
"><img class=3D"align-center" src=3D"[link removed]
n/resource/checkmyads/images/Instagram_Glyph_White%20copy.png" alt=3D"Insta=
gram_Glyph_White%20copy.png" width=3D"30" align=3D"center" style=3D"outline=
: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-width: =
100%; clear: both; border: none; display: block; margin: 0 auto; float: non=
e; text-align: center; height: auto; Margin: 12px auto;"></a><!--[if mso]><=
/center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/CXYswpxOhrakPythkedbZVLvrVZ-4X=
kmYAug-WPhTCI=3D/yjIe9uJ3d6bXVqsnCZkKMCCrwVC0V4C6HyIT-vNdoKI=3D" data-linkt=
ype=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weight=
: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;"=
><img class=3D"align-center" src=3D"[link removed]
/resource/checkmyads/images/LI-In-Bug.png" alt=3D"LI-In-Bug.png" width=3D"3=
0" align=3D"center" style=3D"outline: none; text-decoration: none; -ms-inte=
rpolation-mode: bicubic; max-width: 100%; clear: both; border: none; displa=
y: block; margin: 0 auto; float: none; text-align: center; height: auto; Ma=
rgin: 12px auto;"></a><!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/CXYswpxOhrakPythkedbZVLvrVZ-4X=
kmYAug-WPhTCI=3D/yjIe9uJ3d6bXVqsnCZkKMLKcK3BuaFvPf0fQRv8IRU4=3D" data-linkt=
ype=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weight=
: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;"=
><img class=3D"align-center" src=3D"[link removed]
/resource/checkmyads/images/TikTok-logo.png" alt=3D"TikTok-logo.png" width=
=3D"26" align=3D"center" style=3D"outline: none; text-decoration: none; -ms=
-interpolation-mode: bicubic; max-width: 100%; clear: both; border: none; d=
isplay: block; margin: 0 auto; float: none; text-align: center; height: aut=
o; Margin: 12px auto;"></a><!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/CXYswpxOhrakPythkedbZVLvrVZ-4X=
kmYAug-WPhTCI=3D/yjIe9uJ3d6bXVqsnCZkKMDT_FMTtOjXgr3Hv21VJWRE=3D" data-linkt=
ype=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weight=
: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;"=
><img class=3D"align-center" src=3D"[link removed]
/resource/checkmyads/images/threads.png" alt=3D"threads.png" width=3D"26" a=
lign=3D"center" style=3D"outline: none; text-decoration: none; -ms-interpol=
ation-mode: bicubic; max-width: 100%; clear: both; border: none; display: b=
lock; margin: 0 auto; float: none; text-align: center; height: auto; Margin=
: 12px auto;"></a><!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/CXYswpxOhrakPythkedbZVLvrVZ-4X=
kmYAug-WPhTCI=3D/yjIe9uJ3d6bXVqsnCZkKML3eDmnW3L6Xtv06g_0AMs0=3D" data-linkt=
ype=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weight=
: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;"=
><img class=3D"align-center" src=3D"[link removed]
/resource/checkmyads/images/logo-white%20copy.png" alt=3D"logo-white%20copy=
.png" width=3D"29" align=3D"center" style=3D"outline: none; text-decoration=
: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both; bord=
er: none; display: block; margin: 0 auto; float: none; text-align: center; =
height: auto; Margin: 12px auto;"></a><!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; border-collapse: collapse;"> </td>=20
</tr>=20
</tbody>=20
</table></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p class=
=3D"align-center" style=3D"font-weight: 400; Margin: 0; margin-bottom: 10px=
; Margin-bottom: 10px; background: #ffffff; padding: 10px 10px 20px; font-f=
amily: Georgia, serif; font-size: 22pt; line-height: 24pt; color: #fe483a; =
max-width: 480px; text-align: center; margin: auto;">Fund the work</p>=20
<table class=3D"button expanded email-button mceNonEditable"=
style=3D"border-spacing: 0; border-collapse: collapse; padding: 0; vertica=
l-align: top; text-align: left; Margin: 0; width: 100%; max-width: 480px; m=
argin: 0px auto;">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; border-collapse: collapse;">=20
<table class=3D"mceNonEditable" style=3D"border-spacing:=
0; border-collapse: collapse; padding: 0; vertical-align: top; text-align:=
left; max-width: 100%; width: 100%;">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-ali=
gn: left;">=20
<td style=3D"word-wrap: break-word; vertical-align: t=
op; font-family: Roboto,Arial,sans-serif; padding: 0; margin: 0; Margin: 0;=
background-color: #fe483a; color: #ffffff; border-collapse: collapse; font=
-size: 18px; font-weight: 400; line-height: 28px; text-align: center; borde=
r: 0 solid #fe483a;">
<center style=3D"width: 100%; min-width: 100%;">
<a class=3D"titan__email-button mceEditable" style=
=3D"box-sizing: border-box; font-family: Roboto,Arial,sans-serif; text-deco=
ration: none; display: inline-block; width: 100%; padding-left: 0; padding-=
right: 0; border-radius: 0; color: #ffffff; line-height: 28px; text-align: =
center; border: 0 solid #fe483a; font-weight: bold; padding: 20px 0px 20px;=
font-size: 16pt;" title=3D"DONATE" href=3D"[link removed]
ls/tracking/click-link/CXYswpxOhrakPythkedbZVLvrVZ-4XkmYAug-WPhTCI=3D/yjIe9=
uJ3d6bXVqsnCZkKMAjj7R2Bi-MWaz_yBJg0nMs=3D" target=3D"_blank" rel=3D"noopene=
r" data-bgcolor=3D"#fe483a" data-bordercolor=3D"#282968" data-textcolor=3D"=
#FFFFFF" data-url=3D"[link removed]" data-text=3D"DONATE=
" data-borderradius=3D"0">DONATE</a>
</center></td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table> <p style=3D"color: #3c4144; font-family: Roboto,Ari=
al,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-ali=
gn: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bo=
ttom: 10px;"> </p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row end-row-footer" style=3D"border-spacing: 0; =
border-collapse: collapse; vertical-align: top; text-align: left; padding: =
0; position: relative; width: 100%; display: table; margin: 0; Margin: 0; b=
ackground-color: #003B5B; font-family: Roboto,Arial,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 24px;">
<table class=3D"editor-table" style=3D"border-spacing: 0; bo=
rder-collapse: collapse; padding: 0; vertical-align: top; text-align: left;=
max-width: 480px; margin: 0 auto; border-style: solid; border-color: #3c41=
44; width: 87.591241%;" border=3D"0">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 49.908759%; height: 123px; border-collapse: collapse;"> <p =
style=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight:=
400; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height:=
1.5; margin-bottom: 10px; Margin-bottom: 10px; padding: 10px 10px 10px;"><=
span style=3D"font-family: arial, helvetica, sans-serif; color: #ecf0f1; fo=
nt-size: 10pt; line-height: 14pt !important;">Check My Ads Institute is a n=
on-profit 501(c)3 organization. <br>=E2=80=A8Tax ID/EIN: 87-1895699</span><=
/p> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 49.908759%; height: 183px; border-collapse: collapse;"> <p =
style=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight:=
400; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height:=
1.5; margin-bottom: 10px; Margin-bottom: 10px; padding: 10px 10px 10px;"><=
span style=3D"font-family: arial, helvetica, sans-serif; color: #ecf0f1; fo=
nt-size: 10pt; line-height: 14pt !important;">Have any questions or comment=
s? =E2=80=A8Reach out to us at [email protected]</span></p> </td>=20
</tr>=20
</tbody>=20
</table></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row" style=3D"border-spacing: 0; border-collapse=
: collapse; vertical-align: top; text-align: left; padding: 0; position: re=
lative; width: 100%; display: table; margin: 0; Margin: 0; font-family: Rob=
oto,Arial,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last" style=3D"w=
ord-wrap: break-word; vertical-align: top; color: #3c4144; font-family: Rob=
oto,Arial,sans-serif; font-weight: 400; text-align: left; font-size: 12pt; =
line-height: 1.5; margin: 0 auto; Margin: 0 auto; padding-top: 24px; paddin=
g-bottom: 24px; word-break: break-word; width: 564px; padding-left: 24px; p=
adding-right: 24px; border-collapse: collapse; padding: 0;">=20
<center style=3D"width: 100%; min-width: 532px;"> <a href=3D=
"[link removed]
ZVLvrVZ-4XkmYAug-WPhTCI=3D/yjIe9uJ3d6bXVqsnCZkKMMq5weYDuMj76UR-ZGBc6LQ=3D" =
target=3D"_blank" style=3D"color: #0074d9; text-decoration: none; font-weig=
ht: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 5px; M=
argin: 5px;" title=3D"Facebook"> <img class=3D"email-icon" width=3D"24" src=
=3D"[link removed]
kicons/Facebook.png" border=3D"0" alt=3D"Facebook" style=3D"outline: none; =
text-decoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; cl=
ear: both; float: none; text-align: center; border: none; display: inline; =
margin-top: 8px; margin-bottom: 8px; width: auto; object-fit: none; height:=
auto;"> </a> <a href=3D"[link removed]
ink/CXYswpxOhrakPythkedbZVLvrVZ-4XkmYAug-WPhTCI=3D/yjIe9uJ3d6bXVqsnCZkKMEGZ=
T5L8QDji67ZjhYNy6aw=3D" target=3D"_blank" style=3D"color: #0074d9; text-dec=
oration: none; font-weight: inherit; padding: 0; text-align: left; line-hei=
ght: 1.5; margin: 5px; Margin: 5px;" title=3D"X"> <img class=3D"email-icon"=
width=3D"24" src=3D"[link removed]
/social-media/darkicons/Twitter.png" border=3D"0" alt=3D"X" style=3D"outlin=
e: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-width:=
100%; clear: both; float: none; text-align: center; border: none; display:=
inline; margin-top: 8px; margin-bottom: 8px; width: auto; object-fit: none=
; height: auto;"> </a> <a href=3D"[link removed]
g/click-link/CXYswpxOhrakPythkedbZVLvrVZ-4XkmYAug-WPhTCI=3D/yjIe9uJ3d6bXVqs=
nCZkKMLlz7HblnKFYuAw4PW9LzsQ=3D" target=3D"_blank" style=3D"color: #0074d9;=
text-decoration: none; font-weight: inherit; padding: 0; text-align: left;=
line-height: 1.5; margin: 5px; Margin: 5px;" title=3D"Website"> <img class=
=3D"email-icon" width=3D"24" src=3D"[link removed]
tatic/img/icons/social-media/darkicons/Website.png" border=3D"0" alt=3D"Web=
site" style=3D"outline: none; text-decoration: none; -ms-interpolation-mode=
: bicubic; max-width: 100%; clear: both; float: none; text-align: center; b=
order: none; display: inline; margin-top: 8px; margin-bottom: 8px; width: a=
uto; object-fit: none; height: auto;"> </a>=20
</center> </th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row" style=3D"border-spacing: 0; border-collapse=
: collapse; vertical-align: top; text-align: left; padding: 0; position: re=
lative; width: 100%; display: table; margin: 0; Margin: 0; font-family: Rob=
oto,Arial,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last" style=3D"w=
ord-wrap: break-word; vertical-align: top; color: #3c4144; font-family: Rob=
oto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: left; margi=
n: 0 auto; Margin: 0 auto; padding-bottom: 24px; word-break: break-word; wi=
dth: 564px; padding-left: 24px; padding-right: 24px; font-size: 14px; line-=
height: 2em; border-collapse: collapse; padding-top: 10px;">=20
<center style=3D"width: 100%; min-width: 532px;">
This email was sent to [email protected]. <a href=3D=
"[link removed]
ZVLvrVZ-4XkmYAug-WPhTCI=3D/yjIe9uJ3d6bXVqsnCZkKMAyKVUEvy2ogfBKqvFNkMIM=3D" =
target=3D"_blank" title=3D"Unsubscribe from email list" style=3D"color: #00=
74d9; text-decoration: none; font-weight: inherit; padding: 0; text-align: =
left; line-height: 1.5;">Click here to unsubscribe.</a>
</center> </th>=20
</tr>=20
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</table> </td>=20
</tr>=20
</tbody>
</table>=20
</center> </td>=20
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October 04, 2024
… until my next one
Hello!
If you looked at the latest US v Google trial and said, “Wake me when it’s over and I’ll catch up then,” I have great news for you: It’s over and you can catch up!
Arielle Garcia gave the broad strokes of the trial’s argument in an op-ed for Digital Content Next. “The crux of Google’s argument asserts that even if their conduct in isolation is bad for publishers, it could be good for advertisers on a whole,” she wrote. “And if it’s good for advertisers, it’s good for the market. The problem is that they were unable to really see this argument through.”
And this trial has bigger stakes than just Google as a company. “One of the witnesses talked about how basically a healthy digital ad market is central to democracy because of the fact that it funds journalism,” Arielle told Fast Company’s Rapid Response.
Let’s have some accountability for the adtech companies that currently control which publishers live and which publishers die. We’ll see what happens in November’s closing arguments.
Bonus Arielle: Talkin’ Google on Ed Zitron’s Better Offline podcast (yes, this is a different Better Offline episode than the one I linked earlier this week).
Global Witness Witnesses Witlessness
Our report last week showed how adtech companies work with climate misinfo publishers, but it didn’t answer one question: What do these sites and adtech companies actually MAKE by publishing misinfo?
And while we can’t know the earnings of individual articles, our friends at Global Witness did the work to estimate what one company, Google, makes with one of the misinfo publishers it works with, The Epoch Times.
“We estimate that The Epoch Times webpages generated close to $1.5 million in combined revenue for Google and the website owners over the last 12 months,” Global Witness said in the report.
Google has rules about publishing partners putting ads on climate change denial. It’d be nice if it enforced them.
It's #WTFriday
On Fridays we highlight whatever nonsense the adtech industry is cooking up, and this week it’s PayPal automatically opting in people to share their data with third-party partners.
Thanks clicking that little open button and getting all the way down here, and I’ll see you next time. Stay safe!
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