A photo of a young wild lion cub, with large round ears, looking directly into the camera with the words 'WILD VOICE' overlaid.

Hello John,

With the new season upon us and you by our side, we’ve been freshly inspired to help wild animals in need.

It’s been quite a month and we’ve been campaigning for compassion every step of the way, from our headline-grabbing big cats in zoos appeal, to lobbying UK politicians and confronting online cruelty.

A photo of a captive lioness, lying with her head on her paws and looking depressed. There is a 'PLAY' button overlaid - click to start video

Do you agree? Born Free is challenging the zoo industry to phase out big cat captivity. But, we need your help. If you love big cats as we do, please donate to our new appeal today.

Of all species, these intelligent, far-ranging predators represent all that is wild and free. Kept in small enclosures, big cats can clearly suffer and repeatedly pace. Your gift today will help us fight for a Roar-Free UK and end the exploitation of big cats in zoos.

GIVE A GIFT TODAY

YOU TOOK ACTION!

A photo of a panel of people sitting at a conference with a Born Free banner in the background

An incredible 8,000 of you signed our letter to Keir Starmer, calling on him to fulfil his promises to protect UK wildlife. With your help, we recently held vital events at political party conferences in Liverpool and Brighton.

LEARN MORE

FAKE ANIMAL RESCUES

We've helped launch a report revealing the rise of ‘fake animal rescue’ videos online. With our Social Media Animal Cruelty Coalition colleagues, we call on social media companies to stamp out cruel content.

READ THE REPORT

ORPHAN RESCUE!

A photo of a baby antelope being bottle-fed by a man wearing a Born Free cap

Want to hear about a real rescue mission? Every animal matters to Born Free and, with the help of a kind local lady, the remarkable team at our wildlife centre in Ethiopia recently travelled 300 miles to save a young antelope.

A detailed pencil drawing of a group of meerkats, standing and crouching together in a row

Until 5th October, a FREE exhibition by acclaimed wildlife artist Gary Hodges, at the Mall Galleries, London SW1Y, features 160 artworks including exquisite originals and embellished prints, in aid of Born Free. Do pop in!

EXHIBITION INFO

A photo of the front and back cover of the Born Free 2025 calendar and a photo of one of the inside pages.

Our Christmas collection is here!

Our seasonal selection, including the brand new 2025 wildlife calendar and cute Christmas cards, is ideal for animal-lovers of every age. Every purchase helps animals in need, so you’ll support wildlife as you shop!

SHOP THE RANGE

Thank you for all you do to support our work for wildlife. Together, let’s hold the animals in our hearts as we do everything we can to create a kinder world.

From your friends at Born Free

BIG CATS DON'T BELONG IN ZOOS!

YOU TOOK ACTION!

FAKE ANIMAL RESCUES

ORPHAN RESCUE!

ART FROM THE HEART

Our Christmas collection is here!

ADOPT | DONATE | SHOP