Dear John, Earlier today, I wrote to you about #GivingTuesdayNow, a new movement taking place today in response to the unprecedented need caused by COVID-19. #GivingTuesdayNow is meant to unite people worldwide to support organizations, like the Alzheimer's Association®, that are crucial to the care and support of the communities that they serve. The generosity of friends like you allows us to continue to be available for those facing Alzheimer's disease and to advance critical research. Right now, your support means more than ever. And until midnight, your gift can be MATCHED and go twice as far in the fight to end Alzheimer's disease — making it even more powerful. Please make your gift now, because time is running out. With your help, we can achieve our $100,000 Matching Gift Challenge and make 2X the impact to further our mission as we lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. I hope you will join us today and be part of this special worldwide movement. Thank you for being part of our committed community working together to end Alzheimer's. Sincerely, Donna McCullough Chief Field and Development Officer ---------- Forwarded message ---------- From: [email protected] Sent: Tuesday, May 5, 2020 To: John xxxxxx Subject: ⌛ John, it's #GivingTuesdayNow — your chance to have 2x the impact ends tonight.

Join us for #GivingTuesdayNow to help end Alzheimer's with 2X the impact. Donate now.

Dear John, Though we're in the midst of unprecedented circumstances, we're strong, relentless and still fighting to end Alzheimer's disease. Please know we're thinking of all our friends right now and hope you're doing well. I'm asking our most dedicated supporters to join us as we unite for #GivingTuesdayNow, a new movement taking place today in response to the unprecedented need caused by the COVID-19 pandemic. #GivingTuesdayNow is meant to unite people worldwide to support organizations, like ours, that are crucial to the care and support of the communities that they serve. The disruption and hardship caused by the COVID-19 pandemic is especially hard on people living with dementia and their family caregivers, and we're working around the clock to provide 24/7 support and advance critical Alzheimer's disease research. But now more than ever, each one of these efforts depends on the continued support of friends like you. TODAY ONLY: Your #GivingTuesdayNow gift can make 2X the impact. Thanks to the generosity of a donor who wishes to remain anonymous, all gifts made to this challenge before MIDNIGHT TONIGHT can be matched, up to a total of $100,000. Their generous grant to be made to the Association will go toward funding research. Will you please help us make #GivingTuesdayNow a powerful day in the fight to end Alzheimer's with your first gift today? Not only will you be part of this special worldwide movement, but you can also have 2X the impact in furthering our mission as we lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. I really hope you'll be a part of today's critical #GivingTuesdayNow efforts by making a gift that can go 2X as far in the fight to end Alzheimer's disease through our $100,000 Matching Gift Challenge. Sincerely, Donna McCullough Chief Field and Development Officer P.S. Take advantage of this $100,000 matching gift opportunity to make 2X the impact in providing Alzheimer’s care and support and advancing critical research.

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2020 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.