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PORTSIDE CULTURE
TYSON FOODS SUED IN LATEST MEATPACKER ‘GREENWASHING’ CLAIM
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Andy Coyne
September 19, 2024
Just-Food
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_ The Environmental Working Group (EWG) filed suit against Tuson
Foods claiming it is making “unsubstantiated environmental claims”
about its products – known colloquially as greenwashing. _
Tyson Foods facility in Bowling Green, Kentucky, United States. ,
Tyson Foods
Tyson Foods is being sued by campaigners who claim the US meat major
is making “unsubstantiated environmental claims” about its
products – known colloquially as greenwashing.
The Environmental Working Group (EWG) filed the suit under the
District of Columbia Consumer Protection Procedures Act, or CPPA, in
D.C. Superior Court.
The US arm of Brazilian meat giant JBS was similarly sued earlier this
year.
Jimmy Dean and Hillshire Farm brands owner Tyson has been accused of
“capitalising on consumers’ interest in purchasing
climate-friendly foods by falsely claiming it will be net-zero by 2050
and marketing its industrial beef products as ‘climate-smart’”.
The EWG, made up of the NGOs the Animal Legal Defense Fund,
Earthjustice, Edelson PC and FarmSTAND, said the lawsuit seeks to stop
Tyson from “continuing to make these unsubstantiated environmental
claims”.
The campaigners are calling on Tyson to retract its “misleading
statements” and to be held accountable for “violating the CPPA”.
In a statement, the EWG said: “Industrialised meat production
generates tremendous volumes of climate-warming emissions at every
stage of the process, from deforestation and overgrazing to feed
production, and from cattle and manure emissions to slaughter and
distribution.
“Industrial beef has a larger climate footprint than any other major
food product. Tyson, which produces about 20% of US. beef, chicken and
pork, has GHG [greenhouse gas] emissions that exceed those of Austria
or Greece. Its beef production is responsible for 85% of the
company’s emissions.
It added: “As the lawsuit alleges, Tyson’s 2022 annual revenues
exceed $53bn and yet its spending on GHG reduction practices is less
than $50m, which amounts to less than 0.1% of its revenue. Tyson
spends about eight times as much on advertising as it does on
research. Tyson is aware that consumers have an interest in – and
are willing to pay more for – climate-friendlier foods and the
company is trying to capitalise on this by taking credit for progress
it has not made and has no serious plans to achieve.”
Asked by Just Food for a response to the lawsuit and its claims, a
Tyson Foods spokesperson said: “While we do not comment on specific
litigation, Tyson Foods has a long history of sustainable practices
that embrace good stewardship of our environmental resources. We will
continue to support agricultural practices that further these efforts
and work to strengthen the overall resiliency of the US agriculture
system.”
Tyson Foods is the second major meat company to be sued in the US this
year for so-called greenwashing.
In February, New York Attorney General Letitia James alleged the US
arm of Brazilian meat giant JBS’s pledge to reach net-zero emissions
by 2040 wasn’t backed by a feasible plan
* greenwashing
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* meatpacking
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* environmental movement
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