Dear MoveOn member,

This is Rahna Epting, MoveOn's executive director.

I'm reaching out to you because TODAY is MoveOn's most important quarterly
Federal Election Commission fundraising deadline of the entire 2024
election cycle. Frankly, it's the most important deadline for us of the
entire four-year cycle.

Moments this important come just a few times in a lifetime.

In moments like this one, we cannot afford to fall short. But
unfortunately, MoveOn is facing a $633,888 budget shortfall.

If you were planning to give any money (or additional money, thank you!)
between now and when the polls close on November 5, to help elect Vice
President Kamala Harris and Governor Tim Walz and defeat MAGA and Project
2025—or if I have just convinced you to give—then please:

Please donate $7 a week through Election Day to help fill MoveOn's
critical budget gap and stop cuts to MoveOn's election work before our
midnight FEC deadline tonight.

[ [link removed] ]Yes, I'll chip in weekly.

[ [link removed] ]No, I'm sorry, I can't make a weekly donation.

We have a huge opportunity right now because a new front has opened up in
the race to control the White House: North Carolina has become a pivotal
battleground state, and we have made the decision to add it to our Tier 1
target list. After CNN's bombshell report about the MAGA candidate for
governor, Mark Robinson, the state's political landscape has shifted
dramatically.^1 Vice President Harris has taken an extremely narrow lead
over Donald Trump there, and we have a chance to win critical Electoral
College votes and elect a civil rights champion as North Carolina
governor.^2

But electoral efforts in North Carolina were not part of our original
budget. We need to expand our program without making cuts to the critical
work we'd already planned in other states.

That's why our meeting our fundraising goal by midnight tonight is now
more important than ever.

Please make your final donation to MoveOn now, before midnight; $7 a week
through Election Day–or whatever you can afford–will go a long way.

[ [link removed] ]Yes, I'll chip in weekly.

[ [link removed] ]No, I'm sorry, I can't make a weekly donation.

The decisions we make now will determine how fully we can execute our
plans to combat the rise of extremism and protect and strengthen our
democracy.

This will not be the last email you get from me about this election. In
fact, I may send you another fundraiser or two. But here's the thing:
While we may be able to make small changes to our program after this
email, I won't sugarcoat this … If we don't meet our fundraising goal by
midnight tonight, we'll be starting the final stretch from behind. We
could be forced to scale back our work in the coming days, and then play
catch-up.

And if we keep falling behind, we will not be able to reverse all of our
cuts … even if more dollars come in later.

That's because critical online advertising space fills up early, vendors
require upfront commitments, hiring staff and contractors (even on a
short-term basis!) takes time, and raising and spending money requires
certain operational delays.

So while last-minute opportunities will inevitably appear, the bottom line
is that if we cannot fill our funding gap now, we will have to think
carefully about our plans to expand into North Carolina to take advantage
of this new path to victory, and we may ultimately air fewer ads, host
fewer events, staff fewer vote-tripling sites, and reach fewer voters
between now and November 5.

Because of the Electoral College, the race for the presidency is a coin
flip, control of the House of Representatives is on a razor's edge, and
the Senate could be won or lost by one seat. And I want to make sure all
of us do everything we possibly can to win in November.

Will you chip in $7 a week through Election Day—or whatever you can
afford—to help us close this budget shortfall?

[ [link removed] ]Yes, I'll chip in weekly.

[ [link removed] ]No, I'm sorry, I can't make a weekly donation.

Here's why your support before the deadline at midnight tonight is so
crucial:

* The time to fund MoveOn's innovative strategies is running out. MoveOn
has never needed to match Republican spending dollar for dollar. We
specialize in creating effective strategies that deliver more impact
for less money. In 2020, our friend-to-friend voter turnout strategy
was five times more effective than traditional methods like
phone-banking and door-to-door canvassing. However, our strategies
require upfront resources and lead time, and our time to effectively
expand this work is rapidly running out.
* We're in the final stretch. The funds we raise by September 30 will
determine the scope of our efforts in these final weeks. This includes
our innovative vote tripling program, which, in previous years, has
been up to five times more effective, per dollar invested, at getting
out the vote than traditional methods such as TV ads.
* Every moment counts. The earlier we secure the necessary resources,
the more effectively we can deploy them where they are needed most.

All too often, we get a wave of donations at the very end of an election
cycle. And we will let you know when new opportunities appear and put any
last-minute donations to good use. But I'll level with you: If we don't
close our $633,888 budget shortfall by midnight, we'll be starting the
final stretch behind. We simply cannot afford to do that, because so much
is at stake.

Don't wait to make your final election donation to MoveOn. Please, click
this link right now to donate $7 a week—or whatever you can afford.

[ [link removed] ]Yes, I'll chip in weekly.

[ [link removed] ]No, I'm sorry, I can't make a weekly donation.

I don't want to look back after the election and wonder if we could have
done more. I want to know that we seized every possible opportunity to
make a difference.

To do that, we need you now more than ever. Together, we can rise to this
challenge.

Thanks for all you do.

–Rahna Epting, Executive Director

P.S. At MoveOn, we don't rely on billionaires or corporate donors. Our
power comes from grassroots supporters like you.

So, please, if you're able, make a donation of $7 a week through Election
Day. Your contribution before midnight tonight will directly fund our
efforts to mobilize voters, expand our reach in critical states like North
Carolina, and fully implement our strategic plans in these final crucial
days.

[ [link removed] ]Yes, I'll chip in weekly.

[ [link removed] ]No, I'm sorry, I can't make a weekly donation.

Sources:

1. "'I'm a black NAZI!': NC GOP nominee for governor made dozens of
disturbing comments on porn forum," CNN, September 19, 2024
[link removed]

2. "Harris has 1-point lead over Trump in North Carolina poll," The Hill,
September 24, 2024
[link removed]



Want to support MoveOn? The MAGA right is declaring war, and Project 2025
is their battle plan. Project 2025 threatens our rights, attacks
communities of color, hurts middle- and working-class families, and
undermines our democracy. But we will not back down or let Trump steamroll
our nation.

Will you start a monthly donation to power and sustain MoveOn's election
plan, stop Trump, and ensure Project 2025 is never enacted? 



[ [link removed] ]Yes, I'll chip in $5 a month.

[ [link removed] ]No, I'm sorry, I can't make a monthly donation.





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