Dear John,

If you’ve spent any time looking at the polls lately, you might be feeling a little perplexed.

How on earth can this race still be so close?

Trump’s debate performance was horrid. He keeps insisting that Haitian migrants are eating pets in Ohio. He refuses to denounce Mark Robinson, the Republican candidate for governor in North Carolina who called himself a “black Nazi” on a pornographic website.

Trump even proclaimed his hate for Taylor Swift!

One problem, clearly, is the mainstream media. Outlets like CNN and the New York Times are so terrified of being accused of “liberal bias” that they’re bending over backward to make Trump seem like a normal Republican politician.

Unfortunately, with just 39 days left until Election Day, we’re not going to fix the media. We simply need to go around them. That’s why I'm so excited about the incredible results we’re seeing on our latest persuasion videos, which have been moving people’s opinions by 14 to 18 points in testing.

Now we need to get these videos in front of as many people as possible. Will you donate $5 a month to help educate the public and defeat Donald Trump?

Yes, Robert! I’ll start a monthly donation.

No, I’m sorry, I can’t chip in monthly.

Since his god-awful debate performance, Trump’s campaign has been an incoherent mess (and, as we all know, it was before that as well).

He’s been accompanied in public repeatedly by right-wing conspiracy theorist Laura Loomer. He said Jewish people will be responsible if he loses the election. He keeps talking about abortion, the issue on which he’s most vulnerable.

So how can it be that Trump has taken the lead in Arizona and remains ahead in Georgia, two swing states he lost to Biden in 2020? How can he have a narrow lead over Harris in North Carolina? How can more voters view Trump favorably now than they did several months ago, when he was leading Biden?

I obviously don’t believe that the American people are just racist or stupid. I’m also not convinced that the polls are completely reliable.

But I do know that Donald Trump is an existential threat to our democracy and can never, ever be allowed to set foot in the Oval Office again.

So forget the polls. Ignore the mainstream media. We need to focus all our energy on the things we can do to defeat Trump, including getting our latest persuasion videos — which are some of the most effective that we’ve ever tested — in front of as many people as possible all across social media.

Will you donate $5 a month to help educate the public, get these videos in front of as many people as possible, and defeat Donald Trump?

Yes, Robert! I’ll start a monthly donation.

No, I’m sorry, I can’t chip in monthly.

Thank you for joining with us,

Robert Reich
Inequality Media Civic Action