Dear MoveOn member,
I have to admit that, while I have faith that the majority of Americans
will make the right choice this election, I have little faith in the
Electoral College.
The Electoral College gives a massive, profoundly unfair benefit to the
Republican Party.
Out of the 50 states in the country, only a handful of battleground states
will decide the future of our country. And inside those battleground
states, it's going to be a tiny fraction of voters who decide the
election.
I'm talking about undecided voters. But not the "undecided" voters who
still haven't made up their minds between Vice President Kamala Harris and
Donald Trump.
Instead, I'm talking about a different type of undecided voter:
progressive-leaning voters who are still deciding whether to vote at all.
Mark my words: These voters will make or break this election.
John, it's true. The New York Times reports that pretty much
every election victory we've had in the last two years was due to
unexpectedly high turnout—at least 4 points more than projected—by
Democratic-leaning voters.^1
With so much on the line this year, my friends at MoveOn are not going
after mythical "undecideds" or relying on campaign tactics that haven't
worked since the '90s.
Instead, they've researched and tested a highly effective method of
getting unlikely progressive voters to the polls so we can defeat Trump
and his anti-democratic plans. But there's a catch: The Trump campaign is
on to our tactics and trying to replicate them.
I'll tell you more in just a second. But first, will you start a
$5 a month donation to MoveOn to power their
get-out-the-vote plan, defeat Trump and MAGA this November, and keep up
their work 24/7 to help save our democracy and build a future where
everyone can thrive?
[ [link removed] ]Yes, I'll chip in monthly.
[ [link removed] ]No, I'm sorry, I can't make a monthly donation.
News outlets are reporting that the Trump campaign is copying MoveOn's
playbook—focusing on the base and getting unlikely voters to turn out.
According to The New Yorker, the Trump campaign has "given up on
persuading swing voters and is betting it all on turning out MAGA
diehards."^2
NBC News is reporting that the Trump campaign is placing a "big bet" on
targeting MAGA-leaning voters who don't show up every voting cycle and may
even skip the presidential ballot every four years.^3
So what does this mean?
It means this election will come down to one thing: turnout, turnout,
turnout.
With likely voters divided 50-50 this election, the fundamental question
that will determine the outcome of this campaign is this: Which side will
turn out more unlikely supporters?
Here's the good news: Turning out unlikely voters (whom we call "surge
voters") is MoveOn's secret sauce.
And MoveOn does it by deploying a highly effective tactic called "vote
tripling," which MoveOn pioneered at scale in 2020.
Vote tripling is based on relational organizing—the idea that people are
much more likely to listen to their friends and social networks than to
anonymous ads and outreach. Relational organizing has been proven to be
the absolute best way, by orders of magnitude, not only to inform people
but also to turn them into likely voters who will show up on Election
Day.^4
MoveOn has taken relational organizing and super-powered it by providing
an easy way to reach out to friends and family, talk to them about the
issues they care about the most, and help them make a plan to get to the
polls. Not only did MoveOn's vote tripling result in 50,000 unlikely
voters casting a ballot in 2020 in key states and districts, it's been
proven to be as much as five times more effective than other methods!
So here's the plan this year: MoveOn's data team has identified 1.5
million surge voters in battleground states and
districts—Democratic-leaning voters who do not vote consistently.
They have been reaching out to these voters for months. MoveOn members and
volunteers have already done all this to reach surge voters in
battleground states:
* Made more than 557,000 calls, connecting directly with these key
voters to talk about Trump's fascist plans and Project 2025 and how a
Harris administration could help everyone thrive
* Sent 73,000 postcards to provide these voters information about key
issues they care most about and what's at stake in this election
* Hosted more than 550 house parties to meet surge voters in their own
communities, hear their stories, help convince them that their voice
and vote matter, and ensure they feel empowered to make a difference
at the ballot box
And soon, MoveOn will kick off their vote tripling program and get these
voters to the polls!
But my friends at MoveOn are still raising the money to be able to fully
execute their game-changing plan. With time running out, will you donate
$5 a month to help MoveOn turn out surge voters in
battleground states—these are the voters who will make the difference this
November—and then keep fighting no matter what happens on Election Day?
[ [link removed] ]Yes, I'll chip in monthly.
[ [link removed] ]No, I'm sorry, I can't make a monthly donation.
Thanks for all you do.
–Robert Reich
1. "Turnout Data Reveals the Core of Democrats' Success in Special
Elections," The New York Times, February 3, 2024
[link removed]
2. "Inside the Trump Campaign's Plan to Win Arizona," The New Yorker,
September 9, 2024
[link removed]
3. "The Trump campaign's big bet on a new GOTV strategy worries some
Republicans," NBC News, September 15, 2024
[link removed]
4. "Largest-Ever Study on Relational Organizing Shows 8.3% Increase in
Turnout," Impactive, October 9, 2020
[link removed]
Want to support MoveOn? The MAGA right is declaring war, and Project 2025
is their battle plan. Project 2025 threatens our rights, attacks
communities of color, hurts middle- and working-class families, and
undermines our democracy. But we will not back down or let Trump steamroll
our nation.
Will you start a monthly donation to power and sustain MoveOn's election
plan, stop Trump, and ensure Project 2025 is never enacted?
[ [link removed] ]Yes, I'll chip in $5 a month.
[ [link removed] ]No, I'm sorry, I can't make a monthly donation.
--------------------------------------------------------------------------
PAID FOR BY MOVEON POLITICAL ACTION, [ [link removed] ][link removed]?.
Not authorized by any candidate or candidate's committee. MoveOn Political
Action - PO Box 96142, Washington, D.C. 20090-6142.
You can unsubscribe from this mailing list at any time:
[link removed]
