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September 26, 2024=20

Ad exchanges make climate change misinformation profitable, even when it=E2=
=80=99s against their rules


This report was published in partnership with Climate Action Against Disinf=
ormation. You can also read the full report on our website.

Climate change is real. You know this. We know this. Scientists know this.

But ad exchanges continue to help sites profit from climate denialism, ince=
ntivizing the spread of climate lies.

A Check My Ads and Climate Action Against Disinformation investigation iden=
tified 15 ad exchanges that say they work with climate misinformation publi=
shers =E2=80=94 some even when that monetization goes against their policie=
s.

Who is monetizing climate misinformation? =20

Check My Ads used well-known.dev to cross reference disclosures between the=
ad exchanges and three websites posting climate denial content: townhall.c=
om, foxnews.com, and theepochtimes.com. These disclosures, sellers.json and=
ads.txt, are a voluntary system that lets both ad exchanges and sellers of=
ad space declare who they are working with.

According to that analysis, several ad exchanges say they monetize all thre=
e of the websites we investigated, including: Appnexus/Xandr, Google, Lijit=
/Sovrn, Pubmatic, and TheMediaGrid.

Amazon, Criteo, OpenX, and Rubicon Project/Magnite work with Townhall and F=
ox News, while LiveIntent and RevContent declare relationships with Townhal=
l and the Epoch Times. AdYouLike works with both Fox News and the Epoch Tim=
es.

Colossus and Dianomi, meanwhile, disclose monetizing the Epoch Times. Tripl=
eLift works with Fox News.

Eight of these exchanges had no readily available policies that could prohi=
bit the publishers they work with from engaging in this kind of climate den=
ial =E2=80=94 but the other seven ad exchanges did have these kinds of rule=
s.

Google=E2=80=99s publisher policy explicitly prohibits =E2=80=9Ccontent tha=
t contradicts authoritative scientific consensus on climate change.=E2=80=
=9D

Meanwhile, Amazon=E2=80=99s content policy prohibits =E2=80=9Cexploitation =
of sensitive events such as natural disasters,=E2=80=9D as well as =E2=80=
=9Ccontent that revolves around highly debated social topics=E2=80=9D and f=
alse content.

The policies and guidelines from Criteo, Sovrn, OpenX, and Revcontent all a=
lso bar the websites they work with from publishing falsehoods.

And, according to an archived copy, Appnexus/Xandr=E2=80=99s policy prohibi=
ts =E2=80=9Ccontent that Xandr reasonably deems to be (a) morally reprehens=
ible or patently offensive, and (b) without redeeming social value.=E2=80=
=9D

To sum all of this up: 15 different ad exchanges seem to be monetizing thre=
e websites publishing climate denial.Eight of those exchanges don=E2=80=99t=
even have rules against this. Seven of them do =E2=80=94 but they=E2=80=99=
re working with these sites anyway. (If some of these names sounded familia=
r when it comes to profiting off climate misinformation, there=E2=80=99s go=
od reason for that.)

The profits for both adtech companies and climate denial sites are very rea=
l. A recent Global Witness report estimates that the Epoch Times =E2=80=9Cg=
enerated close to $1.5 million in combined revenue for Google and the websi=
te owners over the last 12 months.=E2=80=9D

How much would that number drop if Google actually enforced its policy of n=
ot monetizing climate denialism?



=20



Climate misinformation examples, debunked=20

The three websites we focused on for this investigation =E2=80=94 townhall.=
com, foxnews.com, and theepochtimes.com =E2=80=94 all published multiple ar=
ticles that downplayed or outright denied climate change.=20

Here are examples from all three sites and explanations of how they go beyo=
nd an article and into climate change misinformation.
Townhall:

Article: Like Communism, the Climate Change Agenda Will Kill Millions=20

The so-called "agenda" won=E2=80=99t =E2=80=94 but climate change itself is=
estimated to be on track to cause 40 million additional deaths by the end =
of the century.

Article: The Fake Climate Consensus=20

There=E2=80=99s a 97% consensus among climate scientists that humans are ca=
using climate change.=20

Article: Extreme Climate Policies Inviting High-Intensity Wildfires=20

It=E2=80=99s not the policies =E2=80=94 it=E2=80=99s climate change, which =
is making the environment hotter and drier. Then all it takes is a spark.


Fox News:

Article: Physicist to Tucker Carlson: Climate change is =E2=80=98fiction of=
the media=E2=80=99=20

Carlson=E2=80=99s source here is Steve Koonin, who regularly argues the sci=
ence isn=E2=80=99t settled on climate change. Once again, it is.=20

Article: Democrats blaming climate change for Hurricane Ian at odds with sc=
ience, experts say=20

This story fact checks a claim that isn=E2=80=99t being made =E2=80=94 the =
idea that climate change increases hurricane frequency. In fact, NASA sugge=
sts the opposite might be possible. However, the hurricanes that do form ar=
e more likely to become intense as a result of climate change =E2=80=94 whi=
ch is the fact that was actually being acknowledged following Hurricane Ian=
.=20

Article: Scientists challenge 'alarm bells' in IPCC climate change report: =
'Not the end of the world'=20

The scientists cited here are Bjorn Lomberg, who has been described as a le=
ading climate change skeptic, Patrick Michaels, who once estimated =E2=80=
=9C40%=E2=80=9D of his funding came from the oil industry, David Legates, a=
signatory of the Oregon Petition that argues against the realities of glob=
al warming, and Michael Shellenberger, who has said climate change is =E2=
=80=9Cnot even our most serious environmental problem.=E2=80=9D


Epoch Times:

Article: Texas Wildfires Have Nothing to Do With Climate Change

As we already mentioned, climate change very much does create the condition=
s for more destructive wildfires =E2=80=94 and =E2=80=9Cunseasonably warm t=
emperatures=E2=80=9D in Texas, made more likely by climate change, had a ha=
nd in these specific blazes.

Article: Scientists Expose Major Problems With Climate Change Data

The scientists cited here are Willie Soon, a =E2=80=9Cprominent climate cha=
nge skeptic who has recieved much of his research funding from the oil and =
gas industry,=E2=80=9D and two scientists who work for his institute, as we=
ll as Tony Heller, who calls global warming the =E2=80=9Cbiggest scientific=
fraud in history.=E2=80=9D

Article: Sunlight and Clouds, Not CO2, Drive Earth=E2=80=99s Climate, New S=
tudy Finds

When CO2 becomes trapped in the atmosphere, it warms the planet =E2=80=94 a=
nd human activities =E2=80=9Chave raised the atmosphere=E2=80=99s carbon di=
oxide content by 50% in less than 200 years,=E2=80=9D according to NASA. Or=
you can trust the above study from guys who got caught publishing climate =
research under fake names.



All of these articles show how the sites downplay the scientific consensus,=
risks, and in some cases reality, of climate change.

Despite this, we found 15 ad exchanges that made sure these websites had th=
e infrastructure in place to pocket advertising profits.


Do advertisers care?=20

If advertisers and the exchanges they worked with wanted to fund climate de=
nial, that would be their choice.

But brands don=E2=80=99t generally want to run their ads =E2=80=94 and ther=
efore fund =E2=80=94 climate denial content. In fact, brands have been so l=
eery of climate issues that they started blocking terms related to climate =
change from their ad buys, defunding essential, factual climate reporting i=
n the process.

This became such a significant issue that the IAB, an advertising industry =
group, put out a tipsheet in 2021 explaining "how brands can develop a nuan=
ced and proportionate approach to brand safety and suitability=E2=80=9D rel=
ated to climate change.

Climate science is real, and so is the desire from advertisers to avoid fun=
ding anything that disputes this clear scientific consensus.

It=E2=80=99s time for ad exchanges to listen to advertisers, science, and t=
heir own policies and stop making misinformation profitable.



=20



Follow us on socials

=20











=20

Fund the work

DONATE

=20

Check My Ads Institute is a non-profit 501(c)3 organization.=20
=E2=80=A8Tax ID/EIN: 87-1895699

Have any questions or comments? =E2=80=A8Reach out to us at Hello@CheckMyAd=
s.org

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acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p class=
=3D"align-center" style=3D"font-family: Roboto,Arial,sans-serif; font-weigh=
t: 400; padding: 0; Margin: 0; font-size: 12pt; line-height: 1.5; margin-bo=
ttom: 10px; Margin-bottom: 10px; background: rgb(255, 255, 255); padding-to=
p: 15px; padding-right: 10px; padding-bottom: 10px; color: rgb(1, 59, 92); =
max-width: 480px; margin: 20px auto 0px; text-align: center;"><span style=
=3D"font-family: Georgia, serif; font-size: 28pt;"><span class=3D"notion-en=
able-hover" data-token-index=3D"0">Ad exchanges make climate change misinfo=
rmation profitable, even when it=E2=80=99s against their rules<br></span></=
span></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bot=
tom: 10px; Margin-bottom: 10px; background: #F8F5EE; padding: 15px 12px 20p=
x; max-width: 480px; margin: 0px auto 10px;"><em>This report was published =
in partnership with <a title=3D"Climate Action Against Disinformation" href=
=3D"[link removed]
jQOSomIp4LQg3XmDkh2EOI12h0=3D/nka1xstUVTVYonBnNsHxBIEuBaWmh7dOMhqp-e5QL5Y=
=3D" target=3D"_blank" rel=3D"noopener" style=3D"color: #0074d9; text-decor=
ation: none; font-weight: inherit; padding: 0; text-align: left; line-heigh=
t: 1.5;">Climate Action Against Disinformation</a>. You can also <a title=
=3D"read the full report on our website" href=3D"[link removed]
/emails/tracking/click-link/MO23r-ICe6zKJSt8FjQOSomIp4LQg3XmDkh2EOI12h0=3D/=
nka1xstUVTVYonBnNsHxBNMDiBRhd2PWFL4zn1t2W4Q=3D" target=3D"_blank" rel=3D"no=
opener" style=3D"color: #0074d9; text-decoration: none; font-weight: inheri=
t; padding: 0; text-align: left; line-height: 1.5;">read the full report on=
our website</a>.</em><br><br>Climate change is real. You know this. We kno=
w this. Scientists know this.<br><br>But ad exchanges continue to help site=
s profit from climate denialism, incentivizing the spread of climate lies.<=
br><br>A Check My Ads and Climate Action Against Disinformation investigati=
on identified 15 ad exchanges that say they work with climate misinformatio=
n publishers =E2=80=94 some even when that monetization goes against their =
policies.</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"font-family: Roboto,Arial,sans-serif; font-weight: 400; Margin: 0; text=
-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margi=
n-bottom: 10px; background: #ffffff; color: #013b5c; padding: 30px 0px 20px=
; max-width: 480px; margin: auto;"><span style=3D"font-family: Georgia, ser=
if; font-size: 20pt; color: #013b5c;"><span class=3D"notion-enable-hover" d=
ata-token-index=3D"0">Who is monetizing climate misinformation? &nbsp;<br><=
/span></span><br>Check My Ads used <a href=3D"[link removed]
ails/tracking/click-link/MO23r-ICe6zKJSt8FjQOSomIp4LQg3XmDkh2EOI12h0=3D/nka=
1xstUVTVYonBnNsHxBKauNgwAIBMTgTHc_ts3Ro4=3D" style=3D"color: #0074d9; text-=
decoration: none; font-weight: inherit; padding: 0; text-align: left; line-=
height: 1.5;">well-known.dev</a>&nbsp;to cross reference disclosures betwee=
n the ad exchanges and three websites posting climate denial content:&nbsp;=
<a href=3D"[link removed]
zKJSt8FjQOSomIp4LQg3XmDkh2EOI12h0=3D/nka1xstUVTVYonBnNsHxBJ6E_fwMGXG5bty8-z=
rDhEQ=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: inhe=
rit; padding: 0; text-align: left; line-height: 1.5;">townhall.com</a>,&nbs=
p;<a href=3D"[link removed]
e6zKJSt8FjQOSomIp4LQg3XmDkh2EOI12h0=3D/nka1xstUVTVYonBnNsHxBBrUqulAnJcshlOj=
RNxroW0=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: in=
herit; padding: 0; text-align: left; line-height: 1.5;">foxnews.com</a>, an=
d&nbsp;<a href=3D"[link removed]
3r-ICe6zKJSt8FjQOSomIp4LQg3XmDkh2EOI12h0=3D/nka1xstUVTVYonBnNsHxBH3oNrp4Yq8=
2lzMKTseT-N0=3D" style=3D"color: #0074d9; text-decoration: none; font-weigh=
t: inherit; padding: 0; text-align: left; line-height: 1.5;">theepochtimes.=
com</a>. These disclosures, sellers.json and ads.txt, are a voluntary syste=
m that lets both ad exchanges and sellers of ad space declare who they are =
working with.<br><br>According to that analysis, several ad exchanges say t=
hey monetize all three of the websites we investigated, including: Appnexus=
/Xandr, Google, Lijit/Sovrn, Pubmatic, and TheMediaGrid.<br><br>Amazon, Cri=
teo, OpenX, and Rubicon Project/Magnite work with Townhall and Fox News, wh=
ile LiveIntent and RevContent declare relationships with Townhall and the E=
poch Times. AdYouLike works with both Fox News and the Epoch Times.<br><br>=
Colossus and Dianomi, meanwhile, disclose monetizing the Epoch Times. Tripl=
eLift works with Fox News.<br><br>Eight of these exchanges had no readily a=
vailable policies that could prohibit the publishers they work with from en=
gaging in this kind of climate denial =E2=80=94 but the other seven ad exch=
anges did have these kinds of rules.<br><br>Google=E2=80=99s&nbsp;<a href=
=3D"[link removed]
jQOSomIp4LQg3XmDkh2EOI12h0=3D/nka1xstUVTVYonBnNsHxBOHuJIWs5eOM6w3GZ-0F5cM=
=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: inherit; =
padding: 0; text-align: left; line-height: 1.5;">publisher policy</a> expli=
citly prohibits =E2=80=9Ccontent that contradicts authoritative scientific =
consensus on climate change.=E2=80=9D<br><br>Meanwhile, Amazon=E2=80=99s&nb=
sp;<a href=3D"[link removed]
Ce6zKJSt8FjQOSomIp4LQg3XmDkh2EOI12h0=3D/nka1xstUVTVYonBnNsHxBHVoi4gKYHLDu8e=
qgLAcqmU=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: i=
nherit; padding: 0; text-align: left; line-height: 1.5;">content policy</a>=
prohibits =E2=80=9Cexploitation of sensitive events such as natural disast=
ers,=E2=80=9D as well as =E2=80=9Ccontent that revolves around highly debat=
ed social topics=E2=80=9D and false content.<br><br>The policies and guidel=
ines from&nbsp;<a href=3D"[link removed]
link/MO23r-ICe6zKJSt8FjQOSomIp4LQg3XmDkh2EOI12h0=3D/nka1xstUVTVYonBnNsHxBFT=
3AITFNPhcHSOXWZExDWk=3D" style=3D"color: #0074d9; text-decoration: none; fo=
nt-weight: inherit; padding: 0; text-align: left; line-height: 1.5;">Criteo=
</a>,&nbsp;<a href=3D"[link removed]
/MO23r-ICe6zKJSt8FjQOSomIp4LQg3XmDkh2EOI12h0=3D/nka1xstUVTVYonBnNsHxBBeuqeG=
ZE_j141S8d5kE-Qg=3D" style=3D"color: #0074d9; text-decoration: none; font-w=
eight: inherit; padding: 0; text-align: left; line-height: 1.5;">Sovrn</a>,=
&nbsp;<a href=3D"[link removed]
r-ICe6zKJSt8FjQOSomIp4LQg3XmDkh2EOI12h0=3D/nka1xstUVTVYonBnNsHxBJupf8Xbse2H=
-9NTG42crEI=3D" style=3D"color: #0074d9; text-decoration: none; font-weight=
: inherit; padding: 0; text-align: left; line-height: 1.5;">OpenX</a>, and&=
nbsp;<a href=3D"[link removed]
-ICe6zKJSt8FjQOSomIp4LQg3XmDkh2EOI12h0=3D/nka1xstUVTVYonBnNsHxBHby20iYR2qnc=
VYPxul-Owk=3D" style=3D"color: #0074d9; text-decoration: none; font-weight:=
inherit; padding: 0; text-align: left; line-height: 1.5;">Revcontent</a> a=
ll also bar the websites they work with from publishing falsehoods.<br><br>=
And,&nbsp;<a href=3D"[link removed]
MO23r-ICe6zKJSt8FjQOSomIp4LQg3XmDkh2EOI12h0=3D/nka1xstUVTVYonBnNsHxBLkILqEf=
pk20UuKh8P1r_KA=3D" style=3D"color: #0074d9; text-decoration: none; font-we=
ight: inherit; padding: 0; text-align: left; line-height: 1.5;">according t=
o an archived copy</a>, Appnexus/Xandr=E2=80=99s policy prohibits =E2=80=9C=
content that Xandr reasonably deems to be (a) morally reprehensible or pate=
ntly offensive, and (b) without redeeming social value.=E2=80=9D<br><br>To =
sum all of this up:&nbsp;<strong>15 different ad exchanges seem to be monet=
izing three websites publishing climate denial.</strong>Eight of those exch=
anges don=E2=80=99t even have rules against this. Seven of them do =E2=80=
=94 but they=E2=80=99re working with these sites anyway. (If some of these =
names sounded familiar when it comes to profiting off climate misinformatio=
n,&nbsp;<a href=3D"[link removed]
23r-ICe6zKJSt8FjQOSomIp4LQg3XmDkh2EOI12h0=3D/nka1xstUVTVYonBnNsHxBLOVNrJvIp=
w-r2Nyg1Jpl6g=3D" style=3D"color: #0074d9; text-decoration: none; font-weig=
ht: inherit; padding: 0; text-align: left; line-height: 1.5;">there=E2=80=
=99s good reason for that</a>.)<br><br>The profits for both adtech companie=
s and climate denial sites are very real. A&nbsp;<a href=3D"[link removed]
nemails.com/emails/tracking/click-link/MO23r-ICe6zKJSt8FjQOSomIp4LQg3XmDkh2=
EOI12h0=3D/nka1xstUVTVYonBnNsHxBLsc50WosmdgnxdMuL9VNF8=3D" style=3D"color: =
#0074d9; text-decoration: none; font-weight: inherit; padding: 0; text-alig=
n: left; line-height: 1.5;">recent Global Witness report</a> estimates that=
the Epoch Times =E2=80=9Cgenerated close to $1.5 million in combined reven=
ue for Google and the website owners over the last 12 months.=E2=80=9D<br><=
br>How much would that number drop if Google actually enforced its policy o=
f not monetizing climate denialism?</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #282968; margin-top: 12px; margin-bo=
ttom: 12px;" data-color=3D"#282968" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"12" data-bottomnum=3D"12" data-height=3D"1" dat=
a-lineheight=3D"1">
&nbsp;
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
padding: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5=
; margin-bottom: 10px; Margin-bottom: 10px; background: #ffffff; padding-to=
p: 15px; padding-right: 10px; padding-bottom: 0px; max-width: 480px; margin=
: 0px auto 10px;"><span style=3D"font-family: Georgia, serif; font-size: 20=
pt; color: #013b5c;"><span class=3D"notion-enable-hover" data-token-index=
=3D"0">Climate misinformation examples, debunked&nbsp;</span></span><br><br=
>The three websites we focused on for this investigation =E2=80=94&nbsp;<a =
href=3D"[link removed]
St8FjQOSomIp4LQg3XmDkh2EOI12h0=3D/nka1xstUVTVYonBnNsHxBIyUtl7TJY3m7_0zgNkwt=
Zg=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: inherit=
; padding: 0; text-align: left; line-height: 1.5;">townhall.com</a>,&nbsp;<=
a href=3D"[link removed]
KJSt8FjQOSomIp4LQg3XmDkh2EOI12h0=3D/nka1xstUVTVYonBnNsHxBJUQ5Al0X084JynkhY0=
u0gY=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: inher=
it; padding: 0; text-align: left; line-height: 1.5;">foxnews.com</a>, and&n=
bsp;<a href=3D"[link removed]
ICe6zKJSt8FjQOSomIp4LQg3XmDkh2EOI12h0=3D/nt2Q_c4X-LE3x0vvZz2EDSLIXhddrR5-yC=
S3L44UQBQ=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: =
inherit; padding: 0; text-align: left; line-height: 1.5;">theepochtimes.com=
</a>&nbsp;=E2=80=94 all published multiple articles that downplayed or outr=
ight denied climate change. <br><br>Here are examples from all three sites =
and explanations of how they go beyond an article and into climate change m=
isinformation.</p> <h5 style=3D"padding: 0; Margin: 0; text-align: left; li=
ne-height: 130%; color: inherit; word-wrap: normal; font-weight: 400; margi=
n-bottom: 10px; Margin-bottom: 10px; font-size: 19px; background: rgb(255, =
255, 255); padding-top: 15px; padding-right: 10px; padding-bottom: 0px; max=
-width: 480px; margin: 0px auto 10px; font-family: Georgia, serif;">Townhal=
l:</h5> <p style=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; f=
ont-weight: 400; padding: 0; Margin: 0; text-align: left; font-size: 12pt; =
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px; background: #ff=
ffff; padding-top: 15px; padding-right: 10px; padding-bottom: 0px; max-widt=
h: 480px; margin: 0px auto 10px;"><strong>Article: <a href=3D"[link removed]
eonemails.com/emails/tracking/click-link/MO23r-ICe6zKJSt8FjQOSomIp4LQg3XmDk=
h2EOI12h0=3D/nt2Q_c4X-LE3x0vvZz2EDYGek3jSkdF1kGwy7UiZhZk=3D" style=3D"color=
: #0074d9; text-decoration: none; font-weight: inherit; padding: 0; text-al=
ign: left; line-height: 1.5;">Like Communism, the Climate Change Agenda Wil=
l Kill Millions</a> </strong><br><br>The so-called "agenda" won=E2=80=99t =
=E2=80=94 but climate change itself is estimated to be on track to cause <a=
href=3D"[link removed]
JSt8FjQOSomIp4LQg3XmDkh2EOI12h0=3D/nt2Q_c4X-LE3x0vvZz2EDTb4FN77uwQ2JkLDFcdP=
DMA=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: inheri=
t; padding: 0; text-align: left; line-height: 1.5;">40 million additional d=
eaths by the end of the century</a>.<br><br><strong>Article: <a href=3D"htt=
ps://api.neonemails.com/emails/tracking/click-link/MO23r-ICe6zKJSt8FjQOSomI=
p4LQg3XmDkh2EOI12h0=3D/nt2Q_c4X-LE3x0vvZz2EDSPIVPrRsQSuk0sO8EfjMKU=3D" styl=
e=3D"color: #0074d9; text-decoration: none; font-weight: inherit; padding: =
0; text-align: left; line-height: 1.5;">The Fake Climate Consensus</a> </st=
rong><br><br>There=E2=80=99s a&nbsp;<a href=3D"[link removed]
mails/tracking/click-link/MO23r-ICe6zKJSt8FjQOSomIp4LQg3XmDkh2EOI12h0=3D/nt=
2Q_c4X-LE3x0vvZz2EDfIT2Dc0V24s_Sj-vLRzIsM=3D" style=3D"color: #0074d9; text=
-decoration: none; font-weight: inherit; padding: 0; text-align: left; line=
-height: 1.5;">97% consensus among climate scientists</a>&nbsp;that humans =
are causing climate change. <br><br><strong>Article: <a href=3D"[link removed]
.neonemails.com/emails/tracking/click-link/MO23r-ICe6zKJSt8FjQOSomIp4LQg3Xm=
Dkh2EOI12h0=3D/nt2Q_c4X-LE3x0vvZz2EDRWbvH8FLjYysgL9ykKGV6I=3D" style=3D"col=
or: #0074d9; text-decoration: none; font-weight: inherit; padding: 0; text-=
align: left; line-height: 1.5;">Extreme Climate Policies Inviting High-Inte=
nsity Wildfires</a> <br><br></strong>It=E2=80=99s not the policies =E2=80=
=94 it=E2=80=99s climate change,&nbsp;<a href=3D"[link removed]
/emails/tracking/click-link/MO23r-ICe6zKJSt8FjQOSomIp4LQg3XmDkh2EOI12h0=3D/=
nt2Q_c4X-LE3x0vvZz2EDY4b7M1RKiFroCZjuWdhllU=3D" style=3D"color: #0074d9; te=
xt-decoration: none; font-weight: inherit; padding: 0; text-align: left; li=
ne-height: 1.5;">which is making the environment hotter and drier</a>. Then=
all it takes is a spark.</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last image" styl=
e=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-famil=
y: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-br=
eak: break-word; width: 564px; padding-left: 24px; padding-right: 24px; bor=
der-collapse: collapse; padding-top: 8px; padding-bottom: 8px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
eoncrm.com/neon/resource/checkmyads/images/Townhall.png" alt=3D"Townhall.pn=
g" width=3D"550" align=3D"center" style=3D"outline: none; text-decoration: =
none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both; displa=
y: block; margin: 0 auto; float: none; text-align: center; height: auto; Ma=
rgin: 12px auto;"><!--[if mso]></center><![end-if]-->
</figure></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><h5 style=
=3D"padding: 0; Margin: 0; text-align: left; line-height: 130%; color: inhe=
rit; word-wrap: normal; font-weight: 400; margin-bottom: 10px; Margin-botto=
m: 10px; font-size: 19px; background: rgb(255, 255, 255); padding-top: 15px=
; padding-right: 10px; padding-bottom: 0px; max-width: 480px; margin: 0px a=
uto 10px; font-family: Georgia, serif;">Fox News:</h5> <p style=3D"color: #=
3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; padding: 0;=
Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bot=
tom: 10px; Margin-bottom: 10px; background: #ffffff; padding-top: 15px; pad=
ding-right: 10px; padding-bottom: 0px; max-width: 480px; margin: 0px auto 1=
0px;"><strong>Article:<span class=3D"gmail-Apple-converted-space">&nbsp;</s=
pan><a href=3D"[link removed]
ICe6zKJSt8FjQOSomIp4LQg3XmDkh2EOI12h0=3D/nt2Q_c4X-LE3x0vvZz2EDWpC9C2D-LWpyK=
VdIkP-Kp4=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: =
inherit; padding: 0; text-align: left; line-height: 1.5;">Physicist to Tuck=
er Carlson: Climate change is =E2=80=98fiction of the media=E2=80=99</a>&nb=
sp;<br><br></strong>Carlson=E2=80=99s source here is Steve Koonin,&nbsp;<a =
href=3D"[link removed]
St8FjQOSomIp4LQg3XmDkh2EOI12h0=3D/nt2Q_c4X-LE3x0vvZz2EDUnJHC3v4Wd-nQE-dSKVC=
HU=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: inherit=
; padding: 0; text-align: left; line-height: 1.5;">who regularly argues the=
science isn=E2=80=99t settled on climate change</a>. Once again,&nbsp;<a h=
ref=3D"[link removed]
t8FjQOSomIp4LQg3XmDkh2EOI12h0=3D/nt2Q_c4X-LE3x0vvZz2EDcfKEqzCCziDW918SPegdC=
Y=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: inherit;=
padding: 0; text-align: left; line-height: 1.5;">it is</a>.&nbsp;<br><br><=
strong>Article:<span class=3D"gmail-Apple-converted-space">&nbsp;</span><a =
href=3D"[link removed]
St8FjQOSomIp4LQg3XmDkh2EOI12h0=3D/nt2Q_c4X-LE3x0vvZz2EDdAr2vbzPtjbXqAtEpJh1=
bI=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: inherit=
; padding: 0; text-align: left; line-height: 1.5;">Democrats blaming climat=
e change for Hurricane Ian at odds with science, experts say</a>&nbsp;<br><=
br></strong>This story fact checks a claim that isn=E2=80=99t being made =
=E2=80=94 the idea that climate change increases hurricane frequency. In fa=
ct, NASA suggests the&nbsp;<a href=3D"[link removed]
cking/click-link/MO23r-ICe6zKJSt8FjQOSomIp4LQg3XmDkh2EOI12h0=3D/nt2Q_c4X-LE=
3x0vvZz2EDScj4v-8cqBG0EQoIQADAjs=3D" style=3D"color: #0074d9; text-decorati=
on: none; font-weight: inherit; padding: 0; text-align: left; line-height: =
1.5;">opposite might be possible</a>. However, the hurricanes that do form =
are&nbsp;<a href=3D"[link removed]
O23r-ICe6zKJSt8FjQOSomIp4LQg3XmDkh2EOI12h0=3D/nt2Q_c4X-LE3x0vvZz2EDZDHzZFK4=
zE4yfpsOcCEkis=3D" style=3D"color: #0074d9; text-decoration: none; font-wei=
ght: inherit; padding: 0; text-align: left; line-height: 1.5;">more likely =
to become intense as a result of climate change</a>&nbsp;=E2=80=94 which is=
the fact that was actually being acknowledged following Hurricane Ian.&nbs=
p;<br><br><strong>Article:<span class=3D"gmail-Apple-converted-space">&nbsp=
;</span><a href=3D"[link removed]
23r-ICe6zKJSt8FjQOSomIp4LQg3XmDkh2EOI12h0=3D/nt2Q_c4X-LE3x0vvZz2EDZZNxvBkQe=
Tq6BjVFO3x9MA=3D" style=3D"color: #0074d9; text-decoration: none; font-weig=
ht: inherit; padding: 0; text-align: left; line-height: 1.5;">Scientists ch=
allenge 'alarm bells' in IPCC climate change report: 'Not the end of the wo=
rld'</a>&nbsp;<br><br></strong>The scientists cited here are Bjorn Lomberg,=
who has been described as a&nbsp;<a href=3D"[link removed]
ils/tracking/click-link/MO23r-ICe6zKJSt8FjQOSomIp4LQg3XmDkh2EOI12h0=3D/nt2Q=
_c4X-LE3x0vvZz2EDXgyL6-dLcNZ-3-teWE8xeI=3D" style=3D"color: #0074d9; text-d=
ecoration: none; font-weight: inherit; padding: 0; text-align: left; line-h=
eight: 1.5;">leading climate change skeptic</a>, Patrick Michaels, who once=
estimated&nbsp;<a href=3D"[link removed]
-link/MO23r-ICe6zKJSt8FjQOSomIp4LQg3XmDkh2EOI12h0=3D/nt2Q_c4X-LE3x0vvZz2EDU=
Ty1ElD2JS2cLRsykr9gVg=3D" style=3D"color: #0074d9; text-decoration: none; f=
ont-weight: inherit; padding: 0; text-align: left; line-height: 1.5;">=E2=
=80=9C40%=E2=80=9D of his funding came from the oil industry</a>, David Leg=
ates, a&nbsp;<a href=3D"[link removed]
nk/MO23r-ICe6zKJSt8FjQOSomIp4LQg3XmDkh2EOI12h0=3D/nt2Q_c4X-LE3x0vvZz2EDSXkB=
WU2S2RnH5-KvNq1RAQ=3D" style=3D"color: #0074d9; text-decoration: none; font=
-weight: inherit; padding: 0; text-align: left; line-height: 1.5;">signator=
y of the Oregon Petition</a>&nbsp;that&nbsp;<a href=3D"[link removed]
ls.com/emails/tracking/click-link/MO23r-ICe6zKJSt8FjQOSomIp4LQg3XmDkh2EOI12=
h0=3D/nt2Q_c4X-LE3x0vvZz2EDSCyGev5BN6LWND8CQQ_lWM=3D" style=3D"color: #0074=
d9; text-decoration: none; font-weight: inherit; padding: 0; text-align: le=
ft; line-height: 1.5;">argues against the realities of global warming</a>, =
and Michael Shellenberger, who has said&nbsp;<a href=3D"[link removed]
ils.com/emails/tracking/click-link/MO23r-ICe6zKJSt8FjQOSomIp4LQg3XmDkh2EOI1=
2h0=3D/nt2Q_c4X-LE3x0vvZz2EDVOakT7snkZbSC65hyS6vfc=3D" style=3D"color: #007=
4d9; text-decoration: none; font-weight: inherit; padding: 0; text-align: l=
eft; line-height: 1.5;">climate change is =E2=80=9Cnot even our most seriou=
s environmental problem</a>.=E2=80=9D</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last image" styl=
e=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-famil=
y: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-br=
eak: break-word; width: 564px; padding-left: 24px; padding-right: 24px; bor=
der-collapse: collapse; padding-top: 8px; padding-bottom: 8px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" draggable=3D"false" src=3D"http=
s://checkmyads.app.neoncrm.com/neon/resource/checkmyads/images/Fox.png" alt=
=3D"Fox.png" width=3D"550" align=3D"center" style=3D"outline: none; text-de=
coration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: bo=
th; display: block; margin: 0 auto; float: none; text-align: center; height=
: auto; Margin: 12px auto;"><!--[if mso]></center><![end-if]-->
</figure></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><h5 style=
=3D"padding: 0; Margin: 0; text-align: left; line-height: 130%; color: inhe=
rit; word-wrap: normal; font-weight: 400; margin-bottom: 10px; Margin-botto=
m: 10px; font-size: 19px; background: rgb(255, 255, 255); padding-top: 15px=
; padding-right: 10px; padding-bottom: 0px; max-width: 480px; margin: 0px a=
uto 10px; font-family: Georgia, serif;">Epoch Times:</h5> <p style=3D"color=
: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; padding:=
0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-=
bottom: 10px; Margin-bottom: 10px; background: #ffffff; padding-top: 15px; =
padding-right: 10px; padding-bottom: 0px; max-width: 480px; margin: 0px aut=
o 10px;"><strong>Article:&nbsp;<a href=3D"[link removed]
/tracking/click-link/MO23r-ICe6zKJSt8FjQOSomIp4LQg3XmDkh2EOI12h0=3D/nt2Q_c4=
X-LE3x0vvZz2EDcgmQoCLlMUm3fhUcGC1w1Y=3D" style=3D"color: #0074d9; text-deco=
ration: none; font-weight: inherit; padding: 0; text-align: left; line-heig=
ht: 1.5;">Texas Wildfires Have Nothing to Do With Climate Change</a><br><br=
></strong>As we already mentioned, climate change&nbsp;<a href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/MO23r-ICe6zKJSt8FjQOSomIp4LQg3=
XmDkh2EOI12h0=3D/nt2Q_c4X-LE3x0vvZz2EDU3JA6wWi-7rDe4ePcycPTM=3D" style=3D"c=
olor: #0074d9; text-decoration: none; font-weight: inherit; padding: 0; tex=
t-align: left; line-height: 1.5;">very much does create the conditions for =
more destructive wildfires</a>&nbsp;=E2=80=94 and =E2=80=9Cunseasonably war=
m temperatures=E2=80=9D in Texas,&nbsp;<a href=3D"[link removed]
m/emails/tracking/click-link/MO23r-ICe6zKJSt8FjQOSomIp4LQg3XmDkh2EOI12h0=3D=
/nt2Q_c4X-LE3x0vvZz2EDTjAeRfBzhCuK9LTTWP8aIQ=3D" style=3D"color: #0074d9; t=
ext-decoration: none; font-weight: inherit; padding: 0; text-align: left; l=
ine-height: 1.5;">made more likely by climate change</a>, had&nbsp;<a href=
=3D"[link removed]
jQOSomIp4LQg3XmDkh2EOI12h0=3D/nt2Q_c4X-LE3x0vvZz2EDQUgVVfXvFexDrQyBnjF_Ec=
=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: inherit; =
padding: 0; text-align: left; line-height: 1.5;">a hand in these specific b=
lazes</a>.<br><br><strong>Article: <a href=3D"[link removed]
ails/tracking/click-link/MO23r-ICe6zKJSt8FjQOSomIp4LQg3XmDkh2EOI12h0=3D/nt2=
Q_c4X-LE3x0vvZz2EDR1pfkoYP0hI7ZiZNz4L0wc=3D" style=3D"color: #0074d9; text-=
decoration: none; font-weight: inherit; padding: 0; text-align: left; line-=
height: 1.5;">Scientists Expose Major Problems With Climate Change Data</a>=
<br><br></strong>The scientists cited here are Willie Soon, a =E2=80=9C<a h=
ref=3D"[link removed]
t8FjQOSomIp4LQg3XmDkh2EOI12h0=3D/nt2Q_c4X-LE3x0vvZz2EDefrSZnGgBkdQeg1J09K2_=
Q=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: inherit;=
padding: 0; text-align: left; line-height: 1.5;">prominent climate change =
skeptic who has recieved much of his research funding from the oil and gas =
industry</a>,=E2=80=9D and two scientists&nbsp;<a href=3D"[link removed]
mails.com/emails/tracking/click-link/MO23r-ICe6zKJSt8FjQOSomIp4LQg3XmDkh2EO=
I12h0=3D/nt2Q_c4X-LE3x0vvZz2EDa6SYMUbF-Gk9yVg_UDX9cY=3D" style=3D"color: #0=
074d9; text-decoration: none; font-weight: inherit; padding: 0; text-align:=
left; line-height: 1.5;">who work for his institute</a>, as well&nbsp;<a h=
ref=3D"[link removed]
t8FjQOSomIp4LQg3XmDkh2EOI12h0=3D/nt2Q_c4X-LE3x0vvZz2EDY-K_bDi13k7I29eiXnZqb=
c=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: inherit;=
padding: 0; text-align: left; line-height: 1.5;">as Tony Heller,</a> who c=
alls global warming the =E2=80=9Cbiggest scientific fraud in history.=E2=80=
=9D<br><br><strong>Article: <a href=3D"[link removed]
acking/click-link/MO23r-ICe6zKJSt8FjQOSomIp4LQg3XmDkh2EOI12h0=3D/nt2Q_c4X-L=
E3x0vvZz2EDQUmLzyqYJvMUTFGkiVnpeA=3D" style=3D"color: #0074d9; text-decorat=
ion: none; font-weight: inherit; padding: 0; text-align: left; line-height:=
1.5;">Sunlight and Clouds, Not CO2, Drive Earth=E2=80=99s Climate, New Stu=
dy Finds</a><br><br></strong>When CO2 becomes trapped in the atmosphere, it=
warms the planet =E2=80=94 and human activities =E2=80=9Chave raised the a=
tmosphere=E2=80=99s carbon dioxide content by 50% in less than 200 years,=
=E2=80=9D&nbsp;<a href=3D"[link removed]
link/MO23r-ICe6zKJSt8FjQOSomIp4LQg3XmDkh2EOI12h0=3D/nt2Q_c4X-LE3x0vvZz2EDXy=
TDoyDVIlKTkWqzydS5bw=3D" style=3D"color: #0074d9; text-decoration: none; fo=
nt-weight: inherit; padding: 0; text-align: left; line-height: 1.5;">accord=
ing to NASA</a>. Or you can trust the above study from guys&nbsp;<a href=3D=
"[link removed]
SomIp4LQg3XmDkh2EOI12h0=3D/nt2Q_c4X-LE3x0vvZz2EDfHi6i0Qqh6wGkPcsHyufpg=3D" =
style=3D"color: #0074d9; text-decoration: none; font-weight: inherit; paddi=
ng: 0; text-align: left; line-height: 1.5;">who got caught publishing clima=
te research under fake names</a>.</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last image" styl=
e=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-famil=
y: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-br=
eak: break-word; width: 564px; padding-left: 24px; padding-right: 24px; bor=
der-collapse: collapse; padding-top: 8px; padding-bottom: 8px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
eoncrm.com/neon/resource/checkmyads/images/Epoch.png" alt=3D"Epoch.png" wid=
th=3D"550" align=3D"center" style=3D"outline: none; text-decoration: none; =
-ms-interpolation-mode: bicubic; max-width: 100%; clear: both; display: blo=
ck; margin: 0 auto; float: none; text-align: center; height: auto; Margin: =
12px auto;"><!--[if mso]></center><![end-if]-->
</figure></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
padding: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5=
; margin-bottom: 10px; Margin-bottom: 10px; background: #ffffff; padding-to=
p: 15px; padding-right: 10px; padding-bottom: 0px; max-width: 480px; margin=
: 0px auto 10px;"><span style=3D"font-family: Roboto, Arial, sans-serif; fo=
nt-size: 12pt; color: rgb(1, 59, 92);"><span class=3D"notion-enable-hover" =
data-token-index=3D"0">All of these articles show how the sites downplay th=
e scientific consensus, risks, and in some cases reality, of climate change=
.<br><br>Despite this, we found 15 ad exchanges that made sure these websit=
es had the infrastructure in place to pocket advertising profits.<br></span=
></span></p> <p style=3D"color: #3c4144; font-family: Roboto,Arial,sans-ser=
if; font-weight: 400; padding: 0; Margin: 0; text-align: left; font-size: 1=
2pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px; background=
: #ffffff; padding-top: 15px; padding-right: 10px; padding-bottom: 0px; max=
-width: 480px; margin: 0px auto 10px;"><span style=3D"font-family: Georgia,=
serif; font-size: 20pt; color: #013b5c;"><span class=3D"notion-enable-hove=
r" data-token-index=3D"0">Do advertisers care?&nbsp;</span></span><br><br>I=
f advertisers and the exchanges they worked with wanted to fund climate den=
ial, that would be their choice.<br><br>But brands don=E2=80=99t generally =
want to run their ads =E2=80=94 and therefore fund =E2=80=94 climate denial=
content. In fact, brands have been so leery of climate issues that they&nb=
sp;<a href=3D"[link removed]
Ce6zKJSt8FjQOSomIp4LQg3XmDkh2EOI12h0=3D/nt2Q_c4X-LE3x0vvZz2EDY3IgNn3-2zup_i=
WlQcYY1M=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: i=
nherit; padding: 0; text-align: left; line-height: 1.5;">started blocking t=
erms related to climate change from their ad buys</a>, defunding essential,=
factual climate reporting in the process.<br><br>This became such a signif=
icant issue that the IAB, an advertising industry group,&nbsp;<a href=3D"ht=
tps://api.neonemails.com/emails/tracking/click-link/MO23r-ICe6zKJSt8FjQOSom=
Ip4LQg3XmDkh2EOI12h0=3D/nt2Q_c4X-LE3x0vvZz2EDRqFSyCD0lzMz2IRKdM9pl0=3D" sty=
le=3D"color: #0074d9; text-decoration: none; font-weight: inherit; padding:=
0; text-align: left; line-height: 1.5;">put out a tipsheet in 2021</a> exp=
laining "how brands can develop a nuanced and proportionate approach to bra=
nd safety and suitability=E2=80=9D related to climate change.<br><br>Climat=
e science is real, and so is the desire from advertisers to avoid funding a=
nything that disputes this clear scientific consensus.<br><br>It=E2=80=99s =
time for ad exchanges to listen to advertisers, science, and their own poli=
cies and stop making misinformation profitable.</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #E3DFD9; margin-top: 40px; margin-bo=
ttom: 30px;" data-color=3D"#E3DFD9" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"40" data-bottomnum=3D"30" data-height=3D"1" dat=
a-lineheight=3D"1">
&nbsp;
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;">
<table class=3D"editor-table" style=3D"border-spacing: 0; bo=
rder-collapse: collapse; padding: 0; vertical-align: top; text-align: left;=
width: 100%; max-width: 480px; margin: 40px auto 0px; border-style: solid;=
border-color: #013B5C;" border=3D"2">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 99.817518%; border-collapse: collapse;"> <p style=3D"font-w=
eight: 400; Margin: 0; margin-bottom: 10px; Margin-bottom: 10px; background=
: #ffffff; padding: 20px 10px 20px; font-family: Georgia, serif; font-size:=
22pt; line-height: 24pt; color: #013b5c; max-width: 480px; text-align: cen=
ter; margin: auto;">Follow us on socials</p> </td>=20
</tr>=20
</tbody>=20
</table>=20
<table class=3D"editor-table" style=3D"border-spacing: 0; bo=
rder-collapse: collapse; padding: 0; vertical-align: top; text-align: left;=
width: 100%; max-width: 480px; margin: 0px auto 40px; background: #013B5C;=
border-style: solid; border-color: #013B5C;" border=3D"0">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; border-collapse: collapse;">&nbsp;</td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1=
rem;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
api.neonemails.com/emails/tracking/click-link/MO23r-ICe6zKJSt8FjQOSomIp4LQg=
3XmDkh2EOI12h0=3D/nt2Q_c4X-LE3x0vvZz2EDXIyezODAOkX_M2VNRWfKUU=3D" data-link=
type=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weigh=
t: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;=
"><img class=3D"align-center" src=3D"[link removed]
n/resource/checkmyads/images/Instagram_Glyph_White%20copy.png" alt=3D"Insta=
gram_Glyph_White%20copy.png" width=3D"30" align=3D"center" style=3D"outline=
: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-width: =
100%; clear: both; border: none; display: block; margin: 0 auto; float: non=
e; text-align: center; height: auto; Margin: 12px auto;"></a><!--[if mso]><=
/center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/MO23r-ICe6zKJSt8FjQOSomIp4LQg3=
XmDkh2EOI12h0=3D/nt2Q_c4X-LE3x0vvZz2EDT7BHtg7dscd4ZaJ8RFMd0s=3D" data-linkt=
ype=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weight=
: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;"=
><img class=3D"align-center" src=3D"[link removed]
/resource/checkmyads/images/LI-In-Bug.png" alt=3D"LI-In-Bug.png" width=3D"3=
0" align=3D"center" style=3D"outline: none; text-decoration: none; -ms-inte=
rpolation-mode: bicubic; max-width: 100%; clear: both; border: none; displa=
y: block; margin: 0 auto; float: none; text-align: center; height: auto; Ma=
rgin: 12px auto;"></a><!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/MO23r-ICe6zKJSt8FjQOSomIp4LQg3=
XmDkh2EOI12h0=3D/nt2Q_c4X-LE3x0vvZz2EDYkeXGsU71YRdayAUIdYn1Q=3D" data-linkt=
ype=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weight=
: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;"=
><img class=3D"align-center" src=3D"[link removed]
/resource/checkmyads/images/TikTok-logo.png" alt=3D"TikTok-logo.png" width=
=3D"26" align=3D"center" style=3D"outline: none; text-decoration: none; -ms=
-interpolation-mode: bicubic; max-width: 100%; clear: both; border: none; d=
isplay: block; margin: 0 auto; float: none; text-align: center; height: aut=
o; Margin: 12px auto;"></a><!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/MO23r-ICe6zKJSt8FjQOSomIp4LQg3=
XmDkh2EOI12h0=3D/nt2Q_c4X-LE3x0vvZz2EDfpUuE0EgQ3IPStqsnnFhTw=3D" data-linkt=
ype=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weight=
: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;"=
><img class=3D"align-center" src=3D"[link removed]
/resource/checkmyads/images/threads.png" alt=3D"threads.png" width=3D"26" a=
lign=3D"center" style=3D"outline: none; text-decoration: none; -ms-interpol=
ation-mode: bicubic; max-width: 100%; clear: both; border: none; display: b=
lock; margin: 0 auto; float: none; text-align: center; height: auto; Margin=
: 12px auto;"></a><!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/MO23r-ICe6zKJSt8FjQOSomIp4LQg3=
XmDkh2EOI12h0=3D/nt2Q_c4X-LE3x0vvZz2EDY_yaR5hBtxbM2rI6QJk53E=3D" data-linkt=
ype=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weight=
: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;"=
><img class=3D"align-center" src=3D"[link removed]
/resource/checkmyads/images/logo-white%20copy.png" alt=3D"logo-white%20copy=
.png" width=3D"29" align=3D"center" style=3D"outline: none; text-decoration=
: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both; bord=
er: none; display: block; margin: 0 auto; float: none; text-align: center; =
height: auto; Margin: 12px auto;"></a><!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; border-collapse: collapse;">&nbsp;</td>=20
</tr>=20
</tbody>=20
</table></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p class=
=3D"align-center" style=3D"font-weight: 400; Margin: 0; margin-bottom: 10px=
; Margin-bottom: 10px; background: #ffffff; padding: 10px 10px 20px; font-f=
amily: Georgia, serif; font-size: 22pt; line-height: 24pt; color: #fe483a; =
max-width: 480px; text-align: center; margin: auto;">Fund the work</p>=20
<table class=3D"button expanded email-button mceNonEditable"=
style=3D"border-spacing: 0; border-collapse: collapse; padding: 0; vertica=
l-align: top; text-align: left; Margin: 0; width: 100%; max-width: 480px; m=
argin: 0px auto;">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; border-collapse: collapse;">=20
<table class=3D"mceNonEditable" style=3D"border-spacing:=
0; border-collapse: collapse; padding: 0; vertical-align: top; text-align:=
left; max-width: 100%; width: 100%;">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-ali=
gn: left;">=20
<td style=3D"word-wrap: break-word; vertical-align: t=
op; font-family: Roboto,Arial,sans-serif; padding: 0; margin: 0; Margin: 0;=
background-color: #fe483a; color: #ffffff; border-collapse: collapse; font=
-size: 18px; font-weight: 400; line-height: 28px; text-align: center; borde=
r: 0 solid #fe483a;">
<center style=3D"width: 100%; min-width: 100%;">
<a class=3D"titan__email-button mceEditable" style=
=3D"box-sizing: border-box; font-family: Roboto,Arial,sans-serif; text-deco=
ration: none; display: inline-block; width: 100%; padding-left: 0; padding-=
right: 0; border-radius: 0; color: #ffffff; line-height: 28px; text-align: =
center; border: 0 solid #fe483a; font-weight: bold; padding: 20px 0px 20px;=
font-size: 16pt;" title=3D"DONATE" href=3D"[link removed]
ls/tracking/click-link/MO23r-ICe6zKJSt8FjQOSomIp4LQg3XmDkh2EOI12h0=3D/nt2Q_=
c4X-LE3x0vvZz2EDYOtnWlZDEvxiZc4-kgZh9Y=3D" target=3D"_blank" rel=3D"noopene=
r" data-bgcolor=3D"#fe483a" data-bordercolor=3D"#282968" data-textcolor=3D"=
#FFFFFF" data-url=3D"[link removed]" data-text=3D"DONATE=
" data-borderradius=3D"0">DONATE</a>
</center></td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table> <p style=3D"color: #3c4144; font-family: Roboto,Ari=
al,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-ali=
gn: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bo=
ttom: 10px;">&nbsp;</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row end-row-footer" style=3D"border-spacing: 0; =
border-collapse: collapse; vertical-align: top; text-align: left; padding: =
0; position: relative; width: 100%; display: table; margin: 0; Margin: 0; b=
ackground-color: #003B5B; font-family: Roboto,Arial,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 24px;">
<table class=3D"editor-table" style=3D"border-spacing: 0; bo=
rder-collapse: collapse; padding: 0; vertical-align: top; text-align: left;=
max-width: 480px; margin: 0 auto; border-style: solid; border-color: #3c41=
44; width: 87.591241%;" border=3D"0">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 49.908759%; height: 123px; border-collapse: collapse;"> <p =
style=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight:=
400; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height:=
1.5; margin-bottom: 10px; Margin-bottom: 10px; padding: 10px 10px 10px;"><=
span style=3D"font-family: arial, helvetica, sans-serif; color: #ecf0f1; fo=
nt-size: 10pt; line-height: 14pt !important;">Check My Ads Institute is a n=
on-profit 501(c)3 organization. <br>=E2=80=A8Tax ID/EIN: 87-1895699</span><=
/p> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 49.908759%; height: 183px; border-collapse: collapse;"> <p =
style=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight:=
400; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height:=
1.5; margin-bottom: 10px; Margin-bottom: 10px; padding: 10px 10px 10px;"><=
span style=3D"font-family: arial, helvetica, sans-serif; color: #ecf0f1; fo=
nt-size: 10pt; line-height: 14pt !important;">Have any questions or comment=
s? =E2=80=A8Reach out to us at [email protected]</span></p> </td>=20
</tr>=20
</tbody>=20
</table></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row" style=3D"border-spacing: 0; border-collapse=
: collapse; vertical-align: top; text-align: left; padding: 0; position: re=
lative; width: 100%; display: table; margin: 0; Margin: 0; font-family: Rob=
oto,Arial,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last" style=3D"w=
ord-wrap: break-word; vertical-align: top; color: #3c4144; font-family: Rob=
oto,Arial,sans-serif; font-weight: 400; text-align: left; font-size: 12pt; =
line-height: 1.5; margin: 0 auto; Margin: 0 auto; padding-top: 24px; paddin=
g-bottom: 24px; word-break: break-word; width: 564px; padding-left: 24px; p=
adding-right: 24px; border-collapse: collapse; padding: 0;">=20
<center style=3D"width: 100%; min-width: 532px;"> <a href=3D=
"[link removed]
SomIp4LQg3XmDkh2EOI12h0=3D/nt2Q_c4X-LE3x0vvZz2EDZOtNKqh4C-Zg1q655ng3sA=3D" =
target=3D"_blank" style=3D"color: #0074d9; text-decoration: none; font-weig=
ht: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 5px; M=
argin: 5px;" title=3D"Facebook"> <img class=3D"email-icon" width=3D"24" src=
=3D"[link removed]
kicons/Facebook.png" border=3D"0" alt=3D"Facebook" style=3D"outline: none; =
text-decoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; cl=
ear: both; float: none; text-align: center; border: none; display: inline; =
margin-top: 8px; margin-bottom: 8px; width: auto; object-fit: none; height:=
auto;"> </a> <a href=3D"[link removed]
ink/MO23r-ICe6zKJSt8FjQOSomIp4LQg3XmDkh2EOI12h0=3D/nt2Q_c4X-LE3x0vvZz2EDSdj=
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September 26, 2024

Ad exchanges make climate change misinformation profitable, even when it’s against their rules


This report was published in partnership with Climate Action Against Disinformation. You can also read the full report on our website.

Climate change is real. You know this. We know this. Scientists know this.

But ad exchanges continue to help sites profit from climate denialism, incentivizing the spread of climate lies.

A Check My Ads and Climate Action Against Disinformation investigation identified 15 ad exchanges that say they work with climate misinformation publishers — some even when that monetization goes against their policies.

Who is monetizing climate misinformation?

Check My Ads used well-known.dev to cross reference disclosures between the ad exchanges and three websites posting climate denial content: townhall.com, foxnews.com, and theepochtimes.com. These disclosures, sellers.json and ads.txt, are a voluntary system that lets both ad exchanges and sellers of ad space declare who they are working with.

According to that analysis, several ad exchanges say they monetize all three of the websites we investigated, including: Appnexus/Xandr, Google, Lijit/Sovrn, Pubmatic, and TheMediaGrid.

Amazon, Criteo, OpenX, and Rubicon Project/Magnite work with Townhall and Fox News, while LiveIntent and RevContent declare relationships with Townhall and the Epoch Times. AdYouLike works with both Fox News and the Epoch Times.

Colossus and Dianomi, meanwhile, disclose monetizing the Epoch Times. TripleLift works with Fox News.

Eight of these exchanges had no readily available policies that could prohibit the publishers they work with from engaging in this kind of climate denial — but the other seven ad exchanges did have these kinds of rules.

Google’s publisher policy explicitly prohibits “content that contradicts authoritative scientific consensus on climate change.”

Meanwhile, Amazon’s content policy prohibits “exploitation of sensitive events such as natural disasters,” as well as “content that revolves around highly debated social topics” and false content.

The policies and guidelines from Criteo, Sovrn, OpenX, and Revcontent all also bar the websites they work with from publishing falsehoods.

And, according to an archived copy, Appnexus/Xandr’s policy prohibits “content that Xandr reasonably deems to be (a) morally reprehensible or patently offensive, and (b) without redeeming social value.”

To sum all of this up: 15 different ad exchanges seem to be monetizing three websites publishing climate denial.Eight of those exchanges don’t even have rules against this. Seven of them do — but they’re working with these sites anyway. (If some of these names sounded familiar when it comes to profiting off climate misinformation, there’s good reason for that.)

The profits for both adtech companies and climate denial sites are very real. A recent Global Witness report estimates that the Epoch Times “generated close to $1.5 million in combined revenue for Google and the website owners over the last 12 months.”

How much would that number drop if Google actually enforced its policy of not monetizing climate denialism?







Climate misinformation examples, debunked

The three websites we focused on for this investigation — townhall.com, foxnews.com, and theepochtimes.com — all published multiple articles that downplayed or outright denied climate change.

Here are examples from all three sites and explanations of how they go beyond an article and into climate change misinformation.
Townhall:

Article: Like Communism, the Climate Change Agenda Will Kill Millions

The so-called "agenda" won’t — but climate change itself is estimated to be on track to cause 40 million additional deaths by the end of the century.

Article: The Fake Climate Consensus

There’s a 97% consensus among climate scientists that humans are causing climate change.

Article: Extreme Climate Policies Inviting High-Intensity Wildfires

It’s not the policies — it’s climate change, which is making the environment hotter and drier. Then all it takes is a spark.


Fox News:

Article: Physicist to Tucker Carlson: Climate change is ‘fiction of the media’

Carlson’s source here is Steve Koonin, who regularly argues the science isn’t settled on climate change. Once again, it is.

Article: Democrats blaming climate change for Hurricane Ian at odds with science, experts say

This story fact checks a claim that isn’t being made — the idea that climate change increases hurricane frequency. In fact, NASA suggests the opposite might be possible. However, the hurricanes that do form are more likely to become intense as a result of climate change — which is the fact that was actually being acknowledged following Hurricane Ian.

Article: Scientists challenge 'alarm bells' in IPCC climate change report: 'Not the end of the world'

The scientists cited here are Bjorn Lomberg, who has been described as a leading climate change skeptic, Patrick Michaels, who once estimated “40%” of his funding came from the oil industry, David Legates, a signatory of the Oregon Petition that argues against the realities of global warming, and Michael Shellenberger, who has said climate change is “not even our most serious environmental problem.”


Epoch Times:

Article: Texas Wildfires Have Nothing to Do With Climate Change

As we already mentioned, climate change very much does create the conditions for more destructive wildfires — and “unseasonably warm temperatures” in Texas, made more likely by climate change, had a hand in these specific blazes.

Article: Scientists Expose Major Problems With Climate Change Data

The scientists cited here are Willie Soon, a “prominent climate change skeptic who has recieved much of his research funding from the oil and gas industry,” and two scientists who work for his institute, as well as Tony Heller, who calls global warming the “biggest scientific fraud in history.”

Article: Sunlight and Clouds, Not CO2, Drive Earth’s Climate, New Study Finds

When CO2 becomes trapped in the atmosphere, it warms the planet — and human activities “have raised the atmosphere’s carbon dioxide content by 50% in less than 200 years,” according to NASA. Or you can trust the above study from guys who got caught publishing climate research under fake names.



All of these articles show how the sites downplay the scientific consensus, risks, and in some cases reality, of climate change.

Despite this, we found 15 ad exchanges that made sure these websites had the infrastructure in place to pocket advertising profits.


Do advertisers care?

If advertisers and the exchanges they worked with wanted to fund climate denial, that would be their choice.

But brands don’t generally want to run their ads — and therefore fund — climate denial content. In fact, brands have been so leery of climate issues that they started blocking terms related to climate change from their ad buys, defunding essential, factual climate reporting in the process.

This became such a significant issue that the IAB, an advertising industry group, put out a tipsheet in 2021 explaining "how brands can develop a nuanced and proportionate approach to brand safety and suitability” related to climate change.

Climate science is real, and so is the desire from advertisers to avoid funding anything that disputes this clear scientific consensus.

It’s time for ad exchanges to listen to advertisers, science, and their own policies and stop making misinformation profitable.







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