Their plan had three components:
1) Launch a user-friendly website that helps entrepreneurs register a business in 24 hours.
2) Execute a 1,000,000-view social media campaign to drive traffic, awareness, and new signups to the website.
3) Advocate for pro-business reforms in the regional parliament.
Because their plan was clear, simple, and had the potential to support thousands of entrepreneurs, IBB won last year’s Smart Bets pitch competition and the $50,000 grand prize.
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