Let us explain.
 

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Hey team,

We’re approaching the 6-week mark until Election Day, and as we get down to the wire, we have some tough choices to make about our budget soon. Let us explain:

We just aired our first TV ad of the election cycle. That’s no small feat in a presidential year, let alone in the ultra-expensive New York media market. And thanks to this grassroots team, we had the resources we needed to get it on the air before voters began casting their ballots.

While TV ads are the most expensive line in our budget, they’re just one element of our strategy to reelect Mikie.

So now, the choice we’re facing is this: Do we shift our budget so we can keep our ad on the air longer, or do we direct our attention to our on-the-ground voter mobilization efforts?

This grassroots team has has helped Mikie hit every single one of her fundraising targets this election cycle. She couldn’t be more grateful. But she knows this about much more than winning her race.

So if you can find a way to make your first donation, we’ll be able to reach the very undecided voters who could decide the House majority come November. And when we win in November, you’ll know what you did in this moment made a real difference.

Can Mikie count on you to make your first $10 donation today? We’ll put your contribution right to work reaching the voters we need to persuade before they cast their ballots.

If you've saved your payment information with ActBlue Express, your donation will go through immediately:

Thank you in advance for your support today.

— Team Mikie