Your support is crucial in this effort.
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John

Over the past few months, anti-Israel groups have waged a malicious campaign targeting Heather Reisman and Indigo - Chapters. Under the offensive banner "IndigoKillsKids," these groups have spread false and defamatory messages about Indigo - Chapters, an iconic Canadian retailer that has been a beacon of philanthropy for the Jewish community.

Heather Reisman and her husband, Gerry Schwartz, are dedicated supporters of Israel and the Jewish people. Their philanthropy includes the HESEG Foundation, which provides scholarships to Lone Soldiers who serve in the Israel Defense Forces. Notwithstanding their significant contributions, they have become the targets of unfounded attacks, with activists vandalizing Indigo - Chapters stores and calling for Wednesday, September 25 to be a "Day of Action" against more than 40 Indigo - Chapters locations across Canada.

This week, Indigo - Chapters successfully obtained an interim court order to shut down the defamatory websites. However, the activists behind this smear campaign, including Charlotte Kates of Samidoun (an organization with links to the PFLP), are continuing their efforts to tarnish Indigo - Chapters' reputation.

To counter this injustice, we are launching a national and international #BUYcottIndigoChapters Campaign on September 25th. We urge you to participate by purchasing from Indigo - Chapters in-store or online and encouraging your friends and family to do the same. By standing together, we can show our support for those who stand with us.

How You Can Participate:

  • Visit your local Indigo - Chapters store on September 25th, or shop online.
  • Share your purchases on social media with the hashtag #BUYcottIndigo. You will find images for social media here
  • Encourage your community, including interfaith and inter-ethnic allies, to take part.

Your support is crucial in this effort. Let’s unite as one community with our allies and stand with Heather Reisman, Gerry Schwartz, and Indigo - Chapters in the face of this malicious campaign. Together, we can mount a powerful campaign demonstrating support for targets of hate.

Shabbat shalom,
CIJA