Tomorrow is also the final day of our $100,000 Matching Gift Challenge.

Dear John, I hope my email finds you and your family doing well. Tomorrow is a big day for our Alzheimer's Association community. It's #GivingTuesdayNow, a new movement taking place on May 5 in response to the unprecedented need caused by the COVID-19 pandemic. #GivingTuesdayNow is meant to unite people worldwide to support organizations, like the Alzheimer's Association, that are crucial to the care and support of the communities that they serve. With the generosity of supporters like you, we can stand strong together and care for those who need us most during this time of uncertainty. Just for you, John: A special opportunity to get a head start. Your gift today will count toward our #GivingTuesdayNow efforts and go 2X as far to provide Alzheimer's care and support and advance research. We're still here working harder than ever to support those affected by Alzheimer's disease. We offer around-the-clock services through our free 24/7 Helpline (800.272.3900) and our website, alz.org, and we continue to offer support groups online and advance critical research. But we urgently need your help to ensure that we can continue to serve the millions affected by Alzheimer's who are facing unique challenges right now. Tomorrow is also the final day of our $100,000 Matching Gift Challenge. This means that thanks to supporters like you, we can make double the impact in the fight against Alzheimer's disease while taking part in a new global giving effort. This incredible opportunity is possible thanks to a donor who wishes to remain anonymous. Their generous grant to be made to the Association will go toward funding critical Alzheimer's research. All gifts made to this $100,000 Matching Gift Challenge before midnight tomorrow, up to a total of $100,000, can have 2X the impact in providing Alzheimer's care and support and advancing critical research. John, your support today is more important than ever, as your first gift can only be matched for a limited time. Get a #GivingTuesdayNow head start while you can also have 2X the impact in furthering our mission as we lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Thank you for your help in the fight to end Alzheimer's. Sincerely, Donna McCullough Chief Field and Development Officer P.S. #GivingTuesdayNow is a new worldwide movement taking place on May 5 in response to the unprecedented need caused by the COVID-19 pandemic. It allows for people around the world to come together to support organizations like the Alzheimer’s Association, and to stand strong to care for those who need us most during this time of uncertainty.

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2020 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.