AI & Political Ad Content: Insights from HGL's AI Experiments + Webinar Invite

Over the past few months, HGL's Progressive AI Lab has been quietly experimenting with ways AI can help political content creators save time and money while generating high-quality content.

As we head into the final 1.5 months of this election season, we’re excited to share our updates and recommendations with you. We've been conducting AI experiments, including AI-assisted content RCTs focused on improving political content creation workflows. From testing cutting-edge AI tools to refining strategies for organic social media, we've gained valuable insights into how AI impacts campaign efficiency and persuasiveness.

So join us on October 3rd at 2PM ET for a webinar where we’ll dive deeper into our AI Content Experimentation Hub recommendations and share key findings from our latest RCTs. We’re eager to share these insights, along with practical tools and tips, to help you stay ahead in this most critical stretch.

—Leah Bae
VP, Programs & Partnerships

AI and Political Ad Content: Insights from an RCT Study

One of the most powerful applications of AI is in content generation: using AI to draft, produce, and edit content. So we set out to research the appropriate role AI might play in political content through a series of RCTs.

Our research question: Can AI save time and money without compromising persuasiveness? The answer: Yes — but not always.

Read the report to find out why. We outline powerful ways ad-makers and content creators can leverage AI now for the final weeks leading up to the election.

Read the Research

Coming Up: Webinar on AI Innovations for Political Content — Research, Tools, and Strategies

On October 3rd at 2PM ET, join Higher Ground Labs’ Progressive AI Lab for a webinar update on our AI content experiments. We’ll reveal key findings from our recent research, including results from RCT experiments on AI-assisted multimedia in political ad content. Explore the most effective AI tools we’ve tested and learn practical strategies for integrating them into your political content, social media, and ad-making workflows. This session will provide research-backed insights and actionable tips to help you effectively leverage AI.

RSVP Now

HGL’s AI research

Over the last few months, we’ve been hard at work running tests and experiments with generative AI tools and tactics. We’re excited to officially introduce the research hub for the Progressive AI Lab! Check out our latest findings, ongoing projects, and strategic insights into AI applications in politics. This dynamic resource will be regularly updated throughout the 2024 election cycle and beyond, providing progressive organizations and campaigns with cutting-edge AI strategies and best practices.

First up: As a part of our AI Content Experimentation Hub, we’ve put together a one-stop guide for navigating how AI can help your teams create, edit, and caption videos more effectively. Take a look and let us know what you think by emailing [email protected].

Check out the latest AI research

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