Dear MoveOn member,
MoveOn's "Scoop the Vote" tour, a joyful but highly strategic ice cream
truck tour through swing states to increase voter turnout, got started on
Monday—and it is off to a GREAT start!
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This tour was made possible entirely because of support from MoveOn
members like you, John, and we want to share with you how you
are making a difference.
The results we are seeing so far are incredible, but we've got a big
problem. Right now, we have the budget to keep the ice cream truck running
only through October 16, but we believe it is critically important to keep
it going all the way through Election Day.
Will you start a $5 monthly donation to keep the tour going
through key swing states and districts? As a bonus, when you donate,
you'll be entered to win a signed carton of Kamala's Coconut Jubilee, a
special, limited-edition ice cream flavor crafted by Ben and Jerry
themselves!
[ [link removed] ]Yes, I'll chip in monthly.
[ [link removed] ]No, I'm sorry, I can't make a monthly donation.
Our tour began in Pennsylvania, the state that most analysts believe will
be the "tipping point" in determining the winner of the election.
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We brought our brand-new ice cream truck, stocked with special ice cream
flavors like Unburdened by What Has Vanilla Bean, and offered free scoops
of ice cream for attendees while volunteers helped them check their voter
registration status and sign up to increase their impact by becoming what
we call "Vote Triplers."
Ben and Jerry themselves were even on hand to serve some ice cream!
Vote tripling is a tactic MoveOn first used during the 2020 election, and
data has shown it's as much as five times more effective than traditional
voter outreach like canvassing and phone-banking.
The premise is simple: A Vote Tripler commits to helping three friends or
family members make a plan to vote and ensures they actually make it to
the ballot box. It is so effective because it taps into established
relationships and social pressure—you are far more likely to take action
if a trusted friend or family member asks, instead of a stranger over the
phone.
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In less than a week, we've already had hundreds of people sign up—and
remember, if 100 people become Vote Triplers, that translates to 400
votes!
We all know just how close this election will be, which is why
nontraditional campaigns like Scoop the Vote are so important. Can you
help keep the tour going by starting a $5 monthly donation?
Remember, when you donate, you'll be entered to win a free pint of
Kamala's Coconut Jubilee ice cream, signed by Ben and Jerry themselves!
[ [link removed] ]Yes, I'll chip in monthly.
[ [link removed] ]No, I'm sorry, I can't make a monthly donation.
We've been on the road for only four days, but already the truck has been
a hit with the press as well! We've already been covered by more than 200
outlets in more than 35 cities across the country, including People
magazine, USA Today, CNN, and Fox News (yes, that Fox News), and Seth
Meyers even gave us a shoutout on his late-night show!
And we're just getting started!
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We'll be having a special event in New York City tomorrow, before taking
the truck to several swing districts in New York that could determine who
controls the House, and then we'll head back to Pennsylvania, Michigan,
and Wisconsin.
We currently have the budget for 20 stops total, but with your help we can
hit more swing states and districts, help turn out even more voters, and
keep the truck moving all the way through November 5.
Can you help us scoop the vote by starting a $5 monthly
donation to MoveOn? When you donate, we'll enter you to win a free, signed
pint of Kamala's Coconut Jubilee, created by Ben and Jerry!
[ [link removed] ]Yes, I'll chip in monthly.
[ [link removed] ]No, I'm sorry, I can't make a monthly donation.
Thanks for all you do.
–David, Britt, Mia, Justin, and the rest of the team
Want to support MoveOn? The MAGA right is declaring war, and Project 2025
is their battle plan. Project 2025 threatens our rights, attacks
communities of color, hurts middle- and working-class families, and
undermines our democracy. But we will not back down or let Trump steamroll
our nation.
Will you start a monthly donation to power and sustain MoveOn's election
plan, stop Trump, and ensure Project 2025 is never enacted?
[ [link removed] ]Yes, I'll chip in $5 a month.
[ [link removed] ]No, I'm sorry, I can't make a monthly donation.
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