Truth Initiative

Sept. 19, 2024

Philip Morris International to invest $800 million to meet growing Zyn market

Philip Morris International (PMI), the owner of Zyn manufacturer Swedish Match, will invest over $800 million in new Zyn factories in the U.S. to meet the growing demand for the flavored nicotine pouches. Although PMI claims the expansion will bring economic growth to states where Zyn is manufactured, public health experts have raised concerns about the long-term health risks of these products and their potential appeal to young people.

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LGBT+ young people smoke and vape at a higher prevalence than non-LGBT+ peers

Research has shown that harassment and discrimination of LGBT+ individuals increase stress and lead to higher prevalence of tobacco use. The rising number of anti-LGBT+ policies in the last two years compounded with the ongoing youth mental health crisis puts this population at even greater risk of nicotine addiction and related mental health concerns.

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Historical films and TV depict smoking – not its harmful health impacts

Despite long-established research that on-screen smoking influences young people to use tobacco products, cigarettes remain a popular prop in historical films and TV shows with many portrayals failing to show the harmful health impacts.

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