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** TERMS OF
REFERENCE
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** MenEngage Africa: Communications Strategy Development
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** Closing Date: 30 September 2024
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** About Consultancy
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Sonke Gender Justice (Sonke) is looking for a consultant to develop a MenEngage Africa (MEA) Communications Strategy. The primary purpose of this communications strategy is to enhance MEA’s visibility and influence in advocating for gender equality. This strategy will provide a framework for consistent messaging, identify key audiences, outline communication channels, and establish metrics for evaluating effectiveness. The Communications strategy will act as a guide for the implementation of all advocacy efforts relating to laws, policies, programmes, and other interventions on MEA’s thematic areas. It is anticipated that the strategy will facilitate effective and results-based deployment of advocacy expertise, assets, and resources towards Specific, Measurable, Achievable, Relevant and Timebound (SMART) advocacy actions at the national and international level. Successful deployment of this strategy will result in the advancement of gender justice, human rights, and social justice in key
thematic areas for the MEA.


** MenEngage Africa
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MenEngage Africa is part of a global alliance of organisations that engage men and boys to achieve gender equality, promote health, reduce violence and to question and address the structural barriers to achieving gender equality. The alliance consists of 24 country networks spread across East, West, Central and Southern Africa. MEA members work collectively toward advancing gender justice, human rights and social justice in key thematic areas including Sexual Reproductive Health and Rights (SRHR), gender-based violence (GBV) & HIV prevention, Child Rights and Positive Parenting and in promoting peace on the continent.

Sonke is a South African-based non-profit organisation working throughout Africa. We believe women and men, girls and boys can work together to resist patriarchy, advocate for gender justice, and achieve gender transformation

The MEA Communications Strategy must be aligned to the MEA Advocacy strategy and MEA Strategic Plan (2024 – 2027) which provides a comprehensive profile of key thematic areas of focus as follows: Sexual Reproductive Health Rights (SRHR), Mental Health, Emergency Situations, Human Rights, and Gender Justice, MenCare Africa, Gender-based Violence, Peace and Security, Climate Justice, Meaningful Youth Participation, and Social and Structural drivers (SSD) approach to advance gender justice.
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