Topline: Most colleges now admit a higher percentage of students than they did 20 years ago, according to AEI’s Preston Cooper. Admission rates were low for most of the 2010s but have increased significantly since 2019.
- Between 2002 and 2022, 35% of public and private nonprofit colleges lowered their admission rates by over 5 percentage points. Meanwhile, 44% raised them by the same margin.
Demand Shift: Cooper notes that fewer students are applying to college, with some choosing vocational schools over four-year institutions. Consequently, tuition rates are dropping as colleges compete for a shrinking pool of applicants.
“A more competitive market in higher education yields benefits for students by raising acceptance rates and lowering costs.”
—Preston Cooper
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