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7 Reasons to make 2X the impact for WORLD ALZHEIMER'S DAY
5. FIGHT THE STIGMA
Dear Friend,

World Alzheimer's Day is a few days away. That means you still have time to mark this special day with a gift that can go twice as far to deliver life-changing care and support and advance crucial research in the fight against Alzheimer's disease. Can I count on you to make the most of our World Alzheimer's Day 2X Match Challenge before time runs out?

Donate Now

There are many reasons we need you to support our fight. Right now, I want to focus on the reason World Alzheimer's Day exists: to raise awareness and confront the stigma surrounding this disease and all forms of dementia. This stigma deeply impacts the lives of millions of people living with Alzheimer's disease. People like Phil G., who said:

"After my diagnosis, I was overwhelmed by fear that made me want to hide."

For people like Phil, the stigma of this disease only feeds its relentlessness. Fear, shame and lack of education prevent many people from:
  • Seeking medical treatment when symptoms are present.
  • Receiving an early diagnosis or any diagnosis at all.
  • Living the best quality of life possible while they are able to do so.
  • Making plans for their future.
  • Benefitting from available treatments.
  • Seeking medical treatment when symptoms are present.
  • Developing a support system.
  • Participating in clinical trials.
We need to end this stigma and encourage open communication. We need to let everyone impacted by this disease know they are not alone — that there are resources and groups here to guide, support and comfort them on this most difficult journey. We need to raise our voices to make our fight a priority for our policymakers at all levels.

Five tips to overcome Alzheimer's stigma

World Alzheimer's Day was established to confront this stigma. So I'm urging you — in the true spirit of this day — to make a gift today, while it can still go twice as far to help overcome the misconceptions that feed this stigma while we continue to deliver crucial care and support and push vital research forward toward a cure.

Donate Now

A generous donor who wishes to remain anonymous has pledged to match all gifts — up to $175,000 — until midnight on September 21, but only if we can raise the same amount. While their gift will support Alzheimer's research and local chapter events, your gift can go 2X as far to advance vital research and help provide much-needed care and support.

This tremendous opportunity won't last long. Please make a gift today while it can still have twice the impact on our fight to end the stigma surrounding this disease and to fuel our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support.

Before I sign off, I need to share the end of Phil's quote:

"Out of that fear grew determination. I wanted to learn everything I could about the disease and make awareness my cause."

This is the power your gift can have. It can turn fear into resilience, awareness and hope. Millions like Phil count on us every day to help overcome this stigma, provide care and support and push vital research forward. Today, I'm counting on you to join the fight with a gift before time runs out on our World Alzheimer's Day 2X Match Challenge.

Thank you in advance for standing with us this World Alzheimer's Day.

Thankfully,
Katie Evans
Chief Programs and Mission Engagement Officer
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P.S. The stigma surrounding dementia is real. It's robbing millions of time, support and hope. Don't let our World Alzheimer's Day 2X Match Challenge end without stepping up with a gift that can go TWICE AS FAR. Please give now so we can keep fighting this stigma, providing essential care and support and advancing promising research.

P.P.S. Want to stay up to date on the fight to end Alzheimer's? Text JOINALZ to 20654 to opt in to receive text message updates from the Alzheimer's Association. You will be able to opt out of these messages at any time. Privacy Policy
Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support.

Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601
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800.272.3900 | alz.org® | Donate

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