Dear MoveOn member,
Wow! Our Taylor Swift-inspired "In My Voting Era" T-Shirts have been
flying off the shelves by the thousands since Taylor endorsed Kamala
Harris for president last Tuesday! [ [link removed] ]We will sell out within the next few
days, so don't miss the chance to claim one of your own by clicking right
here!
[ [link removed] ][IMG]
If you're reading this email and you don't think an endorsement from
Taylor Swift matters, here are a few stats to remember:
* Taylor Swift endorsed Kamala Harris on Instagram, where she has
283,000,000 followers. That's right, 283 million.^1
* Within minutes of her endorsement post, it had gained more than 2
million likes, and now sits at more than 11 million.^2
* More than 405,000 people used her voter registration link in the first
24 hours after it was posted.^3
In her endorsement, Taylor Swift said:
"I'm voting for Kamala Harris because she fights for the rights and causes
I believe need a warrior to champion them. I think she is a steady-handed,
gifted leader and I believe we can accomplish so much more in this country
if we are led by calm and not chaos."^4
She's right. And she's right to fear the misinformation that's being
pushed out by Donald Trump and his party with the intention to confuse and
mislead voters. It's up to all of us to go into the world to talk about
what's at stake: health care, climate justice, our freedoms, the future
ahead of us and beyond.
[ [link removed] ]Show (and tell) everyone you're in your voting era with a
limited-edition "In My Voting Era" T-shirt that will support MoveOn's
efforts to bring as many people as possible into our people-powered
movement to elect Kamala Harris and Democrats across the country! You'll
get a great, Swiftie-inspired T-shirt, and your donation will support
MoveOn's efforts to elect Kamala Harris!
Taylor Swift's fan base consists mostly of 18- to 35-year-olds, which just
so happens to overlap with the key voter demographic that MoveOn is
laser-focused on turning out in this election. We call them "surge
voters," often younger voters who became active in politics after 2016 but
have not voted consistently since. Data shows that they could be the
difference between winning and losing this November, which is why MoveOn
has set a goal of contacting 1.5 million surge voters in battleground
states and districts before polls close on November 5!
If you're sick of running as fast as you can, wondering if you'd get there
quicker if you were a man, we have a question for you:
[ [link removed] ]Are you in your voting era? If so, click here to get your special,
limited-edition "In My Voting Era" T-shirt. You'll get a great,
Swiftie-inspired T-shirt, and your donation will support MoveOn's efforts
to reach surge voters and elect Kamala Harris!
Thanks for all you do.
–Kelly, Elizabeth, Emily, Oscar, and the rest of the team
Sources:
1. Post on Instagram by Taylor Swift, September 10, 2024
[link removed]
2. Ibid.
3. "Taylor Swift drove 405,999 visitors to vote.gov in 24 hours after
Kamala Harris endorsement," CBS News, September 12, 2024
[link removed]
4. Post on Instagram by Taylor Swift, September 10, 2024
[link removed]
Want to support MoveOn? The MAGA right is declaring war, and Project 2025
is their battle plan. Project 2025 threatens our rights, attacks
communities of color, hurts middle- and working-class families, and
undermines our democracy. But we will not back down or let Trump steamroll
our nation.
Will you donate to power MoveOn's election plan, stop Trump, and ensure
Project 2025 is never enacted?
[ [link removed] ]Yes, I'll chip in.
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