| From | Brandon | Check My Ads <[email protected]> |
| Subject | Go ogle these court recaps |
| Date | September 13, 2024 6:11 PM |
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September 13, 2024=20
Week 1 wasn=E2=80=99t a weak one
We=E2=80=99re a week into the latest US v Google monopoly trial, and it=E2=
=80=99s definitely a marathon and not a sprint. Judge Leonie M. Brinkema is=
overseeing this one, and Digiday has a good overview of who she is.=20
Policy Director Sarah Kay Wiley notes in it that =E2=80=9Chistory shows how=
she is not easily misled.=E2=80=9D Sounds like a good choice for the trial=
, then.
What=E2=80=99s happened so far:=20
Day 1: The Department of Justice painted a portrait of Google=E2=80=99s tri=
fecta of monopolies=20
Day 2: Google=E2=80=99s unfair auction dynamics and conflicts of interest t=
ook center stage=20
Day 3: The judge heard about how Google exploited adserver switching costs =
to =E2=80=9Ccrush=E2=80=9D competitors and impose =E2=80=9Cdebt=E2=80=9D on=
publishers=20
Day 4: It was revealed that Google figured publishers would =E2=80=9Cget ov=
er their control loss aversion=E2=80=9D=20
Day 5: That=E2=80=99s today! Check out the trial updates section of our sit=
e tonight for the latest. And while you=E2=80=99re there, if you want a mor=
e detailed weekly update on the trial, written by Arielle, hit =E2=80=9CGet=
updates=E2=80=9D and subscribe.=20
You can also follow Arielle, who=E2=80=99s at the trial every single dingle=
dang day, on LinkedIn and Threads. (Also thank you to those who prayed for=
her gains, she=E2=80=99s managed to find a weightlifting strategy while sh=
e=E2=80=99s there [deadlifting Google PMs]).=20
If you=E2=80=99re unfamiliar with the ins and outs of adtech, we=E2=80=99ve=
made a few videos to make the trial more digestible:=20
How digital ads work, and Google=E2=80=99s role=20
What's the buy side of advertising=20
What's the sell side of advertising
=20
A Swift reaction to misinformation =20
Some surprise news after the debate: Taylor Swift endorsed Kamala Harris. I=
n a caption on Instagram, the singer said that AI-generated images of her e=
ndorsing Donald Trump =E2=80=9Creally conjured up my fears around AI, and t=
he dangers of spreading misinformation.=20
=E2=80=9CIt brought me to the conclusion that I need to be very transparent=
about my actual plans for this election as a voter,=E2=80=9D she said. Hop=
efully, Swift=E2=80=99s vocal concerns will make more people aware of how A=
I image generation can be used for malicious reasons.=20
This week alone, we=E2=80=99ve seen it used to make racist memes about Hait=
ian immigrants based on a conspiracy theory.
=20
Nandini: On sabbatical, but still radical=20
Nandini popped up on the Life on Mars podcast this week to talk about fight=
ing online scams and ad fraud. Great hearing from you, Nandini!
=20
One final note: I=E2=80=99m off next week. You=E2=80=99ll get a small remin=
der about the Google trial from me next Friday, but that will be it until I=
return the week after next. Take care, friends.
=20
=20
Follow us on socials
=20
=20
Fund the work
DONATE
=20
Check My Ads Institute is a non-profit 501(c)3 organization.=20
=E2=80=A8Tax ID/EIN: 87-1895699
Have any questions or comments? =E2=80=A8Reach out to us at Hello@CheckMyAd=
s.org
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t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
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<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
eoncrm.com/neon/resource/checkmyads/images/CMA_Logo_45_4x.png" alt=3D"CMA_L=
ogo_45_4x.png" width=3D"146" align=3D"center" style=3D"outline: none; text-=
decoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: =
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0; margin: 0; Margin: 0; margin-bottom: 10px; Margin-bottom: 10px; backgrou=
nd: #f8f5ee; padding: 10px 0px 0px; color: #013b5c; font-family: Roboto, sa=
ns-serif; font-size: 9pt; line-height: 12pt; text-align: center;"><strong>S=
eptember 13, 2024 </strong></p></th>=20
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acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
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=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p class=
=3D"align-center" style=3D"font-family: Roboto,Arial,sans-serif; font-weigh=
t: 400; padding: 0; Margin: 0; font-size: 12pt; line-height: 1.5; margin-bo=
ttom: 10px; Margin-bottom: 10px; background: rgb(255, 255, 255); padding-to=
p: 15px; padding-right: 10px; padding-bottom: 10px; color: rgb(1, 59, 92); =
max-width: 480px; margin: 20px auto 0px; text-align: center;"><span style=
=3D"font-family: Georgia, serif; font-size: 28pt;"><span class=3D"notion-en=
able-hover" data-token-index=3D"0">Week 1 wasn=E2=80=99t a weak one</span><=
/span></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
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=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bot=
tom: 10px; Margin-bottom: 10px; background: #F8F5EE; padding: 15px 12px 20p=
x; max-width: 480px; margin: 0px auto 10px;">We=E2=80=99re a week into the =
latest US v Google monopoly trial, and <span class=3D"discussion-level-1 di=
scussion-id-100085ab-68c9-80cc-958f-001c7bfe4765 notion-enable-hover" data-=
token-index=3D"1">it=E2=80=99s definitely a marathon and not a </span>sprin=
t. Judge Leonie M. Brinkema is overseeing this one, and Digiday <a class=3D=
"notion-link-token notion-focusable-token notion-enable-hover" tabindex=3D"=
0" href=3D"[link removed]
4XegSqNPmHtTUJnKomsxNnpQvjwiFutNA=3D/QUS5C0k3tX3uj7YEbxzgPAacr_PwgCzGDdE2Lt=
XN8Z4=3D" rel=3D"noopener noreferrer" data-token-index=3D"3" style=3D"color=
: #0074d9; text-decoration: none; font-weight: inherit; padding: 0; text-al=
ign: left; line-height: 1.5;"><span class=3D"link-annotation-unknown-block-=
id-1513937538">has a good overview of who she is</span></a>. <br><br><span =
class=3D"discussion-level-1 discussion-id-100085ab-68c9-8061-ae5e-001c37424=
278 notion-enable-hover" data-token-index=3D"5">Policy Director Sarah Kay W=
iley notes in it that =E2=80=9Chistory shows how she is not easily misled.=
=E2=80=9D </span>Sounds like a good choice for the trial, then.</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last image" styl=
e=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-famil=
y: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-br=
eak: break-word; width: 564px; padding-left: 24px; padding-right: 24px; bor=
der-collapse: collapse; padding-top: 8px; padding-bottom: 8px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
eoncrm.com/neon/resource/checkmyads/images/Screenshot%202024-06-28%20at%202=
_34_40%E2%80%AFPM.png" alt=3D"Screenshot%202024-06-28%20at%202_34_40%E2%80%=
AFPM.png" width=3D"550" align=3D"center" style=3D"outline: none; text-decor=
ation: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both;=
display: block; margin: 0 auto; float: none; text-align: center; height: a=
uto; Margin: 12px auto;"><!--[if mso]></center><![end-if]-->
</figure></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
padding: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5=
; margin-bottom: 10px; Margin-bottom: 10px; background: #ffffff; padding-to=
p: 15px; padding-right: 10px; padding-bottom: 0px; max-width: 480px; margin=
: 0px auto 10px;">What=E2=80=99s happened so far: <br><br><strong>Day 1: </=
strong>The Department of Justice <a class=3D"notion-link-token notion-focus=
able-token notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
ls.com/emails/tracking/click-link/K5WHEMzTVj4XegSqNPmHtTUJnKomsxNnpQvjwiFut=
NA=3D/QUS5C0k3tX3uj7YEbxzgPOHgcfWogsHnqlhA1FkKmWs=3D" rel=3D"noopener noref=
errer" data-token-index=3D"1" style=3D"color: #0074d9; text-decoration: non=
e; font-weight: inherit; padding: 0; text-align: left; line-height: 1.5;"><=
span class=3D"link-annotation-unknown-block-id-1551122526">painted a portra=
it of Google=E2=80=99s trifecta of monopolies</span></a> <br><br><strong>Da=
y 2:</strong> Google=E2=80=99s <a class=3D"notion-link-token notion-focusab=
le-token notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
.com/emails/tracking/click-link/K5WHEMzTVj4XegSqNPmHtTUJnKomsxNnpQvjwiFutNA=
=3D/QUS5C0k3tX3uj7YEbxzgPNp5MKOeuupZ9DuPHmMGDEQ=3D" rel=3D"noopener norefer=
rer" data-token-index=3D"3" style=3D"color: #0074d9; text-decoration: none;=
font-weight: inherit; padding: 0; text-align: left; line-height: 1.5;"><sp=
an class=3D"link-annotation-unknown-block-id--24084217">unfair auction dyna=
mics and conflicts of interest took center stage</span></a> <br><br><strong=
>Day 3: </strong>The judge heard about how Google <a class=3D"notion-link-t=
oken notion-focusable-token notion-enable-hover" tabindex=3D"0" href=3D"htt=
ps://api.neonemails.com/emails/tracking/click-link/K5WHEMzTVj4XegSqNPmHtTUJ=
nKomsxNnpQvjwiFutNA=3D/QUS5C0k3tX3uj7YEbxzgPPPQ_5kX67SmPSig6iJRNfg=3D" rel=
=3D"noopener noreferrer" data-token-index=3D"5" style=3D"color: #0074d9; te=
xt-decoration: none; font-weight: inherit; padding: 0; text-align: left; li=
ne-height: 1.5;"><span class=3D"link-annotation-unknown-block-id--205494868=
8">exploited adserver switching costs to =E2=80=9Ccrush=E2=80=9D competitor=
s and impose =E2=80=9Cdebt=E2=80=9D on publishers</span></a> <br><br><stron=
g>Day 4: </strong>It was revealed that Google <a class=3D"notion-link-token=
notion-focusable-token notion-enable-hover" tabindex=3D"0" href=3D"https:/=
/api.neonemails.com/emails/tracking/click-link/K5WHEMzTVj4XegSqNPmHtTUJnKom=
sxNnpQvjwiFutNA=3D/QUS5C0k3tX3uj7YEbxzgPPIsTeEwUjxxv_E24lRraSA=3D" rel=3D"n=
oopener noreferrer" data-token-index=3D"7" style=3D"color: #0074d9; text-de=
coration: none; font-weight: inherit; padding: 0; text-align: left; line-he=
ight: 1.5;"><span class=3D"link-annotation-unknown-block-id--534294578">fig=
ured publishers would =E2=80=9Cget over their control loss aversion=E2=80=
=9D</span></a> <br><br><strong>Day 5: </strong>That=E2=80=99s today! Check =
out the <a class=3D"notion-link-token notion-focusable-token notion-enable-=
hover" tabindex=3D"0" href=3D"[link removed]
ick-link/K5WHEMzTVj4XegSqNPmHtTUJnKomsxNnpQvjwiFutNA=3D/QUS5C0k3tX3uj7YEbxz=
gPJmC1f9kGPpS3m0AXcynAUQ=3D" rel=3D"noopener noreferrer" data-token-index=
=3D"9" style=3D"color: #0074d9; text-decoration: none; font-weight: inherit=
; padding: 0; text-align: left; line-height: 1.5;"><span class=3D"link-anno=
tation-unknown-block-id--413214628">trial updates section of our site tonig=
ht for the latest</span></a>. And while you=E2=80=99re there, if you want a=
more detailed weekly update on the trial, written by Arielle, hit =E2=80=
=9CGet updates=E2=80=9D and subscribe. <br><br>You can also follow Arielle,=
who=E2=80=99s at the trial every single dingle dang day, on <a class=3D"no=
tion-link-token notion-focusable-token notion-enable-hover" tabindex=3D"0" =
href=3D"[link removed]
gSqNPmHtTUJnKomsxNnpQvjwiFutNA=3D/QUS5C0k3tX3uj7YEbxzgPB9MvbzugdFGABBQNGxjA=
Hs=3D" rel=3D"noopener noreferrer" data-token-index=3D"11" style=3D"color: =
#0074d9; text-decoration: none; font-weight: inherit; padding: 0; text-alig=
n: left; line-height: 1.5;"><span class=3D"link-annotation-unknown-block-id=
--2047783841">LinkedIn</span></a> and <a class=3D"notion-link-token notion-=
focusable-token notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
nemails.com/emails/tracking/click-link/K5WHEMzTVj4XegSqNPmHtTUJnKomsxNnpQvj=
wiFutNA=3D/QUS5C0k3tX3uj7YEbxzgPI7DjSh_xFLno9qqOcA8eW4=3D" rel=3D"noopener =
noreferrer" data-token-index=3D"13" style=3D"color: #0074d9; text-decoratio=
n: none; font-weight: inherit; padding: 0; text-align: left; line-height: 1=
.5;"><span class=3D"link-annotation-unknown-block-id-629164161">Threads</sp=
an></a>. (Also thank you to those who prayed for her gains, she=E2=80=99s m=
anaged to find a weightlifting strategy while she=E2=80=99s there [deadlift=
ing Google PMs]). <br><br>If you=E2=80=99re unfamiliar with the ins and out=
s of adtech, we=E2=80=99ve made a few videos to make the trial more digesti=
ble: <br><br><a class=3D"notion-link-token notion-focusable-token notion-en=
able-hover" tabindex=3D"0" href=3D"[link removed]
ng/click-link/K5WHEMzTVj4XegSqNPmHtTUJnKomsxNnpQvjwiFutNA=3D/QUS5C0k3tX3uj7=
YEbxzgPHkz1b9OBORdHDbYEuVVHh8=3D" rel=3D"noopener noreferrer" data-token-in=
dex=3D"15" style=3D"color: #0074d9; text-decoration: none; font-weight: inh=
erit; padding: 0; text-align: left; line-height: 1.5;"><span class=3D"link-=
annotation-unknown-block-id--14611056">How digital ads work, and Google=E2=
=80=99s role </span></a><br><br><a class=3D"notion-link-token notion-focusa=
ble-token notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
s.com/emails/tracking/click-link/K5WHEMzTVj4XegSqNPmHtTUJnKomsxNnpQvjwiFutN=
A=3D/QUS5C0k3tX3uj7YEbxzgPJoFFUJV7YdBbYcMKBhj5Vk=3D" rel=3D"noopener norefe=
rrer" data-token-index=3D"16" style=3D"color: #0074d9; text-decoration: non=
e; font-weight: inherit; padding: 0; text-align: left; line-height: 1.5;"><=
span class=3D"link-annotation-unknown-block-id--269372967">What's the buy s=
ide of advertising </span></a><br><br><a class=3D"notion-link-token no=
tion-focusable-token notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
i.neonemails.com/emails/tracking/click-link/K5WHEMzTVj4XegSqNPmHtTUJnKomsxN=
npQvjwiFutNA=3D/QUS5C0k3tX3uj7YEbxzgPKFPD4hdXBKQ1GPAQ2S76gg=3D" rel=3D"noop=
ener noreferrer" data-token-index=3D"17" style=3D"color: #0074d9; text-deco=
ration: none; font-weight: inherit; padding: 0; text-align: left; line-heig=
ht: 1.5;"><span class=3D"link-annotation-unknown-block-id-1052788166">What'=
s the sell side of advertising</span></a></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #282968; margin-top: 12px; margin-bo=
ttom: 12px;" data-color=3D"#282968" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"12" data-bottomnum=3D"12" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
padding: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5=
; margin-bottom: 10px; Margin-bottom: 10px; background: #ffffff; padding-to=
p: 15px; padding-right: 10px; padding-bottom: 0px; max-width: 480px; margin=
: 0px auto 10px;"><span style=3D"font-family: Georgia, serif; font-size: 20=
pt; color: #013b5c;"><span class=3D"notion-enable-hover" data-token-index=
=3D"0">A Swift reaction to misinformation </span></span><br><br>Some =
surprise news after the debate: <span class=3D"discussion-id-100085ab-68c9-=
809a-9a51-001c2c152466 notion-enable-hover" data-token-index=3D"1">Taylor S=
wift endorsed Kamala Harris.</span> In a caption on Instagram, the singer s=
aid that AI-generated images of her endorsing Donald Trump =E2=80=9C<a clas=
s=3D"notion-link-token notion-focusable-token notion-enable-hover" tabindex=
=3D"0" href=3D"[link removed]
zTVj4XegSqNPmHtTUJnKomsxNnpQvjwiFutNA=3D/QUS5C0k3tX3uj7YEbxzgPA8ddepK6W4bjm=
_lcH0r8eg=3D" rel=3D"noopener noreferrer" data-token-index=3D"3" style=3D"c=
olor: #0074d9; text-decoration: none; font-weight: inherit; padding: 0; tex=
t-align: left; line-height: 1.5;"><span class=3D"link-annotation-unknown-bl=
ock-id--568995671">really conjured up my fears around AI</span></a>, and th=
e dangers of spreading misinformation. <br><br>=E2=80=9CIt brought me to th=
e conclusion that I need to be very transparent about my actual plans for t=
his election as a voter,=E2=80=9D she said. Hopefully, Swift=E2=80=99s voca=
l concerns will make more people aware of how AI image generation can be us=
ed for malicious reasons. <br><br>This week alone, we=E2=80=99ve seen it us=
ed to make<a class=3D"notion-link-token notion-focusable-token notion-enabl=
e-hover" tabindex=3D"0" href=3D"[link removed]
click-link/K5WHEMzTVj4XegSqNPmHtTUJnKomsxNnpQvjwiFutNA=3D/QUS5C0k3tX3uj7YEb=
xzgPFQoPv6MI8bFKhpq3Y4-MCU=3D" rel=3D"noopener noreferrer" data-token-index=
=3D"5" style=3D"color: #0074d9; text-decoration: none; font-weight: inherit=
; padding: 0; text-align: left; line-height: 1.5;"><span class=3D"link-anno=
tation-unknown-block-id--137525000"> racist memes about Haitian immigrants<=
/span></a> based on a conspiracy theory.</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #282968; margin-top: 12px; margin-bo=
ttom: 12px;" data-color=3D"#282968" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"12" data-bottomnum=3D"12" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
padding: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5=
; margin-bottom: 10px; Margin-bottom: 10px; background: #ffffff; padding-to=
p: 15px; padding-right: 10px; padding-bottom: 0px; max-width: 480px; margin=
: 0px auto 10px;"><span style=3D"font-family: Georgia, serif; font-size: 20=
pt; color: #013b5c;"><span class=3D"discussion-level-1 discussion-id-ea7e79=
dd-0b94-4e21-8b8a-22bfa30053e1 notion-enable-hover" data-token-index=3D"0">=
<span class=3D"notion-enable-hover" data-token-index=3D"0">Nandini: <s=
pan class=3D"discussion-level-1 discussion-id-100085ab-68c9-805b-a8c3-001c0=
46d16fc notion-enable-hover" data-token-index=3D"1">On sabbatical, but stil=
l radical</span> </span></span></span><br><span style=3D"font-family: =
inherit; font-size: 12pt;"><br></span>Nandini popped up on the Life on Mars=
podcast this week to <a class=3D"notion-link-token notion-focusable-token =
notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
ls/tracking/click-link/K5WHEMzTVj4XegSqNPmHtTUJnKomsxNnpQvjwiFutNA=3D/QUS5C=
0k3tX3uj7YEbxzgPP12wK00Hb19S1pGEeWTYRE=3D" rel=3D"noopener noreferrer" data=
-token-index=3D"1" style=3D"color: #0074d9; text-decoration: none; font-wei=
ght: inherit; padding: 0; text-align: left; line-height: 1.5;"><span class=
=3D"link-annotation-unknown-block-id-661588801">talk about fighting online =
scams and ad fraud</span></a>. Great hearing from you, Nandini!</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #E3DFD9; margin-top: 40px; margin-bo=
ttom: 30px;" data-color=3D"#E3DFD9" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"40" data-bottomnum=3D"30" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"font-family: Roboto,Arial,sans-serif; font-weight: 400; Margin: 0; text=
-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margi=
n-bottom: 10px; background: #ffffff; color: #013b5c; padding: 30px 0px 20px=
; max-width: 480px; margin: auto;">One final note: I=E2=80=99m off next wee=
k. You=E2=80=99ll get a small reminder about the Google trial from me next =
Friday, but that will be it until I return the week after next. Take care, =
friends<a title=3D"." href=3D"[link removed]
ick-link/K5WHEMzTVj4XegSqNPmHtTUJnKomsxNnpQvjwiFutNA=3D/QUS5C0k3tX3uj7YEbxz=
gPFtHAK1S95gp3gEMDMngZJs=3D" target=3D"_blank" rel=3D"noopener" style=3D"co=
lor: #0074d9; text-decoration: none; font-weight: inherit; padding: 0; text=
-align: left; line-height: 1.5;">.</a></p>=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center break-text-around-image" style=
=3D"outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; =
max-width: 100%; clear: both; display: block; margin: 0 auto; float: none; =
text-align: center; margin-bottom: 12px; margin-top: 12px; height: auto; Ma=
rgin: 12px auto;" src=3D"[link removed]
heckmyads/images/Brandon_email_signature.png" alt=3D"A cursive signature re=
ading Brandon" width=3D"600" align=3D"center" data-wrap-text-margin=3D"25" =
data-wrap-text=3D"Break text around image"><!--[if mso]></center><![end-if]=
-->
</figure> <p style=3D"color: #3c4144; font-family: Roboto,Ar=
ial,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-al=
ign: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-b=
ottom: 10px;"> </p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #E3DFD9; margin-top: 40px; margin-bo=
ttom: 30px;" data-color=3D"#E3DFD9" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"40" data-bottomnum=3D"30" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;">
<table class=3D"editor-table" style=3D"border-spacing: 0; bo=
rder-collapse: collapse; padding: 0; vertical-align: top; text-align: left;=
width: 100%; max-width: 480px; margin: 40px auto 0px; border-style: solid;=
border-color: #013B5C;" border=3D"2">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 99.817518%; border-collapse: collapse;"> <p style=3D"font-w=
eight: 400; Margin: 0; margin-bottom: 10px; Margin-bottom: 10px; background=
: #ffffff; padding: 20px 10px 20px; font-family: Georgia, serif; font-size:=
22pt; line-height: 24pt; color: #013b5c; max-width: 480px; text-align: cen=
ter; margin: auto;">Follow us on socials</p> </td>=20
</tr>=20
</tbody>=20
</table>=20
<table class=3D"editor-table" style=3D"border-spacing: 0; bo=
rder-collapse: collapse; padding: 0; vertical-align: top; text-align: left;=
width: 100%; max-width: 480px; margin: 0px auto 40px; background: #013B5C;=
border-style: solid; border-color: #013B5C;" border=3D"0">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; border-collapse: collapse;"> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1=
rem;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
api.neonemails.com/emails/tracking/click-link/K5WHEMzTVj4XegSqNPmHtTUJnKoms=
xNnpQvjwiFutNA=3D/QUS5C0k3tX3uj7YEbxzgPMUlujZubqlGkrEpwHCeCOs=3D" data-link=
type=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weigh=
t: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;=
"><img class=3D"align-center" src=3D"[link removed]
n/resource/checkmyads/images/Instagram_Glyph_White%20copy.png" alt=3D"Insta=
gram_Glyph_White%20copy.png" width=3D"30" align=3D"center" style=3D"outline=
: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-width: =
100%; clear: both; border: none; display: block; margin: 0 auto; float: non=
e; text-align: center; height: auto; Margin: 12px auto;"></a><!--[if mso]><=
/center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/K5WHEMzTVj4XegSqNPmHtTUJnKomsx=
NnpQvjwiFutNA=3D/QUS5C0k3tX3uj7YEbxzgPK6_c5ln-AgNJKw01oaoti0=3D" data-linkt=
ype=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weight=
: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;"=
><img class=3D"align-center" src=3D"[link removed]
/resource/checkmyads/images/LI-In-Bug.png" alt=3D"LI-In-Bug.png" width=3D"3=
0" align=3D"center" style=3D"outline: none; text-decoration: none; -ms-inte=
rpolation-mode: bicubic; max-width: 100%; clear: both; border: none; displa=
y: block; margin: 0 auto; float: none; text-align: center; height: auto; Ma=
rgin: 12px auto;"></a><!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/K5WHEMzTVj4XegSqNPmHtTUJnKomsx=
NnpQvjwiFutNA=3D/QUS5C0k3tX3uj7YEbxzgPAPIN6KA2m8OP8WxcZOrdPc=3D" data-linkt=
ype=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weight=
: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;"=
><img class=3D"align-center" src=3D"[link removed]
/resource/checkmyads/images/TikTok-logo.png" alt=3D"TikTok-logo.png" width=
=3D"26" align=3D"center" style=3D"outline: none; text-decoration: none; -ms=
-interpolation-mode: bicubic; max-width: 100%; clear: both; border: none; d=
isplay: block; margin: 0 auto; float: none; text-align: center; height: aut=
o; Margin: 12px auto;"></a><!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/K5WHEMzTVj4XegSqNPmHtTUJnKomsx=
NnpQvjwiFutNA=3D/QUS5C0k3tX3uj7YEbxzgPK2Dh1nsNXH4FL0c5T4p73o=3D" data-linkt=
ype=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weight=
: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;"=
><img class=3D"align-center" src=3D"[link removed]
/resource/checkmyads/images/threads.png" alt=3D"threads.png" width=3D"26" a=
lign=3D"center" style=3D"outline: none; text-decoration: none; -ms-interpol=
ation-mode: bicubic; max-width: 100%; clear: both; border: none; display: b=
lock; margin: 0 auto; float: none; text-align: center; height: auto; Margin=
: 12px auto;"></a><!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/K5WHEMzTVj4XegSqNPmHtTUJnKomsx=
NnpQvjwiFutNA=3D/QUS5C0k3tX3uj7YEbxzgPIbVCdPa3lqzyDeulJExk3A=3D" data-linkt=
ype=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weight=
: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;"=
><img class=3D"align-center" src=3D"[link removed]
/resource/checkmyads/images/logo-white%20copy.png" alt=3D"logo-white%20copy=
.png" width=3D"29" align=3D"center" style=3D"outline: none; text-decoration=
: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both; bord=
er: none; display: block; margin: 0 auto; float: none; text-align: center; =
height: auto; Margin: 12px auto;"></a><!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; border-collapse: collapse;"> </td>=20
</tr>=20
</tbody>=20
</table></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p class=
=3D"align-center" style=3D"font-weight: 400; Margin: 0; margin-bottom: 10px=
; Margin-bottom: 10px; background: #ffffff; padding: 10px 10px 20px; font-f=
amily: Georgia, serif; font-size: 22pt; line-height: 24pt; color: #fe483a; =
max-width: 480px; text-align: center; margin: auto;">Fund the work</p>=20
<table class=3D"button expanded email-button mceNonEditable"=
style=3D"border-spacing: 0; border-collapse: collapse; padding: 0; vertica=
l-align: top; text-align: left; Margin: 0; width: 100%; max-width: 480px; m=
argin: 0px auto;">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; border-collapse: collapse;">=20
<table class=3D"mceNonEditable" style=3D"border-spacing:=
0; border-collapse: collapse; padding: 0; vertical-align: top; text-align:=
left; max-width: 100%; width: 100%;">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-ali=
gn: left;">=20
<td style=3D"word-wrap: break-word; vertical-align: t=
op; font-family: Roboto,Arial,sans-serif; padding: 0; margin: 0; Margin: 0;=
background-color: #fe483a; color: #ffffff; border-collapse: collapse; font=
-size: 18px; font-weight: 400; line-height: 28px; text-align: center; borde=
r: 0 solid #fe483a;">
<center style=3D"width: 100%; min-width: 100%;">
<a class=3D"titan__email-button mceEditable" style=
=3D"box-sizing: border-box; font-family: Roboto,Arial,sans-serif; text-deco=
ration: none; display: inline-block; width: 100%; padding-left: 0; padding-=
right: 0; border-radius: 0; color: #ffffff; line-height: 28px; text-align: =
center; border: 0 solid #fe483a; font-weight: bold; padding: 20px 0px 20px;=
font-size: 16pt;" title=3D"DONATE" href=3D"[link removed]
ls/tracking/click-link/K5WHEMzTVj4XegSqNPmHtTUJnKomsxNnpQvjwiFutNA=3D/QUS5C=
0k3tX3uj7YEbxzgPFao4aIRqRIey9q6F7RmLZs=3D" target=3D"_blank" rel=3D"noopene=
r" data-bgcolor=3D"#fe483a" data-bordercolor=3D"#282968" data-textcolor=3D"=
#FFFFFF" data-url=3D"[link removed]" data-text=3D"DONATE=
" data-borderradius=3D"0">DONATE</a>
</center></td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table> <p style=3D"color: #3c4144; font-family: Roboto,Ari=
al,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-ali=
gn: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bo=
ttom: 10px;"> </p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row end-row-footer" style=3D"border-spacing: 0; =
border-collapse: collapse; vertical-align: top; text-align: left; padding: =
0; position: relative; width: 100%; display: table; margin: 0; Margin: 0; b=
ackground-color: #003B5B; font-family: Roboto,Arial,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 24px;">
<table class=3D"editor-table" style=3D"border-spacing: 0; bo=
rder-collapse: collapse; padding: 0; vertical-align: top; text-align: left;=
max-width: 480px; margin: 0 auto; border-style: solid; border-color: #3c41=
44; width: 87.591241%;" border=3D"0">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 49.908759%; height: 123px; border-collapse: collapse;"> <p =
style=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight:=
400; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height:=
1.5; margin-bottom: 10px; Margin-bottom: 10px; padding: 10px 10px 10px;"><=
span style=3D"font-family: arial, helvetica, sans-serif; color: #ecf0f1; fo=
nt-size: 10pt; line-height: 14pt !important;">Check My Ads Institute is a n=
on-profit 501(c)3 organization. <br>=E2=80=A8Tax ID/EIN: 87-1895699</span><=
/p> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 49.908759%; height: 183px; border-collapse: collapse;"> <p =
style=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight:=
400; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height:=
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If you're having trouble viewing this email, you can see it online, [link removed].
September 13, 2024
Week 1 wasn’t a weak one
We’re a week into the latest US v Google monopoly trial, and it’s definitely a marathon and not a sprint. Judge Leonie M. Brinkema is overseeing this one, and Digiday has a good overview of who she is.
Policy Director Sarah Kay Wiley notes in it that “history shows how she is not easily misled.” Sounds like a good choice for the trial, then.
What’s happened so far:
Day 1: The Department of Justice painted a portrait of Google’s trifecta of monopolies
Day 2: Google’s unfair auction dynamics and conflicts of interest took center stage
Day 3: The judge heard about how Google exploited adserver switching costs to “crush” competitors and impose “debt” on publishers
Day 4: It was revealed that Google figured publishers would “get over their control loss aversion”
Day 5: That’s today! Check out the trial updates section of our site tonight for the latest. And while you’re there, if you want a more detailed weekly update on the trial, written by Arielle, hit “Get updates” and subscribe.
You can also follow Arielle, who’s at the trial every single dingle dang day, on LinkedIn and Threads. (Also thank you to those who prayed for her gains, she’s managed to find a weightlifting strategy while she’s there [deadlifting Google PMs]).
If you’re unfamiliar with the ins and outs of adtech, we’ve made a few videos to make the trial more digestible:
How digital ads work, and Google’s role
What's the buy side of advertising
What's the sell side of advertising
A Swift reaction to misinformation
Some surprise news after the debate: Taylor Swift endorsed Kamala Harris. In a caption on Instagram, the singer said that AI-generated images of her endorsing Donald Trump “really conjured up my fears around AI, and the dangers of spreading misinformation.
“It brought me to the conclusion that I need to be very transparent about my actual plans for this election as a voter,” she said. Hopefully, Swift’s vocal concerns will make more people aware of how AI image generation can be used for malicious reasons.
This week alone, we’ve seen it used to make racist memes about Haitian immigrants based on a conspiracy theory.
Nandini: On sabbatical, but still radical
Nandini popped up on the Life on Mars podcast this week to talk about fighting online scams and ad fraud. Great hearing from you, Nandini!
One final note: I’m off next week. You’ll get a small reminder about the Google trial from me next Friday, but that will be it until I return the week after next. Take care, friends.
Follow us on socials
Fund the work
DONATE
Check My Ads Institute is a non-profit 501(c)3 organization.
Tax ID/EIN: 87-1895699
Have any questions or comments? Reach out to us at [email protected]
This email was sent to [email protected]. Click here to [link removed].
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September 13, 2024=20
Week 1 wasn=E2=80=99t a weak one
We=E2=80=99re a week into the latest US v Google monopoly trial, and it=E2=
=80=99s definitely a marathon and not a sprint. Judge Leonie M. Brinkema is=
overseeing this one, and Digiday has a good overview of who she is.=20
Policy Director Sarah Kay Wiley notes in it that =E2=80=9Chistory shows how=
she is not easily misled.=E2=80=9D Sounds like a good choice for the trial=
, then.
What=E2=80=99s happened so far:=20
Day 1: The Department of Justice painted a portrait of Google=E2=80=99s tri=
fecta of monopolies=20
Day 2: Google=E2=80=99s unfair auction dynamics and conflicts of interest t=
ook center stage=20
Day 3: The judge heard about how Google exploited adserver switching costs =
to =E2=80=9Ccrush=E2=80=9D competitors and impose =E2=80=9Cdebt=E2=80=9D on=
publishers=20
Day 4: It was revealed that Google figured publishers would =E2=80=9Cget ov=
er their control loss aversion=E2=80=9D=20
Day 5: That=E2=80=99s today! Check out the trial updates section of our sit=
e tonight for the latest. And while you=E2=80=99re there, if you want a mor=
e detailed weekly update on the trial, written by Arielle, hit =E2=80=9CGet=
updates=E2=80=9D and subscribe.=20
You can also follow Arielle, who=E2=80=99s at the trial every single dingle=
dang day, on LinkedIn and Threads. (Also thank you to those who prayed for=
her gains, she=E2=80=99s managed to find a weightlifting strategy while sh=
e=E2=80=99s there [deadlifting Google PMs]).=20
If you=E2=80=99re unfamiliar with the ins and outs of adtech, we=E2=80=99ve=
made a few videos to make the trial more digestible:=20
How digital ads work, and Google=E2=80=99s role=20
What's the buy side of advertising=20
What's the sell side of advertising
=20
A Swift reaction to misinformation =20
Some surprise news after the debate: Taylor Swift endorsed Kamala Harris. I=
n a caption on Instagram, the singer said that AI-generated images of her e=
ndorsing Donald Trump =E2=80=9Creally conjured up my fears around AI, and t=
he dangers of spreading misinformation.=20
=E2=80=9CIt brought me to the conclusion that I need to be very transparent=
about my actual plans for this election as a voter,=E2=80=9D she said. Hop=
efully, Swift=E2=80=99s vocal concerns will make more people aware of how A=
I image generation can be used for malicious reasons.=20
This week alone, we=E2=80=99ve seen it used to make racist memes about Hait=
ian immigrants based on a conspiracy theory.
=20
Nandini: On sabbatical, but still radical=20
Nandini popped up on the Life on Mars podcast this week to talk about fight=
ing online scams and ad fraud. Great hearing from you, Nandini!
=20
One final note: I=E2=80=99m off next week. You=E2=80=99ll get a small remin=
der about the Google trial from me next Friday, but that will be it until I=
return the week after next. Take care, friends.
=20
=20
Follow us on socials
=20
=20
Fund the work
DONATE
=20
Check My Ads Institute is a non-profit 501(c)3 organization.=20
=E2=80=A8Tax ID/EIN: 87-1895699
Have any questions or comments? =E2=80=A8Reach out to us at Hello@CheckMyAd=
s.org
This email was sent to [email protected]. Click here to [link removed]
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border-collapse: collapse;">=20
<table class=3D"row" style=3D"border-spacing: 0; border-collapse=
: collapse; vertical-align: top; text-align: left; padding: 0; position: re=
lative; width: 100%; display: table; margin: 0; Margin: 0; font-family: Rob=
oto,Arial,sans-serif; min-height: 16px;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last" style=3D"w=
ord-wrap: break-word; vertical-align: top; color: #3c4144; font-family: Rob=
oto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: left; margi=
n: 0 auto; Margin: 0 auto; padding-top: 24px; word-break: break-word; width=
: 564px; padding-left: 24px; padding-right: 24px; font-size: 14px; line-hei=
ght: 2em; border-collapse: collapse; padding-bottom: 10px;">=20
<center style=3D"width: 100%; min-width: 532px;">
If you're having trouble viewing this email, you can <a hre=
f=3D"[link removed]
NPmHtTUJnKomsxNnpQvjwiFutNA=3D/QUS5C0k3tX3uj7YEbxzgPOotEkgUAE5_jRjGe2QE9_w=
=3D" target=3D"_blank" title=3D"View email online" style=3D"color: #0074d9;=
text-decoration: none; font-weight: inherit; padding: 0; text-align: left;=
line-height: 1.5;">see it online</a>.
</center> </th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row" style=3D"border-spacing: 0; border-collapse=
: collapse; vertical-align: top; text-align: left; padding: 0; position: re=
lative; width: 100%; display: table; margin: 0; Margin: 0; font-family: Rob=
oto,Arial,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last" style=3D"w=
ord-wrap: break-word; vertical-align: top; color: #3c4144; font-family: Rob=
oto,Arial,sans-serif; font-weight: 400; text-align: left; font-size: 12pt; =
line-height: 1.5; margin: 0 auto; Margin: 0 auto; padding-top: 24px; paddin=
g-bottom: 24px; word-break: break-word; width: 564px; padding-left: 24px; p=
adding-right: 24px; border-collapse: collapse; padding: 0;">=20
<center style=3D"width: 100%; min-width: 532px;">=20
</center> </th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row first-row-header only15" style=3D"border-spa=
cing: 0; border-collapse: collapse; vertical-align: top; text-align: left; =
padding: 0; position: relative; width: 100%; display: table; margin: 0; Mar=
gin: 0; background-color: #F8F5EE; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 24px; padding-bottom: 8px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
eoncrm.com/neon/resource/checkmyads/images/CMA_Logo_45_4x.png" alt=3D"CMA_L=
ogo_45_4x.png" width=3D"146" align=3D"center" style=3D"outline: none; text-=
decoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: =
both; display: block; margin: 0 auto; float: none; text-align: center; heig=
ht: auto; Margin: 12px auto;"><!--[if mso]></center><![end-if]-->
</figure> <p class=3D"align-center" style=3D"font-weight: 40=
0; margin: 0; Margin: 0; margin-bottom: 10px; Margin-bottom: 10px; backgrou=
nd: #f8f5ee; padding: 10px 0px 0px; color: #013b5c; font-family: Roboto, sa=
ns-serif; font-size: 9pt; line-height: 12pt; text-align: center;"><strong>S=
eptember 13, 2024 </strong></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p class=
=3D"align-center" style=3D"font-family: Roboto,Arial,sans-serif; font-weigh=
t: 400; padding: 0; Margin: 0; font-size: 12pt; line-height: 1.5; margin-bo=
ttom: 10px; Margin-bottom: 10px; background: rgb(255, 255, 255); padding-to=
p: 15px; padding-right: 10px; padding-bottom: 10px; color: rgb(1, 59, 92); =
max-width: 480px; margin: 20px auto 0px; text-align: center;"><span style=
=3D"font-family: Georgia, serif; font-size: 28pt;"><span class=3D"notion-en=
able-hover" data-token-index=3D"0">Week 1 wasn=E2=80=99t a weak one</span><=
/span></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bot=
tom: 10px; Margin-bottom: 10px; background: #F8F5EE; padding: 15px 12px 20p=
x; max-width: 480px; margin: 0px auto 10px;">We=E2=80=99re a week into the =
latest US v Google monopoly trial, and <span class=3D"discussion-level-1 di=
scussion-id-100085ab-68c9-80cc-958f-001c7bfe4765 notion-enable-hover" data-=
token-index=3D"1">it=E2=80=99s definitely a marathon and not a </span>sprin=
t. Judge Leonie M. Brinkema is overseeing this one, and Digiday <a class=3D=
"notion-link-token notion-focusable-token notion-enable-hover" tabindex=3D"=
0" href=3D"[link removed]
4XegSqNPmHtTUJnKomsxNnpQvjwiFutNA=3D/QUS5C0k3tX3uj7YEbxzgPAacr_PwgCzGDdE2Lt=
XN8Z4=3D" rel=3D"noopener noreferrer" data-token-index=3D"3" style=3D"color=
: #0074d9; text-decoration: none; font-weight: inherit; padding: 0; text-al=
ign: left; line-height: 1.5;"><span class=3D"link-annotation-unknown-block-=
id-1513937538">has a good overview of who she is</span></a>. <br><br><span =
class=3D"discussion-level-1 discussion-id-100085ab-68c9-8061-ae5e-001c37424=
278 notion-enable-hover" data-token-index=3D"5">Policy Director Sarah Kay W=
iley notes in it that =E2=80=9Chistory shows how she is not easily misled.=
=E2=80=9D </span>Sounds like a good choice for the trial, then.</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last image" styl=
e=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-famil=
y: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-br=
eak: break-word; width: 564px; padding-left: 24px; padding-right: 24px; bor=
der-collapse: collapse; padding-top: 8px; padding-bottom: 8px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
eoncrm.com/neon/resource/checkmyads/images/Screenshot%202024-06-28%20at%202=
_34_40%E2%80%AFPM.png" alt=3D"Screenshot%202024-06-28%20at%202_34_40%E2%80%=
AFPM.png" width=3D"550" align=3D"center" style=3D"outline: none; text-decor=
ation: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both;=
display: block; margin: 0 auto; float: none; text-align: center; height: a=
uto; Margin: 12px auto;"><!--[if mso]></center><![end-if]-->
</figure></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
padding: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5=
; margin-bottom: 10px; Margin-bottom: 10px; background: #ffffff; padding-to=
p: 15px; padding-right: 10px; padding-bottom: 0px; max-width: 480px; margin=
: 0px auto 10px;">What=E2=80=99s happened so far: <br><br><strong>Day 1: </=
strong>The Department of Justice <a class=3D"notion-link-token notion-focus=
able-token notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
ls.com/emails/tracking/click-link/K5WHEMzTVj4XegSqNPmHtTUJnKomsxNnpQvjwiFut=
NA=3D/QUS5C0k3tX3uj7YEbxzgPOHgcfWogsHnqlhA1FkKmWs=3D" rel=3D"noopener noref=
errer" data-token-index=3D"1" style=3D"color: #0074d9; text-decoration: non=
e; font-weight: inherit; padding: 0; text-align: left; line-height: 1.5;"><=
span class=3D"link-annotation-unknown-block-id-1551122526">painted a portra=
it of Google=E2=80=99s trifecta of monopolies</span></a> <br><br><strong>Da=
y 2:</strong> Google=E2=80=99s <a class=3D"notion-link-token notion-focusab=
le-token notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
.com/emails/tracking/click-link/K5WHEMzTVj4XegSqNPmHtTUJnKomsxNnpQvjwiFutNA=
=3D/QUS5C0k3tX3uj7YEbxzgPNp5MKOeuupZ9DuPHmMGDEQ=3D" rel=3D"noopener norefer=
rer" data-token-index=3D"3" style=3D"color: #0074d9; text-decoration: none;=
font-weight: inherit; padding: 0; text-align: left; line-height: 1.5;"><sp=
an class=3D"link-annotation-unknown-block-id--24084217">unfair auction dyna=
mics and conflicts of interest took center stage</span></a> <br><br><strong=
>Day 3: </strong>The judge heard about how Google <a class=3D"notion-link-t=
oken notion-focusable-token notion-enable-hover" tabindex=3D"0" href=3D"htt=
ps://api.neonemails.com/emails/tracking/click-link/K5WHEMzTVj4XegSqNPmHtTUJ=
nKomsxNnpQvjwiFutNA=3D/QUS5C0k3tX3uj7YEbxzgPPPQ_5kX67SmPSig6iJRNfg=3D" rel=
=3D"noopener noreferrer" data-token-index=3D"5" style=3D"color: #0074d9; te=
xt-decoration: none; font-weight: inherit; padding: 0; text-align: left; li=
ne-height: 1.5;"><span class=3D"link-annotation-unknown-block-id--205494868=
8">exploited adserver switching costs to =E2=80=9Ccrush=E2=80=9D competitor=
s and impose =E2=80=9Cdebt=E2=80=9D on publishers</span></a> <br><br><stron=
g>Day 4: </strong>It was revealed that Google <a class=3D"notion-link-token=
notion-focusable-token notion-enable-hover" tabindex=3D"0" href=3D"https:/=
/api.neonemails.com/emails/tracking/click-link/K5WHEMzTVj4XegSqNPmHtTUJnKom=
sxNnpQvjwiFutNA=3D/QUS5C0k3tX3uj7YEbxzgPPIsTeEwUjxxv_E24lRraSA=3D" rel=3D"n=
oopener noreferrer" data-token-index=3D"7" style=3D"color: #0074d9; text-de=
coration: none; font-weight: inherit; padding: 0; text-align: left; line-he=
ight: 1.5;"><span class=3D"link-annotation-unknown-block-id--534294578">fig=
ured publishers would =E2=80=9Cget over their control loss aversion=E2=80=
=9D</span></a> <br><br><strong>Day 5: </strong>That=E2=80=99s today! Check =
out the <a class=3D"notion-link-token notion-focusable-token notion-enable-=
hover" tabindex=3D"0" href=3D"[link removed]
ick-link/K5WHEMzTVj4XegSqNPmHtTUJnKomsxNnpQvjwiFutNA=3D/QUS5C0k3tX3uj7YEbxz=
gPJmC1f9kGPpS3m0AXcynAUQ=3D" rel=3D"noopener noreferrer" data-token-index=
=3D"9" style=3D"color: #0074d9; text-decoration: none; font-weight: inherit=
; padding: 0; text-align: left; line-height: 1.5;"><span class=3D"link-anno=
tation-unknown-block-id--413214628">trial updates section of our site tonig=
ht for the latest</span></a>. And while you=E2=80=99re there, if you want a=
more detailed weekly update on the trial, written by Arielle, hit =E2=80=
=9CGet updates=E2=80=9D and subscribe. <br><br>You can also follow Arielle,=
who=E2=80=99s at the trial every single dingle dang day, on <a class=3D"no=
tion-link-token notion-focusable-token notion-enable-hover" tabindex=3D"0" =
href=3D"[link removed]
gSqNPmHtTUJnKomsxNnpQvjwiFutNA=3D/QUS5C0k3tX3uj7YEbxzgPB9MvbzugdFGABBQNGxjA=
Hs=3D" rel=3D"noopener noreferrer" data-token-index=3D"11" style=3D"color: =
#0074d9; text-decoration: none; font-weight: inherit; padding: 0; text-alig=
n: left; line-height: 1.5;"><span class=3D"link-annotation-unknown-block-id=
--2047783841">LinkedIn</span></a> and <a class=3D"notion-link-token notion-=
focusable-token notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
nemails.com/emails/tracking/click-link/K5WHEMzTVj4XegSqNPmHtTUJnKomsxNnpQvj=
wiFutNA=3D/QUS5C0k3tX3uj7YEbxzgPI7DjSh_xFLno9qqOcA8eW4=3D" rel=3D"noopener =
noreferrer" data-token-index=3D"13" style=3D"color: #0074d9; text-decoratio=
n: none; font-weight: inherit; padding: 0; text-align: left; line-height: 1=
.5;"><span class=3D"link-annotation-unknown-block-id-629164161">Threads</sp=
an></a>. (Also thank you to those who prayed for her gains, she=E2=80=99s m=
anaged to find a weightlifting strategy while she=E2=80=99s there [deadlift=
ing Google PMs]). <br><br>If you=E2=80=99re unfamiliar with the ins and out=
s of adtech, we=E2=80=99ve made a few videos to make the trial more digesti=
ble: <br><br><a class=3D"notion-link-token notion-focusable-token notion-en=
able-hover" tabindex=3D"0" href=3D"[link removed]
ng/click-link/K5WHEMzTVj4XegSqNPmHtTUJnKomsxNnpQvjwiFutNA=3D/QUS5C0k3tX3uj7=
YEbxzgPHkz1b9OBORdHDbYEuVVHh8=3D" rel=3D"noopener noreferrer" data-token-in=
dex=3D"15" style=3D"color: #0074d9; text-decoration: none; font-weight: inh=
erit; padding: 0; text-align: left; line-height: 1.5;"><span class=3D"link-=
annotation-unknown-block-id--14611056">How digital ads work, and Google=E2=
=80=99s role </span></a><br><br><a class=3D"notion-link-token notion-focusa=
ble-token notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
s.com/emails/tracking/click-link/K5WHEMzTVj4XegSqNPmHtTUJnKomsxNnpQvjwiFutN=
A=3D/QUS5C0k3tX3uj7YEbxzgPJoFFUJV7YdBbYcMKBhj5Vk=3D" rel=3D"noopener norefe=
rrer" data-token-index=3D"16" style=3D"color: #0074d9; text-decoration: non=
e; font-weight: inherit; padding: 0; text-align: left; line-height: 1.5;"><=
span class=3D"link-annotation-unknown-block-id--269372967">What's the buy s=
ide of advertising </span></a><br><br><a class=3D"notion-link-token no=
tion-focusable-token notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
i.neonemails.com/emails/tracking/click-link/K5WHEMzTVj4XegSqNPmHtTUJnKomsxN=
npQvjwiFutNA=3D/QUS5C0k3tX3uj7YEbxzgPKFPD4hdXBKQ1GPAQ2S76gg=3D" rel=3D"noop=
ener noreferrer" data-token-index=3D"17" style=3D"color: #0074d9; text-deco=
ration: none; font-weight: inherit; padding: 0; text-align: left; line-heig=
ht: 1.5;"><span class=3D"link-annotation-unknown-block-id-1052788166">What'=
s the sell side of advertising</span></a></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #282968; margin-top: 12px; margin-bo=
ttom: 12px;" data-color=3D"#282968" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"12" data-bottomnum=3D"12" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
padding: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5=
; margin-bottom: 10px; Margin-bottom: 10px; background: #ffffff; padding-to=
p: 15px; padding-right: 10px; padding-bottom: 0px; max-width: 480px; margin=
: 0px auto 10px;"><span style=3D"font-family: Georgia, serif; font-size: 20=
pt; color: #013b5c;"><span class=3D"notion-enable-hover" data-token-index=
=3D"0">A Swift reaction to misinformation </span></span><br><br>Some =
surprise news after the debate: <span class=3D"discussion-id-100085ab-68c9-=
809a-9a51-001c2c152466 notion-enable-hover" data-token-index=3D"1">Taylor S=
wift endorsed Kamala Harris.</span> In a caption on Instagram, the singer s=
aid that AI-generated images of her endorsing Donald Trump =E2=80=9C<a clas=
s=3D"notion-link-token notion-focusable-token notion-enable-hover" tabindex=
=3D"0" href=3D"[link removed]
zTVj4XegSqNPmHtTUJnKomsxNnpQvjwiFutNA=3D/QUS5C0k3tX3uj7YEbxzgPA8ddepK6W4bjm=
_lcH0r8eg=3D" rel=3D"noopener noreferrer" data-token-index=3D"3" style=3D"c=
olor: #0074d9; text-decoration: none; font-weight: inherit; padding: 0; tex=
t-align: left; line-height: 1.5;"><span class=3D"link-annotation-unknown-bl=
ock-id--568995671">really conjured up my fears around AI</span></a>, and th=
e dangers of spreading misinformation. <br><br>=E2=80=9CIt brought me to th=
e conclusion that I need to be very transparent about my actual plans for t=
his election as a voter,=E2=80=9D she said. Hopefully, Swift=E2=80=99s voca=
l concerns will make more people aware of how AI image generation can be us=
ed for malicious reasons. <br><br>This week alone, we=E2=80=99ve seen it us=
ed to make<a class=3D"notion-link-token notion-focusable-token notion-enabl=
e-hover" tabindex=3D"0" href=3D"[link removed]
click-link/K5WHEMzTVj4XegSqNPmHtTUJnKomsxNnpQvjwiFutNA=3D/QUS5C0k3tX3uj7YEb=
xzgPFQoPv6MI8bFKhpq3Y4-MCU=3D" rel=3D"noopener noreferrer" data-token-index=
=3D"5" style=3D"color: #0074d9; text-decoration: none; font-weight: inherit=
; padding: 0; text-align: left; line-height: 1.5;"><span class=3D"link-anno=
tation-unknown-block-id--137525000"> racist memes about Haitian immigrants<=
/span></a> based on a conspiracy theory.</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #282968; margin-top: 12px; margin-bo=
ttom: 12px;" data-color=3D"#282968" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"12" data-bottomnum=3D"12" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
padding: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5=
; margin-bottom: 10px; Margin-bottom: 10px; background: #ffffff; padding-to=
p: 15px; padding-right: 10px; padding-bottom: 0px; max-width: 480px; margin=
: 0px auto 10px;"><span style=3D"font-family: Georgia, serif; font-size: 20=
pt; color: #013b5c;"><span class=3D"discussion-level-1 discussion-id-ea7e79=
dd-0b94-4e21-8b8a-22bfa30053e1 notion-enable-hover" data-token-index=3D"0">=
<span class=3D"notion-enable-hover" data-token-index=3D"0">Nandini: <s=
pan class=3D"discussion-level-1 discussion-id-100085ab-68c9-805b-a8c3-001c0=
46d16fc notion-enable-hover" data-token-index=3D"1">On sabbatical, but stil=
l radical</span> </span></span></span><br><span style=3D"font-family: =
inherit; font-size: 12pt;"><br></span>Nandini popped up on the Life on Mars=
podcast this week to <a class=3D"notion-link-token notion-focusable-token =
notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
ls/tracking/click-link/K5WHEMzTVj4XegSqNPmHtTUJnKomsxNnpQvjwiFutNA=3D/QUS5C=
0k3tX3uj7YEbxzgPP12wK00Hb19S1pGEeWTYRE=3D" rel=3D"noopener noreferrer" data=
-token-index=3D"1" style=3D"color: #0074d9; text-decoration: none; font-wei=
ght: inherit; padding: 0; text-align: left; line-height: 1.5;"><span class=
=3D"link-annotation-unknown-block-id-661588801">talk about fighting online =
scams and ad fraud</span></a>. Great hearing from you, Nandini!</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #E3DFD9; margin-top: 40px; margin-bo=
ttom: 30px;" data-color=3D"#E3DFD9" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"40" data-bottomnum=3D"30" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"font-family: Roboto,Arial,sans-serif; font-weight: 400; Margin: 0; text=
-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margi=
n-bottom: 10px; background: #ffffff; color: #013b5c; padding: 30px 0px 20px=
; max-width: 480px; margin: auto;">One final note: I=E2=80=99m off next wee=
k. You=E2=80=99ll get a small reminder about the Google trial from me next =
Friday, but that will be it until I return the week after next. Take care, =
friends<a title=3D"." href=3D"[link removed]
ick-link/K5WHEMzTVj4XegSqNPmHtTUJnKomsxNnpQvjwiFutNA=3D/QUS5C0k3tX3uj7YEbxz=
gPFtHAK1S95gp3gEMDMngZJs=3D" target=3D"_blank" rel=3D"noopener" style=3D"co=
lor: #0074d9; text-decoration: none; font-weight: inherit; padding: 0; text=
-align: left; line-height: 1.5;">.</a></p>=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center break-text-around-image" style=
=3D"outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; =
max-width: 100%; clear: both; display: block; margin: 0 auto; float: none; =
text-align: center; margin-bottom: 12px; margin-top: 12px; height: auto; Ma=
rgin: 12px auto;" src=3D"[link removed]
heckmyads/images/Brandon_email_signature.png" alt=3D"A cursive signature re=
ading Brandon" width=3D"600" align=3D"center" data-wrap-text-margin=3D"25" =
data-wrap-text=3D"Break text around image"><!--[if mso]></center><![end-if]=
-->
</figure> <p style=3D"color: #3c4144; font-family: Roboto,Ar=
ial,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-al=
ign: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-b=
ottom: 10px;"> </p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #E3DFD9; margin-top: 40px; margin-bo=
ttom: 30px;" data-color=3D"#E3DFD9" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"40" data-bottomnum=3D"30" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;">
<table class=3D"editor-table" style=3D"border-spacing: 0; bo=
rder-collapse: collapse; padding: 0; vertical-align: top; text-align: left;=
width: 100%; max-width: 480px; margin: 40px auto 0px; border-style: solid;=
border-color: #013B5C;" border=3D"2">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 99.817518%; border-collapse: collapse;"> <p style=3D"font-w=
eight: 400; Margin: 0; margin-bottom: 10px; Margin-bottom: 10px; background=
: #ffffff; padding: 20px 10px 20px; font-family: Georgia, serif; font-size:=
22pt; line-height: 24pt; color: #013b5c; max-width: 480px; text-align: cen=
ter; margin: auto;">Follow us on socials</p> </td>=20
</tr>=20
</tbody>=20
</table>=20
<table class=3D"editor-table" style=3D"border-spacing: 0; bo=
rder-collapse: collapse; padding: 0; vertical-align: top; text-align: left;=
width: 100%; max-width: 480px; margin: 0px auto 40px; background: #013B5C;=
border-style: solid; border-color: #013B5C;" border=3D"0">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; border-collapse: collapse;"> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
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<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1=
rem;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
api.neonemails.com/emails/tracking/click-link/K5WHEMzTVj4XegSqNPmHtTUJnKoms=
xNnpQvjwiFutNA=3D/QUS5C0k3tX3uj7YEbxzgPMUlujZubqlGkrEpwHCeCOs=3D" data-link=
type=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weigh=
t: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;=
"><img class=3D"align-center" src=3D"[link removed]
n/resource/checkmyads/images/Instagram_Glyph_White%20copy.png" alt=3D"Insta=
gram_Glyph_White%20copy.png" width=3D"30" align=3D"center" style=3D"outline=
: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-width: =
100%; clear: both; border: none; display: block; margin: 0 auto; float: non=
e; text-align: center; height: auto; Margin: 12px auto;"></a><!--[if mso]><=
/center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/K5WHEMzTVj4XegSqNPmHtTUJnKomsx=
NnpQvjwiFutNA=3D/QUS5C0k3tX3uj7YEbxzgPK6_c5ln-AgNJKw01oaoti0=3D" data-linkt=
ype=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weight=
: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;"=
><img class=3D"align-center" src=3D"[link removed]
/resource/checkmyads/images/LI-In-Bug.png" alt=3D"LI-In-Bug.png" width=3D"3=
0" align=3D"center" style=3D"outline: none; text-decoration: none; -ms-inte=
rpolation-mode: bicubic; max-width: 100%; clear: both; border: none; displa=
y: block; margin: 0 auto; float: none; text-align: center; height: auto; Ma=
rgin: 12px auto;"></a><!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
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em;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/K5WHEMzTVj4XegSqNPmHtTUJnKomsx=
NnpQvjwiFutNA=3D/QUS5C0k3tX3uj7YEbxzgPAPIN6KA2m8OP8WxcZOrdPc=3D" data-linkt=
ype=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weight=
: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;"=
><img class=3D"align-center" src=3D"[link removed]
/resource/checkmyads/images/TikTok-logo.png" alt=3D"TikTok-logo.png" width=
=3D"26" align=3D"center" style=3D"outline: none; text-decoration: none; -ms=
-interpolation-mode: bicubic; max-width: 100%; clear: both; border: none; d=
isplay: block; margin: 0 auto; float: none; text-align: center; height: aut=
o; Margin: 12px auto;"></a><!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
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m;">
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em;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/K5WHEMzTVj4XegSqNPmHtTUJnKomsx=
NnpQvjwiFutNA=3D/QUS5C0k3tX3uj7YEbxzgPK2Dh1nsNXH4FL0c5T4p73o=3D" data-linkt=
ype=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weight=
: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;"=
><img class=3D"align-center" src=3D"[link removed]
/resource/checkmyads/images/threads.png" alt=3D"threads.png" width=3D"26" a=
lign=3D"center" style=3D"outline: none; text-decoration: none; -ms-interpol=
ation-mode: bicubic; max-width: 100%; clear: both; border: none; display: b=
lock; margin: 0 auto; float: none; text-align: center; height: auto; Margin=
: 12px auto;"></a><!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
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September 13, 2024
Week 1 wasn’t a weak one
We’re a week into the latest US v Google monopoly trial, and it’s definitely a marathon and not a sprint. Judge Leonie M. Brinkema is overseeing this one, and Digiday has a good overview of who she is.
Policy Director Sarah Kay Wiley notes in it that “history shows how she is not easily misled.” Sounds like a good choice for the trial, then.
What’s happened so far:
Day 1: The Department of Justice painted a portrait of Google’s trifecta of monopolies
Day 2: Google’s unfair auction dynamics and conflicts of interest took center stage
Day 3: The judge heard about how Google exploited adserver switching costs to “crush” competitors and impose “debt” on publishers
Day 4: It was revealed that Google figured publishers would “get over their control loss aversion”
Day 5: That’s today! Check out the trial updates section of our site tonight for the latest. And while you’re there, if you want a more detailed weekly update on the trial, written by Arielle, hit “Get updates” and subscribe.
You can also follow Arielle, who’s at the trial every single dingle dang day, on LinkedIn and Threads. (Also thank you to those who prayed for her gains, she’s managed to find a weightlifting strategy while she’s there [deadlifting Google PMs]).
If you’re unfamiliar with the ins and outs of adtech, we’ve made a few videos to make the trial more digestible:
How digital ads work, and Google’s role
What's the buy side of advertising
What's the sell side of advertising
A Swift reaction to misinformation
Some surprise news after the debate: Taylor Swift endorsed Kamala Harris. In a caption on Instagram, the singer said that AI-generated images of her endorsing Donald Trump “really conjured up my fears around AI, and the dangers of spreading misinformation.
“It brought me to the conclusion that I need to be very transparent about my actual plans for this election as a voter,” she said. Hopefully, Swift’s vocal concerns will make more people aware of how AI image generation can be used for malicious reasons.
This week alone, we’ve seen it used to make racist memes about Haitian immigrants based on a conspiracy theory.
Nandini: On sabbatical, but still radical
Nandini popped up on the Life on Mars podcast this week to talk about fighting online scams and ad fraud. Great hearing from you, Nandini!
One final note: I’m off next week. You’ll get a small reminder about the Google trial from me next Friday, but that will be it until I return the week after next. Take care, friends.
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