To keep our new ad on air, we need to close our fundraising gap.
Team, Bob and Katherine just met to talk through the campaign budget.
That’s not unusual! At this point in the campaign, they review the fundraising totals multiple times a day. In fact, Bob’s first and last conversation every day is about the campaign budget.
Why? Earlier this week, we approved the funds to launch our latest TV ad — even though we don’t have enough in the bank to stay on air for more than a week.
It is absolutely critical that we keep our TV ads running. A campaign never wants to “go dark.” TV ads reach thousands of voters, but they are expensive.
In fact, we need to raise $250,000 every week to keep our TV ads on the air. Team, will you rush a donation to keep our TV ad up?
Donate $5 ››
In gratitude,
Team Ferguson
