John,

I'm Mike McCall, the Director of Experiments at Movement Labs, and that means I'm a behind-the-scenes guy. I'm not usually writing you emails, but I'll give this a shot.

I lead a team that runs tests and collects data that directly impacts how we show up to help and engage voters like you in red, rural, and local elections.

At Movement Labs, we're always innovating, thinking ahead, and trying to get out in front of problems that could keep voters from casting their ballots. And in this election, we can't afford to lose a single vote to tuned-out voters, misinformation, or sneaky Republicans purging voter rolls.

Trump and Vance are dangerous, and they're bullies. So, when you mobilize thousands of supporters, target voters, throw big events, show up in unexpected places, get people double-checking their voter registrations, and on top of that, call them out for what they really are – weirdos – they freeze up.

I first got involved as a canvasser back in college during the 2004 presidential election. I toughed it out on the doors and the phones back then, and I am even more committed now to putting in the long hours, going over the data one more time, and trying out new ideas to get our folks to the polls to keep Trump and Vance out of the White House.

And the data doesn't lie. Our tests show that when we thoughtfully target supporters, mobilize activists, and re-engage folks who've been left behind by big-name national groups, they come out to vote in droves.

We're raising vote margins in places where there's going to be a paper-thin difference. And that one or two percent advantage means the difference between Kamala Harris and Tim Walz or Donald Trump and J.D. Vance.

We can keep the Senate, retake the House, kick election-denying state reps out of office, and change the direction of our country by electing new leaders in November. I'm so excited to be a part of making this happen!

Thanks for supporting us along the way,

Mike

Mike McCall
Director of Experiments
Movement Labs