Dear MoveOn member,

Did you watch the debate last night? Taylor Swift did! And then minutes after the debate ended, she endorsed Kamala Harris!¹

If you're with Taylor Swift, we have the perfect piece of merch for you. Click here to get your special, limited-edition, Taylor Swift-inspired "In My Voting Era" T-shirt to support Kamala Harris! Every dollar you spend will directly support MoveOn's work to contact 1.5 million key battleground state voters to win this election in November.

If you're reading this email and you don't think an endorsement from Taylor Swift matters, here are a few stats to remember:

Taylor Swift endorsed Kamala Harris on Instagram, where she has 283,000,000 followers. That's right, 283 million.
Within minutes of her endorsement post, it had gained more than 2 million likes.
When Taylor posted a link asking her followers to register to vote last year, more than 35,000 people registered at Vote.org in 24 hours, far surpassing the record number of 18-year-olds who registered to vote on the site in 2022.²

In her endorsement, Taylor Swift said:

"I'm voting for Kamala Harris because she fights for the rights and causes I believe need a warrior to champion them. I think she is a steady-handed, gifted leader and I believe we can accomplish so much more in this country if we are led by calm and not chaos."³

She's right. And she's right to fear the misinformation that's being pushed out by Donald Trump and his party with the intention to confuse and mislead voters. It's up to all of us to go into the world to talk about what's at stake: health care, climate justice, our freedoms, the future ahead of us and beyond.

Show (and tell) everyone you're in your voting era with a limited-edition "In My Voting Era" T-shirt that will support MoveOn's efforts to bring as many people into our people-powered movement to elect Kamala Harris and Democrats across the country!

After absolutely dominating Donald Trump at the debate, Taylor Swift's endorsement is another very substantial feather in Kamala Harris's hat. It's a chance to build momentum among her fan base as well as among the very young voters and surge voters who could determine this election.

If you're sick of running as fast as you can, wondering if you'd get there quicker if you were a man, we have a question for you:

Are you in your voting era? If so, click here to get your special, limited-edition "In My Voting Era" T-shirt. You'll get a great, Swiftie-inspired T-shirt, and your donation will support MoveOn's efforts to elect Kamala Harris!

Thanks for all you do.

–Kelly, Elizabeth, Mona, Nakia, and the rest of the team

Sources:

1. "Taylor Swift Endorses Kamala Harris," The New York Times, September 10, 2024
https://act.moveon.org/go/196889?t=6&akid=405777%2E40999114%2EnAEXjB

2. "A Taylor Swift Instagram post helped drive a surge in voter registration," NPR, September 22, 2023
https://act.moveon.org/go/185370?t=8&akid=405777%2E40999114%2EnAEXjB

3. Instagram post by Taylor Swift, September 10, 2024
https://act.moveon.org/go/196890?t=10&akid=405777%2E40999114%2EnAEXjB

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