Dear John,

In the weeks after Kamala Harris replaced Joe Biden as the Democratic nominee, we all got giddy as she surged ahead of Donald Trump in the polls and seemed well on her way to victory.

But now, the polls are tightening up — I’m hearing from a lot of people who are once again terrified that Trump might win

So here’s my advice: Stop looking at the polls. Let’s focus on what we need to do to win.

In that spirit, I’m thrilled to report to you that we’re seeing some incredible results from the latest persuasion videos that we’ve been testing with our key target audiences.

Usually, if our videos increase support for our side by even 2 to 3 points, that’s a win. But these videos have been by moving people by 14 to 18 points — including among undecided voters in key battleground states like Wisconsin, Pennsylvania, and Arizona.

Now we need to get these videos in front of as many people as possible. So I’m asking you today: Will you donate $5 to help educate the public and support our efforts to stop Donald Trump?

DONATE

Believe me, I understand how addictive it is looking at the polls. But our job is to focus on persuading as many people as possible to support Kamala Harris and then ensure that every last Democratic voter gets to the polls on Election Day.

That’s why I’m so excited about the test results we’re seeing on our latest persuasion videos.

After showing people these videos, which are focused on key economic issues like inflation and corporate greed, we asked them whether they were more or less likely to support the Democratic position. Look at these results:

Former Biden supporters in Wisconsin moved our way by 19 points.
“Right-leaning” voters in Pennsylvania moved our way by 17 points.
Trump voters under the age of 25 moved in our direction by 16 points.
“Right-leaning” voters in Arizona moved 12.5 points.

These are some of the most effective videos we’ve ever tested, and they are laser-focused on the economic issues that are most likely to affect how millions of people vote in November.

Now we need to get these videos in front of as many eyeballs as possible between now and November — and your donations are absolutely critical to our success.

Will you donate $5 to help educate the public, get these videos in front of as many people as possible, and stop Donald Trump?

Thank you for joining with us,

Robert Reich
Inequality Media Civic Action

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