| From | Brandon | Check My Ads <[email protected]> |
| Subject | Please, my adtech industry, she’s very sick |
| Date | September 6, 2024 6:43 PM |
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UVU=3D.
September 06, 2024=20
It's Go(ogle) time
Monday! US v Google II! It=E2=80=99s happening!=20
Certified monopoly Google=E2=80=99s latest showdown against the Department =
of Justice kicks off next week. This time, it=E2=80=99s all about adtech.=
=20
The DoJ says Google abused its market position to monopolize all sides of t=
he adtech industry, hoovering up 30 percent of every dollar spent on digita=
l ads.=20
By tying together all of its adtech products, =E2=80=9CGoogle became player=
and referee in the game it wrote the rules to,=E2=80=9D Arielle Garcia tol=
d The Drum. =E2=80=9CAnd advertisers, publishers and consumers all paid for=
it.=E2=80=9D=20
That Drum piece, "What we know about Google=E2=80=99s upcoming adtech antit=
rust trial =E2=80=93 and how it might play out,=E2=80=9D is a great five-mi=
nute primer for what=E2=80=99s to come.=20
Speaking of Arielle, send her good vibes as she is packing up and rolling o=
ut to attend the trial in person. (Also pray for her GAINS as she is a powe=
rlifter and courtroom rules mean she can=E2=80=99t chomp on a sweet potato =
during opening arguments.)=20
She=E2=80=99ll be sending out regular updates on the trial and her thoughts=
. Get them directly in your inbox by visiting USvGoogleAds.org, our homepag=
e for all things Google trial and clicking Sign Up in the top right. You=E2=
=80=99ll get an =E2=80=9Caccount confirmed=E2=80=9D email once you do.=20
Arielle will also be posting updates to LinkedIn, X, and now Threads.=20
Bonus reading: What to watch for in the Google ad tech trial that could red=
efine digital advertising, featuring Sarah Kay Wiley.=20
=20
Hate speech is running on Facebook, and Meta=E2=80=99s profiting =20
A new report from FastCompany revealed that ads depicting transgender peopl=
e as =E2=80=9Cgroomers=E2=80=9D ran repeatedly on Facebook, despite it bein=
g explicitly against Meta=E2=80=99s hate speech rules. And even after GLAAD=
reported some of the ads as hate speech, they stayed up.=20
It=E2=80=99s a feedback loop of hate and profit, as Sarah explains in the p=
iece: Paid ads push followers to the advertiser=E2=80=99s page, and more fo=
llowers means more people see the content and Meta gets higher advertising =
rates.
=20
The World Bank forgot the No. 1 rule of the internet: Avoid the comments=20
About 25 percent of marketers plan to yoink ad spend from X next year, a ne=
w survey by Kantar has revealed, continuing an exodus that started after El=
on Musk took over Twitter.=20
One of the more recent departures was the World Bank. CBS News found ads fo=
r the organization running in the comments beneath racist content.=20
This isn=E2=80=99t surprising to us: Back in June, we reported on how X was=
putting ads in the comments of toxic content. Even X itself says its brand=
safety controls apply only to its =E2=80=9CFor you=E2=80=9D timeline.=20
We found ads for organizations like Sega and Semafor running beneath racist=
content, including a cartoon depiction of a lynching with antisemitic imag=
ery.=20
But X does make it possible to opt out of advertising in the replies. So if=
you must use ad spend on that platform, here=E2=80=99s how to opt out. =20
=20
That=E2=80=99s all from us for this week. Thanks for reading, and be back i=
n your inboxes soon!
=20
=20
Follow us on socials
=20
=20
Fund the work
DONATE
=20
Check My Ads Institute is a non-profit 501(c)3 organization.=20
=E2=80=A8Tax ID/EIN: 87-1895699
Have any questions or comments? =E2=80=A8Reach out to us at Hello@CheckMyAd=
s.org
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t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
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<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
eoncrm.com/neon/resource/checkmyads/images/CMA_Logo_45_4x.png" alt=3D"CMA_L=
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0; margin: 0; Margin: 0; margin-bottom: 10px; Margin-bottom: 10px; backgrou=
nd: #f8f5ee; padding: 10px 0px 0px; color: #013b5c; font-family: Roboto, sa=
ns-serif; font-size: 9pt; line-height: 12pt; text-align: center;"><strong>S=
eptember 06, 2024 </strong></p></th>=20
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t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p class=
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p: 15px; padding-right: 10px; padding-bottom: 10px; color: rgb(1, 59, 92); =
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able-hover" data-token-index=3D"0">It's Go(ogle) time</span></span></p></th=
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=20
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<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bot=
tom: 10px; Margin-bottom: 10px; background: #F8F5EE; padding: 15px 12px 20p=
x; max-width: 480px; margin: 0px auto 10px;">Monday! US v Google II! It=E2=
=80=99s happening! <br><br><a class=3D"notion-link-token notion-focusable-t=
oken notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
/emails/tracking/click-link/6HXlRfl1hCFtXQS-xRNuxjBJZmkFox1XCWt6syGDUVU=3D/=
KIAVa5UEOTGA12FFY8vZyeXaeAPe2DwxCtB70mAoboA=3D" rel=3D"noopener noreferrer"=
data-token-index=3D"1" style=3D"color: #0074d9; text-decoration: none; fon=
t-weight: inherit; padding: 0; text-align: left; line-height: 1.5;"><span c=
lass=3D"link-annotation-unknown-block-id--2024428985">Certified monopoly</s=
pan></a> Google=E2=80=99s latest showdown against the Department of Justice=
kicks off next week. This time, it=E2=80=99s all about adtech. <br><br>The=
DoJ says Google abused its market position to monopolize all sides of the =
adtech industry, hoovering up 30 percent of every dollar spent on digital a=
ds. <br><br>By tying together all of its adtech products, =E2=80=9CGoogle b=
ecame player and referee in the game it wrote the rules to,=E2=80=9D Ariell=
e Garcia told The Drum. =E2=80=9CAnd advertisers, publishers and consumers =
all paid for it.=E2=80=9D <br><br>That Drum piece, "<a class=3D"notion-link=
-token notion-focusable-token notion-enable-hover" tabindex=3D"0" href=3D"h=
ttps://api.neonemails.com/emails/tracking/click-link/6HXlRfl1hCFtXQS-xRNuxj=
BJZmkFox1XCWt6syGDUVU=3D/KIAVa5UEOTGA12FFY8vZyS2Bmj0MeNvGp8zkr_Z0NHE=3D" re=
l=3D"noopener noreferrer" data-token-index=3D"3" style=3D"color: #0074d9; t=
ext-decoration: none; font-weight: inherit; padding: 0; text-align: left; l=
ine-height: 1.5;"><span class=3D"link-annotation-unknown-block-id--36083244=
3">What we know about Google=E2=80=99s upcoming adtech antitrust trial =E2=
=80=93 and how it might play out</span></a>,=E2=80=9D is a great five-minut=
e primer for what=E2=80=99s to come. <br><br>Speaking of Arielle, send her =
good vibes as she is packing up and rolling out to attend the trial in pers=
on. (Also pray for her GAINS as she is a powerlifter and courtroom rules me=
an she can=E2=80=99t <span class=3D"discussion-id-2978fa39-cf19-45bc-871b-f=
63fb768b55c notion-enable-hover" data-token-index=3D"5">chomp on a sweet po=
tato during opening arguments.</span>) <br><br>She=E2=80=99ll be sending ou=
t regular updates on the trial and her thoughts. Get them directly in your =
<strong><a class=3D"notion-link-token notion-focusable-token notion-enable-=
hover" tabindex=3D"0" href=3D"[link removed]
ick-link/6HXlRfl1hCFtXQS-xRNuxjBJZmkFox1XCWt6syGDUVU=3D/KIAVa5UEOTGA12FFY8v=
ZyQCL2j_WciyRQ7tIYa0zMuw=3D" rel=3D"noopener noreferrer" data-token-index=
=3D"7" style=3D"color: #0074d9; text-decoration: none; font-weight: inherit=
; padding: 0; text-align: left; line-height: 1.5;"><span class=3D"link-anno=
tation-unknown-block-id-1879302679">inbox by visiting USvGoogleAds.org, our=
homepage for all things Google trial and clicking Sign Up in the top right=
</span></a></strong>. You=E2=80=99ll get an =E2=80=9Caccount confirmed=E2=
=80=9D email once you do. <br><br>Arielle will also be posting updates to <=
a class=3D"notion-link-token notion-focusable-token notion-enable-hover" ta=
bindex=3D"0" href=3D"[link removed]
6HXlRfl1hCFtXQS-xRNuxjBJZmkFox1XCWt6syGDUVU=3D/KIAVa5UEOTGA12FFY8vZyTeaicJh=
MbX8fBeTvAbkNrU=3D" rel=3D"noopener noreferrer" data-token-index=3D"9" styl=
e=3D"color: #0074d9; text-decoration: none; font-weight: inherit; padding: =
0; text-align: left; line-height: 1.5;"><span class=3D"link-annotation-unkn=
own-block-id--2047783841">LinkedIn</span></a>, <a class=3D"notion-link-toke=
n notion-focusable-token notion-enable-hover" tabindex=3D"0" href=3D"https:=
//api.neonemails.com/emails/tracking/click-link/6HXlRfl1hCFtXQS-xRNuxjBJZmk=
Fox1XCWt6syGDUVU=3D/KIAVa5UEOTGA12FFY8vZyX6hNF9x_ZwDWnsUqC081h4=3D" rel=3D"=
noopener noreferrer" data-token-index=3D"11" style=3D"color: #0074d9; text-=
decoration: none; font-weight: inherit; padding: 0; text-align: left; line-=
height: 1.5;"><span class=3D"link-annotation-unknown-block-id--1303232746">=
X</span></a>, and <a class=3D"notion-link-token notion-focusable-token noti=
on-enable-hover" tabindex=3D"0" href=3D"[link removed]
racking/click-link/6HXlRfl1hCFtXQS-xRNuxjBJZmkFox1XCWt6syGDUVU=3D/KIAVa5UEO=
TGA12FFY8vZyfsqfUKv6IkFidyuI1kqtP4=3D" rel=3D"noopener noreferrer" data-tok=
en-index=3D"13" style=3D"color: #0074d9; text-decoration: none; font-weight=
: inherit; padding: 0; text-align: left; line-height: 1.5;"><span class=3D"=
link-annotation-unknown-block-id-629164161">now Threads</span></a>. <br><br=
><strong>Bonus reading:</strong> <a class=3D"notion-link-token notion-focus=
able-token notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
ls.com/emails/tracking/click-link/6HXlRfl1hCFtXQS-xRNuxjBJZmkFox1XCWt6syGDU=
VU=3D/KIAVa5UEOTGA12FFY8vZyW6Z11fg1-XtyR6KgzF6RwU=3D" rel=3D"noopener noref=
errer" data-token-index=3D"15" style=3D"color: #0074d9; text-decoration: no=
ne; font-weight: inherit; padding: 0; text-align: left; line-height: 1.5;">=
<span class=3D"link-annotation-unknown-block-id--1933255127">What to watch =
for in the Google ad tech trial that could redefine digital advertising</sp=
an></a>, featuring Sarah Kay Wiley. <!-- notionvc: 42e34631-950d-44cd-9c61-=
efeab9ead7ca --></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #282968; margin-top: 12px; margin-bo=
ttom: 12px;" data-color=3D"#282968" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"12" data-bottomnum=3D"12" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
padding: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5=
; margin-bottom: 10px; Margin-bottom: 10px; background: #ffffff; padding-to=
p: 15px; padding-right: 10px; padding-bottom: 0px; max-width: 480px; margin=
: 0px auto 10px;"><span style=3D"font-family: Georgia, serif; font-size: 20=
pt; color: #013b5c;"><span class=3D"notion-enable-hover" data-token-index=
=3D"0">Hate speech is running on Facebook, and Meta=E2=80=99s profiting<!--=
notionvc: 73433607-013b-4bd3-be08-97b7ae4e757e --> </span></span><br=
><br>A new <a class=3D"discussion-level-1 discussion-id-cdd0acc9-5ad6-415c-=
a53a-544b627e76ab notion-link-token notion-focusable-token notion-enable-ho=
ver" tabindex=3D"0" href=3D"[link removed]
k-link/6HXlRfl1hCFtXQS-xRNuxjBJZmkFox1XCWt6syGDUVU=3D/KIAVa5UEOTGA12FFY8vZy=
ca-agAqZvh4r3GwNbBxFsc=3D" rel=3D"noopener noreferrer" data-token-index=3D"=
1" style=3D"color: #0074d9; text-decoration: none; font-weight: inherit; pa=
dding: 0; text-align: left; line-height: 1.5;"><span class=3D"link-annotati=
on-unknown-block-id-1508126942">report from FastCompany revealed</span></a>=
that ads depicting transgender people as =E2=80=9Cgroomers=E2=80=9D ran re=
peatedly on Facebook, despite it being explicitly against Meta=E2=80=99s ha=
te speech rules. And even after GLAAD reported some of the ads as hate spee=
ch, they stayed up. <br><br>It=E2=80=99s a feedback loop of hate and p=
rofit, as Sarah explains in the piece: Paid ads push followers to the adver=
tiser=E2=80=99s page, and more followers means more people see the content =
and Meta gets higher advertising rates.<!-- notionvc: 0e2021cf-b445-4597-b0=
2b-a1031e2590b8 --></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #282968; margin-top: 12px; margin-bo=
ttom: 12px;" data-color=3D"#282968" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"12" data-bottomnum=3D"12" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
padding: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5=
; margin-bottom: 10px; Margin-bottom: 10px; background: #ffffff; padding-to=
p: 15px; padding-right: 10px; padding-bottom: 0px; max-width: 480px; margin=
: 0px auto 10px;"><span style=3D"font-family: Georgia, serif; font-size: 20=
pt; color: #013b5c;"><span class=3D"discussion-level-1 discussion-id-ea7e79=
dd-0b94-4e21-8b8a-22bfa30053e1 notion-enable-hover" data-token-index=3D"0">=
<span class=3D"notion-enable-hover" data-token-index=3D"0">The World Bank f=
orgot the No. 1 rule of the internet: Avoid the comments<!-- notionvc: 2980=
7bb8-a6c1-4c96-9ac8-c565f6de747d --> </span></span></span><br><span st=
yle=3D"font-family: inherit; font-size: 12pt;"><br></span>About 25 percent =
of marketers plan to <a class=3D"notion-link-token notion-focusable-token n=
otion-enable-hover" tabindex=3D"0" href=3D"[link removed]
s/tracking/click-link/6HXlRfl1hCFtXQS-xRNuxjBJZmkFox1XCWt6syGDUVU=3D/KIAVa5=
UEOTGA12FFY8vZyfpp-HDniRVd04p98Gj9d-8=3D" rel=3D"noopener noreferrer" data-=
token-index=3D"1" style=3D"color: #0074d9; text-decoration: none; font-weig=
ht: inherit; padding: 0; text-align: left; line-height: 1.5;"><span class=
=3D"link-annotation-unknown-block-id-1106733591">yoink ad spend from X next=
year</span></a>, a new survey by Kantar has revealed, continuing an exodus=
that started after Elon Musk took over Twitter. <br><br>One of the more re=
cent departures was the World Bank. CBS News found ads for the organization=
<a class=3D"notion-link-token notion-focusable-token notion-enable-hover" =
tabindex=3D"0" href=3D"[link removed]
k/6HXlRfl1hCFtXQS-xRNuxjBJZmkFox1XCWt6syGDUVU=3D/KIAVa5UEOTGA12FFY8vZyRDe-L=
3eT3T25jGxvi_zZDQ=3D" rel=3D"noopener noreferrer" data-token-index=3D"3" st=
yle=3D"color: #0074d9; text-decoration: none; font-weight: inherit; padding=
: 0; text-align: left; line-height: 1.5;"><span class=3D"link-annotation-un=
known-block-id-1608229059">running in the comments beneath racist content</=
span></a>. <br><br>This isn=E2=80=99t surprising to us: Back in June, <a cl=
ass=3D"discussion-id-fa909697-5dde-48bc-90e1-1cfcf9171173 notion-link-token=
notion-focusable-token notion-enable-hover" tabindex=3D"0" href=3D"https:/=
/api.neonemails.com/emails/tracking/click-link/6HXlRfl1hCFtXQS-xRNuxjBJZmkF=
ox1XCWt6syGDUVU=3D/KIAVa5UEOTGA12FFY8vZyaImdjBX9y8xKoXn8k37nX8=3D" rel=3D"n=
oopener noreferrer" data-token-index=3D"5" style=3D"color: #0074d9; text-de=
coration: none; font-weight: inherit; padding: 0; text-align: left; line-he=
ight: 1.5;"><span class=3D"link-annotation-unknown-block-id-1384431933">we =
reported on how X</span></a><a class=3D"notion-link-token notion-focusable-=
token notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
m/emails/tracking/click-link/6HXlRfl1hCFtXQS-xRNuxjBJZmkFox1XCWt6syGDUVU=3D=
/KIAVa5UEOTGA12FFY8vZyUT4pNbftpGAmkQBMBlZW5I=3D" rel=3D"noopener noreferrer=
" data-token-index=3D"6" style=3D"color: #0074d9; text-decoration: none; fo=
nt-weight: inherit; padding: 0; text-align: left; line-height: 1.5;"><span =
class=3D"link-annotation-unknown-block-id-1384431933"> was putting ads in t=
he comments of toxic content</span></a>. Even X itself says its brand safet=
y controls apply only to its =E2=80=9CFor you=E2=80=9D timeline. <br><br>We=
found ads for organizations like Sega and Semafor running beneath racist c=
ontent, including a cartoon depiction of a lynching with antisemitic imager=
y. <br><br>But X does make it possible to opt out of advertising in the rep=
lies. So if you must use ad spend on that platform, <a class=3D"notion-link=
-token notion-focusable-token notion-enable-hover" tabindex=3D"0" href=3D"h=
ttps://api.neonemails.com/emails/tracking/click-link/6HXlRfl1hCFtXQS-xRNuxj=
BJZmkFox1XCWt6syGDUVU=3D/KIAVa5UEOTGA12FFY8vZyX_8qOMyzzn7pG39Spmm0r8=3D" re=
l=3D"noopener noreferrer" data-token-index=3D"8" style=3D"color: #0074d9; t=
ext-decoration: none; font-weight: inherit; padding: 0; text-align: left; l=
ine-height: 1.5;"><span class=3D"link-annotation-unknown-block-id-138443193=
3">here=E2=80=99s how to opt out</span></a>. <!-- notionvc: 2cb8ab0c-0452-4=
ac6-a98b-57b428a5a1b5 --> </p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #E3DFD9; margin-top: 40px; margin-bo=
ttom: 30px;" data-color=3D"#E3DFD9" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"40" data-bottomnum=3D"30" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"font-family: Roboto,Arial,sans-serif; font-weight: 400; Margin: 0; text=
-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margi=
n-bottom: 10px; background: #ffffff; color: #013b5c; padding: 30px 0px 20px=
; max-width: 480px; margin: auto;">That=E2=80=99s all from us for this week=
. Thanks for reading, and be back in your inboxes soon<a class=3D"notion-li=
nk-token notion-focusable-token notion-enable-hover" tabindex=3D"0" href=3D=
"[link removed]
xjBJZmkFox1XCWt6syGDUVU=3D/KIAVa5UEOTGA12FFY8vZyWluqlOZYuXaivggUKdhgg0=3D" =
rel=3D"noopener noreferrer" data-token-index=3D"1" style=3D"color: #0074d9;=
text-decoration: none; font-weight: inherit; padding: 0; text-align: left;=
line-height: 1.5;"><span class=3D"link-annotation-unknown-block-id--170358=
4509">!</span></a><!-- notionvc: 4a7ccbc3-506f-4a52-bd3d-4d3714b89766 --></=
p>=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center break-text-around-image" style=
=3D"outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; =
max-width: 100%; clear: both; display: block; margin: 0 auto; float: none; =
text-align: center; margin-bottom: 12px; margin-top: 12px; height: auto; Ma=
rgin: 12px auto;" src=3D"[link removed]
heckmyads/images/Brandon_email_signature.png" alt=3D"A cursive signature re=
ading Brandon" width=3D"600" align=3D"center" data-wrap-text-margin=3D"25" =
data-wrap-text=3D"Break text around image"><!--[if mso]></center><![end-if]=
-->
</figure> <p style=3D"color: #3c4144; font-family: Roboto,Ar=
ial,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-al=
ign: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-b=
ottom: 10px;"> </p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #E3DFD9; margin-top: 40px; margin-bo=
ttom: 30px;" data-color=3D"#E3DFD9" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"40" data-bottomnum=3D"30" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;">
<table class=3D"editor-table" style=3D"border-spacing: 0; bo=
rder-collapse: collapse; padding: 0; vertical-align: top; text-align: left;=
width: 100%; max-width: 480px; margin: 40px auto 0px; border-style: solid;=
border-color: #013B5C;" border=3D"2">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 99.817518%; border-collapse: collapse;"> <p style=3D"font-w=
eight: 400; Margin: 0; margin-bottom: 10px; Margin-bottom: 10px; background=
: #ffffff; padding: 20px 10px 20px; font-family: Georgia, serif; font-size:=
22pt; line-height: 24pt; color: #013b5c; max-width: 480px; text-align: cen=
ter; margin: auto;">Follow us on socials</p> </td>=20
</tr>=20
</tbody>=20
</table>=20
<table class=3D"editor-table" style=3D"border-spacing: 0; bo=
rder-collapse: collapse; padding: 0; vertical-align: top; text-align: left;=
width: 100%; max-width: 480px; margin: 0px auto 40px; background: #013B5C;=
border-style: solid; border-color: #013B5C;" border=3D"0">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; border-collapse: collapse;"> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1=
rem;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
api.neonemails.com/emails/tracking/click-link/6HXlRfl1hCFtXQS-xRNuxjBJZmkFo=
x1XCWt6syGDUVU=3D/KIAVa5UEOTGA12FFY8vZyd_kIa9n9lsAlEeXgCi5MTg=3D" data-link=
type=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weigh=
t: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;=
"><img class=3D"align-center" src=3D"[link removed]
n/resource/checkmyads/images/Instagram_Glyph_White%20copy.png" alt=3D"Insta=
gram_Glyph_White%20copy.png" width=3D"30" align=3D"center" style=3D"outline=
: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-width: =
100%; clear: both; border: none; display: block; margin: 0 auto; float: non=
e; text-align: center; height: auto; Margin: 12px auto;"></a><!--[if mso]><=
/center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/6HXlRfl1hCFtXQS-xRNuxjBJZmkFox=
1XCWt6syGDUVU=3D/KIAVa5UEOTGA12FFY8vZyWA6Z8xxgyxEckEMxwa3pt4=3D" data-linkt=
ype=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weight=
: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;"=
><img class=3D"align-center" src=3D"[link removed]
/resource/checkmyads/images/LI-In-Bug.png" alt=3D"LI-In-Bug.png" width=3D"3=
0" align=3D"center" style=3D"outline: none; text-decoration: none; -ms-inte=
rpolation-mode: bicubic; max-width: 100%; clear: both; border: none; displa=
y: block; margin: 0 auto; float: none; text-align: center; height: auto; Ma=
rgin: 12px auto;"></a><!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/6HXlRfl1hCFtXQS-xRNuxjBJZmkFox=
1XCWt6syGDUVU=3D/KIAVa5UEOTGA12FFY8vZyTX_LmfP3bjkIjNVKDtE7zA=3D" data-linkt=
ype=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weight=
: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;"=
><img class=3D"align-center" src=3D"[link removed]
/resource/checkmyads/images/TikTok-logo.png" alt=3D"TikTok-logo.png" width=
=3D"26" align=3D"center" style=3D"outline: none; text-decoration: none; -ms=
-interpolation-mode: bicubic; max-width: 100%; clear: both; border: none; d=
isplay: block; margin: 0 auto; float: none; text-align: center; height: aut=
o; Margin: 12px auto;"></a><!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/6HXlRfl1hCFtXQS-xRNuxjBJZmkFox=
1XCWt6syGDUVU=3D/KIAVa5UEOTGA12FFY8vZyXOl2ygK2diEs3IKXgOivXk=3D" data-linkt=
ype=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weight=
: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;"=
><img class=3D"align-center" src=3D"[link removed]
/resource/checkmyads/images/threads.png" alt=3D"threads.png" width=3D"26" a=
lign=3D"center" style=3D"outline: none; text-decoration: none; -ms-interpol=
ation-mode: bicubic; max-width: 100%; clear: both; border: none; display: b=
lock; margin: 0 auto; float: none; text-align: center; height: auto; Margin=
: 12px auto;"></a><!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/6HXlRfl1hCFtXQS-xRNuxjBJZmkFox=
1XCWt6syGDUVU=3D/KIAVa5UEOTGA12FFY8vZyXM8Mhlt_jceenWvkhMzYZY=3D" data-linkt=
ype=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weight=
: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;"=
><img class=3D"align-center" src=3D"[link removed]
/resource/checkmyads/images/logo-white%20copy.png" alt=3D"logo-white%20copy=
.png" width=3D"29" align=3D"center" style=3D"outline: none; text-decoration=
: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both; bord=
er: none; display: block; margin: 0 auto; float: none; text-align: center; =
height: auto; Margin: 12px auto;"></a><!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; border-collapse: collapse;"> </td>=20
</tr>=20
</tbody>=20
</table></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p class=
=3D"align-center" style=3D"font-weight: 400; Margin: 0; margin-bottom: 10px=
; Margin-bottom: 10px; background: #ffffff; padding: 10px 10px 20px; font-f=
amily: Georgia, serif; font-size: 22pt; line-height: 24pt; color: #fe483a; =
max-width: 480px; text-align: center; margin: auto;">Fund the work</p>=20
<table class=3D"button expanded email-button mceNonEditable"=
style=3D"border-spacing: 0; border-collapse: collapse; padding: 0; vertica=
l-align: top; text-align: left; Margin: 0; width: 100%; max-width: 480px; m=
argin: 0px auto;">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; border-collapse: collapse;">=20
<table class=3D"mceNonEditable" style=3D"border-spacing:=
0; border-collapse: collapse; padding: 0; vertical-align: top; text-align:=
left; max-width: 100%; width: 100%;">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-ali=
gn: left;">=20
<td style=3D"word-wrap: break-word; vertical-align: t=
op; font-family: Roboto,Arial,sans-serif; padding: 0; margin: 0; Margin: 0;=
background-color: #fe483a; color: #ffffff; border-collapse: collapse; font=
-size: 18px; font-weight: 400; line-height: 28px; text-align: center; borde=
r: 0 solid #fe483a;">
<center style=3D"width: 100%; min-width: 100%;">
<a class=3D"titan__email-button mceEditable" style=
=3D"box-sizing: border-box; font-family: Roboto,Arial,sans-serif; text-deco=
ration: none; display: inline-block; width: 100%; padding-left: 0; padding-=
right: 0; border-radius: 0; color: #ffffff; line-height: 28px; text-align: =
center; border: 0 solid #fe483a; font-weight: bold; padding: 20px 0px 20px;=
font-size: 16pt;" title=3D"DONATE" href=3D"[link removed]
ls/tracking/click-link/6HXlRfl1hCFtXQS-xRNuxjBJZmkFox1XCWt6syGDUVU=3D/KIAVa=
5UEOTGA12FFY8vZyegZeK5iic9P4lmq8USClSY=3D" target=3D"_blank" rel=3D"noopene=
r" data-bgcolor=3D"#fe483a" data-bordercolor=3D"#282968" data-textcolor=3D"=
#FFFFFF" data-url=3D"[link removed]" data-text=3D"DONATE=
" data-borderradius=3D"0">DONATE</a>
</center></td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table> <p style=3D"color: #3c4144; font-family: Roboto,Ari=
al,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-ali=
gn: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bo=
ttom: 10px;"> </p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row end-row-footer" style=3D"border-spacing: 0; =
border-collapse: collapse; vertical-align: top; text-align: left; padding: =
0; position: relative; width: 100%; display: table; margin: 0; Margin: 0; b=
ackground-color: #003B5B; font-family: Roboto,Arial,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 24px;">
<table class=3D"editor-table" style=3D"border-spacing: 0; bo=
rder-collapse: collapse; padding: 0; vertical-align: top; text-align: left;=
max-width: 480px; margin: 0 auto; border-style: solid; border-color: #3c41=
44; width: 87.591241%;" border=3D"0">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 49.908759%; height: 123px; border-collapse: collapse;"> <p =
style=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight:=
400; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height:=
1.5; margin-bottom: 10px; Margin-bottom: 10px; padding: 10px 10px 10px;"><=
span style=3D"font-family: arial, helvetica, sans-serif; color: #ecf0f1; fo=
nt-size: 10pt; line-height: 14pt !important;">Check My Ads Institute is a n=
on-profit 501(c)3 organization. <br>=E2=80=A8Tax ID/EIN: 87-1895699</span><=
/p> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 49.908759%; height: 183px; border-collapse: collapse;"> <p =
style=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight:=
400; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height:=
1.5; margin-bottom: 10px; Margin-bottom: 10px; padding: 10px 10px 10px;"><=
span style=3D"font-family: arial, helvetica, sans-serif; color: #ecf0f1; fo=
nt-size: 10pt; line-height: 14pt !important;">Have any questions or comment=
s? =E2=80=A8Reach out to us at [email protected]</span></p> </td>=20
</tr>=20
</tbody>=20
</table></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row" style=3D"border-spacing: 0; border-collapse=
: collapse; vertical-align: top; text-align: left; padding: 0; position: re=
lative; width: 100%; display: table; margin: 0; Margin: 0; font-family: Rob=
oto,Arial,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last" style=3D"w=
ord-wrap: break-word; vertical-align: top; color: #3c4144; font-family: Rob=
oto,Arial,sans-serif; font-weight: 400; text-align: left; font-size: 12pt; =
line-height: 1.5; margin: 0 auto; Margin: 0 auto; padding-top: 24px; paddin=
g-bottom: 24px; word-break: break-word; width: 564px; padding-left: 24px; p=
adding-right: 24px; border-collapse: collapse; padding: 0;">=20
<center style=3D"width: 100%; min-width: 532px;"> <a href=3D=
"[link removed]
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September 06, 2024
It's Go(ogle) time
Monday! US v Google II! It’s happening!
Certified monopoly Google’s latest showdown against the Department of Justice kicks off next week. This time, it’s all about adtech.
The DoJ says Google abused its market position to monopolize all sides of the adtech industry, hoovering up 30 percent of every dollar spent on digital ads.
By tying together all of its adtech products, “Google became player and referee in the game it wrote the rules to,” Arielle Garcia told The Drum. “And advertisers, publishers and consumers all paid for it.”
That Drum piece, "What we know about Google’s upcoming adtech antitrust trial – and how it might play out,” is a great five-minute primer for what’s to come.
Speaking of Arielle, send her good vibes as she is packing up and rolling out to attend the trial in person. (Also pray for her GAINS as she is a powerlifter and courtroom rules mean she can’t chomp on a sweet potato during opening arguments.)
She’ll be sending out regular updates on the trial and her thoughts. Get them directly in your inbox by visiting USvGoogleAds.org, our homepage for all things Google trial and clicking Sign Up in the top right. You’ll get an “account confirmed” email once you do.
Arielle will also be posting updates to LinkedIn, X, and now Threads.
Bonus reading: What to watch for in the Google ad tech trial that could redefine digital advertising, featuring Sarah Kay Wiley.
Hate speech is running on Facebook, and Meta’s profiting
A new report from FastCompany revealed that ads depicting transgender people as “groomers” ran repeatedly on Facebook, despite it being explicitly against Meta’s hate speech rules. And even after GLAAD reported some of the ads as hate speech, they stayed up.
It’s a feedback loop of hate and profit, as Sarah explains in the piece: Paid ads push followers to the advertiser’s page, and more followers means more people see the content and Meta gets higher advertising rates.
The World Bank forgot the No. 1 rule of the internet: Avoid the comments
About 25 percent of marketers plan to yoink ad spend from X next year, a new survey by Kantar has revealed, continuing an exodus that started after Elon Musk took over Twitter.
One of the more recent departures was the World Bank. CBS News found ads for the organization running in the comments beneath racist content.
This isn’t surprising to us: Back in June, we reported on how X was putting ads in the comments of toxic content. Even X itself says its brand safety controls apply only to its “For you” timeline.
We found ads for organizations like Sega and Semafor running beneath racist content, including a cartoon depiction of a lynching with antisemitic imagery.
But X does make it possible to opt out of advertising in the replies. So if you must use ad spend on that platform, here’s how to opt out.
That’s all from us for this week. Thanks for reading, and be back in your inboxes soon!
Follow us on socials
Fund the work
DONATE
Check My Ads Institute is a non-profit 501(c)3 organization.
Tax ID/EIN: 87-1895699
Have any questions or comments? Reach out to us at [email protected]
This email was sent to [email protected]. Click here to [link removed].
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UVU=3D.
September 06, 2024=20
It's Go(ogle) time
Monday! US v Google II! It=E2=80=99s happening!=20
Certified monopoly Google=E2=80=99s latest showdown against the Department =
of Justice kicks off next week. This time, it=E2=80=99s all about adtech.=
=20
The DoJ says Google abused its market position to monopolize all sides of t=
he adtech industry, hoovering up 30 percent of every dollar spent on digita=
l ads.=20
By tying together all of its adtech products, =E2=80=9CGoogle became player=
and referee in the game it wrote the rules to,=E2=80=9D Arielle Garcia tol=
d The Drum. =E2=80=9CAnd advertisers, publishers and consumers all paid for=
it.=E2=80=9D=20
That Drum piece, "What we know about Google=E2=80=99s upcoming adtech antit=
rust trial =E2=80=93 and how it might play out,=E2=80=9D is a great five-mi=
nute primer for what=E2=80=99s to come.=20
Speaking of Arielle, send her good vibes as she is packing up and rolling o=
ut to attend the trial in person. (Also pray for her GAINS as she is a powe=
rlifter and courtroom rules mean she can=E2=80=99t chomp on a sweet potato =
during opening arguments.)=20
She=E2=80=99ll be sending out regular updates on the trial and her thoughts=
. Get them directly in your inbox by visiting USvGoogleAds.org, our homepag=
e for all things Google trial and clicking Sign Up in the top right. You=E2=
=80=99ll get an =E2=80=9Caccount confirmed=E2=80=9D email once you do.=20
Arielle will also be posting updates to LinkedIn, X, and now Threads.=20
Bonus reading: What to watch for in the Google ad tech trial that could red=
efine digital advertising, featuring Sarah Kay Wiley.=20
=20
Hate speech is running on Facebook, and Meta=E2=80=99s profiting =20
A new report from FastCompany revealed that ads depicting transgender peopl=
e as =E2=80=9Cgroomers=E2=80=9D ran repeatedly on Facebook, despite it bein=
g explicitly against Meta=E2=80=99s hate speech rules. And even after GLAAD=
reported some of the ads as hate speech, they stayed up.=20
It=E2=80=99s a feedback loop of hate and profit, as Sarah explains in the p=
iece: Paid ads push followers to the advertiser=E2=80=99s page, and more fo=
llowers means more people see the content and Meta gets higher advertising =
rates.
=20
The World Bank forgot the No. 1 rule of the internet: Avoid the comments=20
About 25 percent of marketers plan to yoink ad spend from X next year, a ne=
w survey by Kantar has revealed, continuing an exodus that started after El=
on Musk took over Twitter.=20
One of the more recent departures was the World Bank. CBS News found ads fo=
r the organization running in the comments beneath racist content.=20
This isn=E2=80=99t surprising to us: Back in June, we reported on how X was=
putting ads in the comments of toxic content. Even X itself says its brand=
safety controls apply only to its =E2=80=9CFor you=E2=80=9D timeline.=20
We found ads for organizations like Sega and Semafor running beneath racist=
content, including a cartoon depiction of a lynching with antisemitic imag=
ery.=20
But X does make it possible to opt out of advertising in the replies. So if=
you must use ad spend on that platform, here=E2=80=99s how to opt out. =20
=20
That=E2=80=99s all from us for this week. Thanks for reading, and be back i=
n your inboxes soon!
=20
=20
Follow us on socials
=20
=20
Fund the work
DONATE
=20
Check My Ads Institute is a non-profit 501(c)3 organization.=20
=E2=80=A8Tax ID/EIN: 87-1895699
Have any questions or comments? =E2=80=A8Reach out to us at Hello@CheckMyAd=
s.org
This email was sent to [email protected]. Click here to [link removed]
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If you're having trouble viewing this email, you can <a hre=
f=3D"[link removed]
xRNuxjBJZmkFox1XCWt6syGDUVU=3D/KIAVa5UEOTGA12FFY8vZyXdOIRnnKnYOJ92Q5zc2Quo=
=3D" target=3D"_blank" title=3D"View email online" style=3D"color: #0074d9;=
text-decoration: none; font-weight: inherit; padding: 0; text-align: left;=
line-height: 1.5;">see it online</a>.
</center> </th>=20
</tr>=20
</tbody>
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<table class=3D"row" style=3D"border-spacing: 0; border-collapse=
: collapse; vertical-align: top; text-align: left; padding: 0; position: re=
lative; width: 100%; display: table; margin: 0; Margin: 0; font-family: Rob=
oto,Arial,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last" style=3D"w=
ord-wrap: break-word; vertical-align: top; color: #3c4144; font-family: Rob=
oto,Arial,sans-serif; font-weight: 400; text-align: left; font-size: 12pt; =
line-height: 1.5; margin: 0 auto; Margin: 0 auto; padding-top: 24px; paddin=
g-bottom: 24px; word-break: break-word; width: 564px; padding-left: 24px; p=
adding-right: 24px; border-collapse: collapse; padding: 0;">=20
<center style=3D"width: 100%; min-width: 532px;">=20
</center> </th>=20
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cing: 0; border-collapse: collapse; vertical-align: top; text-align: left; =
padding: 0; position: relative; width: 100%; display: table; margin: 0; Mar=
gin: 0; background-color: #F8F5EE; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 24px; padding-bottom: 8px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
eoncrm.com/neon/resource/checkmyads/images/CMA_Logo_45_4x.png" alt=3D"CMA_L=
ogo_45_4x.png" width=3D"146" align=3D"center" style=3D"outline: none; text-=
decoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: =
both; display: block; margin: 0 auto; float: none; text-align: center; heig=
ht: auto; Margin: 12px auto;"><!--[if mso]></center><![end-if]-->
</figure> <p class=3D"align-center" style=3D"font-weight: 40=
0; margin: 0; Margin: 0; margin-bottom: 10px; Margin-bottom: 10px; backgrou=
nd: #f8f5ee; padding: 10px 0px 0px; color: #013b5c; font-family: Roboto, sa=
ns-serif; font-size: 9pt; line-height: 12pt; text-align: center;"><strong>S=
eptember 06, 2024 </strong></p></th>=20
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acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p class=
=3D"align-center" style=3D"font-family: Roboto,Arial,sans-serif; font-weigh=
t: 400; padding: 0; Margin: 0; font-size: 12pt; line-height: 1.5; margin-bo=
ttom: 10px; Margin-bottom: 10px; background: rgb(255, 255, 255); padding-to=
p: 15px; padding-right: 10px; padding-bottom: 10px; color: rgb(1, 59, 92); =
max-width: 480px; margin: 20px auto 0px; text-align: center;"><span style=
=3D"font-family: Georgia, serif; font-size: 28pt;"><span class=3D"notion-en=
able-hover" data-token-index=3D"0">It's Go(ogle) time</span></span></p></th=
>=20
</tr>=20
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</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last image" styl=
e=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-famil=
y: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-br=
eak: break-word; width: 564px; padding-left: 24px; padding-right: 24px; bor=
der-collapse: collapse; padding-top: 8px; padding-bottom: 8px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" draggable=3D"false" src=3D"http=
s://checkmyads.app.neoncrm.com/neon/resource/checkmyads/images/Screenshot%2=
02024-06-28%20at%202_34_40%E2%80%AFPM.png" alt=3D"Screenshot%202024-06-28%2=
0at%202_34_40%E2%80%AFPM.png" width=3D"550" align=3D"center" style=3D"outli=
ne: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-width=
: 100%; clear: both; display: block; margin: 0 auto; float: none; text-alig=
n: center; height: auto; Margin: 12px auto;"><!--[if mso]></center><![end-i=
f]-->
</figure></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bot=
tom: 10px; Margin-bottom: 10px; background: #F8F5EE; padding: 15px 12px 20p=
x; max-width: 480px; margin: 0px auto 10px;">Monday! US v Google II! It=E2=
=80=99s happening! <br><br><a class=3D"notion-link-token notion-focusable-t=
oken notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
/emails/tracking/click-link/6HXlRfl1hCFtXQS-xRNuxjBJZmkFox1XCWt6syGDUVU=3D/=
KIAVa5UEOTGA12FFY8vZyeXaeAPe2DwxCtB70mAoboA=3D" rel=3D"noopener noreferrer"=
data-token-index=3D"1" style=3D"color: #0074d9; text-decoration: none; fon=
t-weight: inherit; padding: 0; text-align: left; line-height: 1.5;"><span c=
lass=3D"link-annotation-unknown-block-id--2024428985">Certified monopoly</s=
pan></a> Google=E2=80=99s latest showdown against the Department of Justice=
kicks off next week. This time, it=E2=80=99s all about adtech. <br><br>The=
DoJ says Google abused its market position to monopolize all sides of the =
adtech industry, hoovering up 30 percent of every dollar spent on digital a=
ds. <br><br>By tying together all of its adtech products, =E2=80=9CGoogle b=
ecame player and referee in the game it wrote the rules to,=E2=80=9D Ariell=
e Garcia told The Drum. =E2=80=9CAnd advertisers, publishers and consumers =
all paid for it.=E2=80=9D <br><br>That Drum piece, "<a class=3D"notion-link=
-token notion-focusable-token notion-enable-hover" tabindex=3D"0" href=3D"h=
ttps://api.neonemails.com/emails/tracking/click-link/6HXlRfl1hCFtXQS-xRNuxj=
BJZmkFox1XCWt6syGDUVU=3D/KIAVa5UEOTGA12FFY8vZyS2Bmj0MeNvGp8zkr_Z0NHE=3D" re=
l=3D"noopener noreferrer" data-token-index=3D"3" style=3D"color: #0074d9; t=
ext-decoration: none; font-weight: inherit; padding: 0; text-align: left; l=
ine-height: 1.5;"><span class=3D"link-annotation-unknown-block-id--36083244=
3">What we know about Google=E2=80=99s upcoming adtech antitrust trial =E2=
=80=93 and how it might play out</span></a>,=E2=80=9D is a great five-minut=
e primer for what=E2=80=99s to come. <br><br>Speaking of Arielle, send her =
good vibes as she is packing up and rolling out to attend the trial in pers=
on. (Also pray for her GAINS as she is a powerlifter and courtroom rules me=
an she can=E2=80=99t <span class=3D"discussion-id-2978fa39-cf19-45bc-871b-f=
63fb768b55c notion-enable-hover" data-token-index=3D"5">chomp on a sweet po=
tato during opening arguments.</span>) <br><br>She=E2=80=99ll be sending ou=
t regular updates on the trial and her thoughts. Get them directly in your =
<strong><a class=3D"notion-link-token notion-focusable-token notion-enable-=
hover" tabindex=3D"0" href=3D"[link removed]
ick-link/6HXlRfl1hCFtXQS-xRNuxjBJZmkFox1XCWt6syGDUVU=3D/KIAVa5UEOTGA12FFY8v=
ZyQCL2j_WciyRQ7tIYa0zMuw=3D" rel=3D"noopener noreferrer" data-token-index=
=3D"7" style=3D"color: #0074d9; text-decoration: none; font-weight: inherit=
; padding: 0; text-align: left; line-height: 1.5;"><span class=3D"link-anno=
tation-unknown-block-id-1879302679">inbox by visiting USvGoogleAds.org, our=
homepage for all things Google trial and clicking Sign Up in the top right=
</span></a></strong>. You=E2=80=99ll get an =E2=80=9Caccount confirmed=E2=
=80=9D email once you do. <br><br>Arielle will also be posting updates to <=
a class=3D"notion-link-token notion-focusable-token notion-enable-hover" ta=
bindex=3D"0" href=3D"[link removed]
6HXlRfl1hCFtXQS-xRNuxjBJZmkFox1XCWt6syGDUVU=3D/KIAVa5UEOTGA12FFY8vZyTeaicJh=
MbX8fBeTvAbkNrU=3D" rel=3D"noopener noreferrer" data-token-index=3D"9" styl=
e=3D"color: #0074d9; text-decoration: none; font-weight: inherit; padding: =
0; text-align: left; line-height: 1.5;"><span class=3D"link-annotation-unkn=
own-block-id--2047783841">LinkedIn</span></a>, <a class=3D"notion-link-toke=
n notion-focusable-token notion-enable-hover" tabindex=3D"0" href=3D"https:=
//api.neonemails.com/emails/tracking/click-link/6HXlRfl1hCFtXQS-xRNuxjBJZmk=
Fox1XCWt6syGDUVU=3D/KIAVa5UEOTGA12FFY8vZyX6hNF9x_ZwDWnsUqC081h4=3D" rel=3D"=
noopener noreferrer" data-token-index=3D"11" style=3D"color: #0074d9; text-=
decoration: none; font-weight: inherit; padding: 0; text-align: left; line-=
height: 1.5;"><span class=3D"link-annotation-unknown-block-id--1303232746">=
X</span></a>, and <a class=3D"notion-link-token notion-focusable-token noti=
on-enable-hover" tabindex=3D"0" href=3D"[link removed]
racking/click-link/6HXlRfl1hCFtXQS-xRNuxjBJZmkFox1XCWt6syGDUVU=3D/KIAVa5UEO=
TGA12FFY8vZyfsqfUKv6IkFidyuI1kqtP4=3D" rel=3D"noopener noreferrer" data-tok=
en-index=3D"13" style=3D"color: #0074d9; text-decoration: none; font-weight=
: inherit; padding: 0; text-align: left; line-height: 1.5;"><span class=3D"=
link-annotation-unknown-block-id-629164161">now Threads</span></a>. <br><br=
><strong>Bonus reading:</strong> <a class=3D"notion-link-token notion-focus=
able-token notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
ls.com/emails/tracking/click-link/6HXlRfl1hCFtXQS-xRNuxjBJZmkFox1XCWt6syGDU=
VU=3D/KIAVa5UEOTGA12FFY8vZyW6Z11fg1-XtyR6KgzF6RwU=3D" rel=3D"noopener noref=
errer" data-token-index=3D"15" style=3D"color: #0074d9; text-decoration: no=
ne; font-weight: inherit; padding: 0; text-align: left; line-height: 1.5;">=
<span class=3D"link-annotation-unknown-block-id--1933255127">What to watch =
for in the Google ad tech trial that could redefine digital advertising</sp=
an></a>, featuring Sarah Kay Wiley. <!-- notionvc: 42e34631-950d-44cd-9c61-=
efeab9ead7ca --></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #282968; margin-top: 12px; margin-bo=
ttom: 12px;" data-color=3D"#282968" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"12" data-bottomnum=3D"12" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
padding: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5=
; margin-bottom: 10px; Margin-bottom: 10px; background: #ffffff; padding-to=
p: 15px; padding-right: 10px; padding-bottom: 0px; max-width: 480px; margin=
: 0px auto 10px;"><span style=3D"font-family: Georgia, serif; font-size: 20=
pt; color: #013b5c;"><span class=3D"notion-enable-hover" data-token-index=
=3D"0">Hate speech is running on Facebook, and Meta=E2=80=99s profiting<!--=
notionvc: 73433607-013b-4bd3-be08-97b7ae4e757e --> </span></span><br=
><br>A new <a class=3D"discussion-level-1 discussion-id-cdd0acc9-5ad6-415c-=
a53a-544b627e76ab notion-link-token notion-focusable-token notion-enable-ho=
ver" tabindex=3D"0" href=3D"[link removed]
k-link/6HXlRfl1hCFtXQS-xRNuxjBJZmkFox1XCWt6syGDUVU=3D/KIAVa5UEOTGA12FFY8vZy=
ca-agAqZvh4r3GwNbBxFsc=3D" rel=3D"noopener noreferrer" data-token-index=3D"=
1" style=3D"color: #0074d9; text-decoration: none; font-weight: inherit; pa=
dding: 0; text-align: left; line-height: 1.5;"><span class=3D"link-annotati=
on-unknown-block-id-1508126942">report from FastCompany revealed</span></a>=
that ads depicting transgender people as =E2=80=9Cgroomers=E2=80=9D ran re=
peatedly on Facebook, despite it being explicitly against Meta=E2=80=99s ha=
te speech rules. And even after GLAAD reported some of the ads as hate spee=
ch, they stayed up. <br><br>It=E2=80=99s a feedback loop of hate and p=
rofit, as Sarah explains in the piece: Paid ads push followers to the adver=
tiser=E2=80=99s page, and more followers means more people see the content =
and Meta gets higher advertising rates.<!-- notionvc: 0e2021cf-b445-4597-b0=
2b-a1031e2590b8 --></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #282968; margin-top: 12px; margin-bo=
ttom: 12px;" data-color=3D"#282968" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"12" data-bottomnum=3D"12" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
padding: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5=
; margin-bottom: 10px; Margin-bottom: 10px; background: #ffffff; padding-to=
p: 15px; padding-right: 10px; padding-bottom: 0px; max-width: 480px; margin=
: 0px auto 10px;"><span style=3D"font-family: Georgia, serif; font-size: 20=
pt; color: #013b5c;"><span class=3D"discussion-level-1 discussion-id-ea7e79=
dd-0b94-4e21-8b8a-22bfa30053e1 notion-enable-hover" data-token-index=3D"0">=
<span class=3D"notion-enable-hover" data-token-index=3D"0">The World Bank f=
orgot the No. 1 rule of the internet: Avoid the comments<!-- notionvc: 2980=
7bb8-a6c1-4c96-9ac8-c565f6de747d --> </span></span></span><br><span st=
yle=3D"font-family: inherit; font-size: 12pt;"><br></span>About 25 percent =
of marketers plan to <a class=3D"notion-link-token notion-focusable-token n=
otion-enable-hover" tabindex=3D"0" href=3D"[link removed]
s/tracking/click-link/6HXlRfl1hCFtXQS-xRNuxjBJZmkFox1XCWt6syGDUVU=3D/KIAVa5=
UEOTGA12FFY8vZyfpp-HDniRVd04p98Gj9d-8=3D" rel=3D"noopener noreferrer" data-=
token-index=3D"1" style=3D"color: #0074d9; text-decoration: none; font-weig=
ht: inherit; padding: 0; text-align: left; line-height: 1.5;"><span class=
=3D"link-annotation-unknown-block-id-1106733591">yoink ad spend from X next=
year</span></a>, a new survey by Kantar has revealed, continuing an exodus=
that started after Elon Musk took over Twitter. <br><br>One of the more re=
cent departures was the World Bank. CBS News found ads for the organization=
<a class=3D"notion-link-token notion-focusable-token notion-enable-hover" =
tabindex=3D"0" href=3D"[link removed]
k/6HXlRfl1hCFtXQS-xRNuxjBJZmkFox1XCWt6syGDUVU=3D/KIAVa5UEOTGA12FFY8vZyRDe-L=
3eT3T25jGxvi_zZDQ=3D" rel=3D"noopener noreferrer" data-token-index=3D"3" st=
yle=3D"color: #0074d9; text-decoration: none; font-weight: inherit; padding=
: 0; text-align: left; line-height: 1.5;"><span class=3D"link-annotation-un=
known-block-id-1608229059">running in the comments beneath racist content</=
span></a>. <br><br>This isn=E2=80=99t surprising to us: Back in June, <a cl=
ass=3D"discussion-id-fa909697-5dde-48bc-90e1-1cfcf9171173 notion-link-token=
notion-focusable-token notion-enable-hover" tabindex=3D"0" href=3D"https:/=
/api.neonemails.com/emails/tracking/click-link/6HXlRfl1hCFtXQS-xRNuxjBJZmkF=
ox1XCWt6syGDUVU=3D/KIAVa5UEOTGA12FFY8vZyaImdjBX9y8xKoXn8k37nX8=3D" rel=3D"n=
oopener noreferrer" data-token-index=3D"5" style=3D"color: #0074d9; text-de=
coration: none; font-weight: inherit; padding: 0; text-align: left; line-he=
ight: 1.5;"><span class=3D"link-annotation-unknown-block-id-1384431933">we =
reported on how X</span></a><a class=3D"notion-link-token notion-focusable-=
token notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
m/emails/tracking/click-link/6HXlRfl1hCFtXQS-xRNuxjBJZmkFox1XCWt6syGDUVU=3D=
/KIAVa5UEOTGA12FFY8vZyUT4pNbftpGAmkQBMBlZW5I=3D" rel=3D"noopener noreferrer=
" data-token-index=3D"6" style=3D"color: #0074d9; text-decoration: none; fo=
nt-weight: inherit; padding: 0; text-align: left; line-height: 1.5;"><span =
class=3D"link-annotation-unknown-block-id-1384431933"> was putting ads in t=
he comments of toxic content</span></a>. Even X itself says its brand safet=
y controls apply only to its =E2=80=9CFor you=E2=80=9D timeline. <br><br>We=
found ads for organizations like Sega and Semafor running beneath racist c=
ontent, including a cartoon depiction of a lynching with antisemitic imager=
y. <br><br>But X does make it possible to opt out of advertising in the rep=
lies. So if you must use ad spend on that platform, <a class=3D"notion-link=
-token notion-focusable-token notion-enable-hover" tabindex=3D"0" href=3D"h=
ttps://api.neonemails.com/emails/tracking/click-link/6HXlRfl1hCFtXQS-xRNuxj=
BJZmkFox1XCWt6syGDUVU=3D/KIAVa5UEOTGA12FFY8vZyX_8qOMyzzn7pG39Spmm0r8=3D" re=
l=3D"noopener noreferrer" data-token-index=3D"8" style=3D"color: #0074d9; t=
ext-decoration: none; font-weight: inherit; padding: 0; text-align: left; l=
ine-height: 1.5;"><span class=3D"link-annotation-unknown-block-id-138443193=
3">here=E2=80=99s how to opt out</span></a>. <!-- notionvc: 2cb8ab0c-0452-4=
ac6-a98b-57b428a5a1b5 --> </p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #E3DFD9; margin-top: 40px; margin-bo=
ttom: 30px;" data-color=3D"#E3DFD9" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"40" data-bottomnum=3D"30" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"font-family: Roboto,Arial,sans-serif; font-weight: 400; Margin: 0; text=
-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margi=
n-bottom: 10px; background: #ffffff; color: #013b5c; padding: 30px 0px 20px=
; max-width: 480px; margin: auto;">That=E2=80=99s all from us for this week=
. Thanks for reading, and be back in your inboxes soon<a class=3D"notion-li=
nk-token notion-focusable-token notion-enable-hover" tabindex=3D"0" href=3D=
"[link removed]
xjBJZmkFox1XCWt6syGDUVU=3D/KIAVa5UEOTGA12FFY8vZyWluqlOZYuXaivggUKdhgg0=3D" =
rel=3D"noopener noreferrer" data-token-index=3D"1" style=3D"color: #0074d9;=
text-decoration: none; font-weight: inherit; padding: 0; text-align: left;=
line-height: 1.5;"><span class=3D"link-annotation-unknown-block-id--170358=
4509">!</span></a><!-- notionvc: 4a7ccbc3-506f-4a52-bd3d-4d3714b89766 --></=
p>=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center break-text-around-image" style=
=3D"outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; =
max-width: 100%; clear: both; display: block; margin: 0 auto; float: none; =
text-align: center; margin-bottom: 12px; margin-top: 12px; height: auto; Ma=
rgin: 12px auto;" src=3D"[link removed]
heckmyads/images/Brandon_email_signature.png" alt=3D"A cursive signature re=
ading Brandon" width=3D"600" align=3D"center" data-wrap-text-margin=3D"25" =
data-wrap-text=3D"Break text around image"><!--[if mso]></center><![end-if]=
-->
</figure> <p style=3D"color: #3c4144; font-family: Roboto,Ar=
ial,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-al=
ign: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-b=
ottom: 10px;"> </p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #E3DFD9; margin-top: 40px; margin-bo=
ttom: 30px;" data-color=3D"#E3DFD9" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"40" data-bottomnum=3D"30" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
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</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;">
<table class=3D"editor-table" style=3D"border-spacing: 0; bo=
rder-collapse: collapse; padding: 0; vertical-align: top; text-align: left;=
width: 100%; max-width: 480px; margin: 40px auto 0px; border-style: solid;=
border-color: #013B5C;" border=3D"2">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 99.817518%; border-collapse: collapse;"> <p style=3D"font-w=
eight: 400; Margin: 0; margin-bottom: 10px; Margin-bottom: 10px; background=
: #ffffff; padding: 20px 10px 20px; font-family: Georgia, serif; font-size:=
22pt; line-height: 24pt; color: #013b5c; max-width: 480px; text-align: cen=
ter; margin: auto;">Follow us on socials</p> </td>=20
</tr>=20
</tbody>=20
</table>=20
<table class=3D"editor-table" style=3D"border-spacing: 0; bo=
rder-collapse: collapse; padding: 0; vertical-align: top; text-align: left;=
width: 100%; max-width: 480px; margin: 0px auto 40px; background: #013B5C;=
border-style: solid; border-color: #013B5C;" border=3D"0">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; border-collapse: collapse;"> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
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<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1=
rem;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
api.neonemails.com/emails/tracking/click-link/6HXlRfl1hCFtXQS-xRNuxjBJZmkFo=
x1XCWt6syGDUVU=3D/KIAVa5UEOTGA12FFY8vZyd_kIa9n9lsAlEeXgCi5MTg=3D" data-link=
type=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weigh=
t: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;=
"><img class=3D"align-center" src=3D"[link removed]
n/resource/checkmyads/images/Instagram_Glyph_White%20copy.png" alt=3D"Insta=
gram_Glyph_White%20copy.png" width=3D"30" align=3D"center" style=3D"outline=
: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-width: =
100%; clear: both; border: none; display: block; margin: 0 auto; float: non=
e; text-align: center; height: auto; Margin: 12px auto;"></a><!--[if mso]><=
/center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
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m;">
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<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/6HXlRfl1hCFtXQS-xRNuxjBJZmkFox=
1XCWt6syGDUVU=3D/KIAVa5UEOTGA12FFY8vZyWA6Z8xxgyxEckEMxwa3pt4=3D" data-linkt=
ype=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weight=
: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;"=
><img class=3D"align-center" src=3D"[link removed]
/resource/checkmyads/images/LI-In-Bug.png" alt=3D"LI-In-Bug.png" width=3D"3=
0" align=3D"center" style=3D"outline: none; text-decoration: none; -ms-inte=
rpolation-mode: bicubic; max-width: 100%; clear: both; border: none; displa=
y: block; margin: 0 auto; float: none; text-align: center; height: auto; Ma=
rgin: 12px auto;"></a><!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
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m;">
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<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/6HXlRfl1hCFtXQS-xRNuxjBJZmkFox=
1XCWt6syGDUVU=3D/KIAVa5UEOTGA12FFY8vZyTX_LmfP3bjkIjNVKDtE7zA=3D" data-linkt=
ype=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weight=
: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;"=
><img class=3D"align-center" src=3D"[link removed]
/resource/checkmyads/images/TikTok-logo.png" alt=3D"TikTok-logo.png" width=
=3D"26" align=3D"center" style=3D"outline: none; text-decoration: none; -ms=
-interpolation-mode: bicubic; max-width: 100%; clear: both; border: none; d=
isplay: block; margin: 0 auto; float: none; text-align: center; height: aut=
o; Margin: 12px auto;"></a><!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
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m;">
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em;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/6HXlRfl1hCFtXQS-xRNuxjBJZmkFox=
1XCWt6syGDUVU=3D/KIAVa5UEOTGA12FFY8vZyXOl2ygK2diEs3IKXgOivXk=3D" data-linkt=
ype=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weight=
: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;"=
><img class=3D"align-center" src=3D"[link removed]
/resource/checkmyads/images/threads.png" alt=3D"threads.png" width=3D"26" a=
lign=3D"center" style=3D"outline: none; text-decoration: none; -ms-interpol=
ation-mode: bicubic; max-width: 100%; clear: both; border: none; display: b=
lock; margin: 0 auto; float: none; text-align: center; height: auto; Margin=
: 12px auto;"></a><!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
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m;">
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em;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/6HXlRfl1hCFtXQS-xRNuxjBJZmkFox=
1XCWt6syGDUVU=3D/KIAVa5UEOTGA12FFY8vZyXM8Mhlt_jceenWvkhMzYZY=3D" data-linkt=
ype=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weight=
: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;"=
><img class=3D"align-center" src=3D"[link removed]
/resource/checkmyads/images/logo-white%20copy.png" alt=3D"logo-white%20copy=
.png" width=3D"29" align=3D"center" style=3D"outline: none; text-decoration=
: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both; bord=
er: none; display: block; margin: 0 auto; float: none; text-align: center; =
height: auto; Margin: 12px auto;"></a><!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; border-collapse: collapse;"> </td>=20
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<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
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<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
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yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
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September 06, 2024
It's Go(ogle) time
Monday! US v Google II! It’s happening!
Certified monopoly Google’s latest showdown against the Department of Justice kicks off next week. This time, it’s all about adtech.
The DoJ says Google abused its market position to monopolize all sides of the adtech industry, hoovering up 30 percent of every dollar spent on digital ads.
By tying together all of its adtech products, “Google became player and referee in the game it wrote the rules to,” Arielle Garcia told The Drum. “And advertisers, publishers and consumers all paid for it.”
That Drum piece, "What we know about Google’s upcoming adtech antitrust trial – and how it might play out,” is a great five-minute primer for what’s to come.
Speaking of Arielle, send her good vibes as she is packing up and rolling out to attend the trial in person. (Also pray for her GAINS as she is a powerlifter and courtroom rules mean she can’t chomp on a sweet potato during opening arguments.)
She’ll be sending out regular updates on the trial and her thoughts. Get them directly in your inbox by visiting USvGoogleAds.org, our homepage for all things Google trial and clicking Sign Up in the top right. You’ll get an “account confirmed” email once you do.
Arielle will also be posting updates to LinkedIn, X, and now Threads.
Bonus reading: What to watch for in the Google ad tech trial that could redefine digital advertising, featuring Sarah Kay Wiley.
Hate speech is running on Facebook, and Meta’s profiting
A new report from FastCompany revealed that ads depicting transgender people as “groomers” ran repeatedly on Facebook, despite it being explicitly against Meta’s hate speech rules. And even after GLAAD reported some of the ads as hate speech, they stayed up.
It’s a feedback loop of hate and profit, as Sarah explains in the piece: Paid ads push followers to the advertiser’s page, and more followers means more people see the content and Meta gets higher advertising rates.
The World Bank forgot the No. 1 rule of the internet: Avoid the comments
About 25 percent of marketers plan to yoink ad spend from X next year, a new survey by Kantar has revealed, continuing an exodus that started after Elon Musk took over Twitter.
One of the more recent departures was the World Bank. CBS News found ads for the organization running in the comments beneath racist content.
This isn’t surprising to us: Back in June, we reported on how X was putting ads in the comments of toxic content. Even X itself says its brand safety controls apply only to its “For you” timeline.
We found ads for organizations like Sega and Semafor running beneath racist content, including a cartoon depiction of a lynching with antisemitic imagery.
But X does make it possible to opt out of advertising in the replies. So if you must use ad spend on that platform, here’s how to opt out.
That’s all from us for this week. Thanks for reading, and be back in your inboxes soon!
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