Help us refresh our brand



















Dear John,

For the past 100 years, Northern Virginia Family Service (NVFS) has been a vital part of our region, providing critical services and support, and partnering with individuals, families, and communities to create pathways to health and economic wellbeing for over 30,000 of our neighbors each year.

As we build on this momentum and look forward to NVFS’ next chapter, we are refreshing our brand to ensure that it grows with us and tells the full story of who we are and where we are heading.

As part of this process, we are evaluating a possible new name for the organization. As an NVFS friend, dedicated supporter, and partner, I invite you to share your thoughts as we consider our options. RP3, the brand consultancy firm we have engaged, has prepared three name options and we would like to understand how well they resonate with you.

We value your feedback and appreciate you taking approximately 10 minutes to share your opinion with us by filling out the survey that you can access here <[link removed]> by end of day Monday, September 16. Your individual survey responses will be anonymous and will be aggregated along with all survey responses. We ask that you please keep this link confidential and refrain from sharing it.

I appreciate your commitment to NVFS. Thank you for taking the time to share your thoughts.

Many thanks,

Warm regards,





[image: Stephanie Berkowitz]












[image: Stephanie Berkowitz]
Stephanie Berkowitz
President and CEO
Northern Virginia Family Service


























P.S. If you have any questions regarding the NVFS brand refresh process , please contact Kathleen McMahon <mailto:[email protected]?subject=NVFS Brand Refresh>, NVFS Executive Vice President of Development and Communications or Charlene Sarmiento <mailto:[email protected]?subject=NVFS Brand Refresh>, NVFS Director of Marketing and Communications.

If you have technical questions about the survey or problems accessing it , please contact Maja Husar <mailto:[email protected]?subject=NVFS Brand Refresh>, RP3 Head of Strategic Planning.






































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