Hi John,

As you read this, Greenpeace climbers are scaling the walls of Dove's HQ in London, unfurling a massive artwork that exposes Dove’s endless plastic pollution.

Activists have locked themselves to the entrances to shut down the building. This is not a drill - it’s our final stand against their corporate greed and environmental destruction.

Why now? Dove is about to celebrate 20 years of their "Real Beauty" campaign. But we're here to reveal the ugly truth: Over those same two decades, Dove has dumped tens of billions of super-polluting plastic sachets onto vulnerable communities.

This isn’t real beauty – it’s a two-decade assault on our planet and its people.

Here's where you come in, John. Our activists have created a physical blockade, but your voice is our secret weapon.

If 1,000 people reading this email flood Dove's social media right now, we'll amplify our message to a deafening roar. Imagine: As Dove executives stare out at protesters, their social media explodes with comments from angry customers. This is how we turn their celebration into a moment of reckoning.

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Why is your voice so powerful?

1. It's personal: Your voice carries an urgency that Dove can't delete or filter.
2. It's disruptive: A flood of social posts will throw a wrench in their celebration plans.
3. It's unavoidable: A single post demands attention, a thousand angry customers are impossible to ignore.

Our activists have already sent shockwaves through Dove and Unilever's boardroom. Now, we're on the brink of a breakthrough, and your commitment could be the key to unlocking real, lasting change. Are you ready to help us deliver the final, decisive blow to Dove's plastic empire?

Share on Twitter: [link removed]
Comment on LinkedIn: [link removed]
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Dove are banking on this anniversary to reinforce their positive brand image, while in reality, they're flooding our world with single-use plastics, and harming the very women they claim to care about.

Your voice could be the tipping point that turns Dove's self-congratulatory moment into a public reckoning with their plastic problem. Let's make their 20th anniversary the day Dove commits to ending their plastic pollution for good.

In hope and solidarity,

Tom Steadman
Greenpeace UK

[1] Unilever accused of breaking plastics pledge as sachet sales approach 53bn: [link removed]
[2] Real beauty, real harm: the ugly truth behind Dove’s ‘Real Beauty’ campaign: [link removed]




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