Friend,

This election can basically be summed up in two videos.

On the one hand: Voters in critical swing states are waking up to this ad, laying out the stakes of the election and making a powerful case encouraging everyone to support Kamala Harris:

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Meanwhile, what’s Trump seeing? More about how he’s getting his ass kicked by Team Democracy:

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Why two videos in one message? They sum up what the fight is about. Show the contrast. Show that America isn’t going back. Move swing voters in critical states.

And kick Trump while he’s down. Because when he’s mad, he’s losing.

And he’s really, really mad right now. 

You’ve seen what he does. He doubles down on things that lose him votes. Random attacks on Twitter. Racism. Lies. And just generally being a weirdo.

Our strategy for the next 9 weeks isn’t a secret. It’s more of the above. It’s how we won in 2020 and it’s how we live rent-free in that spray-tanned head every day.

-The Lincoln Project

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