John + $100,000 Matching Gift Challenge = incredible impact

Dear John, Our community has demonstrated what we can do when we come together during challenging times. Many of our dedicated supporters like you have stepped up to ensure that we can continue to provide Alzheimer's care and support and advance research. But there's so much more work to be done; we won't quit now, and we hope you won't either. We're especially grateful for an exciting $100,000 Matching Gift Challenge made possible by a generous donor who wishes to remain anonymous. This incredible opportunity to make 2X the impact is available until May 5, which is also #GivingTuesdayNow. This new movement will take place on May 5 in response to the unprecedented need caused by the COVID-19 pandemic. Similar to #GivingTuesday, a global day of giving following Thanksgiving, #GivingTuesdayNow is meant to unite people worldwide to support organizations, like the Alzheimer’s Association, that are crucial to the care and support of the communities that they serve. HURRY, while your gift today: Can go 2X as far on behalf of the millions impacted by Alzheimer's who are facing unique challenges during the current crisis. Will give you a head start in being part of the #GivingTuesdayNow movement. Can help us get closer to our vision of a world without Alzheimer's and all other dementia. All gifts made to this challenge before midnight on May 5 can be matched, up to a total of $100,000. This anonymous grant to be made to the Association will help to advance research toward methods of treatment, prevention and, ultimately, a cure. Please join us while your gift can have 2X the impact in providing Alzheimer's care and support and advancing critical research. Will you please join us today with your first gift during this extraordinary $100,000 Matching Gift Challenge? Your donation can have 2X the impact in furthering our mission as we lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Sincerely, Donna McCullough Chief Field and Development Officer P.S. #GivingTuesdayNow is a new worldwide movement taking place on May 5 in response to the unprecedented need caused by the COVID-19 pandemic. By using the power of generosity, we can stand strong together and care for those who need us most during this time of uncertainty.

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2020 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.