Dear Friend,

I want to invite you to join us for a special event next Wednesday celebrating the release of pollster (and my brother!) John Zogby's new book Beyond the Horse Race: How to Read Polls and Why We Should. John will join us to discuss the book on Wednesday September 4 th from 6pm-8pm at AAI's office, 1600 K Street, Suite #601, Washington, DC 20006.

Food and soft drinks will be provided and the book will be available for purchase. Space is limited so please RSVP here [[link removed]] by Monday September 2 nd.

Description of the book:

Americans are preoccupied with political polls. In this book, John Zogby, one of America’s most prominent pollsters,

offers readers a master class in understanding what polls can reveal about public opinion. He argues that those who focus only on the horse race numbers—who is leading and who is trailing—miss the many ways that polls can help us understand the fundamentals of the electorate at any given time. Illustrating his arguments from key political races of the last 40 years, Zogby shares true stories about how polls have been misused and when they have been used well or badly. Beyond the Horse Race will appeal to campaign professionals and armchair political junkies who want to understand the art and science of accurately gauging public opinion.

I hope to see you there.

Regards,

Jim



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Arab American Institute Foundation
1600 K Street, NW, Suite 601
Washington, DC 20006
United States
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