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Round and around and around and around they go
Swing voters. They’re flip-flopping more than your favorite pair of Birkenstocks and changing their minds more than your friends trying to make plans in the group chat. But these are the voters who will determine whether our democracy is standing in three months — try not to let that scare you.
We released an updated guide to swing voters in the 2024 presidential election, focusing on the voters who are undecided between Kamala Harris and Donald Trump. The percentage of swing voters has nearly halved since Joe Biden’s exit from the race — suggesting that Harris may have “brought home” a significant number of swing voters who had been previously unsure about voting for Biden.
And while Harris-Trump swing voters mostly self-identify as moderate, they largely select populist economic policies as the top actions that would win over their votes.
We know swing voters pay less attention to politics than the average voter (so, probably not one of the lovely nerds who read the Data for Progress newsletter 😉). That means the Kamala Harris campaign will have to come up with some creative ideas to capture their attention and remind them about her support for raising taxes on the wealthy, expanding Medicare coverage, and protecting abortion.
Doing a Hot Ones appearance and explaining why Medicare should cover any gum damage caused by Da Bomb? Ordering a pink drink at Starbucks (or “whatever makes sense”) and telling the workers how she’s going to tax their union-busting executives? Joining a cooking show and telling the cooks why they should be making a $15 minimum wage? Shopping for a Labor Day cookout while lambasting the price-gouging corporate food giants? Let us know if you have any ideas.
Read the full poll here.
Here are some other highlights from DFP this week:
We bring the clean energy BOOM!
This is Data for Progress coming at you live and in-person from Chicago — also known as the future Miami of the United States, if we don’t get climate change under control. Look, we love you Chicago, but we’re really not ready to trade our margaritas for Malört shots.
We had the pleasure of presenting brand-new polling at the DNC (aka the Democratic Coachella) this week about the impact of climate change on the 2024 election.
Voters are bringing their concern about the climate crisis to the ballot box. About a third (32%) of voters — including half (52%) of Democrats — say climate change is more important to their vote choice in 2024 than it was in 2020. Pluralities of young voters (39%) and Latino voters (41%) also say that climate change is a more important factor to their vote choice this year.
Voters like Harris’ approach on climate — especially if they’ve heard about it — and a majority (62%) want Harris to continue advancing ambitious climate action if elected, including 92% of Democrats, 55% of Independents, and 67% of young voters. Importantly, key Democratic constituencies, including young voters (57%), Black voters (75%), and Latino voters (61%), have particularly positive views of her climate plans.
As the 2024 election heats up, Harris has the opportunity to define herself as the climate candidate, fire up the voters who want to see an ambitious climate agenda, and throw some cold water on Trump’s campaign of dirty fuels and dirty politics.
Read the full poll here.
DFP In The News
Axios: Why climate is missing from climate groups' ad splurge
Politico E&E: What to expect on climate at the Democratic convention
New York Times: Despite Trump’s Accusations, Democrats Have Largely Avoided Medicare for All
Mother Jones: Kamala Harris Barely Mentioned Climate at the DNC. Does It Matter?
Canary Media: Georgia voters could make or break their state’s clean energy jobs boom
The Guardian: Environmental activists urge Kamala Harris to go big on climate: ‘She’s got to seize the moment’
In These Times: Democrats Shouldn't Isolate Abortion Access
Mother Jones: Here’s How the Uncommitted Movement Will Push at the DNC
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