Communications Excellence Award: Our coverage and advocacy for wedding barns was selected to win the Communications Excellence Award for Powerful Storytelling.
In May of 2024, WILL filed a lawsuit against the Wisconsin Department of Revenue (DOR) on behalf of two Wisconsin wedding barns. The lawsuit is seeking to mitigate the harmful impacts of Wisconsin Act 73, which became law in late 2023 and fully takes effect in 2026. WILL also released a video and marketing effort that can be viewed here.
As SPN explains, “Storytelling is the most fundamental element of communication. In marketing, storytelling can inform and persuade. An organization that tells powerful stories will boost its brand, spread the message of policy impact, and change public sentiment. This award recognizes the storytelling that truly impacted an organization’s brand image and policy impact.”
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