Team, I needed to make sure you saw my email from this morning.

To make a long story short, I gave my team the green light to buy a bit more airtime for our new ad, even though the money wasn’t in our budget.

It was a risky decision, but with only 82 days until Election Day, having these ads live is essential to fighting back against attacks from our opponents and ensuring that our message is being heard loud and clear by voters all across our district.

I made this decision because I’m confident that supporters like you will step up to help us close this budget gap. But right now, we’re not quite on track to hit our goal.

Can I count on you to rush a gift of $10 or more before midnight to help keep our ads on the air?

Thank you,

Michelle

— Begin Forwarded Message —

Team, I just made a bit of a risky decision:

This morning, I authorized a few more TV ads buys than we initially planned, even though the money wasn’t in our budget. My campaign manager wasn’t exactly thrilled with the idea at first, but she came around once I explained why. Let me fill you in:

We’re officially only 82 days away from Election Day, and we’re running out of time to reach voters and ensure our message is being heard across the district. Right now, it’s critical we get our ads on the air as much as possible — because having these ads up and running is the best way to counter attacks on our campaign.

But now, we’re facing a $15,000 budget gap that we have to make up to get these new ads live. We absolutely can’t afford to fall further behind right now, but I told my finance director that I trust top supporters like you to have my back.

So please, can you chip in $10 or whatever you can spare right now to help us keep our ads on the air and reach voters?

Thanks for being on my team,
Michelle Vallejo