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In this month’s spotlight, we’re launching powerful new work and celebrating iconic milestones. First, check out the latest creative from our groundbreaking “Love Has No Labels” campaign—highlighting the barriers that prevent the LGBTQ+ community from fully realizing the American dream. Next, new how-to videos from our “Real Deal on Fentanyl” campaign equip young adults with life-saving instructions to support someone experiencing an overdose. Join us in celebrating Smokey Bear’s 80th birthday with a look back on his timeless message and enduring legacy. Stick around, there’s more to explore! |
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LGBTQ+ Voices Highlight Real Dreams and Real Discrimination
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Currently, 28 U.S. states lack laws to protect LGBTQ+ people from being denied housing, public accommodations and other services based solely on their gender identity and sexual orientation. In response to these and other forms of discrimination against the LGBTQ+ community, we are proud to debut “American Dreams”—the latest iteration of our Emmy-Award winning “Love Has No Labels” campaign. Developed pro bono by R/GA and with support from GLAAD, The Trevor Project, The Human Rights Campaign, Williams Institute, Movement Advancement Project and more, the creative features real people from all walks of life highlighting the shared hopes and dreams that unite us all—a place to call home, the freedom to live in safety and the opportunity to work for a better life. Check out the inspiring creative! |
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Naloxone Tutorial Gives Step-By-Step Guide to Reverse Overdoses
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With more than 100,000 drug overdose deaths in the U.S. last year, the need for action has never been more urgent. We partnered with the Office of National Drug Control Policy and YouTube to launch new creative content for our “Real Deal on Fentanyl” campaign. Developed by R/GA, the creative shows a lifesaving moment between two friends when one uses a quick step-by-step guide to administer naloxone—an easy-to-use nasal spray that can reverse an opioid overdose in minutes. Special thanks to our partners for supporting this critical work. Watch the creative today! |
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Smokey Bear Turns 80: A Timeless Message for Today
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In celebration of Smokey Bear's 80th birthday this month, our president and CEO, Lisa Sherman, reflected on his iconic “Only you” slogan and the evolution of America's longest-running PSA campaign in a new piece for Adweek. We also celebrated this milestone with a White House visit and engaging social content from influencers like Bill Nye and Mychal Threets, amplifying Smokey’s timeless message of wildfire prevention. For eight decades, Smokey has inspired countless individuals and empowered generations to protect our nation’s forests and wildlands. Take a trip down memory lane with us and read the article today! |
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