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New e-cigarette brands may be contributing to youth uptake
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How celebrity-branded and tech-forward e-cigarettes may be contributing to youth nicotine use
In the growing e-cigarette marketplace, celebrity brands and tech-forward designs may be contributing to youth uptake of these cheap, flavored, and highly addictive products. Celebrities such as Mike Tyson and Chris Brown have debuted their own brands of e-cigarettes, contributing to the wave of unauthorized, illegal e-cigarettes that have flooded the market in recent years. Many of these products are bigger, stronger, and cheaper than the previous generation of e-cigarettes — and often contain sweet, fruity flavors that have been proven to appeal to young people.
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Text message program from Truth Initiative helps teens quit e-cigarettes
Teens enrolled in Truth Initiative’s text message-based quit-vaping program were 35% more likely to quit vaping nicotine within seven months compared to those not enrolled in the program, according to research published in the Journal of the American Medical Association. The study, which surveyed 1,503 e-cigarette users ages 13-17, also found the program is effective for teens with high levels of nicotine dependence and mental health concerns.
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How to support someone on their quit vaping journey
If someone you care about is quitting vaping, they will need extra support and encouragement from those around them. Quitting tobacco products of any kind is extremely difficult and nicotine withdrawal can make people feel heightened stress and irritability, so be patient and remember that helping someone stay positive, focused, and distracted can make a huge difference.
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Truth Initiative, 900 G Street, NW, Washington, DC 20001
202.454.5555 | truthinitiative.org
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