It’s dry season in the Amazon and fires are surging. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 

 
 

Illustration of the Amazon rainforest megafires as seen from space

John,

Fires are ripping through the Amazon — July was the most destructive on record in the last 20 years. The Amazon is speeding toward a point of no return. Scientists say if 20% of the forest is lost, it will set off a domino effect that will cause the whole ecosystem to collapse.

Local communities are crying out for help. 18% of the forest is now gone, and megafires are burning through hundreds of square miles of untouched rainforest. Years of punishing drought and scorching heatwaves have pushed the Amazon into crisis.

Yet the worst offenders behind the destruction of the Amazon – a rotten, predatory financial industry that's poured an astounding $6 trillion into companies responsible for deforestation in the last few years alone – are flying completely under the radar. Their profits are even soaring!

We’re going to change that. We have a crack team ready to hit the ground running to expose the big banks responsible for this emergency, and ramp up our campaigns in the media and with shareholders to force them to change. We’ll shine the spotlight on them like never before — and push to make this year a turning point for the planet. Can you chip in to stop banks destroying the Amazon?

I'll donate $3I'll donate $4 I'll donate $5I'll donate $9I'll donate another amount

“We’ve never seen anything like this.” Scientists are losing it, saying the rainforest "has never been closer" to collapse. Rain should be drenching large swaths of the Amazon by now. Instead the rainforest is engulfed in flames.

JPMorgan Chase, Citi, and Bank of America are carrying on with business as usual, pumping trillions into oil and gas projects and companies that are deforesting the Amazon. The companies they shower with loans, investments, and insurance are responsible for over 70% of all greenhouse gas emissions and destruction of tropical forests.

If banks just stopped funding these destructive projects, it could literally reset our global economy – and the fight against climate change. But right now, the financial incentives are all wrong. We need to change the calculation by making these banks as famous for fuelling climate chaos as they are for plastering their names all over sports stadiums.

Here’s how we’ll do it:

  • Make the CEOs famous for their role in climate destruction, hounding them at public appearances and splashing their faces on billboards and in the media;
  • Pass new regulations to close loopholes and make fossil fuel projects too expensive and too difficult to bankroll;
  • Organise employees of targeted banks and insurers to oppose their companies’ policies from the inside;
  • File shareholder resolutions around the world to change the rules for investing in favour of the planet.

I'll donate $3I'll donate $4 I'll donate $5I'll donate $9I'll donate another amount

These companies are the root of the climate crisis that’s causing the Amazon burn – and countless other tragedies. If we’re going to save the planet, we’ll have to change the way they do business.

Together we convinced insurance giant AIG to stop underwriting a disastrous, climate-wrecking coal mine near the Great Barrier Reef. With your help now, we can take on the financial industry and win again.

Can you chip in to take on the banks destroying the Amazon?

I'll donate $3I'll donate $4 I'll donate $5I'll donate $9I'll donate another amount

Thanks for all that you do,
Will, Yasmin, Danny and the Ekō team


More information:

Fires in Brazil's Amazon rainforest for July surge to highest in two decades. Reuters, 01 August 2024

Rains Are Scarce in the Amazon. Instead, Megafires Are Raging. The New York Times, 09 March 2024

Megafires are spreading in the Amazon — and they are here to stay. Mongabay, 22 February 2024

Major companies and financial institutions are persistently ignoring their role in driving deforestation. Forest500 Org, 27 February 2024

New research shows eight major banks responsible for majority of US$ 20 billion in financing for oil and gas companies destroying the Amazon. Banktrack, 25 July 2023

 

Anything extra raised will power Ekō and our campaigns worldwide fighting for people and the planet.

 
 
 

Ekō is a worldwide movement of people like you, working together to hold corporations accountable for their actions and forge a new, sustainable path for our global economy.

This email was sent to [email protected]. | Unsubscribe