BridgeFest
Let’s be honest—construction isn’t the most exciting topic for most people. This presents a unique challenge for the Utah Department of Transportation when it comes to communicating essential road closures and construction updates to the public. To engage and inform the community about ongoing projects, they launched BridgeFest, a dynamic social media campaign spotlighting the extensive bridge work happening throughout the state this summer.
They branded these efforts as BridgeFest, gave it a fun logo and dubbed it as the “Utah Coachella” of construction. 3.5 million impressions and 250K engagements later, they’re reaching more Utahns than ever before with timely and important information. By sharing the when and why behind projects, they’re ensuring that our community stays in the loop and maybe even gets a little excited about infrastructure improvements.
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