------=_Part_25622717_1458927845.1723223269550
Content-Type: multipart/alternative;
boundary="----=_Part_25622720_1803839181.1723223269564"

------=_Part_25622720_1803839181.1723223269564
Content-Type: text/plain; charset=utf-8
Content-Transfer-Encoding: quoted-printable

If you're having trouble viewing this email, you can see it online, https:/=
/api.neonemails.com/emails/content/p8D2dAsYVKCGnCKEGY4pSxg_xHEORuHYxIlkAwe0=
wGA=3D.
August 09, 2024=20

Woohoo! We made it to Friday!

First, an apology. All this was my fault.=20

I made the classic newsroom blunder of saying, =E2=80=9CIt=E2=80=99s going =
to be slow,=E2=80=9D on Monday while planning out the week for Check My Ads=
=E2=80=99 editorial team.=20

Then a Google monopoly decision came down. Then X sued GARM. Then a giant A=
dalytics report came out. Then we published our obituary spam story. Then G=
ARM was dissolved?? If anything else happened this week, please do not tell=
me, I am very tired.=20

With that out of the way, let=E2=80=99s get into the week that definitely v=
ery much happened to all of us!



=20





We got two sites that publish spam obituaries to stop =20

There=E2=80=99s a scourge of sites that make obituaries for names they see =
trending, even if they don=E2=80=99t know the deceased. They get important =
facts wrong. They load up the obituaries with ads. They hurt families and f=
riends desperate for information about a loved one.

And we got two of the sites to pull all of their spam obituaries this week =
after we started asking questions.=20

It was the culmination of a weeks-long investigation into which adtech comp=
anies are making the sites profitable, and asking them why they=E2=80=99re =
working with these sites.=20

Most companies we emailed never got back to us. Google wouldn=E2=80=99t tel=
l us if the sites violated their policies. TripleLift said it would launch =
an investigation into how it ended up on the sites and is updating its poli=
cies. The Verge, which covered this issue earlier this year, wrote up our r=
eport.=20

But word clearly got to the sites: obituaries are now nowhere to be found o=
n them. Now it=E2=80=99s time to shut down some more.



=20



Elon Musk=E2=80=99s petty hate machine

The owner of X targeted GARM, a brand safety working group, with a lawsuit,=
alleging a conspiracy that was depriving X of ad revenue. And now it=E2=80=
=99s shutting down.=20

It looks like advertising leaders like PepsiCo and Mastercard want so badly=
to stay away from Musk that they would rather close GARM than deal with hi=
s bullying.=20

But this won=E2=80=99t solve Musk=E2=80=99s problem. Everyone can see that =
advertising on X is a treacherous business relationship for advertisers. An=
d we know, based on public reporting, X doesn=E2=80=99t have all that many =
to lose. The upside is that advertisers will no longer rely on GARM, and wi=
ll now take more direct responsibility over where their ads appear.=20

I doubt that will take the form of =E2=80=9Crun more ads on X.=E2=80=9D=20

More comments from Claire and Arielle on this:

Advertising Coalition Shuts Down After X, Owned by Elon Musk, Sues


WFA Is Shutting Down GARM After X Lawsuit

WFA's Global Alliance for Responsible Advertising disbanded following antit=
rust lawsuit from Elon Musk's X



=20



Speaking of brand safety=E2=80=A6

Did you see the latest Adalytics report? (The full report is a bit graphic =
and a doozy. Digiday has a good SFW recap.)=20

A brand requested that the startup review its ad placements for brand safet=
y, after being =E2=80=9Ctold by their media agency holding company, by thei=
r demand side platform (DSP), and their brand safety verification vendor th=
at the brand=E2=80=99s ad campaigns were 100% brand safe,=E2=80=9D accordin=
g to the report.=20

But after Adalytics reviewed where the brand=E2=80=99s ads were serving, th=
at was definitely not the case.=20

As Arielle told Performance Marketing World: =E2=80=9CBrand safety vendors'=
black-box tech, and 'set-it-and-forget-it' promises have yet again failed =
advertisers and publishers.=E2=80=9D

=20



=20



So does this mean I can call Google a monopoly without worrying about being=
sued?

This week, a US district court judge found that Google operates a monopoly =
in both search engine services and general search text ads.=20

And the decision included this banger: "The only apparent constraint on Goo=
gle's pricing decisions are potential advertiser outcry....many advertisers=
do not even realize that Google is responsible for the changes in price.=
=E2=80=9D=20

Couldn=E2=80=99t agree more! We=E2=80=99re eagerly following this to see wh=
at remedies the court demands.



=20



Whew! OK, I think that was everything. We=E2=80=99ll see you next week. Hav=
e a great weekend, you earned it!

I promise I won't say "It'll be slow" next week,



=20



=20



Follow us on socials

=20











=20

Fund the work

DONATE

=20

Check My Ads Institute is a non-profit 501(c)3 organization.=20
=E2=80=A8Tax ID/EIN: 87-1895699

Have any questions or comments? =E2=80=A8Reach out to us at Hello@CheckMyAd=
s.org

This email was sent to [email protected]. Click here to [link removed]
myads.app.neoncrm.com/np/clients/checkmyads/unsubscribeEmail.jsp?type=3D16&=
emailId=3Da909d030f42cffb94efc9b5dd0706a96am7933771a90&userId=3DYZi1e6b19Xt=
jIQH1mOL5vJCgQrydoB4Fs6tE2c-j8A4%3D.
------=_Part_25622720_1803839181.1723223269564
Content-Type: text/html;charset=utf-8
Content-Transfer-Encoding: quoted-printable

<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN" "[link removed]
g/TR/xhtml1/DTD/xhtml1-strict.dtd">
<html xmlns=3D"[link removed]">=20
<head>=20
<meta http-equiv=3D"Content-Type" content=3D"text/html; charset=3Dutf-8">=
=20
<meta name=3D"viewport" content=3D"width=3Ddevice-width"> <!--[if !mso]><=
!-->=20
<link href=3D"[link removed]" rel=3D"styl=
esheet" type=3D"text/css">=20
<link href=3D"[link removed]" rel=
=3D"stylesheet" type=3D"text/css">=20
<link href=3D"[link removed]" rel=3D=
"stylesheet" type=3D"text/css">=20
<link href=3D"[link removed]" =
rel=3D"stylesheet" type=3D"text/css">=20
<link href=3D"[link removed]" rel=3D"st=
ylesheet" type=3D"text/css"> <!--<![endif]--> <!--[if mso]>
<style type=3D"text/css">
@import url('[link removed]');
@import url('[link removed]
');
@import url('[link removed]'=
);
@import url('[link removed]');
@import url('[link removed]
s+Pro');
</style>
<![end-if]-->=20
<style type=3D"text/css">
@media only screen and (max-width:596px) {
html {
min-height: 100%;
background: #F8F5EE;
}

.small-float-center {
margin: 0 auto !important;
Margin: 0 auto !important;
float: none !important;
}

.small-float-center,
.small-text-center {
text-align: center !important;
}

.small-text-left {
text-align: left !important;
}

.small-text-right {
text-align: right !important;
}

.hide-for-large {
display: block !important;
width: auto !important;
overflow: visible !important;
max-height: none !important;
font-size: inherit !important;
line-height: inherit !important;
}

table.body table.container .hide-for-large,
table.body table.container .row.hide-for-large {
display: table !important;
width: 100% !important;
}

table.body table.container .callout-inner.hide-for-large {
display: table-cell !important;
width: 100% !important;
}

table.body table.container .show-for-large {
display: none !important;
width: 0;
mso-hide: all;
overflow: hidden;
}

a[x-apple-data-detectors] {
color: inherit !important;
text-decoration: none !important;
font-size: inherit !important;
font-family: inherit !important;
font-weight: inherit !important;
line-height: inherit !important;
}

.menu.small-vertical .menu-item {
padding-left: 0 !important;
padding-right: 0 !important;
}

table.body img {
height: auto;
max-width: 100%;
}

table.body center {
min-width: 0 !important;
}

table.body .container {
width: 95% !important;
}

table.body .column,
table.body .columns {
height: auto !important;
-moz-box-sizing: border-box;
-webkit-box-sizing: border-box;
box-sizing: border-box;
padding-left: 24px !important;
padding-right: 24px !important;
}

table.body .collapse .column,
table.body .collapse .columns,
table.body .column .column,
table.body .column .columns,
table.body .columns .column,
table.body .columns .columns {
padding-left: 0 !important;
padding-right: 0 !important;
}

td.small-1,
th.small-1 {
display: inline-block !important;
width: 8.33333% !important;
}

td.small-2,
th.small-2 {
display: inline-block !important;
width: 16.66667% !important;
}

td.small-3,
th.small-3 {
display: inline-block !important;
width: 25% !important;
}

td.small-4,
th.small-4 {
display: inline-block !important;
width: 33.33333% !important;
}

td.small-5,
th.small-5 {
display: inline-block !important;
width: 41.66667% !important;
}

td.small-6,
th.small-6 {
display: inline-block !important;
width: 50% !important;
}

td.small-7,
th.small-7 {
display: inline-block !important;
width: 58.33333% !important;
}

td.small-8,
th.small-8 {
display: inline-block !important;
width: 66.66667% !important;
}

td.small-9,
th.small-9 {
display: inline-block !important;
width: 75% !important;
}

td.small-10,
th.small-10 {
display: inline-block !important;
width: 83.33333% !important;
}

td.small-11,
th.small-11 {
display: inline-block !important;
width: 91.66667% !important;
}

td.small-12,
th.small-12 {
display: inline-block !important;
width: 100% !important;
}

td.small-12.divider,
th.small-12.divider {
display: block !important;
}

.columns td.small-12,
.columns th.small-12,
.column td.small-12,
.column th.small-12 {
display: block !important;
width: 100% !important;
}

table.body td.small-offset-1,
table.body th.small-offset-1 {
margin-left: 8.33333% !important;
Margin-left: 8.33333% !important;
}

table.body td.small-offset-2,
table.body th.small-offset-2 {
margin-left: 16.66667% !important;
Margin-left: 16.66667% !important;
}

table.body td.small-offset-3,
table.body th.small-offset-3 {
margin-left: 25% !important;
Margin-left: 25% !important;
}

table.body td.small-offset-4,
table.body th.small-offset-4 {
margin-left: 33.33333% !important;
Margin-left: 33.33333% !important;
}

table.body td.small-offset-5,
table.body th.small-offset-5 {
margin-left: 41.66667% !important;
Margin-left: 41.66667% !important;
}

table.body td.small-offset-6,
table.body th.small-offset-6 {
margin-left: 50% !important;
Margin-left: 50% !important;
}

table.body td.small-offset-7,
table.body th.small-offset-7 {
margin-left: 58.33333% !important;
Margin-left: 58.33333% !important;
}

table.body td.small-offset-8,
table.body th.small-offset-8 {
margin-left: 66.66667% !important;
Margin-left: 66.66667% !important;
}

table.body td.small-offset-9,
table.body th.small-offset-9 {
margin-left: 75% !important;
Margin-left: 75% !important;
}

table.body td.small-offset-10,
table.body th.small-offset-10 {
margin-left: 83.33333% !important;
Margin-left: 83.33333% !important;
}

table.body td.small-offset-11,
table.body th.small-offset-11 {
margin-left: 91.66667% !important;
Margin-left: 91.66667% !important;
}

table.body table.columns td.expander,
table.body table.columns th.expander {
display: none !important;
}

table.body .right-text-pad,
table.body .text-pad-right {
padding-left: 10px !important;
}

table.body .left-text-pad,
table.body .text-pad-left {
padding-right: 10px !important;
}

table.menu {
width: 100% !important;
}

table.menu td,
table.menu th {
width: auto !important;
display: inline-block !important;
}

table.menu.small-vertical td,
table.menu.small-vertical th,
table.menu.vertical td,
table.menu.vertical th {
display: block !important;
}

table.menu[align=3Dcenter] {
width: auto !important;
}

table.button.small-expand,
table.button.small-expanded {
width: 100% !important;
}

table.button.small-expanded table,
table.button.small-expand table {
width: 100%;
}

table.button.small-expanded table a,
table.button.small-expand table a {
text-align: center !important;
width: 100% !important;
padding-left: 0 !important;
padding-right: 0 !important;
}

table.button.small-expand center,
table.button.small-expanded center {
min-width: 0;
}
.titan__email-divider {
height: 1px !important;
}
}
</style> <!--[if gte mso 9]>
<style type=3D"text/css">
li {
text-indent: -1em; /* Normalise space between bullets and text =
*/
}
</style>
<![endif]-->=20
</head>=20
<body style=3D"min-width: 100%; -webkit-text-size-adjust: 100%; -ms-text-s=
ize-adjust: 100%; -moz-box-sizing: border-box; -webkit-box-sizing: border-b=
ox; box-sizing: border-box; color: #3c4144; font-family: Roboto,Arial,sans-=
serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left=
; font-size: 12pt; line-height: 1.5; width: 100%;">
<!--[if !gte mso 9]><!----><span style=3D"display:none !important; font-s=
ize:0px; line-height:0px; max-height:0px; max-width:0px; opacity:0; overflo=
w:hidden; visibility:hidden; mso-hide:all;"><!--NEONCRM-PREVIEW-TEXT-START-=
--->Your weekly Check My Ads community email!<!--NEONCRM-PREVIEW-TEXT-END--=
---></span><!--<![endif]-->=20
<table class=3D"body" style=3D"border-spacing: 0; border-collapse: collap=
se; vertical-align: top; background: #fff; height: 100%; width: 100%; color=
: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; padding:=
0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1=
.5; background-color: #F8F5EE;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left;">=20
<td class=3D"float-center" align=3D"center" valign=3D"top" style=3D"wo=
rd-wrap: break-word; vertical-align: top; color: #3c4144; font-family: Robo=
to,Arial,sans-serif; font-weight: 400; padding: 0; font-size: 12pt; line-he=
ight: 1.5; margin: 0 auto; Margin: 0 auto; float: none; text-align: center;=
border-collapse: collapse;">=20
<center style=3D"min-width: 540px; width: 100%;">=20
<table class=3D"container" width=3D"600" style=3D"border-spacing: 0;=
border-collapse: collapse; padding: 0; vertical-align: top; background: #f=
efefe; width: 600px; margin: 0 auto; Margin: 0 auto; text-align: inherit; b=
ackground-color: #F8F5EE;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left;">=
=20
<td style=3D"word-wrap: break-word; vertical-align: top; color: #=
3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; padding: 0;=
margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5;=
border-collapse: collapse;">=20
<table class=3D"row" style=3D"border-spacing: 0; border-collapse=
: collapse; vertical-align: top; text-align: left; padding: 0; position: re=
lative; width: 100%; display: table; margin: 0; Margin: 0; font-family: Rob=
oto,Arial,sans-serif; min-height: 16px;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last" style=3D"w=
ord-wrap: break-word; vertical-align: top; color: #3c4144; font-family: Rob=
oto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: left; margi=
n: 0 auto; Margin: 0 auto; padding-top: 24px; word-break: break-word; width=
: 564px; padding-left: 24px; padding-right: 24px; font-size: 14px; line-hei=
ght: 2em; border-collapse: collapse; padding-bottom: 10px;">=20
<center style=3D"width: 100%; min-width: 532px;">
If you're having trouble viewing this email, you can <a hre=
f=3D"[link removed]
GY4pSxg_xHEORuHYxIlkAwe0wGA=3D/_vnBfMNVSnOuNIQp3xhmEx6lKzk4eEZYb44XT6p6P1I=
=3D" target=3D"_blank" title=3D"View email online" style=3D"color: #0074d9;=
text-decoration: none; font-weight: inherit; padding: 0; text-align: left;=
line-height: 1.5;">see it online</a>.
</center> </th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row" style=3D"border-spacing: 0; border-collapse=
: collapse; vertical-align: top; text-align: left; padding: 0; position: re=
lative; width: 100%; display: table; margin: 0; Margin: 0; font-family: Rob=
oto,Arial,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last" style=3D"w=
ord-wrap: break-word; vertical-align: top; color: #3c4144; font-family: Rob=
oto,Arial,sans-serif; font-weight: 400; text-align: left; font-size: 12pt; =
line-height: 1.5; margin: 0 auto; Margin: 0 auto; padding-top: 24px; paddin=
g-bottom: 24px; word-break: break-word; width: 564px; padding-left: 24px; p=
adding-right: 24px; border-collapse: collapse; padding: 0;">=20
<center style=3D"width: 100%; min-width: 532px;">=20
</center> </th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row first-row-header only19" style=3D"border-spa=
cing: 0; border-collapse: collapse; vertical-align: top; text-align: left; =
padding: 0; position: relative; width: 100%; display: table; margin: 0; Mar=
gin: 0; background-color: #F8F5EE; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 24px; padding-bottom: 8px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
eoncrm.com/neon/resource/checkmyads/images/CMA_Logo_45_4x.png" alt=3D"CMA_L=
ogo_45_4x.png" width=3D"146" align=3D"center" style=3D"outline: none; text-=
decoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: =
both; display: block; margin: 0 auto; float: none; text-align: center; heig=
ht: auto; Margin: 12px auto;"><!--[if mso]></center><![end-if]-->
</figure> <p class=3D"align-center" style=3D"font-weight: 40=
0; margin: 0; Margin: 0; margin-bottom: 10px; Margin-bottom: 10px; backgrou=
nd: #f8f5ee; padding: 10px 0px 0px; color: #013b5c; font-family: Roboto, sa=
ns-serif; font-size: 9pt; line-height: 12pt; text-align: center;"><strong>A=
ugust 09, 2024&nbsp;</strong></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p class=
=3D"align-center" style=3D"font-family: Roboto,Arial,sans-serif; font-weigh=
t: 400; padding: 0; Margin: 0; font-size: 12pt; line-height: 1.5; margin-bo=
ttom: 10px; Margin-bottom: 10px; background: rgb(255, 255, 255); padding-to=
p: 15px; padding-right: 10px; padding-bottom: 10px; color: rgb(1, 59, 92); =
max-width: 480px; margin: 20px auto 0px; text-align: center;"><span style=
=3D"font-family: Georgia, serif; font-size: 28pt;"><span class=3D"notion-en=
able-hover" data-token-index=3D"0">Woohoo! We made it to Friday!</span></sp=
an></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bot=
tom: 10px; Margin-bottom: 10px; background: #F8F5EE; padding: 15px 12px 20p=
x; max-width: 480px; margin: 0px auto 10px;">First, an apology. <span class=
=3D"discussion-id-d3155830-488d-405d-9a45-a145e094712a notion-enable-hover"=
data-token-index=3D"1">All this was my fault. <br><br>I made the classic n=
ewsroom blunder of saying, =E2=80=9CIt=E2=80=99s going to be slow,=E2=80=9D=
on Monday while planning out the week for Check My Ads=E2=80=99 editorial =
team.</span> <br><br>Then a Google monopoly decision came down. Then X sued=
GARM. Then a giant Adalytics report came out. Then we published our obitua=
ry spam story. Then GARM was dissolved?? If anything else happened this wee=
k, please do not tell me, I am very tired. <br><br>With that out of the way=
, let=E2=80=99s get into the week that definitely very much happened to all=
of us!</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #282968; margin-top: 12px; margin-bo=
ttom: 12px;" data-color=3D"#282968" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"12" data-bottomnum=3D"12" data-height=3D"1" dat=
a-lineheight=3D"1">
&nbsp;
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last image" styl=
e=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-famil=
y: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-br=
eak: break-word; width: 564px; padding-left: 24px; padding-right: 24px; bor=
der-collapse: collapse; padding-top: 8px; padding-bottom: 8px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
eoncrm.com/neon/resource/checkmyads/images/AI-obit-240805.png" alt=3D"An il=
lustration of a tombstone with the text " width=3D"550" align=3D"center" st=
yle=3D"outline: none; text-decoration: none; -ms-interpolation-mode: bicubi=
c; max-width: 100%; clear: both; display: block; margin: 0 auto; float: non=
e; text-align: center; height: auto; Margin: 12px auto;"><!--[if mso]></cen=
ter><![end-if]-->
</figure></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
padding: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5=
; margin-bottom: 10px; Margin-bottom: 10px; background: #ffffff; padding-to=
p: 15px; padding-right: 10px; padding-bottom: 0px; max-width: 480px; margin=
: 0px auto 10px;"><span style=3D"font-family: Georgia, serif; font-size: 20=
pt; color: #013b5c;"><span class=3D"notion-enable-hover" data-token-index=
=3D"0">We got two sites that publish spam obituaries to stop &nbsp;</span><=
/span><br><br>There=E2=80=99s&nbsp;<a class=3D"notion-link-token notion-foc=
usable-token notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
ails.com/emails/tracking/click-link/p8D2dAsYVKCGnCKEGY4pSxg_xHEORuHYxIlkAwe=
0wGA=3D/_vnBfMNVSnOuNIQp3xhmEyHARWc9Cw3J1Z0GpyukOqk=3D" rel=3D"noopener nor=
eferrer" data-token-index=3D"1" style=3D"color: #0074d9; text-decoration: n=
one; font-weight: inherit; padding: 0; text-align: left; line-height: 1.5;"=
><span class=3D"link-annotation-unknown-block-id-1054112980">a scourge of s=
ites</span></a> that make obituaries for names they see trending, even if t=
hey don=E2=80=99t know the deceased. They get important facts wrong. They l=
oad up the obituaries with ads. They hurt families and friends desperate fo=
r information about a loved one.<br><br>And we got two of the sites to pull=
all of their spam obituaries this week after we started asking <span class=
=3D"notion-enable-hover" data-token-index=3D"3">questions</span>. <br><br>I=
t was the <a class=3D"notion-link-token notion-focusable-token notion-enabl=
e-hover" tabindex=3D"0" href=3D"[link removed]
click-link/p8D2dAsYVKCGnCKEGY4pSxg_xHEORuHYxIlkAwe0wGA=3D/_vnBfMNVSnOuNIQp3=
xhmExA7InixMNZEr6vVvLNu2t0=3D" rel=3D"noopener noreferrer" data-token-index=
=3D"5" style=3D"color: #0074d9; text-decoration: none; font-weight: inherit=
; padding: 0; text-align: left; line-height: 1.5;"><span class=3D"link-anno=
tation-unknown-block-id-1754327499">culmination of a weeks-long investigati=
on</span></a> into which adtech companies are making the sites profitable, =
and asking them why they=E2=80=99re working with these sites. <br><br>Most =
companies we emailed never got back to us. Google wouldn=E2=80=99t tell us =
if the sites violated their policies. TripleLift said it would launch an in=
vestigation into how it ended up on the sites and is updating its policies.=
The Verge, which covered this issue earlier this year, <a class=3D"notion-=
link-token notion-focusable-token notion-enable-hover" tabindex=3D"0" href=
=3D"[link removed]
Y4pSxg_xHEORuHYxIlkAwe0wGA=3D/_vnBfMNVSnOuNIQp3xhmEyI5RR1139R7y9FKjJYB0i8=
=3D" rel=3D"noopener noreferrer" data-token-index=3D"7" style=3D"color: #00=
74d9; text-decoration: none; font-weight: inherit; padding: 0; text-align: =
left; line-height: 1.5;"><span class=3D"link-annotation-unknown-block-id--1=
937072474">wrote up our report</span></a>. <br><br>But word clearly got to =
the sites: obituaries are now nowhere to be found on them. Now it=E2=80=99s=
time to shut down some more.</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #282968; margin-top: 12px; margin-bo=
ttom: 12px;" data-color=3D"#282968" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"12" data-bottomnum=3D"12" data-height=3D"1" dat=
a-lineheight=3D"1">
&nbsp;
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
padding: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5=
; margin-bottom: 10px; Margin-bottom: 10px; background: #ffffff; padding-to=
p: 15px; padding-right: 10px; padding-bottom: 0px; max-width: 480px; margin=
: 0px auto 10px;"><span style=3D"font-family: Georgia, serif; font-size: 20=
pt; color: #013b5c;"><span class=3D"discussion-level-1 discussion-id-ea7e79=
dd-0b94-4e21-8b8a-22bfa30053e1 notion-enable-hover" data-token-index=3D"0">=
<span class=3D"notion-enable-hover" data-token-index=3D"0">Elon Musk=E2=80=
=99s petty hate machine</span></span></span><br><span style=3D"font-family:=
inherit; font-size: 12pt;"><br></span><span style=3D"font-family: inherit;=
font-size: 12pt;">The owner of X targeted GARM, a brand safety working gro=
up, with a lawsuit, alleging a conspiracy that was depriving X of ad revenu=
e. <a class=3D"notion-link-token notion-focusable-token notion-enable-hover=
" tabindex=3D"0" href=3D"[link removed]
ink/p8D2dAsYVKCGnCKEGY4pSxg_xHEORuHYxIlkAwe0wGA=3D/_vnBfMNVSnOuNIQp3xhmE1cU=
H1zto0EPlTjbkT16Vmg=3D" rel=3D"noopener noreferrer" data-token-index=3D"1" =
style=3D"color: #0074d9; text-decoration: none; font-weight: inherit; paddi=
ng: 0; text-align: left; line-height: 1.5;"><span class=3D"link-annotation-=
unknown-block-id-1207025124">And now it=E2=80=99s shutting down</span></a>.=
<br><br>It looks like advertising leaders like PepsiCo and Mastercard want=
so badly to stay away from Musk that&nbsp;<a class=3D"notion-link-token no=
tion-focusable-token notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
i.neonemails.com/emails/tracking/click-link/p8D2dAsYVKCGnCKEGY4pSxg_xHEORuH=
YxIlkAwe0wGA=3D/_vnBfMNVSnOuNIQp3xhmE4QZJWDhsQ86zSOzeGXuMNQ=3D" rel=3D"noop=
ener noreferrer" data-token-index=3D"3" style=3D"color: #0074d9; text-decor=
ation: none; font-weight: inherit; padding: 0; text-align: left; line-heigh=
t: 1.5;"><span class=3D"link-annotation-unknown-block-id--1850268681">they =
would rather close GARM</span></a>&nbsp;than deal with his bullying. <br><b=
r>But <a class=3D"notion-link-token notion-focusable-token notion-enable-ho=
ver" tabindex=3D"0" href=3D"[link removed]
k-link/p8D2dAsYVKCGnCKEGY4pSxg_xHEORuHYxIlkAwe0wGA=3D/_vnBfMNVSnOuNIQp3xhmE=
4i0SKj-CNhro8YjOPjD8m4=3D" rel=3D"noopener noreferrer" data-token-index=3D"=
5" style=3D"color: #0074d9; text-decoration: none; font-weight: inherit; pa=
dding: 0; text-align: left; line-height: 1.5;"><span class=3D"link-annotati=
on-unknown-block-id-1606472497">this won=E2=80=99t solve Musk=E2=80=99s pro=
blem</span></a>. Everyone can see that advertising on X is a treacherous bu=
siness relationship for advertisers. And we know, based on public reporting=
, X doesn=E2=80=99t have all that many to lose. The upside is that advertis=
ers will no longer rely on GARM, and will now take more direct responsibili=
ty over where their ads appear. <br><br>I doubt that will take the form of =
=E2=80=9Crun more ads on X.=E2=80=9D <br><strong><br>More comments from Cla=
ire and Arielle on this:<br><br></strong><a class=3D"notion-link-token noti=
on-focusable-token notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
neonemails.com/emails/tracking/click-link/p8D2dAsYVKCGnCKEGY4pSxg_xHEORuHYx=
IlkAwe0wGA=3D/_vnBfMNVSnOuNIQp3xhmEzlFHxLTFTwUMNKHtToi_j8=3D" rel=3D"noopen=
er noreferrer" data-token-index=3D"0" style=3D"color: #0074d9; text-decorat=
ion: none; font-weight: inherit; padding: 0; text-align: left; line-height:=
1.5;"><span class=3D"link-annotation-unknown-block-id-1272110588">A</span>=
</a><a class=3D"notion-link-token notion-focusable-token notion-enable-hove=
r" tabindex=3D"0" href=3D"[link removed]
link/p8D2dAsYVKCGnCKEGY4pSxg_xHEORuHYxIlkAwe0wGA=3D/_vnBfMNVSnOuNIQp3xhmE7y=
hmMVxY13G01viZO0OLC4=3D" rel=3D"noopener noreferrer" data-token-index=3D"0"=
style=3D"color: #0074d9; text-decoration: none; font-weight: inherit; padd=
ing: 0; text-align: left; line-height: 1.5;"><span class=3D"link-annotation=
-unknown-block-id-1272110588">dvertising Coalition Shuts Down After X, Owne=
d by Elon Musk, Sues</span></a><br></span></p> <p style=3D"color: #3c4144; =
font-family: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; Margin:=
0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10p=
x; Margin-bottom: 10px; background: #ffffff; padding-top: 15px; padding-rig=
ht: 10px; padding-bottom: 0px; max-width: 480px; margin: 0px auto 10px;"><s=
pan style=3D"font-family: inherit; font-size: 12pt;"><a class=3D"notion-lin=
k-token notion-focusable-token notion-enable-hover" tabindex=3D"0" href=3D"=
[link removed]
xg_xHEORuHYxIlkAwe0wGA=3D/_vnBfMNVSnOuNIQp3xhmE7XTV1sL_Bv5DfsTtESv17k=3D" r=
el=3D"noopener noreferrer" data-token-index=3D"0" style=3D"color: #0074d9; =
text-decoration: none; font-weight: inherit; padding: 0; text-align: left; =
line-height: 1.5;"><span class=3D"link-annotation-unknown-block-id-11591757=
98">WFA Is Shutting Down GARM After X Lawsuit</span></a></span></p> <p styl=
e=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400=
; padding: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.=
5; margin-bottom: 10px; Margin-bottom: 10px; background: #ffffff; padding-t=
op: 15px; padding-right: 10px; padding-bottom: 0px; max-width: 480px; margi=
n: 0px auto 10px;"><span style=3D"font-family: inherit; font-size: 12pt;"><=
a class=3D"notion-link-token notion-focusable-token notion-enable-hover" ta=
bindex=3D"0" href=3D"[link removed]
p8D2dAsYVKCGnCKEGY4pSxg_xHEORuHYxIlkAwe0wGA=3D/_vnBfMNVSnOuNIQp3xhmE9NPd2yf=
-tz9wcVMtnPgm-Y=3D" rel=3D"noopener noreferrer" data-token-index=3D"0" styl=
e=3D"color: #0074d9; text-decoration: none; font-weight: inherit; padding: =
0; text-align: left; line-height: 1.5;"><span class=3D"link-annotation-unkn=
own-block-id-609093012">WFA's Global Alliance for Responsible Advertising d=
isbanded following antitrust lawsuit from Elon Musk's X</span></a></span></=
p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #282968; margin-top: 12px; margin-bo=
ttom: 12px;" data-color=3D"#282968" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"12" data-bottomnum=3D"12" data-height=3D"1" dat=
a-lineheight=3D"1">
&nbsp;
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
padding: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5=
; margin-bottom: 10px; Margin-bottom: 10px; background: #ffffff; padding-to=
p: 15px; padding-right: 10px; padding-bottom: 0px; max-width: 480px; margin=
: 0px auto 10px;"><span style=3D"font-family: Georgia, serif; font-size: 20=
pt; color: #013b5c;"><span class=3D"discussion-level-1 discussion-id-ea7e79=
dd-0b94-4e21-8b8a-22bfa30053e1 notion-enable-hover" data-token-index=3D"0">=
<span class=3D"notion-enable-hover" data-token-index=3D"0">Speaking of bran=
d safety=E2=80=A6</span></span></span><br><span style=3D"font-family: inher=
it; font-size: 12pt;"><br></span>Did you see the latest Adalytics report? (=
<a class=3D"notion-link-token notion-focusable-token notion-enable-hover" t=
abindex=3D"0" href=3D"[link removed]
/p8D2dAsYVKCGnCKEGY4pSxg_xHEORuHYxIlkAwe0wGA=3D/_vnBfMNVSnOuNIQp3xhmE6V0u9j=
GZXN1RK_Zj5xQg18=3D" rel=3D"noopener noreferrer" data-token-index=3D"1" sty=
le=3D"color: #0074d9; text-decoration: none; font-weight: inherit; padding:=
0; text-align: left; line-height: 1.5;"><span class=3D"link-annotation-unk=
nown-block-id--1681273174">The full report </span></a>is a bit graphic and =
a doozy. Digiday <a class=3D"notion-link-token notion-focusable-token notio=
n-enable-hover" tabindex=3D"0" href=3D"[link removed]
acking/click-link/p8D2dAsYVKCGnCKEGY4pSxg_xHEORuHYxIlkAwe0wGA=3D/_vnBfMNVSn=
OuNIQp3xhmE8C1KyjB0RlCB6i0ayzqAQ0=3D" rel=3D"noopener noreferrer" data-toke=
n-index=3D"3" style=3D"color: #0074d9; text-decoration: none; font-weight: =
inherit; padding: 0; text-align: left; line-height: 1.5;"><span class=3D"li=
nk-annotation-unknown-block-id--1681273174">has a good SFW recap.</span></a=
>) <br><br>A brand requested that the startup review its ad placements for =
brand safety, after being =E2=80=9Ctold by their media agency holding compa=
ny, by their demand side platform (DSP), and their brand safety verificatio=
n vendor that the brand=E2=80=99s ad campaigns were 100% brand safe,=E2=80=
=9D according to the report. <br><br>But after Adalytics reviewed where the=
brand=E2=80=99s ads were serving, <a class=3D"notion-link-token notion-foc=
usable-token notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
ails.com/emails/tracking/click-link/p8D2dAsYVKCGnCKEGY4pSxg_xHEORuHYxIlkAwe=
0wGA=3D/_vnBfMNVSnOuNIQp3xhmE15aFep7jwo32waSi4spjy4=3D" rel=3D"noopener nor=
eferrer" data-token-index=3D"5" style=3D"color: #0074d9; text-decoration: n=
one; font-weight: inherit; padding: 0; text-align: left; line-height: 1.5;"=
><span class=3D"link-annotation-unknown-block-id--1879432148">that was </sp=
an></a><a class=3D"notion-link-token notion-focusable-token notion-enable-h=
over" tabindex=3D"0" href=3D"[link removed]
ck-link/p8D2dAsYVKCGnCKEGY4pSxg_xHEORuHYxIlkAwe0wGA=3D/_vnBfMNVSnOuNIQp3xhm=
E32c1fZQig4hCDeahI-dDPc=3D" rel=3D"noopener noreferrer" data-token-index=3D=
"6" style=3D"color: #0074d9; text-decoration: none; font-weight: inherit; p=
adding: 0; text-align: left; line-height: 1.5;"><span class=3D"link-annotat=
ion-unknown-block-id--1879432148">definitely</span></a> not the case. <br><=
br>As <a class=3D"notion-link-token notion-focusable-token notion-enable-ho=
ver" tabindex=3D"0" href=3D"[link removed]
k-link/p8D2dAsYVKCGnCKEGY4pSxg_xHEORuHYxIlkAwe0wGA=3D/_vnBfMNVSnOuNIQp3xhmE=
1bc5laqVHRxnWFiSu6cBrQ=3D" rel=3D"noopener noreferrer" data-token-index=3D"=
8" style=3D"color: #0074d9; text-decoration: none; font-weight: inherit; pa=
dding: 0; text-align: left; line-height: 1.5;"><span class=3D"link-annotati=
on-unknown-block-id-1031395635">Arielle told Performance Marketing World</s=
pan></a>: =E2=80=9CBrand safety vendors' black-box tech, and 'set-it-and-fo=
rget-it' promises have yet again failed advertisers and publishers.=E2=80=
=9D</p> <p style=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; f=
ont-weight: 400; padding: 0; Margin: 0; text-align: left; font-size: 12pt; =
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px; background: #ff=
ffff; padding-top: 15px; padding-right: 10px; padding-bottom: 0px; max-widt=
h: 480px; margin: 0px auto 10px;">&nbsp;</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #282968; margin-top: 12px; margin-bo=
ttom: 12px;" data-color=3D"#282968" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"12" data-bottomnum=3D"12" data-height=3D"1" dat=
a-lineheight=3D"1">
&nbsp;
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
padding: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5=
; margin-bottom: 10px; Margin-bottom: 10px; background: #ffffff; padding-to=
p: 15px; padding-right: 10px; padding-bottom: 0px; max-width: 480px; margin=
: 0px auto 10px;"><span style=3D"font-family: Georgia, serif; font-size: 20=
pt; color: #013b5c;"><span class=3D"discussion-level-1 discussion-id-ea7e79=
dd-0b94-4e21-8b8a-22bfa30053e1 notion-enable-hover" data-token-index=3D"0">=
<span class=3D"notion-enable-hover" data-token-index=3D"0">So does this mea=
n I can call Google a monopoly without worrying about being sued?</span></s=
pan></span><br><span style=3D"font-family: inherit; font-size: 12pt;"><br><=
/span>This week, a US district court judge found that <a class=3D"notion-li=
nk-token notion-focusable-token notion-enable-hover" tabindex=3D"0" href=3D=
"[link removed]
Sxg_xHEORuHYxIlkAwe0wGA=3D/_vnBfMNVSnOuNIQp3xhmEwOV6gXnlpkhJ0Qw-a4cvYw=3D" =
rel=3D"noopener noreferrer" data-token-index=3D"1" style=3D"color: #0074d9;=
text-decoration: none; font-weight: inherit; padding: 0; text-align: left;=
line-height: 1.5;"><span class=3D"link-annotation-unknown-block-id--102895=
2363">Google operates a monopoly</span></a> in both search engine services =
and general search text ads. <br><br><a class=3D"notion-link-token notion-f=
ocusable-token notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
emails.com/emails/tracking/click-link/p8D2dAsYVKCGnCKEGY4pSxg_xHEORuHYxIlkA=
we0wGA=3D/_vnBfMNVSnOuNIQp3xhmE_Kqf8lwTAJwn0Fg6uAfqIQ=3D" rel=3D"noopener n=
oreferrer" data-token-index=3D"3" style=3D"color: #0074d9; text-decoration:=
none; font-weight: inherit; padding: 0; text-align: left; line-height: 1.5=
;"><span class=3D"link-annotation-unknown-block-id--1886948253">And the dec=
ision included this bange</span></a>r: "The only apparent constraint on Goo=
gle's pricing decisions are potential advertiser outcry....many advertisers=
do not even realize that Google is responsible for the changes in price.=
=E2=80=9D <br><br>Couldn=E2=80=99t agree more! We=E2=80=99re eagerly follow=
ing this to see what remedies the court demands.</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #E3DFD9; margin-top: 40px; margin-bo=
ttom: 30px;" data-color=3D"#E3DFD9" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"40" data-bottomnum=3D"30" data-height=3D"1" dat=
a-lineheight=3D"1">
&nbsp;
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bot=
tom: 10px; Margin-bottom: 10px; background: #ffffff; padding: 5px 10px 20px=
; max-width: 480px; margin: auto;">Whew! OK, I think that was everything. W=
e=E2=80=99ll see you next week. Have a great weekend, you earned it!</p></t=
h>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"font-family: Roboto,Arial,sans-serif; font-weight: 400; Margin: 0; text=
-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margi=
n-bottom: 10px; background: #ffffff; color: #013b5c; padding: 30px 0px 20px=
; max-width: 480px; margin: auto;"><span style=3D"font-family: 'Roboto', sa=
ns-serif; font-size: 12pt; line-height: 10px;">I promise I won't say "It'll=
be slow" next week,</span></p>=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center break-text-around-image" style=
=3D"outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; =
max-width: 100%; clear: both; display: block; margin: 0 auto; float: none; =
text-align: center; margin-bottom: 12px; margin-top: 12px; height: auto; Ma=
rgin: 12px auto;" src=3D"[link removed]
heckmyads/images/Brandon_email_signature.png" alt=3D"A cursive signature re=
ading Brandon" width=3D"600" align=3D"center" data-wrap-text-margin=3D"25" =
data-wrap-text=3D"Break text around image"><!--[if mso]></center><![end-if]=
-->
</figure> <p style=3D"color: #3c4144; font-family: Roboto,Ar=
ial,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-al=
ign: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-b=
ottom: 10px;">&nbsp;</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #E3DFD9; margin-top: 40px; margin-bo=
ttom: 30px;" data-color=3D"#E3DFD9" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"40" data-bottomnum=3D"30" data-height=3D"1" dat=
a-lineheight=3D"1">
&nbsp;
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;">
<table class=3D"editor-table" style=3D"border-spacing: 0; bo=
rder-collapse: collapse; padding: 0; vertical-align: top; text-align: left;=
width: 100%; max-width: 480px; margin: 40px auto 0px; border-style: solid;=
border-color: #013B5C;" border=3D"2">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 99.817518%; border-collapse: collapse;"> <p style=3D"font-w=
eight: 400; Margin: 0; margin-bottom: 10px; Margin-bottom: 10px; background=
: #ffffff; padding: 20px 10px 20px; font-family: Georgia, serif; font-size:=
22pt; line-height: 24pt; color: #013b5c; max-width: 480px; text-align: cen=
ter; margin: auto;">Follow us on socials</p> </td>=20
</tr>=20
</tbody>=20
</table>=20
<table class=3D"editor-table" style=3D"border-spacing: 0; bo=
rder-collapse: collapse; padding: 0; vertical-align: top; text-align: left;=
width: 100%; max-width: 480px; margin: 0px auto 40px; background: #013B5C;=
border-style: solid; border-color: #013B5C;" border=3D"0">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; border-collapse: collapse;">&nbsp;</td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1=
rem;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
api.neonemails.com/emails/tracking/click-link/p8D2dAsYVKCGnCKEGY4pSxg_xHEOR=
uHYxIlkAwe0wGA=3D/_vnBfMNVSnOuNIQp3xhmE4ea9MdjBW1smUsGQhthaJE=3D" data-link=
type=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weigh=
t: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;=
"><img class=3D"align-center" src=3D"[link removed]
n/resource/checkmyads/images/Instagram_Glyph_White%20copy.png" alt=3D"Insta=
gram_Glyph_White%20copy.png" width=3D"30" align=3D"center" style=3D"outline=
: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-width: =
100%; clear: both; border: none; display: block; margin: 0 auto; float: non=
e; text-align: center; height: auto; Margin: 12px auto;"></a><!--[if mso]><=
/center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/p8D2dAsYVKCGnCKEGY4pSxg_xHEORu=
HYxIlkAwe0wGA=3D/_vnBfMNVSnOuNIQp3xhmE1zRVDfKhz7yQUenYdkqrMQ=3D" data-linkt=
ype=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weight=
: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;"=
><img class=3D"align-center" src=3D"[link removed]
/resource/checkmyads/images/LI-In-Bug.png" alt=3D"LI-In-Bug.png" width=3D"3=
0" align=3D"center" style=3D"outline: none; text-decoration: none; -ms-inte=
rpolation-mode: bicubic; max-width: 100%; clear: both; border: none; displa=
y: block; margin: 0 auto; float: none; text-align: center; height: auto; Ma=
rgin: 12px auto;"></a><!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/p8D2dAsYVKCGnCKEGY4pSxg_xHEORu=
HYxIlkAwe0wGA=3D/_vnBfMNVSnOuNIQp3xhmE0Se26q7msLGOIKVnIHuZHo=3D" data-linkt=
ype=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weight=
: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;"=
><img class=3D"align-center" src=3D"[link removed]
/resource/checkmyads/images/TikTok-logo.png" alt=3D"TikTok-logo.png" width=
=3D"26" align=3D"center" style=3D"outline: none; text-decoration: none; -ms=
-interpolation-mode: bicubic; max-width: 100%; clear: both; border: none; d=
isplay: block; margin: 0 auto; float: none; text-align: center; height: aut=
o; Margin: 12px auto;"></a><!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/p8D2dAsYVKCGnCKEGY4pSxg_xHEORu=
HYxIlkAwe0wGA=3D/_vnBfMNVSnOuNIQp3xhmEx_7JGou0TdKlhKiDMxEr-k=3D" data-linkt=
ype=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weight=
: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;"=
><img class=3D"align-center" src=3D"[link removed]
/resource/checkmyads/images/threads.png" alt=3D"threads.png" width=3D"26" a=
lign=3D"center" style=3D"outline: none; text-decoration: none; -ms-interpol=
ation-mode: bicubic; max-width: 100%; clear: both; border: none; display: b=
lock; margin: 0 auto; float: none; text-align: center; height: auto; Margin=
: 12px auto;"></a><!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/p8D2dAsYVKCGnCKEGY4pSxg_xHEORu=
HYxIlkAwe0wGA=3D/hgC-BQoCrkbpq97MVM66AktuG-ync5EpzYnf0C_U0zo=3D" data-linkt=
ype=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weight=
: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;"=
><img class=3D"align-center" src=3D"[link removed]
/resource/checkmyads/images/logo-white%20copy.png" alt=3D"logo-white%20copy=
.png" width=3D"29" align=3D"center" style=3D"outline: none; text-decoration=
: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both; bord=
er: none; display: block; margin: 0 auto; float: none; text-align: center; =
height: auto; Margin: 12px auto;"></a><!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; border-collapse: collapse;">&nbsp;</td>=20
</tr>=20
</tbody>=20
</table></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p class=
=3D"align-center" style=3D"font-weight: 400; Margin: 0; margin-bottom: 10px=
; Margin-bottom: 10px; background: #ffffff; padding: 10px 10px 20px; font-f=
amily: Georgia, serif; font-size: 22pt; line-height: 24pt; color: #fe483a; =
max-width: 480px; text-align: center; margin: auto;">Fund the work</p>=20
<table class=3D"button expanded email-button mceNonEditable"=
style=3D"border-spacing: 0; border-collapse: collapse; padding: 0; vertica=
l-align: top; text-align: left; Margin: 0 0 16px; width: 100%; max-width: 4=
80px; margin: 0px auto;">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; border-collapse: collapse;">=20
<table class=3D"mceNonEditable" style=3D"border-spacing:=
0; border-collapse: collapse; padding: 0; vertical-align: top; text-align:=
left; max-width: 100%; width: 100%;">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-ali=
gn: left;">=20
<td style=3D"word-wrap: break-word; vertical-align: t=
op; font-family: Roboto,Arial,sans-serif; padding: 0; margin: 0; Margin: 0;=
background-color: #fe483a; color: #ffffff; border-collapse: collapse; font=
-size: 18px; font-weight: 400; line-height: 28px; text-align: center; borde=
r: 0 solid #fe483a;">
<center style=3D"width: 100%; min-width: 100%;">
<a class=3D"titan__email-button mceEditable" style=
=3D"box-sizing: border-box; font-family: Roboto,Arial,sans-serif; text-deco=
ration: none; display: inline-block; width: 100%; padding-left: 0; padding-=
right: 0; border-radius: 0; color: #ffffff; line-height: 28px; text-align: =
center; border: 0 solid #fe483a; font-weight: bold; padding: 20px 0px 20px;=
font-size: 16pt;" title=3D"DONATE" href=3D"[link removed]
ls/tracking/click-link/p8D2dAsYVKCGnCKEGY4pSxg_xHEORuHYxIlkAwe0wGA=3D/hgC-B=
QoCrkbpq97MVM66AlpDNtDoPW4jtbnEUADrNI8=3D" target=3D"_blank" rel=3D"noopene=
r" data-bgcolor=3D"#fe483a" data-bordercolor=3D"#282968" data-textcolor=3D"=
#FFFFFF" data-url=3D"[link removed]" data-text=3D"DONATE=
" data-borderradius=3D"0">DONATE</a>
</center></td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table> <p style=3D"color: #3c4144; font-family: Roboto,Ari=
al,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-ali=
gn: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bo=
ttom: 10px;">&nbsp;</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row end-row-footer" style=3D"border-spacing: 0; =
border-collapse: collapse; vertical-align: top; text-align: left; padding: =
0; position: relative; width: 100%; display: table; margin: 0; Margin: 0; b=
ackground-color: #003B5B; font-family: Roboto,Arial,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 24px;">
<table class=3D"editor-table" style=3D"border-spacing: 0; bo=
rder-collapse: collapse; padding: 0; vertical-align: top; text-align: left;=
max-width: 480px; margin: 0 auto; border-style: solid; border-color: #3c41=
44; width: 87.591241%;" border=3D"0">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 49.908759%; height: 123px; border-collapse: collapse;"> <p =
style=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight:=
400; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height:=
1.5; margin-bottom: 10px; Margin-bottom: 10px; padding: 10px 10px 10px;"><=
span style=3D"font-family: arial, helvetica, sans-serif; color: #ecf0f1; fo=
nt-size: 10pt; line-height: 14pt !important;">Check My Ads Institute is a n=
on-profit 501(c)3 organization. <br>=E2=80=A8Tax ID/EIN: 87-1895699</span><=
/p> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 49.908759%; height: 183px; border-collapse: collapse;"> <p =
style=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight:=
400; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height:=
1.5; margin-bottom: 10px; Margin-bottom: 10px; padding: 10px 10px 10px;"><=
span style=3D"font-family: arial, helvetica, sans-serif; color: #ecf0f1; fo=
nt-size: 10pt; line-height: 14pt !important;">Have any questions or comment=
s? =E2=80=A8Reach out to us at [email protected]</span></p> </td>=20
</tr>=20
</tbody>=20
</table></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row" style=3D"border-spacing: 0; border-collapse=
: collapse; vertical-align: top; text-align: left; padding: 0; position: re=
lative; width: 100%; display: table; margin: 0; Margin: 0; font-family: Rob=
oto,Arial,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last" style=3D"w=
ord-wrap: break-word; vertical-align: top; color: #3c4144; font-family: Rob=
oto,Arial,sans-serif; font-weight: 400; text-align: left; font-size: 12pt; =
line-height: 1.5; margin: 0 auto; Margin: 0 auto; padding-top: 24px; paddin=
g-bottom: 24px; word-break: break-word; width: 564px; padding-left: 24px; p=
adding-right: 24px; border-collapse: collapse; padding: 0;">=20
<center style=3D"width: 100%; min-width: 532px;"> <a href=3D=
"[link removed]
Sxg_xHEORuHYxIlkAwe0wGA=3D/hgC-BQoCrkbpq97MVM66AnbfrZOlVC12-RImnFsxCDo=3D" =
target=3D"_blank" style=3D"color: #0074d9; text-decoration: none; font-weig=
ht: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 5px; M=
argin: 5px;" title=3D"Facebook"> <img class=3D"email-icon" width=3D"24" src=
=3D"[link removed]
kicons/Facebook.png" border=3D"0" alt=3D"Facebook" style=3D"outline: none; =
text-decoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; cl=
ear: both; float: none; text-align: center; border: none; display: inline; =
margin-top: 8px; margin-bottom: 8px; width: auto; object-fit: none; height:=
auto;"> </a> <a href=3D"[link removed]
ink/p8D2dAsYVKCGnCKEGY4pSxg_xHEORuHYxIlkAwe0wGA=3D/hgC-BQoCrkbpq97MVM66AiWO=
MFpvPHq8Wg6YFdWA3LE=3D" target=3D"_blank" style=3D"color: #0074d9; text-dec=
oration: none; font-weight: inherit; padding: 0; text-align: left; line-hei=
ght: 1.5; margin: 5px; Margin: 5px;" title=3D"X"> <img class=3D"email-icon"=
width=3D"24" src=3D"[link removed]
/social-media/darkicons/Twitter.png" border=3D"0" alt=3D"X" style=3D"outlin=
e: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-width:=
100%; clear: both; float: none; text-align: center; border: none; display:=
inline; margin-top: 8px; margin-bottom: 8px; width: auto; object-fit: none=
; height: auto;"> </a> <a href=3D"[link removed]
g/click-link/p8D2dAsYVKCGnCKEGY4pSxg_xHEORuHYxIlkAwe0wGA=3D/hgC-BQoCrkbpq97=
MVM66AlyQWm7DkQpIlnbxInki7LA=3D" target=3D"_blank" style=3D"color: #0074d9;=
text-decoration: none; font-weight: inherit; padding: 0; text-align: left;=
line-height: 1.5; margin: 5px; Margin: 5px;" title=3D"Website"> <img class=
=3D"email-icon" width=3D"24" src=3D"[link removed]
tatic/img/icons/social-media/darkicons/Website.png" border=3D"0" alt=3D"Web=
site" style=3D"outline: none; text-decoration: none; -ms-interpolation-mode=
: bicubic; max-width: 100%; clear: both; float: none; text-align: center; b=
order: none; display: inline; margin-top: 8px; margin-bottom: 8px; width: a=
uto; object-fit: none; height: auto;"> </a>=20
</center> </th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row" style=3D"border-spacing: 0; border-collapse=
: collapse; vertical-align: top; text-align: left; padding: 0; position: re=
lative; width: 100%; display: table; margin: 0; Margin: 0; font-family: Rob=
oto,Arial,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last" style=3D"w=
ord-wrap: break-word; vertical-align: top; color: #3c4144; font-family: Rob=
oto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: left; margi=
n: 0 auto; Margin: 0 auto; padding-bottom: 24px; word-break: break-word; wi=
dth: 564px; padding-left: 24px; padding-right: 24px; font-size: 14px; line-=
height: 2em; border-collapse: collapse; padding-top: 10px;">=20
<center style=3D"width: 100%; min-width: 532px;">
This email was sent to [email protected]. <a href=3D=
"[link removed]
Sxg_xHEORuHYxIlkAwe0wGA=3D/hgC-BQoCrkbpq97MVM66AmBwO-uFJ3EVX3QbCT4g4Y8=3D" =
target=3D"_blank" title=3D"Unsubscribe from email list" style=3D"color: #00=
74d9; text-decoration: none; font-weight: inherit; padding: 0; text-align: =
left; line-height: 1.5;">Click here to unsubscribe.</a>
</center> </th>=20
</tr>=20
</tbody>
</table> </td>=20
</tr>=20
</tbody>
</table>=20
</center> </td>=20
</tr>=20
</tbody>
</table> =20
<img src=3D"[link removed]
orgId=3Dcheckmyads&amp;emailId&#61;a909d030f42cffb94efc9b5dd0706a96am793377=
1a90&amp;targetUrl=3Dhttps://checkmyads.app.neoncrm.com/np/images/s.gif" wi=
dth=3D"1" height=3D"1" border=3D"0">
</body>
</html><img width=3D'1' height=3D'1' border=3D'0' src=3D'[link removed]
ails.com/emails/tracking/open-link/p8D2dAsYVKCGnCKEGY4pSxg_xHEORuHYxIlkAwe0=
wGA=3D'/>
------=_Part_25622720_1803839181.1723223269564--

------=_Part_25622717_1458927845.1723223269550--

If you're having trouble viewing this email, you can see it online, [link removed].
August 09, 2024

Woohoo! We made it to Friday!

First, an apology. All this was my fault.

I made the classic newsroom blunder of saying, “It’s going to be slow,” on Monday while planning out the week for Check My Ads’ editorial team.

Then a Google monopoly decision came down. Then X sued GARM. Then a giant Adalytics report came out. Then we published our obituary spam story. Then GARM was dissolved?? If anything else happened this week, please do not tell me, I am very tired.

With that out of the way, let’s get into the week that definitely very much happened to all of us!









We got two sites that publish spam obituaries to stop

There’s a scourge of sites that make obituaries for names they see trending, even if they don’t know the deceased. They get important facts wrong. They load up the obituaries with ads. They hurt families and friends desperate for information about a loved one.

And we got two of the sites to pull all of their spam obituaries this week after we started asking questions.

It was the culmination of a weeks-long investigation into which adtech companies are making the sites profitable, and asking them why they’re working with these sites.

Most companies we emailed never got back to us. Google wouldn’t tell us if the sites violated their policies. TripleLift said it would launch an investigation into how it ended up on the sites and is updating its policies. The Verge, which covered this issue earlier this year, wrote up our report.

But word clearly got to the sites: obituaries are now nowhere to be found on them. Now it’s time to shut down some more.







Elon Musk’s petty hate machine

The owner of X targeted GARM, a brand safety working group, with a lawsuit, alleging a conspiracy that was depriving X of ad revenue. And now it’s shutting down.

It looks like advertising leaders like PepsiCo and Mastercard want so badly to stay away from Musk that they would rather close GARM than deal with his bullying.

But this won’t solve Musk’s problem. Everyone can see that advertising on X is a treacherous business relationship for advertisers. And we know, based on public reporting, X doesn’t have all that many to lose. The upside is that advertisers will no longer rely on GARM, and will now take more direct responsibility over where their ads appear.

I doubt that will take the form of “run more ads on X.”

More comments from Claire and Arielle on this:

Advertising Coalition Shuts Down After X, Owned by Elon Musk, Sues


WFA Is Shutting Down GARM After X Lawsuit

WFA's Global Alliance for Responsible Advertising disbanded following antitrust lawsuit from Elon Musk's X







Speaking of brand safety…

Did you see the latest Adalytics report? (The full report is a bit graphic and a doozy. Digiday has a good SFW recap.)

A brand requested that the startup review its ad placements for brand safety, after being “told by their media agency holding company, by their demand side platform (DSP), and their brand safety verification vendor that the brand’s ad campaigns were 100% brand safe,” according to the report.

But after Adalytics reviewed where the brand’s ads were serving, that was definitely not the case.

As Arielle told Performance Marketing World: “Brand safety vendors' black-box tech, and 'set-it-and-forget-it' promises have yet again failed advertisers and publishers.”









So does this mean I can call Google a monopoly without worrying about being sued?

This week, a US district court judge found that Google operates a monopoly in both search engine services and general search text ads.

And the decision included this banger: "The only apparent constraint on Google's pricing decisions are potential advertiser outcry....many advertisers do not even realize that Google is responsible for the changes in price.”

Couldn’t agree more! We’re eagerly following this to see what remedies the court demands.







Whew! OK, I think that was everything. We’ll see you next week. Have a great weekend, you earned it!

I promise I won't say "It'll be slow" next week,











Follow us on socials















Fund the work

DONATE



Check My Ads Institute is a non-profit 501(c)3 organization.

Tax ID/EIN: 87-1895699

Have any questions or comments? 
Reach out to us at [email protected]

This email was sent to [email protected]. Click here to [link removed].