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As a part of our methodical planning over the last 18 months, we have built a budget that reflects what we believe to be a winning campaign in the swingiest of swing states.
Within that budget, we have built out projections — educated estimates about how much money we need and expect to raise for each month, week, and even day of the general election.
Here is where we stand on that right now: Every dollar that we have raised so far has been allocated. But so has the money we haven’t raised yet.
That means that anytime we dip below our weekly and monthly projections, we have to make difficult decisions. It would mean cutting crucial expenditures, like TV ads and voter contact operations.
The bottom line is that every dollar we do not raise results in us reaching fewer voters.
With everything going on in politics right now, this is not just about our race for the U.S. Senate — although I’m confident we can win if we have the resources. It’s also about what our performance means for the rest of the ticket. Our gain is their gain, and our loss is their loss.
That is why I am asking you today: will you chip in directly to my campaign today to help power us through this final sprint and keep Michigan blue? This would be an incredibly important moment for your support.
CONTRIBUTE NOW: [link removed]
Thank you for your continued support,
Elissa
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