------=_Part_23550577_1106712068.1723149677748
Content-Type: multipart/alternative;
boundary="----=_Part_23550583_743014072.1723149677786"

------=_Part_23550583_743014072.1723149677786
Content-Type: text/plain; charset=utf-8
Content-Transfer-Encoding: quoted-printable

If you're having trouble viewing this email, you can see it online, https:/=
/api.neonemails.com/emails/content/AKIEkneTB5ByUJMJLfJFNSW2BhzqX1-XOBBP567r=
wyM=3D.
August 08, 2024=20

By winning the battle against GARM, Elon Musk will lose the war



=20



Today, leaders in the advertising world made a huge decision: They chose to=
shut down the Global Alliance for Responsible Media instead of take on leg=
al attacks from Elon Musk and Rumble.

It looks like advertising leaders like PepsiCo and Mastercard want so badly=
to stay away from Elon Musk that they would rather close the brand safety =
working group GARM than deal with his bullying.
Wait, what's going on?=20

This week, in a video that was widely mocked for sounding like something th=
at would blare from loudspeakers in a dystopia, Elon Musk=E2=80=99s X annou=
nced it was suing several major advertising groups.

This included the World Federation of Advertisers, which is the advertising=
trade group that put together the Global Alliance for Responsible Media in=
itiative, and several major brands including Unilever, Mars, and CVS.

X=E2=80=99s argument is that these companies were conspiring to shun the so=
cial media platform and intentionally make it lose money. Because, of cours=
e, the problem couldn=E2=80=99t actually be that brands find X, you know, u=
nsafe.

It has to be a conspiracy.=20
Why GARM, and why now?=20

Just over a month ago, X was loudly proclaiming how =E2=80=9Cproud=E2=80=9D=
it was to be a reinstated member of GARM. Now, they=E2=80=99re suing the f=
olks behind GARM. So what changed?

While we don=E2=80=99t know the specifics of GARM=E2=80=99s relationship wi=
th X, we do know one thing: GARM has come under heavy fire from multiple an=
gles in recent weeks.

House Judiciary Committee Chairman Jim Jordan led the charge against the in=
itiative. Jordan has been a loud proponent and investigator of the theory t=
hat private enterprises, like social media companies, have been censoring r=
ight-wing voices.

On July 10, the House of Representatives Judiciary Committee, which Jordan =
chairs, dropped an interim report with the catchy title =E2=80=9CGARM=E2=80=
=99s harm: how the world=E2=80=99s biggest brands seek to control online sp=
eech.=E2=80=9D

The report alleges a GARM member said that GARM recommended its members sto=
p =E2=80=9Call paid advertisement=E2=80=9D on Twitter =E2=80=94 though late=
r in the report, they also write that GARM leadership clearly told the GARM=
member they never made that recommendation.



An excerpt from the House report.

Despite this inaccuracy, X=E2=80=99s lawsuit leans heavily on this report=
=E2=80=99s findings.

That same day, political pundit Ben Shapiro testified before the committee.=
In his written testimony, Shapiro alleged the group=E2=80=99s brand safety=
standards concerning "harassment," "misinformation," or "hate speech" are =
=E2=80=9Csubjective=E2=80=9D and =E2=80=9Chighly partisan=E2=80=9D and call=
ed on Congress to investigate =E2=80=9Ccensorship cartels like GARM.=E2=80=
=9D

All the while, the New York Post steadily churned out articles attacking GA=
RM, calling its initiative lead Rob Rakowitz a =E2=80=9Cfascist creep=E2=80=
=9D and referring to GARM itself as a =E2=80=9Cleft-leaning advertising car=
tel.=E2=80=9D

The target was firmly set on GARM over the last month. Then X swept in and =
pulled the trigger.
So how do advertisers protect their brand?

The online outrage machine is most effective when it singles out its prey a=
nd brings its full force down upon it.=20

Look at Bud Light, for example, or Target, which both faced boycotts and ra=
ge from the public after pundits put the target on their foreheads. But bra=
nds can come out on top when they=E2=80=99re free to choose where their mon=
ey goes and push back against bad-faith attacks.

We=E2=80=99ve seen brands successfully defend themselves before.

After our co-founder, Nandini Jammi, and her past organization Sleeping Gia=
nts informed Kellogg=E2=80=99s they were running ads on the white nationali=
st website Breitbart in 2016, Kellogg=E2=80=99s pulled its ads.

Breitbart, Kellogg=E2=80=99s said, didn=E2=80=99t align with its values =E2=
=80=94 and the decision, the company added, had =E2=80=9Cnothing to do with=
politics.=E2=80=9D But Breitbart threw a temper tantrum. It declared =E2=
=80=9Cwar=E2=80=9D on Kellogg=E2=80=99s.

Apparently, according to Breitbart, advertisers can=E2=80=99t choose who th=
ey=E2=80=99d like to give their money to. That sounds an awfully lot like M=
usk and GARM, doesn=E2=80=99t it?=20

If Kellogg=E2=80=99s had been alone in ditching Breitbart, I think I=E2=80=
=99d be writing a different story here today. But instead, when Breitbart l=
aunched its attack on the company, other advertisers also ran for the exit.

While brands might have different thresholds for what they=E2=80=99re willi=
ng to associate with, they have one thing in common: They all want the free=
dom to choose where their ad spend goes. When brands stick together in the =
face of bullies demanding their money, they defend that principle.

They defend their ability to choose who they give their money to, and who t=
hey don=E2=80=99t. Because when one company is bullied into running ads on =
a platform that isn=E2=80=99t aligned with its values, that puts every bran=
d at risk of facing the same thing.

Today it=E2=80=99s Kellogg=E2=80=99s, Mars, Unilever, and CVS =E2=80=94 who=
will it be tomorrow?
What will happen next?

The reality is, today=E2=80=99s decision means even more advertisers will f=
lee X, and quickly, so they=E2=80=99re not targeted in the future.

Everyone can see that advertising on X is a treacherous business relationsh=
ip for advertisers. And we know, based on public reporting, X doesn=E2=80=
=99t have all that many too lose.

The upside to today=E2=80=99s news is that advertisers will no longer rely =
on GARM and will now take more direct responsibility over where their ads a=
ppear. This is a fast-moving industry.

With this change, consumers, advertisers, news publishers, and even regulat=
ors have an opportunity to set new clear standards for how the internet sho=
uld be governed.

This change does not mean that ads will start sponsoring hate again. In fac=
t, the opposite is true: brands and their employees are more clear than eve=
r about what they want to be associated with =E2=80=94 and what they want t=
o avoid.



=20



Hugs,




=20



Follow us on socials

=20











=20

Fund the work

DONATE

=20

Check My Ads Institute is a non-profit 501(c)3 organization.=20
=E2=80=A8Tax ID/EIN: 87-1895699

Have any questions or comments? =E2=80=A8Reach out to us at Hello@CheckMyAd=
s.org

This email was sent to [email protected]. Click here to [link removed]
myads.app.neoncrm.com/np/clients/checkmyads/unsubscribeEmail.jsp?type=3D16&=
emailId=3D5aa8e51ba2dcab4f35022c0af2f354c65m59504715aa&userId=3DYZi1e6b19Xt=
jIQH1mOL5vJCgQrydoB4Fs6tE2c-j8A4%3D.
------=_Part_23550583_743014072.1723149677786
Content-Type: text/html;charset=utf-8
Content-Transfer-Encoding: quoted-printable

<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN" "[link removed]
g/TR/xhtml1/DTD/xhtml1-strict.dtd">
<html xmlns=3D"[link removed]">=20
<head>=20
<meta http-equiv=3D"Content-Type" content=3D"text/html; charset=3Dutf-8">=
=20
<meta name=3D"viewport" content=3D"width=3Ddevice-width"> <!--[if !mso]><=
!-->=20
<link href=3D"[link removed]" rel=3D"styl=
esheet" type=3D"text/css">=20
<link href=3D"[link removed]" rel=
=3D"stylesheet" type=3D"text/css">=20
<link href=3D"[link removed]" rel=3D=
"stylesheet" type=3D"text/css">=20
<link href=3D"[link removed]" =
rel=3D"stylesheet" type=3D"text/css">=20
<link href=3D"[link removed]" rel=3D"st=
ylesheet" type=3D"text/css"> <!--<![endif]--> <!--[if mso]>
<style type=3D"text/css">
@import url('[link removed]');
@import url('[link removed]
');
@import url('[link removed]'=
);
@import url('[link removed]');
@import url('[link removed]
s+Pro');
</style>
<![end-if]-->=20
<style type=3D"text/css">
@media only screen and (max-width:596px) {
html {
min-height: 100%;
background: #F8F5EE;
}

.small-float-center {
margin: 0 auto !important;
Margin: 0 auto !important;
float: none !important;
}

.small-float-center,
.small-text-center {
text-align: center !important;
}

.small-text-left {
text-align: left !important;
}

.small-text-right {
text-align: right !important;
}

.hide-for-large {
display: block !important;
width: auto !important;
overflow: visible !important;
max-height: none !important;
font-size: inherit !important;
line-height: inherit !important;
}

table.body table.container .hide-for-large,
table.body table.container .row.hide-for-large {
display: table !important;
width: 100% !important;
}

table.body table.container .callout-inner.hide-for-large {
display: table-cell !important;
width: 100% !important;
}

table.body table.container .show-for-large {
display: none !important;
width: 0;
mso-hide: all;
overflow: hidden;
}

a[x-apple-data-detectors] {
color: inherit !important;
text-decoration: none !important;
font-size: inherit !important;
font-family: inherit !important;
font-weight: inherit !important;
line-height: inherit !important;
}

.menu.small-vertical .menu-item {
padding-left: 0 !important;
padding-right: 0 !important;
}

table.body img {
height: auto;
max-width: 100%;
}

table.body center {
min-width: 0 !important;
}

table.body .container {
width: 95% !important;
}

table.body .column,
table.body .columns {
height: auto !important;
-moz-box-sizing: border-box;
-webkit-box-sizing: border-box;
box-sizing: border-box;
padding-left: 24px !important;
padding-right: 24px !important;
}

table.body .collapse .column,
table.body .collapse .columns,
table.body .column .column,
table.body .column .columns,
table.body .columns .column,
table.body .columns .columns {
padding-left: 0 !important;
padding-right: 0 !important;
}

td.small-1,
th.small-1 {
display: inline-block !important;
width: 8.33333% !important;
}

td.small-2,
th.small-2 {
display: inline-block !important;
width: 16.66667% !important;
}

td.small-3,
th.small-3 {
display: inline-block !important;
width: 25% !important;
}

td.small-4,
th.small-4 {
display: inline-block !important;
width: 33.33333% !important;
}

td.small-5,
th.small-5 {
display: inline-block !important;
width: 41.66667% !important;
}

td.small-6,
th.small-6 {
display: inline-block !important;
width: 50% !important;
}

td.small-7,
th.small-7 {
display: inline-block !important;
width: 58.33333% !important;
}

td.small-8,
th.small-8 {
display: inline-block !important;
width: 66.66667% !important;
}

td.small-9,
th.small-9 {
display: inline-block !important;
width: 75% !important;
}

td.small-10,
th.small-10 {
display: inline-block !important;
width: 83.33333% !important;
}

td.small-11,
th.small-11 {
display: inline-block !important;
width: 91.66667% !important;
}

td.small-12,
th.small-12 {
display: inline-block !important;
width: 100% !important;
}

td.small-12.divider,
th.small-12.divider {
display: block !important;
}

.columns td.small-12,
.columns th.small-12,
.column td.small-12,
.column th.small-12 {
display: block !important;
width: 100% !important;
}

table.body td.small-offset-1,
table.body th.small-offset-1 {
margin-left: 8.33333% !important;
Margin-left: 8.33333% !important;
}

table.body td.small-offset-2,
table.body th.small-offset-2 {
margin-left: 16.66667% !important;
Margin-left: 16.66667% !important;
}

table.body td.small-offset-3,
table.body th.small-offset-3 {
margin-left: 25% !important;
Margin-left: 25% !important;
}

table.body td.small-offset-4,
table.body th.small-offset-4 {
margin-left: 33.33333% !important;
Margin-left: 33.33333% !important;
}

table.body td.small-offset-5,
table.body th.small-offset-5 {
margin-left: 41.66667% !important;
Margin-left: 41.66667% !important;
}

table.body td.small-offset-6,
table.body th.small-offset-6 {
margin-left: 50% !important;
Margin-left: 50% !important;
}

table.body td.small-offset-7,
table.body th.small-offset-7 {
margin-left: 58.33333% !important;
Margin-left: 58.33333% !important;
}

table.body td.small-offset-8,
table.body th.small-offset-8 {
margin-left: 66.66667% !important;
Margin-left: 66.66667% !important;
}

table.body td.small-offset-9,
table.body th.small-offset-9 {
margin-left: 75% !important;
Margin-left: 75% !important;
}

table.body td.small-offset-10,
table.body th.small-offset-10 {
margin-left: 83.33333% !important;
Margin-left: 83.33333% !important;
}

table.body td.small-offset-11,
table.body th.small-offset-11 {
margin-left: 91.66667% !important;
Margin-left: 91.66667% !important;
}

table.body table.columns td.expander,
table.body table.columns th.expander {
display: none !important;
}

table.body .right-text-pad,
table.body .text-pad-right {
padding-left: 10px !important;
}

table.body .left-text-pad,
table.body .text-pad-left {
padding-right: 10px !important;
}

table.menu {
width: 100% !important;
}

table.menu td,
table.menu th {
width: auto !important;
display: inline-block !important;
}

table.menu.small-vertical td,
table.menu.small-vertical th,
table.menu.vertical td,
table.menu.vertical th {
display: block !important;
}

table.menu[align=3Dcenter] {
width: auto !important;
}

table.button.small-expand,
table.button.small-expanded {
width: 100% !important;
}

table.button.small-expanded table,
table.button.small-expand table {
width: 100%;
}

table.button.small-expanded table a,
table.button.small-expand table a {
text-align: center !important;
width: 100% !important;
padding-left: 0 !important;
padding-right: 0 !important;
}

table.button.small-expand center,
table.button.small-expanded center {
min-width: 0;
}
.titan__email-divider {
height: 1px !important;
}
}
</style> <!--[if gte mso 9]>
<style type=3D"text/css">
li {
text-indent: -1em; /* Normalise space between bullets and text =
*/
}
</style>
<![endif]-->=20
</head>=20
<body style=3D"min-width: 100%; -webkit-text-size-adjust: 100%; -ms-text-s=
ize-adjust: 100%; -moz-box-sizing: border-box; -webkit-box-sizing: border-b=
ox; box-sizing: border-box; color: #3c4144; font-family: Roboto,Arial,sans-=
serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left=
; font-size: 12pt; line-height: 1.5; width: 100%;">
<!--[if !gte mso 9]><!----><span style=3D"display:none !important; font-s=
ize:0px; line-height:0px; max-height:0px; max-width:0px; opacity:0; overflo=
w:hidden; visibility:hidden; mso-hide:all;"><!--NEONCRM-PREVIEW-TEXT-START-=
--->GARM is gone. Here's what that means.<!--NEONCRM-PREVIEW-TEXT-END----->=
</span><!--<![endif]-->=20
<table class=3D"body" style=3D"border-spacing: 0; border-collapse: collap=
se; vertical-align: top; background: #fff; height: 100%; width: 100%; color=
: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; padding:=
0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1=
.5; background-color: #F8F5EE;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left;">=20
<td class=3D"float-center" align=3D"center" valign=3D"top" style=3D"wo=
rd-wrap: break-word; vertical-align: top; color: #3c4144; font-family: Robo=
to,Arial,sans-serif; font-weight: 400; padding: 0; font-size: 12pt; line-he=
ight: 1.5; margin: 0 auto; Margin: 0 auto; float: none; text-align: center;=
border-collapse: collapse;">=20
<center style=3D"min-width: 540px; width: 100%;">=20
<table class=3D"container" width=3D"600" style=3D"border-spacing: 0;=
border-collapse: collapse; padding: 0; vertical-align: top; background: #f=
efefe; width: 600px; margin: 0 auto; Margin: 0 auto; text-align: inherit; b=
ackground-color: #F8F5EE;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left;">=
=20
<td style=3D"word-wrap: break-word; vertical-align: top; color: #=
3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; padding: 0;=
margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5;=
border-collapse: collapse;">=20
<table class=3D"row" style=3D"border-spacing: 0; border-collapse=
: collapse; vertical-align: top; text-align: left; padding: 0; position: re=
lative; width: 100%; display: table; margin: 0; Margin: 0; font-family: Rob=
oto,Arial,sans-serif; min-height: 16px;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last" style=3D"w=
ord-wrap: break-word; vertical-align: top; color: #3c4144; font-family: Rob=
oto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: left; margi=
n: 0 auto; Margin: 0 auto; padding-top: 24px; word-break: break-word; width=
: 564px; padding-left: 24px; padding-right: 24px; font-size: 14px; line-hei=
ght: 2em; border-collapse: collapse; padding-bottom: 10px;">=20
<center style=3D"width: 100%; min-width: 532px;">
If you're having trouble viewing this email, you can <a hre=
f=3D"[link removed]
LfJFNSW2BhzqX1-XOBBP567rwyM=3D/hDoZ89afDxMuMxef5cZu5LdqV4RtFCUZcvlMNLPMa6I=
=3D" target=3D"_blank" title=3D"View email online" style=3D"color: #0074d9;=
text-decoration: none; font-weight: inherit; padding: 0; text-align: left;=
line-height: 1.5;">see it online</a>.
</center> </th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row" style=3D"border-spacing: 0; border-collapse=
: collapse; vertical-align: top; text-align: left; padding: 0; position: re=
lative; width: 100%; display: table; margin: 0; Margin: 0; font-family: Rob=
oto,Arial,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last" style=3D"w=
ord-wrap: break-word; vertical-align: top; color: #3c4144; font-family: Rob=
oto,Arial,sans-serif; font-weight: 400; text-align: left; font-size: 12pt; =
line-height: 1.5; margin: 0 auto; Margin: 0 auto; padding-top: 24px; paddin=
g-bottom: 24px; word-break: break-word; width: 564px; padding-left: 24px; p=
adding-right: 24px; border-collapse: collapse; padding: 0;">=20
<center style=3D"width: 100%; min-width: 532px;">=20
</center> </th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row first-row-header only12" style=3D"border-spa=
cing: 0; border-collapse: collapse; vertical-align: top; text-align: left; =
padding: 0; position: relative; width: 100%; display: table; margin: 0; Mar=
gin: 0; background-color: #F8F5EE; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 24px; padding-bottom: 8px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
eoncrm.com/neon/resource/checkmyads/images/CMA_Logo_45_4x.png" alt=3D"CMA_L=
ogo_45_4x.png" width=3D"146" align=3D"center" style=3D"outline: none; text-=
decoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: =
both; display: block; margin: 0 auto; float: none; text-align: center; heig=
ht: auto; Margin: 12px auto;"><!--[if mso]></center><![end-if]-->
</figure> <p class=3D"align-center" style=3D"font-weight: 40=
0; margin: 0; Margin: 0; margin-bottom: 10px; Margin-bottom: 10px; backgrou=
nd: #f8f5ee; padding: 10px 0px 0px; color: #013b5c; font-family: Roboto, sa=
ns-serif; font-size: 9pt; line-height: 12pt; text-align: center;"><strong>A=
ugust 08, 2024&nbsp;</strong></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p class=
=3D"align-center" style=3D"font-family: Roboto,Arial,sans-serif; font-weigh=
t: 400; Margin: 0; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; =
Margin-bottom: 10px; background: #ffffff; padding: 15px 10px 10px; color: #=
013b5c; max-width: 480px; margin: 20px auto 0px; text-align: center;"><span=
style=3D"font-family: Georgia, serif; font-size: 28pt;"><span class=3D"not=
ion-enable-hover" data-token-index=3D"0">By winning the battle against GARM=
, Elon Musk will lose the war</span></span></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #282968; margin-top: 12px; margin-bo=
ttom: 12px;" data-color=3D"#282968" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"12" data-bottomnum=3D"12" data-height=3D"1" dat=
a-lineheight=3D"1">
&nbsp;
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
padding: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5=
; margin-bottom: 10px; Margin-bottom: 10px; background: #ffffff; padding-to=
p: 5px; padding-right: 10px; padding-bottom: 0px; max-width: 480px; margin:=
0px auto 10px;">Today, leaders in the advertising world made a huge decisi=
on: They chose to shut down the Global Alliance for Responsible Media inste=
ad of take on legal attacks from Elon Musk and Rumble.</p> <p style=3D"colo=
r: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; padding=
: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin=
-bottom: 10px; Margin-bottom: 10px; background: #ffffff; padding-top: 5px; =
padding-right: 10px; padding-bottom: 0px; max-width: 480px; margin: 0px aut=
o 10px;">It looks like advertising leaders like PepsiCo and Mastercard want=
so badly to stay away from Elon Musk that&nbsp;<a class=3D"notion-link-tok=
en notion-focusable-token notion-enable-hover" tabindex=3D"0" href=3D"https=
://api.neonemails.com/emails/tracking/click-link/AKIEkneTB5ByUJMJLfJFNSW2Bh=
zqX1-XOBBP567rwyM=3D/hDoZ89afDxMuMxef5cZu5LGs9jkagRvm9kJrfHJQ4gY=3D" rel=3D=
"noopener noreferrer" data-token-index=3D"1" style=3D"color: #0074d9; text-=
decoration: none; font-weight: inherit; padding: 0; text-align: left; line-=
height: 1.5;"><span class=3D"link-annotation-unknown-block-id--1850268681">=
they would rather close the brand safety working group GARM</span></a> than=
deal with his bullying.</p> <h4 style=3D"padding: 0; Margin: 0; text-align=
: left; line-height: 130%; color: inherit; word-wrap: normal; font-weight: =
400; margin-bottom: 10px; Margin-bottom: 10px; font-size: 24px; background:=
rgb(255, 255, 255); padding-top: 5px; padding-right: 10px; padding-bottom:=
0px; max-width: 480px; margin: 0px auto 10px; font-family: Georgia, serif;=
"><span class=3D"notion-enable-hover" data-token-index=3D"3">Wait, what's g=
oing on?&nbsp;</span></h4> <p style=3D"color: #3c4144; font-family: Roboto,=
Arial,sans-serif; font-weight: 400; padding: 0; Margin: 0; text-align: left=
; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10=
px; background: #ffffff; padding-top: 5px; padding-right: 10px; padding-bot=
tom: 0px; max-width: 480px; margin: 0px auto 10px;">This week, in a video t=
hat was widely mocked for sounding like something that would blare from lou=
dspeakers in a dystopia, Elon Musk=E2=80=99s X&nbsp;<a class=3D"notion-link=
-token notion-focusable-token notion-enable-hover" tabindex=3D"0" href=3D"h=
ttps://api.neonemails.com/emails/tracking/click-link/AKIEkneTB5ByUJMJLfJFNS=
W2BhzqX1-XOBBP567rwyM=3D/hDoZ89afDxMuMxef5cZu5NaWCeMNGG_i00bgtHiBGW0=3D" re=
l=3D"noopener noreferrer" data-token-index=3D"5" style=3D"color: #0074d9; t=
ext-decoration: none; font-weight: inherit; padding: 0; text-align: left; l=
ine-height: 1.5;"><span class=3D"link-annotation-unknown-block-id-19485110"=
>announced it was suing several major advertising groups</span></a>.</p> <p=
style=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight=
: 400; padding: 0; Margin: 0; text-align: left; font-size: 12pt; line-heigh=
t: 1.5; margin-bottom: 10px; Margin-bottom: 10px; background: #ffffff; padd=
ing-top: 5px; padding-right: 10px; padding-bottom: 0px; max-width: 480px; m=
argin: 0px auto 10px;">This included the World Federation of Advertisers, w=
hich is the advertising trade group that put together the Global Alliance f=
or Responsible Media initiative, and several major brands including Unileve=
r, Mars, and CVS.</p> <p style=3D"color: #3c4144; font-family: Roboto,Arial=
,sans-serif; font-weight: 400; padding: 0; Margin: 0; text-align: left; fon=
t-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px; b=
ackground: #ffffff; padding-top: 5px; padding-right: 10px; padding-bottom: =
0px; max-width: 480px; margin: 0px auto 10px;">X=E2=80=99s argument is that=
these companies were conspiring to shun the social media platform and inte=
ntionally make it lose money. Because, of course, the problem couldn=E2=80=
=99t actually be that brands find X, you know, unsafe.</p> <p style=3D"colo=
r: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; padding=
: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin=
-bottom: 10px; Margin-bottom: 10px; background: #ffffff; padding-top: 5px; =
padding-right: 10px; padding-bottom: 0px; max-width: 480px; margin: 0px aut=
o 10px;">It has to be a&nbsp;<span class=3D"notion-enable-hover" data-token=
-index=3D"7"><em>conspiracy</em>. </span></p> <h4 style=3D"padding: 0; Marg=
in: 0; text-align: left; line-height: 130%; color: inherit; word-wrap: norm=
al; font-weight: 400; margin-bottom: 10px; Margin-bottom: 10px; font-size: =
24px; background: rgb(255, 255, 255); padding-top: 5px; padding-right: 10px=
; padding-bottom: 0px; max-width: 480px; margin: 0px auto 10px; font-family=
: Georgia, serif;"><span class=3D"notion-enable-hover" data-token-index=3D"=
8">Why GARM, and why now?&nbsp;</span></h4> <p style=3D"color: #3c4144; fon=
t-family: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; Margin: 0;=
text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; =
Margin-bottom: 10px; background: #ffffff; padding-top: 5px; padding-right: =
10px; padding-bottom: 0px; max-width: 480px; margin: 0px auto 10px;">Just o=
ver a month ago, X was&nbsp;<a class=3D"notion-link-token notion-focusable-=
token notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
m/emails/tracking/click-link/AKIEkneTB5ByUJMJLfJFNSW2BhzqX1-XOBBP567rwyM=3D=
/hDoZ89afDxMuMxef5cZu5CNR6DY_9kaT_a_vjaScKh8=3D" rel=3D"noopener noreferrer=
" data-token-index=3D"10" style=3D"color: #0074d9; text-decoration: none; f=
ont-weight: inherit; padding: 0; text-align: left; line-height: 1.5;"><span=
class=3D"link-annotation-unknown-block-id-1697185415">loudly proclaiming</=
span></a> how =E2=80=9Cproud=E2=80=9D it was to be a reinstated member of G=
ARM. Now, they=E2=80=99re suing the folks behind GARM. So what changed?</p>=
<p style=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-wei=
ght: 400; padding: 0; Margin: 0; text-align: left; font-size: 12pt; line-he=
ight: 1.5; margin-bottom: 10px; Margin-bottom: 10px; background: #ffffff; p=
adding-top: 5px; padding-right: 10px; padding-bottom: 0px; max-width: 480px=
; margin: 0px auto 10px;">While we don=E2=80=99t know the specifics of GARM=
=E2=80=99s relationship with X, we do know one thing: GARM has come under h=
eavy fire from multiple angles in recent weeks.</p> <p style=3D"color: #3c4=
144; font-family: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; Ma=
rgin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom=
: 10px; Margin-bottom: 10px; background: #ffffff; padding-top: 5px; padding=
-right: 10px; padding-bottom: 0px; max-width: 480px; margin: 0px auto 10px;=
">House Judiciary Committee Chairman Jim Jordan led the charge against the =
initiative. Jordan has been a loud proponent and investigator of the theory=
that private enterprises, like social media companies, <a class=3D"notion-=
link-token notion-focusable-token notion-enable-hover" tabindex=3D"0" href=
=3D"[link removed]
fJFNSW2BhzqX1-XOBBP567rwyM=3D/hDoZ89afDxMuMxef5cZu5CvZKaRNOXvrqGDQjNptVWg=
=3D" rel=3D"noopener noreferrer" data-token-index=3D"12" style=3D"color: #0=
074d9; text-decoration: none; font-weight: inherit; padding: 0; text-align:=
left; line-height: 1.5;"><span class=3D"link-annotation-unknown-block-id--=
147919842">have been censoring right-wing voices</span></a>.</p> <p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
padding: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5=
; margin-bottom: 10px; Margin-bottom: 10px; background: #ffffff; padding-to=
p: 5px; padding-right: 10px; padding-bottom: 0px; max-width: 480px; margin:=
0px auto 10px;">On July 10, the House of Representatives Judiciary Committ=
ee, which Jordan chairs,&nbsp;<a class=3D"notion-link-token notion-focusabl=
e-token notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
com/emails/tracking/click-link/AKIEkneTB5ByUJMJLfJFNSW2BhzqX1-XOBBP567rwyM=
=3D/hDoZ89afDxMuMxef5cZu5G42JyzCggK8iDUDhn3tihM=3D" rel=3D"noopener norefer=
rer" data-token-index=3D"14" style=3D"color: #0074d9; text-decoration: none=
; font-weight: inherit; padding: 0; text-align: left; line-height: 1.5;"><s=
pan class=3D"link-annotation-unknown-block-id-557241257">dropped an interim=
report </span></a>with the catchy title =E2=80=9CGARM=E2=80=99s harm: how =
the world=E2=80=99s biggest brands seek to control online speech.=E2=80=9D<=
/p> <p style=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-=
weight: 400; padding: 0; Margin: 0; text-align: left; font-size: 12pt; line=
-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px; background: #ffffff=
; padding-top: 5px; padding-right: 10px; padding-bottom: 0px; max-width: 48=
0px; margin: 0px auto 10px;">The&nbsp;<a class=3D"notion-link-token notion-=
focusable-token notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
nemails.com/emails/tracking/click-link/AKIEkneTB5ByUJMJLfJFNSW2BhzqX1-XOBBP=
567rwyM=3D/hDoZ89afDxMuMxef5cZu5P2FvIIda_6sCWvzluMIpY8=3D" rel=3D"noopener =
noreferrer" data-token-index=3D"16" style=3D"color: #0074d9; text-decoratio=
n: none; font-weight: inherit; padding: 0; text-align: left; line-height: 1=
.5;"><span class=3D"link-annotation-unknown-block-id-557241257">report alle=
ges a GARM member said</span></a> that GARM recommended its members stop =
=E2=80=9Call paid advertisement=E2=80=9D on Twitter =E2=80=94 though later =
in the report, they also write that GARM leadership clearly told the GARM m=
ember they never made that recommendation.</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;"=
>
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" draggable=3D"false" src=3D"htt=
ps://checkmyads.app.neoncrm.com/neon/resource/checkmyads/images/garmimage(1=
).png" alt=3D" " width=3D"600" align=3D"center" style=3D"outline: none; tex=
t-decoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear=
: both; display: block; margin: 0 auto; float: none; text-align: center; he=
ight: auto; Margin: 12px auto;"><!--[if mso]></center><![end-if]-->
</figure>=20
</figure> <p style=3D"color: #3c4144; font-family: Roboto,Ar=
ial,sans-serif; font-weight: 400; padding: 0; Margin: 0; text-align: left; =
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px=
; background: #ffffff; padding-top: 5px; padding-right: 10px; padding-botto=
m: 5px; max-width: 480px; margin: auto;"><span style=3D"color: #878787; fon=
t-family: Roboto, sans-serif;"><span style=3D"caret-color: #878787;"><em><s=
pan class=3D"notion-enable-hover" data-token-index=3D"0">An excerpt from th=
e House report.</span></em></span></span></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
padding: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5=
; margin-bottom: 10px; Margin-bottom: 10px; background: #ffffff; padding-to=
p: 5px; padding-right: 10px; padding-bottom: 0px; max-width: 480px; margin:=
0px auto 10px;">Despite this inaccuracy, <a class=3D"notion-link-token not=
ion-focusable-token notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
.neonemails.com/emails/tracking/click-link/AKIEkneTB5ByUJMJLfJFNSW2BhzqX1-X=
OBBP567rwyM=3D/hDoZ89afDxMuMxef5cZu5H1IRD-jr6o_HoDpxVZtMzA=3D" rel=3D"noope=
ner noreferrer" data-token-index=3D"1" style=3D"color: #0074d9; text-decora=
tion: none; font-weight: inherit; padding: 0; text-align: left; line-height=
: 1.5;"><span class=3D"link-annotation-unknown-block-id-301573755">X=E2=80=
=99s lawsuit leans heavily on this report=E2=80=99s findings</span></a>.</p=
> <p style=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-we=
ight: 400; padding: 0; Margin: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin-bottom: 10px; Margin-bottom: 10px; background: #ffffff; =
padding-top: 5px; padding-right: 10px; padding-bottom: 0px; max-width: 480p=
x; margin: 0px auto 10px;">That same day, political pundit Ben Shapiro test=
ified before the committee. In h<a class=3D"notion-link-token notion-focusa=
ble-token notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
s.com/emails/tracking/click-link/AKIEkneTB5ByUJMJLfJFNSW2BhzqX1-XOBBP567rwy=
M=3D/hDoZ89afDxMuMxef5cZu5EpQ-PlFfPTAD6GHTNzMjFw=3D" rel=3D"noopener norefe=
rrer" data-token-index=3D"3" style=3D"color: #0074d9; text-decoration: none=
; font-weight: inherit; padding: 0; text-align: left; line-height: 1.5;"><s=
pan class=3D"link-annotation-unknown-block-id-71149352">is written testimon=
y,</span></a> Shapiro alleged the group=E2=80=99s brand safety standards co=
ncerning "harassment," "misinformation," or "hate speech" are =E2=80=9Csubj=
ective=E2=80=9D and =E2=80=9Chighly partisan=E2=80=9D and called on Congres=
s to investigate =E2=80=9Ccensorship cartels like GARM.=E2=80=9D</p> <p sty=
le=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 40=
0; padding: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1=
.5; margin-bottom: 10px; Margin-bottom: 10px; background: #ffffff; padding-=
top: 5px; padding-right: 10px; padding-bottom: 0px; max-width: 480px; margi=
n: 0px auto 10px;">All the while, the New York Post steadily churned out ar=
ticles attacking GARM, calling its initiative lead Rob Rakowitz<a class=3D"=
notion-link-token notion-focusable-token notion-enable-hover" tabindex=3D"0=
" href=3D"[link removed]
yUJMJLfJFNSW2BhzqX1-XOBBP567rwyM=3D/hDoZ89afDxMuMxef5cZu5Ou8TPUQYlgFz5ICiHl=
Llw0=3D" rel=3D"noopener noreferrer" data-token-index=3D"5" style=3D"color:=
#0074d9; text-decoration: none; font-weight: inherit; padding: 0; text-ali=
gn: left; line-height: 1.5;"><span class=3D"link-annotation-unknown-block-i=
d--510153197"> a =E2=80=9Cfascist creep=E2=80=9D</span></a> and referring t=
o GARM itself <a class=3D"notion-link-token notion-focusable-token notion-e=
nable-hover" tabindex=3D"0" href=3D"[link removed]
ing/click-link/AKIEkneTB5ByUJMJLfJFNSW2BhzqX1-XOBBP567rwyM=3D/hDoZ89afDxMuM=
xef5cZu5IITqv8Si1wUUo6e_vIcROg=3D" rel=3D"noopener noreferrer" data-token-i=
ndex=3D"7" style=3D"color: #0074d9; text-decoration: none; font-weight: inh=
erit; padding: 0; text-align: left; line-height: 1.5;"><span class=3D"link-=
annotation-unknown-block-id-26390611">as a =E2=80=9Cleft-leaning advertisin=
g cartel.</span></a>=E2=80=9D</p> <p style=3D"color: #3c4144; font-family: =
Roboto,Arial,sans-serif; font-weight: 400; padding: 0; Margin: 0; text-alig=
n: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bot=
tom: 10px; background: #ffffff; padding-top: 5px; padding-right: 10px; padd=
ing-bottom: 0px; max-width: 480px; margin: 0px auto 10px;">The target was f=
irmly set on GARM over the last month. Then X swept in and pulled the trigg=
er.</p> <h4 style=3D"padding: 0; Margin: 0; text-align: left; line-height: =
130%; color: inherit; word-wrap: normal; font-weight: 400; margin-bottom: 1=
0px; Margin-bottom: 10px; font-size: 24px; background: rgb(255, 255, 255); =
padding-top: 5px; padding-right: 10px; padding-bottom: 0px; max-width: 480p=
x; margin: 0px auto 10px; font-family: Georgia, serif;">So how do advertise=
rs protect their brand?</h4> <p style=3D"color: #3c4144; font-family: Robot=
o,Arial,sans-serif; font-weight: 400; padding: 0; Margin: 0; text-align: le=
ft; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: =
10px; background: #ffffff; padding-top: 5px; padding-right: 10px; padding-b=
ottom: 0px; max-width: 480px; margin: 0px auto 10px;">The online outrage ma=
chine is most effective when it singles out its prey and brings its full fo=
rce down upon it.&nbsp;</p> <p style=3D"color: #3c4144; font-family: Roboto=
,Arial,sans-serif; font-weight: 400; padding: 0; Margin: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 1=
0px; background: #ffffff; padding-top: 5px; padding-right: 10px; padding-bo=
ttom: 0px; max-width: 480px; margin: 0px auto 10px;"><a class=3D"notion-lin=
k-token notion-focusable-token notion-enable-hover" tabindex=3D"0" href=3D"=
[link removed]
SW2BhzqX1-XOBBP567rwyM=3D/hDoZ89afDxMuMxef5cZu5NZCTX66y8TqUTP_KDP80IE=3D" r=
el=3D"noopener noreferrer" data-token-index=3D"9" style=3D"color: #0074d9; =
text-decoration: none; font-weight: inherit; padding: 0; text-align: left; =
line-height: 1.5;"><span class=3D"link-annotation-unknown-block-id-12022690=
76">Look at Bud Light</span></a>, for example, <a class=3D"notion-link-toke=
n notion-focusable-token notion-enable-hover" tabindex=3D"0" href=3D"https:=
//api.neonemails.com/emails/tracking/click-link/AKIEkneTB5ByUJMJLfJFNSW2Bhz=
qX1-XOBBP567rwyM=3D/hDoZ89afDxMuMxef5cZu5PNkGhd4yfLOX4v0-9tV_nw=3D" rel=3D"=
noopener noreferrer" data-token-index=3D"11" style=3D"color: #0074d9; text-=
decoration: none; font-weight: inherit; padding: 0; text-align: left; line-=
height: 1.5;"><span class=3D"link-annotation-unknown-block-id--415931447">o=
r Target</span></a>, which both faced boycotts and rage from the public aft=
er pundits put the target on their foreheads. But brands can come out on to=
p when they=E2=80=99re free to choose where their money goes and push back =
against bad-faith attacks<span class=3D"discussion-id-4927accf-ad73-4676-85=
ff-7916ac701ae3 notion-enable-hover" data-token-index=3D"13">.</span></p> <=
p style=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weigh=
t: 400; padding: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; margin-bottom: 10px; Margin-bottom: 10px; background: #ffffff; pad=
ding-top: 5px; padding-right: 10px; padding-bottom: 0px; max-width: 480px; =
margin: 0px auto 10px;">We=E2=80=99ve seen brands successfully defend thems=
elves before.</p> <p style=3D"color: #3c4144; font-family: Roboto,Arial,san=
s-serif; font-weight: 400; padding: 0; Margin: 0; text-align: left; font-si=
ze: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px; backg=
round: #ffffff; padding-top: 5px; padding-right: 10px; padding-bottom: 0px;=
max-width: 480px; margin: 0px auto 10px;">After our co-founder, Nandini Ja=
mmi, and her past organization Sleeping Giants i<a class=3D"notion-link-tok=
en notion-focusable-token notion-enable-hover" tabindex=3D"0" href=3D"https=
://api.neonemails.com/emails/tracking/click-link/AKIEkneTB5ByUJMJLfJFNSW2Bh=
zqX1-XOBBP567rwyM=3D/hDoZ89afDxMuMxef5cZu5DaGhyJQOteu__GE_YMqjvQ=3D" rel=3D=
"noopener noreferrer" data-token-index=3D"15" style=3D"color: #0074d9; text=
-decoration: none; font-weight: inherit; padding: 0; text-align: left; line=
-height: 1.5;"><span class=3D"link-annotation-unknown-block-id-1327239042">=
nformed Kellogg=E2=80=99s they were running ads on the white nationalist we=
bsite Breitbart in 2016</span></a>, Kellogg=E2=80=99s pulled its ads.</p> <=
p style=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weigh=
t: 400; padding: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; margin-bottom: 10px; Margin-bottom: 10px; background: #ffffff; pad=
ding-top: 5px; padding-right: 10px; padding-bottom: 0px; max-width: 480px; =
margin: 0px auto 10px;">Breitbart, Kellogg=E2=80=99s said, didn=E2=80=99t a=
lign with its values =E2=80=94 and the decision, the company added, had =E2=
=80=9Cnothing to do with politics.=E2=80=9D But Breitbart threw a temper ta=
ntrum.&nbsp;<a class=3D"notion-link-token notion-focusable-token notion-ena=
ble-hover" tabindex=3D"0" href=3D"[link removed]
g/click-link/AKIEkneTB5ByUJMJLfJFNSW2BhzqX1-XOBBP567rwyM=3D/hDoZ89afDxMuMxe=
f5cZu5DPGgYz64L29W_JukPchjDs=3D" rel=3D"noopener noreferrer" data-token-ind=
ex=3D"17" style=3D"color: #0074d9; text-decoration: none; font-weight: inhe=
rit; padding: 0; text-align: left; line-height: 1.5;"><span class=3D"link-a=
nnotation-unknown-block-id-1951088662">It declared =E2=80=9Cwar=E2=80=9D on=
Kellogg=E2=80=99s</span></a>.</p> <p style=3D"color: #3c4144; font-family:=
Roboto,Arial,sans-serif; font-weight: 400; padding: 0; Margin: 0; text-ali=
gn: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bo=
ttom: 10px; background: #ffffff; padding-top: 5px; padding-right: 10px; pad=
ding-bottom: 0px; max-width: 480px; margin: 0px auto 10px;">Apparently, acc=
ording to Breitbart, advertisers can=E2=80=99t choose who they=E2=80=99d li=
ke to give their money to. That sounds an awfully lot like Musk and GARM, d=
oesn=E2=80=99t it?&nbsp;</p> <p style=3D"color: #3c4144; font-family: Robot=
o,Arial,sans-serif; font-weight: 400; padding: 0; Margin: 0; text-align: le=
ft; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: =
10px; background: #ffffff; padding-top: 5px; padding-right: 10px; padding-b=
ottom: 0px; max-width: 480px; margin: 0px auto 10px;"><span class=3D"discus=
sion-id-469a6dc2-004f-4655-90dc-8e03b634d528 notion-enable-hover" data-toke=
n-index=3D"19">If Kellogg=E2=80=99s had been alone in ditching Breitbart, I=
think I=E2=80=99d be writing a different story here today. But instead, wh=
en Breitbart launched its attack on the company,&nbsp;</span><a class=3D"di=
scussion-id-469a6dc2-004f-4655-90dc-8e03b634d528 notion-link-token notion-f=
ocusable-token notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
emails.com/emails/tracking/click-link/AKIEkneTB5ByUJMJLfJFNSW2BhzqX1-XOBBP5=
67rwyM=3D/hDoZ89afDxMuMxef5cZu5CE1HxtZX2_XM3e0KAhk-1c=3D" rel=3D"noopener n=
oreferrer" data-token-index=3D"20" style=3D"color: #0074d9; text-decoration=
: none; font-weight: inherit; padding: 0; text-align: left; line-height: 1.=
5;"><span class=3D"link-annotation-unknown-block-id-1951088662">other adver=
tisers also ran for the ex</span></a><a class=3D"notion-link-token notion-f=
ocusable-token notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
emails.com/emails/tracking/click-link/AKIEkneTB5ByUJMJLfJFNSW2BhzqX1-XOBBP5=
67rwyM=3D/hDoZ89afDxMuMxef5cZu5HFHyp07lm6p8YZVTe-eWgk=3D" rel=3D"noopener n=
oreferrer" data-token-index=3D"21" style=3D"color: #0074d9; text-decoration=
: none; font-weight: inherit; padding: 0; text-align: left; line-height: 1.=
5;"><span class=3D"link-annotation-unknown-block-id-1951088662">it.</span><=
/a></p> <p style=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; f=
ont-weight: 400; padding: 0; Margin: 0; text-align: left; font-size: 12pt; =
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px; background: #ff=
ffff; padding-top: 5px; padding-right: 10px; padding-bottom: 0px; max-width=
: 480px; margin: 0px auto 10px;">While brands might have different threshol=
ds for what they=E2=80=99re willing to associate with, they have one thing =
in common: They all want the freedom to choose where their ad spend goes. W=
hen brands stick together in the face of bullies demanding their money, the=
y defend that principle.</p> <p style=3D"color: #3c4144; font-family: Robot=
o,Arial,sans-serif; font-weight: 400; padding: 0; Margin: 0; text-align: le=
ft; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: =
10px; background: #ffffff; padding-top: 5px; padding-right: 10px; padding-b=
ottom: 0px; max-width: 480px; margin: 0px auto 10px;">They defend their abi=
lity to choose who they give their money to, and who they don=E2=80=99t. Be=
cause when one company is bullied into running ads on a platform that isn=
=E2=80=99t aligned with its values, that puts every brand at risk of facing=
the same thing.</p> <p style=3D"color: #3c4144; font-family: Roboto,Arial,=
sans-serif; font-weight: 400; padding: 0; Margin: 0; text-align: left; font=
-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px; ba=
ckground: #ffffff; padding-top: 5px; padding-right: 10px; padding-bottom: 0=
px; max-width: 480px; margin: 0px auto 10px;">Today it=E2=80=99s Kellogg=E2=
=80=99s, Mars, Unilever, and CVS =E2=80=94 who will it be tomorrow?</p> <h4=
style=3D"padding: 0; Margin: 0; text-align: left; line-height: 130%; color=
: inherit; word-wrap: normal; font-weight: 400; margin-bottom: 10px; Margin=
-bottom: 10px; font-size: 24px; background: rgb(255, 255, 255); padding-top=
: 5px; padding-right: 10px; padding-bottom: 0px; max-width: 480px; margin: =
0px auto 10px; font-family: Georgia, serif;">What will happen next?</h4> <p=
style=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight=
: 400; padding: 0; Margin: 0; text-align: left; font-size: 12pt; line-heigh=
t: 1.5; margin-bottom: 10px; Margin-bottom: 10px; background: #ffffff; padd=
ing-top: 5px; padding-right: 10px; padding-bottom: 0px; max-width: 480px; m=
argin: 0px auto 10px;">The reality is, today=E2=80=99s decision means even =
more advertisers will flee X, and quickly, so they=E2=80=99re not targeted =
in the future.</p> <p style=3D"color: #3c4144; font-family: Roboto,Arial,sa=
ns-serif; font-weight: 400; padding: 0; Margin: 0; text-align: left; font-s=
ize: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px; back=
ground: #ffffff; padding-top: 5px; padding-right: 10px; padding-bottom: 0px=
; max-width: 480px; margin: 0px auto 10px;">Everyone can see that advertisi=
ng on X is a treacherous business relationship for advertisers. And we know=
, based on public reporting, X doesn=E2=80=99t have all that many too lose.=
</p> <p style=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font=
-weight: 400; padding: 0; Margin: 0; text-align: left; font-size: 12pt; lin=
e-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px; background: #fffff=
f; padding-top: 5px; padding-right: 10px; padding-bottom: 0px; max-width: 4=
80px; margin: 0px auto 10px;">The upside to today=E2=80=99s news is that ad=
vertisers will no longer rely on GARM and will now take more direct respons=
ibility over where their ads appear. This is a fast-moving industry.</p> <p=
style=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight=
: 400; padding: 0; Margin: 0; text-align: left; font-size: 12pt; line-heigh=
t: 1.5; margin-bottom: 10px; Margin-bottom: 10px; background: #ffffff; padd=
ing-top: 5px; padding-right: 10px; padding-bottom: 0px; max-width: 480px; m=
argin: 0px auto 10px;">With this change, consumers, advertisers, news publi=
shers, and even regulators have an opportunity to set new clear standards f=
or how the internet should be governed.</p> <p style=3D"color: #3c4144; fon=
t-family: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; Margin: 0;=
text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; =
Margin-bottom: 10px; background: #ffffff; padding-top: 5px; padding-right: =
10px; padding-bottom: 0px; max-width: 480px; margin: 0px auto 10px;">This c=
hange does not mean that ads will start sponsoring hate again. In fact, the=
opposite is true: brands and their employees are more clear than ever abou=
t what they want to be associated with =E2=80=94 and what they want to avoi=
d.</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #E3DFD9; margin-top: 40px; margin-bo=
ttom: 30px;" data-color=3D"#E3DFD9" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"40" data-bottomnum=3D"30" data-height=3D"1" dat=
a-lineheight=3D"1">
&nbsp;
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"font-family: Roboto,Arial,sans-serif; font-weight: 400; Margin: 0; text=
-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margi=
n-bottom: 10px; background: #ffffff; color: #013b5c; padding: 30px 0px 20px=
; max-width: 480px; margin: auto;"><span style=3D"font-family: 'Roboto', sa=
ns-serif; font-size: 12pt; line-height: 10px;">&nbsp;Hugs,</span><br><img c=
lass=3D"align-center" src=3D"[link removed]
ce/checkmyads/images/Screenshot%202024-08-08%20at%204_22_54%E2%80%AFPM.png"=
alt=3D"CN_Sig2(1).png" width=3D"198" height=3D"116" align=3D"center" style=
=3D"outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; =
max-width: 100%; clear: both; display: block; margin: 0 auto; float: none; =
text-align: center; height: auto; Margin: 12px auto;"></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #E3DFD9; margin-top: 40px; margin-bo=
ttom: 30px;" data-color=3D"#E3DFD9" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"40" data-bottomnum=3D"30" data-height=3D"1" dat=
a-lineheight=3D"1">
&nbsp;
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;">
<table class=3D"editor-table" style=3D"border-spacing: 0; bo=
rder-collapse: collapse; padding: 0; vertical-align: top; text-align: left;=
width: 100%; max-width: 480px; margin: 40px auto 0px; border-style: solid;=
border-color: #013B5C;" border=3D"2">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 99.817518%; border-collapse: collapse;"> <p style=3D"font-w=
eight: 400; Margin: 0; margin-bottom: 10px; Margin-bottom: 10px; background=
: #ffffff; padding: 20px 10px 20px; font-family: Georgia, serif; font-size:=
22pt; line-height: 24pt; color: #013b5c; max-width: 480px; text-align: cen=
ter; margin: auto;">Follow us on socials</p> </td>=20
</tr>=20
</tbody>=20
</table>=20
<table class=3D"editor-table" style=3D"border-spacing: 0; bo=
rder-collapse: collapse; padding: 0; vertical-align: top; text-align: left;=
width: 100%; max-width: 480px; margin: 0px auto 40px; background: #013B5C;=
border-style: solid; border-color: #013B5C;" border=3D"0">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; border-collapse: collapse;">&nbsp;</td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1=
rem;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
api.neonemails.com/emails/tracking/click-link/AKIEkneTB5ByUJMJLfJFNSW2BhzqX=
1-XOBBP567rwyM=3D/hDoZ89afDxMuMxef5cZu5MZ4UKOU61vCQYA-D-2TCBk=3D" data-link=
type=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weigh=
t: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;=
"><img class=3D"align-center" src=3D"[link removed]
n/resource/checkmyads/images/Instagram_Glyph_White%20copy.png" alt=3D"Insta=
gram_Glyph_White%20copy.png" width=3D"30" align=3D"center" style=3D"outline=
: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-width: =
100%; clear: both; border: none; display: block; margin: 0 auto; float: non=
e; text-align: center; height: auto; Margin: 12px auto;"></a><!--[if mso]><=
/center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/AKIEkneTB5ByUJMJLfJFNSW2BhzqX1=
-XOBBP567rwyM=3D/hDoZ89afDxMuMxef5cZu5Do246AnudMMK1K2uw3sk84=3D" data-linkt=
ype=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weight=
: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;"=
><img class=3D"align-center" src=3D"[link removed]
/resource/checkmyads/images/LI-In-Bug.png" alt=3D"LI-In-Bug.png" width=3D"3=
0" align=3D"center" style=3D"outline: none; text-decoration: none; -ms-inte=
rpolation-mode: bicubic; max-width: 100%; clear: both; border: none; displa=
y: block; margin: 0 auto; float: none; text-align: center; height: auto; Ma=
rgin: 12px auto;"></a><!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/AKIEkneTB5ByUJMJLfJFNSW2BhzqX1=
-XOBBP567rwyM=3D/hDoZ89afDxMuMxef5cZu5NJ77Kr5f60KnEW8whGq51A=3D" data-linkt=
ype=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weight=
: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;"=
><img class=3D"align-center" src=3D"[link removed]
/resource/checkmyads/images/TikTok-logo.png" alt=3D"TikTok-logo.png" width=
=3D"26" align=3D"center" style=3D"outline: none; text-decoration: none; -ms=
-interpolation-mode: bicubic; max-width: 100%; clear: both; border: none; d=
isplay: block; margin: 0 auto; float: none; text-align: center; height: aut=
o; Margin: 12px auto;"></a><!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/AKIEkneTB5ByUJMJLfJFNSW2BhzqX1=
-XOBBP567rwyM=3D/hDoZ89afDxMuMxef5cZu5K4Pc-gMTkKXHeby5fS2GCI=3D" data-linkt=
ype=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weight=
: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;"=
><img class=3D"align-center" src=3D"[link removed]
/resource/checkmyads/images/threads.png" alt=3D"threads.png" width=3D"26" a=
lign=3D"center" style=3D"outline: none; text-decoration: none; -ms-interpol=
ation-mode: bicubic; max-width: 100%; clear: both; border: none; display: b=
lock; margin: 0 auto; float: none; text-align: center; height: auto; Margin=
: 12px auto;"></a><!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/AKIEkneTB5ByUJMJLfJFNSW2BhzqX1=
-XOBBP567rwyM=3D/hDoZ89afDxMuMxef5cZu5Okm_K0ZJ6t5-VB5dhDzk3Y=3D" data-linkt=
ype=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weight=
: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;"=
><img class=3D"align-center" src=3D"[link removed]
/resource/checkmyads/images/logo-white%20copy.png" alt=3D"logo-white%20copy=
.png" width=3D"29" align=3D"center" style=3D"outline: none; text-decoration=
: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both; bord=
er: none; display: block; margin: 0 auto; float: none; text-align: center; =
height: auto; Margin: 12px auto;"></a><!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; border-collapse: collapse;">&nbsp;</td>=20
</tr>=20
</tbody>=20
</table></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p class=
=3D"align-center" style=3D"font-weight: 400; Margin: 0; margin-bottom: 10px=
; Margin-bottom: 10px; background: #ffffff; padding: 10px 10px 20px; font-f=
amily: Georgia, serif; font-size: 22pt; line-height: 24pt; color: #fe483a; =
max-width: 480px; text-align: center; margin: auto;">Fund the work</p>=20
<table class=3D"button expanded email-button mceNonEditable"=
style=3D"border-spacing: 0; border-collapse: collapse; padding: 0; vertica=
l-align: top; text-align: left; Margin: 0 0 16px; width: 100%; max-width: 4=
80px; margin: 0px auto;">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; border-collapse: collapse;">=20
<table class=3D"mceNonEditable" style=3D"border-spacing:=
0; border-collapse: collapse; padding: 0; vertical-align: top; text-align:=
left; max-width: 100%; width: 100%;">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-ali=
gn: left;">=20
<td style=3D"word-wrap: break-word; vertical-align: t=
op; font-family: Roboto,Arial,sans-serif; padding: 0; margin: 0; Margin: 0;=
background-color: #fe483a; color: #ffffff; border-collapse: collapse; font=
-size: 18px; font-weight: 400; line-height: 28px; text-align: center; borde=
r: 0 solid #fe483a;">
<center style=3D"width: 100%; min-width: 100%;">
<a class=3D"titan__email-button mceEditable" style=
=3D"box-sizing: border-box; font-family: Roboto,Arial,sans-serif; text-deco=
ration: none; display: inline-block; width: 100%; padding-left: 0; padding-=
right: 0; border-radius: 0; color: #ffffff; line-height: 28px; text-align: =
center; border: 0 solid #fe483a; font-weight: bold; padding: 20px 0px 20px;=
font-size: 16pt;" title=3D"DONATE" href=3D"[link removed]
ls/tracking/click-link/AKIEkneTB5ByUJMJLfJFNSW2BhzqX1-XOBBP567rwyM=3D/hDoZ8=
9afDxMuMxef5cZu5KW-BU5eQIhmuhazntSc2g8=3D" target=3D"_blank" rel=3D"noopene=
r" data-bgcolor=3D"#fe483a" data-bordercolor=3D"#282968" data-textcolor=3D"=
#FFFFFF" data-url=3D"[link removed]" data-text=3D"DONATE=
" data-borderradius=3D"0">DONATE</a>
</center></td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table> <p style=3D"color: #3c4144; font-family: Roboto,Ari=
al,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-ali=
gn: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bo=
ttom: 10px;">&nbsp;</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row end-row-footer" style=3D"border-spacing: 0; =
border-collapse: collapse; vertical-align: top; text-align: left; padding: =
0; position: relative; width: 100%; display: table; margin: 0; Margin: 0; b=
ackground-color: #003B5B; font-family: Roboto,Arial,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 24px;">
<table class=3D"editor-table" style=3D"border-spacing: 0; bo=
rder-collapse: collapse; padding: 0; vertical-align: top; text-align: left;=
max-width: 480px; margin: 0 auto; border-style: solid; border-color: #3c41=
44; width: 87.591241%;" border=3D"0">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 49.908759%; height: 123px; border-collapse: collapse;"> <p =
style=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight:=
400; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height:=
1.5; margin-bottom: 10px; Margin-bottom: 10px; padding: 10px 10px 10px;"><=
span style=3D"font-family: arial, helvetica, sans-serif; color: #ecf0f1; fo=
nt-size: 10pt; line-height: 14pt !important;">Check My Ads Institute is a n=
on-profit 501(c)3 organization. <br>=E2=80=A8Tax ID/EIN: 87-1895699</span><=
/p> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 49.908759%; height: 183px; border-collapse: collapse;"> <p =
style=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight:=
400; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height:=
1.5; margin-bottom: 10px; Margin-bottom: 10px; padding: 10px 10px 10px;"><=
span style=3D"font-family: arial, helvetica, sans-serif; color: #ecf0f1; fo=
nt-size: 10pt; line-height: 14pt !important;">Have any questions or comment=
s? =E2=80=A8Reach out to us at [email protected]</span></p> </td>=20
</tr>=20
</tbody>=20
</table></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row" style=3D"border-spacing: 0; border-collapse=
: collapse; vertical-align: top; text-align: left; padding: 0; position: re=
lative; width: 100%; display: table; margin: 0; Margin: 0; font-family: Rob=
oto,Arial,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last" style=3D"w=
ord-wrap: break-word; vertical-align: top; color: #3c4144; font-family: Rob=
oto,Arial,sans-serif; font-weight: 400; text-align: left; font-size: 12pt; =
line-height: 1.5; margin: 0 auto; Margin: 0 auto; padding-top: 24px; paddin=
g-bottom: 24px; word-break: break-word; width: 564px; padding-left: 24px; p=
adding-right: 24px; border-collapse: collapse; padding: 0;">=20
<center style=3D"width: 100%; min-width: 532px;"> <a href=3D=
"[link removed]
NSW2BhzqX1-XOBBP567rwyM=3D/hDoZ89afDxMuMxef5cZu5F_lhcRI-KzCR5--vIOH73U=3D" =
target=3D"_blank" style=3D"color: #0074d9; text-decoration: none; font-weig=
ht: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 5px; M=
argin: 5px;" title=3D"Facebook"> <img class=3D"email-icon" width=3D"24" src=
=3D"[link removed]
kicons/Facebook.png" border=3D"0" alt=3D"Facebook" style=3D"outline: none; =
text-decoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; cl=
ear: both; float: none; text-align: center; border: none; display: inline; =
margin-top: 8px; margin-bottom: 8px; width: auto; object-fit: none; height:=
auto;"> </a> <a href=3D"[link removed]
ink/AKIEkneTB5ByUJMJLfJFNSW2BhzqX1-XOBBP567rwyM=3D/hDoZ89afDxMuMxef5cZu5Oxq=
ime9TH0JlaROm-Eoyis=3D" target=3D"_blank" style=3D"color: #0074d9; text-dec=
oration: none; font-weight: inherit; padding: 0; text-align: left; line-hei=
ght: 1.5; margin: 5px; Margin: 5px;" title=3D"X"> <img class=3D"email-icon"=
width=3D"24" src=3D"[link removed]
/social-media/darkicons/Twitter.png" border=3D"0" alt=3D"X" style=3D"outlin=
e: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-width:=
100%; clear: both; float: none; text-align: center; border: none; display:=
inline; margin-top: 8px; margin-bottom: 8px; width: auto; object-fit: none=
; height: auto;"> </a> <a href=3D"[link removed]
g/click-link/AKIEkneTB5ByUJMJLfJFNSW2BhzqX1-XOBBP567rwyM=3D/hDoZ89afDxMuMxe=
f5cZu5ASwJG_Pjv0mSLxAUNLI-Vc=3D" target=3D"_blank" style=3D"color: #0074d9;=
text-decoration: none; font-weight: inherit; padding: 0; text-align: left;=
line-height: 1.5; margin: 5px; Margin: 5px;" title=3D"Website"> <img class=
=3D"email-icon" width=3D"24" src=3D"[link removed]
tatic/img/icons/social-media/darkicons/Website.png" border=3D"0" alt=3D"Web=
site" style=3D"outline: none; text-decoration: none; -ms-interpolation-mode=
: bicubic; max-width: 100%; clear: both; float: none; text-align: center; b=
order: none; display: inline; margin-top: 8px; margin-bottom: 8px; width: a=
uto; object-fit: none; height: auto;"> </a>=20
</center> </th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row" style=3D"border-spacing: 0; border-collapse=
: collapse; vertical-align: top; text-align: left; padding: 0; position: re=
lative; width: 100%; display: table; margin: 0; Margin: 0; font-family: Rob=
oto,Arial,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last" style=3D"w=
ord-wrap: break-word; vertical-align: top; color: #3c4144; font-family: Rob=
oto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: left; margi=
n: 0 auto; Margin: 0 auto; padding-bottom: 24px; word-break: break-word; wi=
dth: 564px; padding-left: 24px; padding-right: 24px; font-size: 14px; line-=
height: 2em; border-collapse: collapse; padding-top: 10px;">=20
<center style=3D"width: 100%; min-width: 532px;">
This email was sent to [email protected]. <a href=3D=
"[link removed]
NSW2BhzqX1-XOBBP567rwyM=3D/hDoZ89afDxMuMxef5cZu5N1VktJKNUhJHdiKkTdqg4A=3D" =
target=3D"_blank" title=3D"Unsubscribe from email list" style=3D"color: #00=
74d9; text-decoration: none; font-weight: inherit; padding: 0; text-align: =
left; line-height: 1.5;">Click here to unsubscribe.</a>
</center> </th>=20
</tr>=20
</tbody>
</table> </td>=20
</tr>=20
</tbody>
</table>=20
</center> </td>=20
</tr>=20
</tbody>
</table> =20
<img src=3D"[link removed]
orgId=3Dcheckmyads&amp;emailId&#61;5aa8e51ba2dcab4f35022c0af2f354c65m595047=
15aa&amp;targetUrl=3Dhttps://checkmyads.app.neoncrm.com/np/images/s.gif" wi=
dth=3D"1" height=3D"1" border=3D"0">
</body>
</html><img width=3D'1' height=3D'1' border=3D'0' src=3D'[link removed]
ails.com/emails/tracking/open-link/AKIEkneTB5ByUJMJLfJFNSW2BhzqX1-XOBBP567r=
wyM=3D'/>
------=_Part_23550583_743014072.1723149677786--

------=_Part_23550577_1106712068.1723149677748--

If you're having trouble viewing this email, you can see it online, [link removed].
August 08, 2024

By winning the battle against GARM, Elon Musk will lose the war







Today, leaders in the advertising world made a huge decision: They chose to shut down the Global Alliance for Responsible Media instead of take on legal attacks from Elon Musk and Rumble.

It looks like advertising leaders like PepsiCo and Mastercard want so badly to stay away from Elon Musk that they would rather close the brand safety working group GARM than deal with his bullying.
Wait, what's going on?

This week, in a video that was widely mocked for sounding like something that would blare from loudspeakers in a dystopia, Elon Musk’s X announced it was suing several major advertising groups.

This included the World Federation of Advertisers, which is the advertising trade group that put together the Global Alliance for Responsible Media initiative, and several major brands including Unilever, Mars, and CVS.

X’s argument is that these companies were conspiring to shun the social media platform and intentionally make it lose money. Because, of course, the problem couldn’t actually be that brands find X, you know, unsafe.

It has to be a conspiracy.
Why GARM, and why now?

Just over a month ago, X was loudly proclaiming how “proud” it was to be a reinstated member of GARM. Now, they’re suing the folks behind GARM. So what changed?

While we don’t know the specifics of GARM’s relationship with X, we do know one thing: GARM has come under heavy fire from multiple angles in recent weeks.

House Judiciary Committee Chairman Jim Jordan led the charge against the initiative. Jordan has been a loud proponent and investigator of the theory that private enterprises, like social media companies, have been censoring right-wing voices.

On July 10, the House of Representatives Judiciary Committee, which Jordan chairs, dropped an interim report with the catchy title “GARM’s harm: how the world’s biggest brands seek to control online speech.”

The report alleges a GARM member said that GARM recommended its members stop “all paid advertisement” on Twitter — though later in the report, they also write that GARM leadership clearly told the GARM member they never made that recommendation.



An excerpt from the House report.

Despite this inaccuracy, X’s lawsuit leans heavily on this report’s findings.

That same day, political pundit Ben Shapiro testified before the committee. In his written testimony, Shapiro alleged the group’s brand safety standards concerning "harassment," "misinformation," or "hate speech" are “subjective” and “highly partisan” and called on Congress to investigate “censorship cartels like GARM.”

All the while, the New York Post steadily churned out articles attacking GARM, calling its initiative lead Rob Rakowitz a “fascist creep” and referring to GARM itself as a “left-leaning advertising cartel.”

The target was firmly set on GARM over the last month. Then X swept in and pulled the trigger.
So how do advertisers protect their brand?

The online outrage machine is most effective when it singles out its prey and brings its full force down upon it.

Look at Bud Light, for example, or Target, which both faced boycotts and rage from the public after pundits put the target on their foreheads. But brands can come out on top when they’re free to choose where their money goes and push back against bad-faith attacks.

We’ve seen brands successfully defend themselves before.

After our co-founder, Nandini Jammi, and her past organization Sleeping Giants informed Kellogg’s they were running ads on the white nationalist website Breitbart in 2016, Kellogg’s pulled its ads.

Breitbart, Kellogg’s said, didn’t align with its values — and the decision, the company added, had “nothing to do with politics.” But Breitbart threw a temper tantrum. It declared “war” on Kellogg’s.

Apparently, according to Breitbart, advertisers can’t choose who they’d like to give their money to. That sounds an awfully lot like Musk and GARM, doesn’t it?

If Kellogg’s had been alone in ditching Breitbart, I think I’d be writing a different story here today. But instead, when Breitbart launched its attack on the company, other advertisers also ran for the exit.

While brands might have different thresholds for what they’re willing to associate with, they have one thing in common: They all want the freedom to choose where their ad spend goes. When brands stick together in the face of bullies demanding their money, they defend that principle.

They defend their ability to choose who they give their money to, and who they don’t. Because when one company is bullied into running ads on a platform that isn’t aligned with its values, that puts every brand at risk of facing the same thing.

Today it’s Kellogg’s, Mars, Unilever, and CVS — who will it be tomorrow?
What will happen next?

The reality is, today’s decision means even more advertisers will flee X, and quickly, so they’re not targeted in the future.

Everyone can see that advertising on X is a treacherous business relationship for advertisers. And we know, based on public reporting, X doesn’t have all that many too lose.

The upside to today’s news is that advertisers will no longer rely on GARM and will now take more direct responsibility over where their ads appear. This is a fast-moving industry.

With this change, consumers, advertisers, news publishers, and even regulators have an opportunity to set new clear standards for how the internet should be governed.

This change does not mean that ads will start sponsoring hate again. In fact, the opposite is true: brands and their employees are more clear than ever about what they want to be associated with — and what they want to avoid.







Hugs,








Follow us on socials















Fund the work

DONATE



Check My Ads Institute is a non-profit 501(c)3 organization.

Tax ID/EIN: 87-1895699

Have any questions or comments? 
Reach out to us at [email protected]

This email was sent to [email protected]. Click here to [link removed].