Media executives in India put their rivalries aside to collaborate on Shakti, a joint project connecting fact-checkers and news publishers to combat election misinformation. The project, backed with funding from Google News Initiative, involved the translation and distribution of fact-check reports among roughly 50 newsrooms.
The project is notable because India’s general elections are massive. They are conducted in seven phases across the geography of one of the largest countries in the world (No. 7 in terms of total area), with 642 million people voting over a six-week period.
Enock Nyariki of the International Fact-Checking Network recently interviewed Syed Nazakat, founder and CEO of DataLEADS who coordinated the initiative, about how the initiative worked.
Here are excerpts of what Nazakat had to say, drawn from a longer Q&A you can read on the IFCN website.
On how the project worked:
“The fact-checking community involved in the Shakti alliance included IFCN signatories with clear editorial guidelines. During the election, 67 news organizations created pop-up fact-checking units across the country. They dedicated teams to fact-checking, translating, republishing, and helping people make better decisions about the information they consume. This effort significantly changed the larger information ecosystem in the country. …
“We told fact-checkers to focus on a few key areas, upload stories daily to the repository, and we would provide alerts to keep them ahead. Publishers needed only to assign a couple of team members to access the repository, translate, and publish the content. They didn’t need to conduct their own investigations or fact-checks. This made the workflow manageable.”
On handling a project of such large scale and scope:
“First, it’s crucial to have a clear structure for any collaboration. Everyone involved should understand their role from the very start. We documented roles with a two-page MOU for all partners, clearly outlining expectations. Structure and curation are fundamentally important. …
“Transparency builds trust. Be open and transparent, and if things go wrong, have a Plan B ready to mitigate challenges.
“The fundamental lesson from Shakti is that if you want to do big things, make the process simple for everyone involved. Complexity will hinder progress. That’s my best learning from this process.”
On what was most surprising about the project:
“Initially, there was skepticism about whether the collaboration would work. I remember a top editor expressing doubt about why publishers would join the effort. We showed publishers the incentives, such as not needing their own fact-checkers and the ability to scale and amplify good information. This collaboration generated significant social media engagement for publishers, which was a new experience for them. In the end, the collaboration worked smoothly without any legal issues or disputes. We all stayed together through a complex election, which was a pleasant surprise for everyone involved.”
Read the full conversation here.
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