Read our August print issue, out now! ??????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????

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Dear reader,

College sports is a cash cow, and for decades, student athletes had no claim to the billions in revenue they created. That changed after a recent Supreme Court ruling and various state laws determined that athletes had the right to profit off their own name, image and likeness. For a select few elite athletes, brand sponsorships can rake in a fortune, but a lack of oversight or regulation in this new market has opened up college sports to increased private equity investment and speculation. These deals are great for Wall Street, but are dangerous for universities, who are locked into having to generate returns on investment even if it means cutting less profitable sports programs or even academic departments.

For our August 2024 issue, Luke Goldstein wrote about how an increasingly financialized college sports industry could be bad news for athletes and for universities. Earlier this year, college athletes won a landmark $2.8 billion settlement against the NCAA establishing that Division I athletes are entitled compensation for their labor. It has yet to be seen whether athletes are considered employees and have the right to organize, but one thing is clear: as college sports increasingly becomes the domain of private equity investment, players will need to organize to fight back against Wall Street control of college sports.

You can read the entire story for our August issue here. [link removed]

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For our August 2024 print issue, we're looking towards the future. Many of America's biggest institutions are now in a state of transition, and we've dedicated this issue to track where they might go from here, reporting on everything from the future of cable television to how cities build stadiums to the crisis approaching higher education. You can read the August 2024 issue here. [link removed]

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We're just months away from the most consequential election of our lifetime, and independent journalism that prioritizes readers will be more important than ever. We need to make sure we have the budget to continue breaking the most important stories in Washington and beyond, and that's why we're asking for your help.

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Thanks for reading,

David Dayen
Executive Editor
The American Prospect

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