------=_Part_12359706_1120611536.1722623711359
Content-Type: multipart/alternative;
boundary="----=_Part_12359709_1182342887.1722623711377"
------=_Part_12359709_1182342887.1722623711377
Content-Type: text/plain; charset=utf-8
Content-Transfer-Encoding: quoted-printable
If you're having trouble viewing this email, you can see it online, https:/=
/api.neonemails.com/emails/content/ux1d7Uo1l-bkPlGpkis4hgOGaEldSkfneurMcdd5=
YqI=3D.
August 02, 2024=20
Transparen-see, that=E2=80=99s not so hard, Google
=20
We got a BIG win for transparency this week: Google announced it rolled out=
YouTube video placement reporting for Performance Max (PMax) campaigns.=20
First, an explanation. Think of PMax as Google=E2=80=99s magic black box. I=
t takes an ad budget and then puts ads wherever "they perform the best" --a=
llegedly. And, it only gives advertisers placement reporting for some of th=
e places that ads appear. We know how adtech=E2=80=99s =E2=80=9Cjust trust=
us products=E2=80=9D typically work out, and this is no different.=20
In this case, an Adalytics report showed that instead of properly targeting=
adults, Pmax was funneling advertisers=E2=80=99 money into kids' videos. S=
o, either PMax's AI is about as great as Google's AI overviews, and was mis=
taking accidental toddler clicks for real performance, or PMax is just a fa=
ncy cover for Google doing whatever they want with advertiser dollars.=20
So it=E2=80=99s great that advertisers can now check Google=E2=80=99s work,=
and make sure that, say, a law firm client isn=E2=80=99t showing people dr=
owning to toddlers.=20
But here=E2=80=99s where it gets sticky. PMax doesn=E2=80=99t place video a=
ds just on YouTube, it also places them across the Google Video Partners ne=
twork, where we documented how Google places ads on inventory that directly=
goes against its promises to advertisers.=20
Sites that publish disinformation and sites that are sanctioned by the US g=
overnment were apparently fair game for PMax inventory.=20
Surely this new Performance Max transparency effort applies to the GVP netw=
ork too, right? Weeeeeeeelllllll we=E2=80=99d love to say =E2=80=9Cyes,=E2=
=80=9D but Google was incredibly dodgy when we asked them, so we don=E2=80=
=99t know.=20
To be clear, this is a BIG win for us. Adtech has too many black-box produc=
ts that leave advertisers questioning where their money went. It=E2=80=99s =
an industry making money off of using garbage data to reach fake people.=20
We spent weeks last year hounding Google over a similar opacity issue in it=
s Google Search Partners program and showing how it was playing Whac-a-Mole=
with its own bad inventory. Eventually, the search giant caved and cracked=
the door open for some =E2=80=94 but again, not all =E2=80=94 placement re=
porting.
The increased GVP and GSP transparency means we=E2=80=99re now two-for-thre=
e in these things-we-need-to-fix slides from one of Arielle=E2=80=99s prese=
ntations.
So until we can figure out what exactly is covered in the new placement rep=
ort, take Google=E2=80=99s word with a grain of salt.=20
More from Arielle: Google says =E2=80=98informed choice=E2=80=99 is the fut=
ure and we are holding them to it.
=20
COPPA friends close, and your enemies KOSA
The Senate passed the Kids Online Safety Act (KOSA) and the Children and Te=
ens=E2=80=99 Online Privacy Protection Act (COPPA 2.0) this week, and it=E2=
=80=99s a real mixed bag.=20
First, COPPA 2.0. It=E2=80=99s an update to a 1998 law that set privacy pro=
tections for kids by barring collecting advertising data on kids younger th=
an 13, unless they had their parents=E2=80=99 permission.=20
If you, like me, always thought, =E2=80=9CHuh, it=E2=80=99s a little weird =
that advertisers can start collecting data on 14-year-olds,=E2=80=9D it tur=
ns out we weren=E2=80=99t alone. As Kevin Collier explained for NBC News, C=
OPPA 2.0 raises that age limit to 17, unless they consent. It also tries to=
fix a loophole that lets companies track kids if they can say they didn=E2=
=80=99t know they were kids, while expanding what counts as personal inform=
ation to include biometric data.=20
These changes are =E2=80=9Cnecessary for COPPA to be effective,=E2=80=9D Ar=
ielle Garcia says. Kids shouldn=E2=80=99t have to worry about advertisers l=
ooking over their shoulder. After all, we live in a world where Target can =
figure out when a teen is pregnant before her father knows.=20
KOSA is a bit trickier. It=E2=80=99s meant to address worries some parents =
have over how social media affects children, but could end up making social=
media platforms preemptively scrub =E2=80=9Ccontroversial=E2=80=9D content=
. And as we=E2=80=99ve seen, women=E2=80=99s health and LGBTQ and abortion =
rights are often deemed controversial in public discourse.=20
The bill=E2=80=99s next stop is the House, where Speaker Mike Johnson previ=
ously said he supports it.
=20
Bossin=E2=80=99 around in Boston
Safe travels to Claire, who is heading to Boston to speak at the AdMonsters=
Publisher Forum! Her Monday keynote is going to explain how we can all mak=
e the advertising system better through transparency (sounds familiar!).=20
If you=E2=80=99re in Boston and want to go, you can register at www.admonst=
ers.com/boston and get a discount with the code SPEAKERFRIEND.
=20
That=E2=80=99s all for us for this week! Thanks for reading, and we=E2=80=
=99ll be back in your inboxes soon.
Peace,
=20
Follow us on socials
=20
=20
Fund the work
DONATE
=20
Check My Ads Institute is a non-profit 501(c)3 organization.=20
=E2=80=A8Tax ID/EIN: 87-1895699
Have any questions or comments? =E2=80=A8Reach out to us at Hello@CheckMyAd=
s.org
This email was sent to
[email protected]. Click here to [link removed]
myads.app.neoncrm.com/np/clients/checkmyads/unsubscribeEmail.jsp?type=3D16&=
emailId=3D4d060856d757f28a691e48528dfa4ac54m24270714d0&userId=3DYZi1e6b19Xt=
jIQH1mOL5vJCgQrydoB4Fs6tE2c-j8A4%3D.
------=_Part_12359709_1182342887.1722623711377
Content-Type: text/html;charset=utf-8
Content-Transfer-Encoding: quoted-printable
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN" "[link removed]
g/TR/xhtml1/DTD/xhtml1-strict.dtd">
<html xmlns=3D"[link removed]">=20
<head>=20
<meta http-equiv=3D"Content-Type" content=3D"text/html; charset=3Dutf-8">=
=20
<meta name=3D"viewport" content=3D"width=3Ddevice-width"> <!--[if !mso]><=
!-->=20
<link href=3D"[link removed]" rel=3D"styl=
esheet" type=3D"text/css">=20
<link href=3D"[link removed]" rel=
=3D"stylesheet" type=3D"text/css">=20
<link href=3D"[link removed]" rel=3D=
"stylesheet" type=3D"text/css">=20
<link href=3D"[link removed]" =
rel=3D"stylesheet" type=3D"text/css">=20
<link href=3D"[link removed]" rel=3D"st=
ylesheet" type=3D"text/css"> <!--<![endif]--> <!--[if mso]>
<style type=3D"text/css">
@import url('[link removed]');
@import url('[link removed]
');
@import url('[link removed]'=
);
@import url('[link removed]');
@import url('[link removed]
s+Pro');
</style>
<![end-if]-->=20
<style type=3D"text/css">
@media only screen and (max-width:596px) {
html {
min-height: 100%;
background: #F8F5EE;
}
.small-float-center {
margin: 0 auto !important;
Margin: 0 auto !important;
float: none !important;
}
.small-float-center,
.small-text-center {
text-align: center !important;
}
.small-text-left {
text-align: left !important;
}
.small-text-right {
text-align: right !important;
}
.hide-for-large {
display: block !important;
width: auto !important;
overflow: visible !important;
max-height: none !important;
font-size: inherit !important;
line-height: inherit !important;
}
table.body table.container .hide-for-large,
table.body table.container .row.hide-for-large {
display: table !important;
width: 100% !important;
}
table.body table.container .callout-inner.hide-for-large {
display: table-cell !important;
width: 100% !important;
}
table.body table.container .show-for-large {
display: none !important;
width: 0;
mso-hide: all;
overflow: hidden;
}
a[x-apple-data-detectors] {
color: inherit !important;
text-decoration: none !important;
font-size: inherit !important;
font-family: inherit !important;
font-weight: inherit !important;
line-height: inherit !important;
}
.menu.small-vertical .menu-item {
padding-left: 0 !important;
padding-right: 0 !important;
}
table.body img {
height: auto;
max-width: 100%;
}
table.body center {
min-width: 0 !important;
}
table.body .container {
width: 95% !important;
}
table.body .column,
table.body .columns {
height: auto !important;
-moz-box-sizing: border-box;
-webkit-box-sizing: border-box;
box-sizing: border-box;
padding-left: 24px !important;
padding-right: 24px !important;
}
table.body .collapse .column,
table.body .collapse .columns,
table.body .column .column,
table.body .column .columns,
table.body .columns .column,
table.body .columns .columns {
padding-left: 0 !important;
padding-right: 0 !important;
}
td.small-1,
th.small-1 {
display: inline-block !important;
width: 8.33333% !important;
}
td.small-2,
th.small-2 {
display: inline-block !important;
width: 16.66667% !important;
}
td.small-3,
th.small-3 {
display: inline-block !important;
width: 25% !important;
}
td.small-4,
th.small-4 {
display: inline-block !important;
width: 33.33333% !important;
}
td.small-5,
th.small-5 {
display: inline-block !important;
width: 41.66667% !important;
}
td.small-6,
th.small-6 {
display: inline-block !important;
width: 50% !important;
}
td.small-7,
th.small-7 {
display: inline-block !important;
width: 58.33333% !important;
}
td.small-8,
th.small-8 {
display: inline-block !important;
width: 66.66667% !important;
}
td.small-9,
th.small-9 {
display: inline-block !important;
width: 75% !important;
}
td.small-10,
th.small-10 {
display: inline-block !important;
width: 83.33333% !important;
}
td.small-11,
th.small-11 {
display: inline-block !important;
width: 91.66667% !important;
}
td.small-12,
th.small-12 {
display: inline-block !important;
width: 100% !important;
}
td.small-12.divider,
th.small-12.divider {
display: block !important;
}
.columns td.small-12,
.columns th.small-12,
.column td.small-12,
.column th.small-12 {
display: block !important;
width: 100% !important;
}
table.body td.small-offset-1,
table.body th.small-offset-1 {
margin-left: 8.33333% !important;
Margin-left: 8.33333% !important;
}
table.body td.small-offset-2,
table.body th.small-offset-2 {
margin-left: 16.66667% !important;
Margin-left: 16.66667% !important;
}
table.body td.small-offset-3,
table.body th.small-offset-3 {
margin-left: 25% !important;
Margin-left: 25% !important;
}
table.body td.small-offset-4,
table.body th.small-offset-4 {
margin-left: 33.33333% !important;
Margin-left: 33.33333% !important;
}
table.body td.small-offset-5,
table.body th.small-offset-5 {
margin-left: 41.66667% !important;
Margin-left: 41.66667% !important;
}
table.body td.small-offset-6,
table.body th.small-offset-6 {
margin-left: 50% !important;
Margin-left: 50% !important;
}
table.body td.small-offset-7,
table.body th.small-offset-7 {
margin-left: 58.33333% !important;
Margin-left: 58.33333% !important;
}
table.body td.small-offset-8,
table.body th.small-offset-8 {
margin-left: 66.66667% !important;
Margin-left: 66.66667% !important;
}
table.body td.small-offset-9,
table.body th.small-offset-9 {
margin-left: 75% !important;
Margin-left: 75% !important;
}
table.body td.small-offset-10,
table.body th.small-offset-10 {
margin-left: 83.33333% !important;
Margin-left: 83.33333% !important;
}
table.body td.small-offset-11,
table.body th.small-offset-11 {
margin-left: 91.66667% !important;
Margin-left: 91.66667% !important;
}
table.body table.columns td.expander,
table.body table.columns th.expander {
display: none !important;
}
table.body .right-text-pad,
table.body .text-pad-right {
padding-left: 10px !important;
}
table.body .left-text-pad,
table.body .text-pad-left {
padding-right: 10px !important;
}
table.menu {
width: 100% !important;
}
table.menu td,
table.menu th {
width: auto !important;
display: inline-block !important;
}
table.menu.small-vertical td,
table.menu.small-vertical th,
table.menu.vertical td,
table.menu.vertical th {
display: block !important;
}
table.menu[align=3Dcenter] {
width: auto !important;
}
table.button.small-expand,
table.button.small-expanded {
width: 100% !important;
}
table.button.small-expanded table,
table.button.small-expand table {
width: 100%;
}
table.button.small-expanded table a,
table.button.small-expand table a {
text-align: center !important;
width: 100% !important;
padding-left: 0 !important;
padding-right: 0 !important;
}
table.button.small-expand center,
table.button.small-expanded center {
min-width: 0;
}
.titan__email-divider {
height: 1px !important;
}
}
</style> <!--[if gte mso 9]>
<style type=3D"text/css">
li {
text-indent: -1em; /* Normalise space between bullets and text =
*/
}
</style>
<![endif]-->=20
</head>=20
<body style=3D"min-width: 100%; -webkit-text-size-adjust: 100%; -ms-text-s=
ize-adjust: 100%; -moz-box-sizing: border-box; -webkit-box-sizing: border-b=
ox; box-sizing: border-box; color: #3c4144; font-family: Roboto,Arial,sans-=
serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left=
; font-size: 12pt; line-height: 1.5; width: 100%;">
<!--[if !gte mso 9]><!----><span style=3D"display:none !important; font-s=
ize:0px; line-height:0px; max-height:0px; max-width:0px; opacity:0; overflo=
w:hidden; visibility:hidden; mso-hide:all;"><!--NEONCRM-PREVIEW-TEXT-START-=
--->Your weekly Check My Ads community email!<!--NEONCRM-PREVIEW-TEXT-END--=
---></span><!--<![endif]-->=20
<table class=3D"body" style=3D"border-spacing: 0; border-collapse: collap=
se; vertical-align: top; background: #fff; height: 100%; width: 100%; color=
: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; padding:=
0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1=
.5; background-color: #F8F5EE;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left;">=20
<td class=3D"float-center" align=3D"center" valign=3D"top" style=3D"wo=
rd-wrap: break-word; vertical-align: top; color: #3c4144; font-family: Robo=
to,Arial,sans-serif; font-weight: 400; padding: 0; font-size: 12pt; line-he=
ight: 1.5; margin: 0 auto; Margin: 0 auto; float: none; text-align: center;=
border-collapse: collapse;">=20
<center style=3D"min-width: 540px; width: 100%;">=20
<table class=3D"container" width=3D"600" style=3D"border-spacing: 0;=
border-collapse: collapse; padding: 0; vertical-align: top; background: #f=
efefe; width: 600px; margin: 0 auto; Margin: 0 auto; text-align: inherit; b=
ackground-color: #F8F5EE;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left;">=
=20
<td style=3D"word-wrap: break-word; vertical-align: top; color: #=
3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; padding: 0;=
margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5;=
border-collapse: collapse;">=20
<table class=3D"row" style=3D"border-spacing: 0; border-collapse=
: collapse; vertical-align: top; text-align: left; padding: 0; position: re=
lative; width: 100%; display: table; margin: 0; Margin: 0; font-family: Rob=
oto,Arial,sans-serif; min-height: 16px;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last" style=3D"w=
ord-wrap: break-word; vertical-align: top; color: #3c4144; font-family: Rob=
oto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: left; margi=
n: 0 auto; Margin: 0 auto; padding-top: 24px; word-break: break-word; width=
: 564px; padding-left: 24px; padding-right: 24px; font-size: 14px; line-hei=
ght: 2em; border-collapse: collapse; padding-bottom: 10px;">=20
<center style=3D"width: 100%; min-width: 532px;">
If you're having trouble viewing this email, you can <a hre=
f=3D"[link removed]
kis4hgOGaEldSkfneurMcdd5YqI=3D/LMVqGxHcdImDr840ngzm1AcNuT0-wFhink7ye02MMdQ=
=3D" target=3D"_blank" title=3D"View email online" style=3D"color: #0074d9;=
text-decoration: none; font-weight: inherit; padding: 0; text-align: left;=
line-height: 1.5;">see it online</a>.
</center> </th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row" style=3D"border-spacing: 0; border-collapse=
: collapse; vertical-align: top; text-align: left; padding: 0; position: re=
lative; width: 100%; display: table; margin: 0; Margin: 0; font-family: Rob=
oto,Arial,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last" style=3D"w=
ord-wrap: break-word; vertical-align: top; color: #3c4144; font-family: Rob=
oto,Arial,sans-serif; font-weight: 400; text-align: left; font-size: 12pt; =
line-height: 1.5; margin: 0 auto; Margin: 0 auto; padding-top: 24px; paddin=
g-bottom: 24px; word-break: break-word; width: 564px; padding-left: 24px; p=
adding-right: 24px; border-collapse: collapse; padding: 0;">=20
<center style=3D"width: 100%; min-width: 532px;">=20
</center> </th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row first-row-header only17" style=3D"border-spa=
cing: 0; border-collapse: collapse; vertical-align: top; text-align: left; =
padding: 0; position: relative; width: 100%; display: table; margin: 0; Mar=
gin: 0; background-color: #F8F5EE; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 24px; padding-bottom: 8px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
eoncrm.com/neon/resource/checkmyads/images/CMA_Logo_45_4x.png" alt=3D"CMA_L=
ogo_45_4x.png" width=3D"146" align=3D"center" style=3D"outline: none; text-=
decoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: =
both; display: block; margin: 0 auto; float: none; text-align: center; heig=
ht: auto; Margin: 12px auto;"><!--[if mso]></center><![end-if]-->
</figure> <p class=3D"align-center" style=3D"font-weight: 40=
0; margin: 0; Margin: 0; margin-bottom: 10px; Margin-bottom: 10px; backgrou=
nd: #f8f5ee; padding: 10px 0px 0px; color: #013b5c; font-family: Roboto, sa=
ns-serif; font-size: 9pt; line-height: 12pt; text-align: center;"><strong>A=
ugust 02, 2024 </strong></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p class=
=3D"align-center" style=3D"font-family: Roboto,Arial,sans-serif; font-weigh=
t: 400; Margin: 0; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; =
Margin-bottom: 10px; background: #ffffff; padding: 15px 10px 10px; color: #=
013b5c; max-width: 480px; margin: 20px auto 0px; text-align: center;"><span=
style=3D"font-family: Georgia, serif; font-size: 28pt;"><span class=3D"not=
ion-enable-hover" data-token-index=3D"0">Transparen-see, that=E2=80=99s not=
so hard, Google</span></span></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #282968; margin-top: 12px; margin-bo=
ttom: 12px;" data-color=3D"#282968" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"12" data-bottomnum=3D"12" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
padding: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5=
; margin-bottom: 10px; Margin-bottom: 10px; background: #ffffff; padding-to=
p: 5px; padding-right: 10px; padding-bottom: 0px; max-width: 480px; margin:=
0px auto 10px;">We got a BIG win for transparency this week: Google announ=
ced it rolled out YouTube video placement reporting for Performance Max (PM=
ax) campaigns. <br><br>First, an explanation. Think of PMax as Google=
=E2=80=99s magic black box. It takes an ad budget and then puts ads whereve=
r "they perform the best" --<span class=3D"notion-enable-hover" data-token-=
index=3D"1">allegedly. </span>And, it only gives advertisers placement=
reporting for <span class=3D"notion-enable-hover" data-token-index=3D=
"3">some </span>of the places that ads appear. We know how adtec=
h=E2=80=99s =E2=80=9Cjust trust us products=E2=80=9D typically work out, an=
d this is no different. <br><br>In this case, an <a class=3D"notion-li=
nk-token notion-focusable-token notion-enable-hover" tabindex=3D"0" href=3D=
"[link removed]
hgOGaEldSkfneurMcdd5YqI=3D/LMVqGxHcdImDr840ngzm1AYbhWSvuTP5lI5fLBIQmAE=3D" =
rel=3D"noopener noreferrer" data-token-index=3D"5" style=3D"color: #0074d9;=
text-decoration: none; font-weight: inherit; padding: 0; text-align: left;=
line-height: 1.5;"><span class=3D"link-annotation-unknown-block-id--173646=
7374">Adalytics report</span></a> showed that instead of properly targ=
eting adults, Pmax was funneling advertisers=E2=80=99 money into kids' vide=
os. So, either PMax's AI is about as great as Google's AI overviews, and wa=
s mistaking accidental toddler clicks for real performance, or PMax is just=
a fancy cover for Google doing whatever they want with advertiser dollars.=
<br><br>So it=E2=80=99s great that advertisers can now check Google=E2=80=
=99s work, and make sure that, say, a law firm client <a class=3D"notion-li=
nk-token notion-focusable-token notion-enable-hover" tabindex=3D"0" href=3D=
"[link removed]
hgOGaEldSkfneurMcdd5YqI=3D/LMVqGxHcdImDr840ngzm1Ol9wmvjX7iXwghZw9lEFh8=3D" =
rel=3D"noopener noreferrer" data-token-index=3D"7" style=3D"color: #0074d9;=
text-decoration: none; font-weight: inherit; padding: 0; text-align: left;=
line-height: 1.5;"><span class=3D"link-annotation-unknown-block-id--153404=
4379">isn=E2=80=99t showing people drowning to toddlers.</span></a> <br><br=
>But here=E2=80=99s where it gets sticky. PMax doesn=E2=80=99t place video =
ads just on YouTube, it also places them across the Google Video Partners n=
etwork, wher<span class=3D"discussion-level-1 discussion-id-80b249e3-af17-4=
fb0-b3ee-8b6f917147c2 notion-enable-hover" data-token-index=3D"9">e </span>=
<a class=3D"discussion-level-1 discussion-id-80b249e3-af17-4fb0-b3ee-8b6f91=
7147c2 notion-link-token notion-focusable-token notion-enable-hover" tabind=
ex=3D"0" href=3D"[link removed]
7Uo1l-bkPlGpkis4hgOGaEldSkfneurMcdd5YqI=3D/LMVqGxHcdImDr840ngzm1PRG6f9dgQDS=
7S5L1eqoKbk=3D" rel=3D"noopener noreferrer" data-token-index=3D"10" style=
=3D"color: #0074d9; text-decoration: none; font-weight: inherit; padding: 0=
; text-align: left; line-height: 1.5;"><span class=3D"link-annotation-unkno=
wn-block-id--2083051817">we documented how Google places </span></a><a clas=
s=3D"notion-link-token notion-focusable-token notion-enable-hover" tabindex=
=3D"0" href=3D"[link removed]
o1l-bkPlGpkis4hgOGaEldSkfneurMcdd5YqI=3D/LMVqGxHcdImDr840ngzm1AkzyAPY9FcdhQ=
NzaIgPkjE=3D" rel=3D"noopener noreferrer" data-token-index=3D"11" style=3D"=
color: #0074d9; text-decoration: none; font-weight: inherit; padding: 0; te=
xt-align: left; line-height: 1.5;"><span class=3D"link-annotation-unknown-b=
lock-id--2083051817">ads on inventory that directly goes against its promis=
es</span></a> to advertisers. <br>Sites that publish disinformation an=
d sites that are sanctioned by the US government were apparently fair game =
for PMax inventory. <br><br>Surely this new Performance Max transparency ef=
fort applies to the GVP network too, right? Weeeeeeeelllllll we=E2=80=99d l=
ove to say =E2=80=9Cyes,=E2=80=9D but Google was incredibly dodgy when we a=
sked them, so we don=E2=80=99t know. <br><br>To be clear, this is a BIG win=
for us. Adtech has too many black-box products that leave advertisers ques=
tioning where their money went. It=E2=80=99s an industry making money off o=
f <a class=3D"notion-link-token notion-focusable-token notion-enable-h=
over" tabindex=3D"0" href=3D"[link removed]
ck-link/ux1d7Uo1l-bkPlGpkis4hgOGaEldSkfneurMcdd5YqI=3D/LMVqGxHcdImDr840ngzm=
1JflM6GFCdeGqQYfj0MJNjs=3D" rel=3D"noopener noreferrer" data-token-index=3D=
"13" style=3D"color: #0074d9; text-decoration: none; font-weight: inherit; =
padding: 0; text-align: left; line-height: 1.5;"><span class=3D"link-annota=
tion-unknown-block-id-547732318">using garbage data to reach fake people</s=
pan></a>. <br><br>We spent weeks last year <a class=3D"notion-link-token no=
tion-focusable-token notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
i.neonemails.com/emails/tracking/click-link/ux1d7Uo1l-bkPlGpkis4hgOGaEldSkf=
neurMcdd5YqI=3D/LMVqGxHcdImDr840ngzm1OfznoTFCvaiUOo4XffO8H0=3D" rel=3D"noop=
ener noreferrer" data-token-index=3D"15" style=3D"color: #0074d9; text-deco=
ration: none; font-weight: inherit; padding: 0; text-align: left; line-heig=
ht: 1.5;"><span class=3D"link-annotation-unknown-block-id-1397359751">hound=
ing Google over a similar opacity</span></a> issue in its Google Search Par=
tners program and showing how it was <a class=3D"notion-link-token notion-f=
ocusable-token notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
emails.com/emails/tracking/click-link/ux1d7Uo1l-bkPlGpkis4hgOGaEldSkfneurMc=
dd5YqI=3D/LMVqGxHcdImDr840ngzm1L3N61Xc81uVNwzxBJNV0Zg=3D" rel=3D"noopener n=
oreferrer" data-token-index=3D"17" style=3D"color: #0074d9; text-decoration=
: none; font-weight: inherit; padding: 0; text-align: left; line-height: 1.=
5;"><span class=3D"link-annotation-unknown-block-id-1397359751">playing </s=
pan></a><a class=3D"discussion-level-1 discussion-id-15f94631-62e9-4e1c-aa0=
9-10a37eceac9b notion-link-token notion-focusable-token notion-enable-hover=
" tabindex=3D"0" href=3D"[link removed]
ink/ux1d7Uo1l-bkPlGpkis4hgOGaEldSkfneurMcdd5YqI=3D/LMVqGxHcdImDr840ngzm1Axi=
QHKpQI6xaYe2tbWxIyY=3D" rel=3D"noopener noreferrer" data-token-index=3D"18"=
style=3D"color: #0074d9; text-decoration: none; font-weight: inherit; padd=
ing: 0; text-align: left; line-height: 1.5;"><span class=3D"link-annotation=
-unknown-block-id-1397359751">Whac-a-Mole with its own bad inventory</span>=
</a><span class=3D"discussion-level-1 discussion-id-15f94631-62e9-4e1c-aa09=
-10a37eceac9b notion-enable-hover" data-token-index=3D"19">. </span>Eventua=
lly, the <a class=3D"notion-link-token notion-focusable-token notion-enable=
-hover" tabindex=3D"0" href=3D"[link removed]
lick-link/ux1d7Uo1l-bkPlGpkis4hgOGaEldSkfneurMcdd5YqI=3D/LMVqGxHcdImDr840ng=
zm1ELDPZKW11mjFsEVywvZWxU=3D" rel=3D"noopener noreferrer" data-token-index=
=3D"21" style=3D"color: #0074d9; text-decoration: none; font-weight: inheri=
t; padding: 0; text-align: left; line-height: 1.5;"><span class=3D"link-ann=
otation-unknown-block-id--1326271827">search giant caved</span></a> and cra=
cked the door open for some =E2=80=94 but again, not all =E2=80=94 placemen=
t reporting.</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;"=
>
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" draggable=3D"false" src=3D"htt=
ps://checkmyads.app.neoncrm.com/neon/resource/checkmyads/images/image-1.png=
" alt=3D" " width=3D"600" align=3D"center" style=3D"outline: none; text-dec=
oration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: bot=
h; display: block; margin: 0 auto; float: none; text-align: center; height:=
auto; Margin: 12px auto;"><!--[if mso]></center><![end-if]-->
</figure>=20
</figure> <p style=3D"color: #3c4144; font-family: Roboto,Ar=
ial,sans-serif; font-weight: 400; padding: 0; Margin: 0; text-align: left; =
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px=
; background: #ffffff; padding-top: 5px; padding-right: 10px; padding-botto=
m: 5px; max-width: 480px; margin: auto;"><span style=3D"color: #878787; fon=
t-family: Roboto, sans-serif;"><span style=3D"caret-color: #878787;"><em><s=
pan class=3D"notion-enable-hover" data-token-index=3D"0">The increased GVP =
and GSP transparency means we=E2=80=99re now two-for-three in these things-=
we-need-to-fix slides from one of Arielle=E2=80=99s presentations.</span></=
em></span></span></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
padding: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5=
; margin-bottom: 10px; Margin-bottom: 10px; background: #ffffff; padding-to=
p: 5px; padding-right: 10px; padding-bottom: 0px; max-width: 480px; margin:=
0px auto 10px;">So until we can figure out what exactly is covered in the =
new placement report, take Google=E2=80=99s word with a grain of salt. <br>=
<br><strong>More from Arielle: </strong><a class=3D"notion-link-token =
notion-focusable-token notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
api.neonemails.com/emails/tracking/click-link/ux1d7Uo1l-bkPlGpkis4hgOGaEldS=
kfneurMcdd5YqI=3D/LMVqGxHcdImDr840ngzm1JzLj38x1oNZs0TJneuWb24=3D" rel=3D"no=
opener noreferrer" data-token-index=3D"1" style=3D"color: #0074d9; text-dec=
oration: none; font-weight: inherit; padding: 0; text-align: left; line-hei=
ght: 1.5;"><span class=3D"link-annotation-unknown-block-id--2057588752">Goo=
gle says =E2=80=98informed choice=E2=80=99 is the future and we are holding=
them to it</span></a>.</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #282968; margin-top: 12px; margin-bo=
ttom: 12px;" data-color=3D"#282968" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"12" data-bottomnum=3D"12" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
padding: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5=
; margin-bottom: 10px; Margin-bottom: 10px; background: #ffffff; padding-to=
p: 15px; padding-right: 10px; padding-bottom: 0px; max-width: 480px; margin=
: 0px auto 10px;"><span style=3D"font-family: Georgia, serif; font-size: 20=
pt; color: #013b5c;">COPPA friends close, and your enemies KOSA</span><br><=
br>The Senate passed the Kids Online Safety Act (KOSA) and the Children and=
Teens=E2=80=99 Online Privacy Protection Act (COPPA 2.0) this week, and it=
=E2=80=99s a real mixed bag. <br><br>First, COPPA 2.0. It=E2=80=99s an upda=
te to a 1998 law that set privacy protections for kids by barring collectin=
g advertising data on kids younger than 13, unless they had their parents=
=E2=80=99 permission. <br><br>If you, like me, always thought, =E2=80=9CHuh=
, it=E2=80=99s a little weird that advertisers can start collecting data on=
14-year-olds,=E2=80=9D it turns out we weren=E2=80=99t alone. As <a c=
lass=3D"notion-link-token notion-focusable-token notion-enable-hover" tabin=
dex=3D"0" href=3D"[link removed]
d7Uo1l-bkPlGpkis4hgOGaEldSkfneurMcdd5YqI=3D/LMVqGxHcdImDr840ngzm1G0V12ErIQ6=
3rQ1IznAmcP8=3D" rel=3D"noopener noreferrer" data-token-index=3D"1" style=
=3D"color: #0074d9; text-decoration: none; font-weight: inherit; padding: 0=
; text-align: left; line-height: 1.5;"><span class=3D"link-annotation-unkno=
wn-block-id--270720176">Kevin Collier explained for NBC News</span></a>, CO=
PPA 2.0 raises that age limit to 17, unless they consent. It also tries to =
fix a loophole that lets companies track kids if they can say they didn=E2=
=80=99t know they were kids<span class=3D"discussion-id-2ba30046-f960-496e-=
9475-b7f8054adf91 notion-enable-hover" data-token-index=3D"3">,</span> whil=
e expanding what counts as personal information to include biometric data. =
<br><br>These changes are =E2=80=9Cnecessary for COPPA to be effective,=E2=
=80=9D Arielle Garcia says. Kids shouldn=E2=80=99t have to worry about adve=
rtisers looking over their shoulder. After all, we live in a world where <a=
class=3D"notion-link-token notion-focusable-token notion-enable-hover" tab=
index=3D"0" href=3D"[link removed]
x1d7Uo1l-bkPlGpkis4hgOGaEldSkfneurMcdd5YqI=3D/LMVqGxHcdImDr840ngzm1OcyobS0i=
TKzIkVg3XIvvCM=3D" rel=3D"noopener noreferrer" data-token-index=3D"5" style=
=3D"color: #0074d9; text-decoration: none; font-weight: inherit; padding: 0=
; text-align: left; line-height: 1.5;"><span class=3D"link-annotation-unkno=
wn-block-id-1323005418">Target can figure out when a teen is pregnant befor=
e her father knows</span></a>. <br><br>KOSA is a bit trickier. It=E2=80=99s=
meant to address worries some parents have over how social media affects c=
hildren, but could end up making social media platforms preemptively scrub =
=E2=80=9Ccontroversial=E2=80=9D content. And as we=E2=80=99ve seen, women=
=E2=80=99s health and LGBTQ and abortion rights are often deemed controvers=
ial in public discourse. <br><br>The bill=E2=80=99s next stop is the House,=
where Speaker Mike Johnson previously said he supports it.</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #282968; margin-top: 12px; margin-bo=
ttom: 12px;" data-color=3D"#282968" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"12" data-bottomnum=3D"12" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
padding: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5=
; margin-bottom: 10px; Margin-bottom: 10px; background: #ffffff; padding-to=
p: 15px; padding-right: 10px; padding-bottom: 0px; max-width: 480px; margin=
: 0px auto 10px;"><span style=3D"font-family: Georgia, serif; font-size: 20=
pt; color: #013b5c;">Bossin=E2=80=99 around in Boston</span><br><br>Safe tr=
avels to Claire, who is heading to Boston to speak at the AdMonsters Publis=
her Forum! Her Monday keynote is going to explain how we can all make the a=
dvertising system better through transparency (sounds familiar!). <br><br>I=
f you=E2=80=99re in Boston and want to go, you can register at <a clas=
s=3D"notion-link-token notion-focusable-token notion-enable-hover" tabindex=
=3D"0" href=3D"[link removed]
o1l-bkPlGpkis4hgOGaEldSkfneurMcdd5YqI=3D/LMVqGxHcdImDr840ngzm1Dy50hKEUalstG=
nKb2E343c=3D" rel=3D"noopener noreferrer" data-token-index=3D"1" style=3D"c=
olor: #0074d9; text-decoration: none; font-weight: inherit; padding: 0; tex=
t-align: left; line-height: 1.5;"><span class=3D"link-annotation-unknown-bl=
ock-id--2028279964">www.admonsters.com/boston</span></a> and get a discount=
with the code SPEAKERFRIEND.</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #E3DFD9; margin-top: 40px; margin-bo=
ttom: 30px;" data-color=3D"#E3DFD9" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"40" data-bottomnum=3D"30" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bot=
tom: 10px; Margin-bottom: 10px; background: #ffffff; padding: 5px 10px 20px=
; max-width: 480px; margin: auto;">That=E2=80=99s all for us for this week!=
Thanks for reading, and we=E2=80=99ll be back in your inboxes soon.</p></t=
h>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"font-family: Roboto,Arial,sans-serif; font-weight: 400; Margin: 0; text=
-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margi=
n-bottom: 10px; background: #ffffff; color: #013b5c; padding: 30px 0px 20px=
; max-width: 480px; margin: auto;"><span style=3D"font-family: 'Roboto', sa=
ns-serif; font-size: 12pt; line-height: 10px;"> Peace,</span><br><img =
class=3D"align-center" src=3D"[link removed]
rce/checkmyads/images/Brandon_email_signature.png" alt=3D"CN_Sig2(1).png" w=
idth=3D"600" align=3D"center" style=3D"outline: none; text-decoration: none=
; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both; display: b=
lock; margin: 0 auto; float: none; text-align: center; height: auto; Margin=
: 12px auto;"></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #E3DFD9; margin-top: 40px; margin-bo=
ttom: 30px;" data-color=3D"#E3DFD9" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"40" data-bottomnum=3D"30" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;">
<table class=3D"editor-table" style=3D"border-spacing: 0; bo=
rder-collapse: collapse; padding: 0; vertical-align: top; text-align: left;=
width: 100%; max-width: 480px; margin: 40px auto 0px; border-style: solid;=
border-color: #013B5C;" border=3D"2">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 99.817518%; border-collapse: collapse;"> <p style=3D"font-w=
eight: 400; Margin: 0; margin-bottom: 10px; Margin-bottom: 10px; background=
: #ffffff; padding: 20px 10px 20px; font-family: Georgia, serif; font-size:=
22pt; line-height: 24pt; color: #013b5c; max-width: 480px; text-align: cen=
ter; margin: auto;">Follow us on socials</p> </td>=20
</tr>=20
</tbody>=20
</table>=20
<table class=3D"editor-table" style=3D"border-spacing: 0; bo=
rder-collapse: collapse; padding: 0; vertical-align: top; text-align: left;=
width: 100%; max-width: 480px; margin: 0px auto 40px; background: #013B5C;=
border-style: solid; border-color: #013B5C;" border=3D"0">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; border-collapse: collapse;"> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1=
rem;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
api.neonemails.com/emails/tracking/click-link/ux1d7Uo1l-bkPlGpkis4hgOGaEldS=
kfneurMcdd5YqI=3D/LMVqGxHcdImDr840ngzm1MsWYWz_e23AwqOxWJDeEGU=3D" data-link=
type=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weigh=
t: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;=
"><img class=3D"align-center" src=3D"[link removed]
n/resource/checkmyads/images/Instagram_Glyph_White%20copy.png" alt=3D"Insta=
gram_Glyph_White%20copy.png" width=3D"30" align=3D"center" style=3D"outline=
: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-width: =
100%; clear: both; border: none; display: block; margin: 0 auto; float: non=
e; text-align: center; height: auto; Margin: 12px auto;"></a><!--[if mso]><=
/center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/ux1d7Uo1l-bkPlGpkis4hgOGaEldSk=
fneurMcdd5YqI=3D/LMVqGxHcdImDr840ngzm1MHzTpJ763FzI8di7QQ99To=3D" data-linkt=
ype=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weight=
: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;"=
><img class=3D"align-center" src=3D"[link removed]
/resource/checkmyads/images/LI-In-Bug.png" alt=3D"LI-In-Bug.png" width=3D"3=
0" align=3D"center" style=3D"outline: none; text-decoration: none; -ms-inte=
rpolation-mode: bicubic; max-width: 100%; clear: both; border: none; displa=
y: block; margin: 0 auto; float: none; text-align: center; height: auto; Ma=
rgin: 12px auto;"></a><!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/ux1d7Uo1l-bkPlGpkis4hgOGaEldSk=
fneurMcdd5YqI=3D/LMVqGxHcdImDr840ngzm1Dfvwh0dJomLuyULRazyTVo=3D" data-linkt=
ype=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weight=
: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;"=
><img class=3D"align-center" src=3D"[link removed]
/resource/checkmyads/images/TikTok-logo.png" alt=3D"TikTok-logo.png" width=
=3D"26" align=3D"center" style=3D"outline: none; text-decoration: none; -ms=
-interpolation-mode: bicubic; max-width: 100%; clear: both; border: none; d=
isplay: block; margin: 0 auto; float: none; text-align: center; height: aut=
o; Margin: 12px auto;"></a><!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/ux1d7Uo1l-bkPlGpkis4hgOGaEldSk=
fneurMcdd5YqI=3D/LMVqGxHcdImDr840ngzm1DXyPS4A-h9k5mzrIWhmQ1s=3D" data-linkt=
ype=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weight=
: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;"=
><img class=3D"align-center" src=3D"[link removed]
/resource/checkmyads/images/threads.png" alt=3D"threads.png" width=3D"26" a=
lign=3D"center" style=3D"outline: none; text-decoration: none; -ms-interpol=
ation-mode: bicubic; max-width: 100%; clear: both; border: none; display: b=
lock; margin: 0 auto; float: none; text-align: center; height: auto; Margin=
: 12px auto;"></a><!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/ux1d7Uo1l-bkPlGpkis4hgOGaEldSk=
fneurMcdd5YqI=3D/LMVqGxHcdImDr840ngzm1MCn5UFrq-D4-c9dE5ZEdWc=3D" data-linkt=
ype=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weight=
: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;"=
><img class=3D"align-center" src=3D"[link removed]
/resource/checkmyads/images/logo-white%20copy.png" alt=3D"logo-white%20copy=
.png" width=3D"29" align=3D"center" style=3D"outline: none; text-decoration=
: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both; bord=
er: none; display: block; margin: 0 auto; float: none; text-align: center; =
height: auto; Margin: 12px auto;"></a><!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; border-collapse: collapse;"> </td>=20
</tr>=20
</tbody>=20
</table></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p class=
=3D"align-center" style=3D"font-weight: 400; Margin: 0; margin-bottom: 10px=
; Margin-bottom: 10px; background: #ffffff; padding: 10px 10px 20px; font-f=
amily: Georgia, serif; font-size: 22pt; line-height: 24pt; color: #fe483a; =
max-width: 480px; text-align: center; margin: auto;">Fund the work</p>=20
<table class=3D"button expanded email-button mceNonEditable"=
style=3D"border-spacing: 0; border-collapse: collapse; padding: 0; vertica=
l-align: top; text-align: left; Margin: 0 0 16px; width: 100%; max-width: 4=
80px; margin: 0px auto;">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; border-collapse: collapse;">=20
<table class=3D"mceNonEditable" style=3D"border-spacing:=
0; border-collapse: collapse; padding: 0; vertical-align: top; text-align:=
left; max-width: 100%; width: 100%;">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-ali=
gn: left;">=20
<td style=3D"word-wrap: break-word; vertical-align: t=
op; font-family: Roboto,Arial,sans-serif; padding: 0; margin: 0; Margin: 0;=
background-color: #fe483a; color: #ffffff; border-collapse: collapse; font=
-size: 18px; font-weight: 400; line-height: 28px; text-align: center; borde=
r: 0 solid #fe483a;">
<center style=3D"width: 100%; min-width: 100%;">
<a class=3D"titan__email-button mceEditable" style=
=3D"box-sizing: border-box; font-family: Roboto,Arial,sans-serif; text-deco=
ration: none; display: inline-block; width: 100%; padding-left: 0; padding-=
right: 0; border-radius: 0; color: #ffffff; line-height: 28px; text-align: =
center; border: 0 solid #fe483a; font-weight: bold; padding: 20px 0px 20px;=
font-size: 16pt;" title=3D"DONATE" href=3D"[link removed]
ls/tracking/click-link/ux1d7Uo1l-bkPlGpkis4hgOGaEldSkfneurMcdd5YqI=3D/LMVqG=
xHcdImDr840ngzm1ESE30jG0ytsGK-b_mx2lHM=3D" target=3D"_blank" rel=3D"noopene=
r" data-bgcolor=3D"#fe483a" data-bordercolor=3D"#282968" data-textcolor=3D"=
#FFFFFF" data-url=3D"[link removed]" data-text=3D"DONATE=
" data-borderradius=3D"0">DONATE</a>
</center></td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table> <p style=3D"color: #3c4144; font-family: Roboto,Ari=
al,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-ali=
gn: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bo=
ttom: 10px;"> </p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row end-row-footer" style=3D"border-spacing: 0; =
border-collapse: collapse; vertical-align: top; text-align: left; padding: =
0; position: relative; width: 100%; display: table; margin: 0; Margin: 0; b=
ackground-color: #003B5B; font-family: Roboto,Arial,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 24px;">
<table class=3D"editor-table" style=3D"border-spacing: 0; bo=
rder-collapse: collapse; padding: 0; vertical-align: top; text-align: left;=
max-width: 480px; margin: 0 auto; border-style: solid; border-color: #3c41=
44; width: 87.591241%;" border=3D"0">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 49.908759%; height: 123px; border-collapse: collapse;"> <p =
style=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight:=
400; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height:=
1.5; margin-bottom: 10px; Margin-bottom: 10px; padding: 10px 10px 10px;"><=
span style=3D"font-family: arial, helvetica, sans-serif; color: #ecf0f1; fo=
nt-size: 10pt; line-height: 14pt !important;">Check My Ads Institute is a n=
on-profit 501(c)3 organization. <br>=E2=80=A8Tax ID/EIN: 87-1895699</span><=
/p> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 49.908759%; height: 183px; border-collapse: collapse;"> <p =
style=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight:=
400; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height:=
1.5; margin-bottom: 10px; Margin-bottom: 10px; padding: 10px 10px 10px;"><=
span style=3D"font-family: arial, helvetica, sans-serif; color: #ecf0f1; fo=
nt-size: 10pt; line-height: 14pt !important;">Have any questions or comment=
s? =E2=80=A8Reach out to us at
[email protected]</span></p> </td>=20
</tr>=20
</tbody>=20
</table></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row" style=3D"border-spacing: 0; border-collapse=
: collapse; vertical-align: top; text-align: left; padding: 0; position: re=
lative; width: 100%; display: table; margin: 0; Margin: 0; font-family: Rob=
oto,Arial,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last" style=3D"w=
ord-wrap: break-word; vertical-align: top; color: #3c4144; font-family: Rob=
oto,Arial,sans-serif; font-weight: 400; text-align: left; font-size: 12pt; =
line-height: 1.5; margin: 0 auto; Margin: 0 auto; padding-top: 24px; paddin=
g-bottom: 24px; word-break: break-word; width: 564px; padding-left: 24px; p=
adding-right: 24px; border-collapse: collapse; padding: 0;">=20
<center style=3D"width: 100%; min-width: 532px;"> <a href=3D=
"[link removed]
hgOGaEldSkfneurMcdd5YqI=3D/LMVqGxHcdImDr840ngzm1PXpbGwMv1uNwGtwfRid4uw=3D" =
target=3D"_blank" style=3D"color: #0074d9; text-decoration: none; font-weig=
ht: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 5px; M=
argin: 5px;" title=3D"Facebook"> <img class=3D"email-icon" width=3D"24" src=
=3D"[link removed]
kicons/Facebook.png" border=3D"0" alt=3D"Facebook" style=3D"outline: none; =
text-decoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; cl=
ear: both; float: none; text-align: center; border: none; display: inline; =
margin-top: 8px; margin-bottom: 8px; width: auto; object-fit: none; height:=
auto;"> </a> <a href=3D"[link removed]
ink/ux1d7Uo1l-bkPlGpkis4hgOGaEldSkfneurMcdd5YqI=3D/LMVqGxHcdImDr840ngzm1DvA=
f-dDjUqJPhCu-F6rFx4=3D" target=3D"_blank" style=3D"color: #0074d9; text-dec=
oration: none; font-weight: inherit; padding: 0; text-align: left; line-hei=
ght: 1.5; margin: 5px; Margin: 5px;" title=3D"X"> <img class=3D"email-icon"=
width=3D"24" src=3D"[link removed]
/social-media/darkicons/Twitter.png" border=3D"0" alt=3D"X" style=3D"outlin=
e: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-width:=
100%; clear: both; float: none; text-align: center; border: none; display:=
inline; margin-top: 8px; margin-bottom: 8px; width: auto; object-fit: none=
; height: auto;"> </a> <a href=3D"[link removed]
g/click-link/ux1d7Uo1l-bkPlGpkis4hgOGaEldSkfneurMcdd5YqI=3D/LMVqGxHcdImDr84=
0ngzm1CBqZZb4keNsei4YTtXNyE8=3D" target=3D"_blank" style=3D"color: #0074d9;=
text-decoration: none; font-weight: inherit; padding: 0; text-align: left;=
line-height: 1.5; margin: 5px; Margin: 5px;" title=3D"Website"> <img class=
=3D"email-icon" width=3D"24" src=3D"[link removed]
tatic/img/icons/social-media/darkicons/Website.png" border=3D"0" alt=3D"Web=
site" style=3D"outline: none; text-decoration: none; -ms-interpolation-mode=
: bicubic; max-width: 100%; clear: both; float: none; text-align: center; b=
order: none; display: inline; margin-top: 8px; margin-bottom: 8px; width: a=
uto; object-fit: none; height: auto;"> </a>=20
</center> </th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row" style=3D"border-spacing: 0; border-collapse=
: collapse; vertical-align: top; text-align: left; padding: 0; position: re=
lative; width: 100%; display: table; margin: 0; Margin: 0; font-family: Rob=
oto,Arial,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last" style=3D"w=
ord-wrap: break-word; vertical-align: top; color: #3c4144; font-family: Rob=
oto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: left; margi=
n: 0 auto; Margin: 0 auto; padding-bottom: 24px; word-break: break-word; wi=
dth: 564px; padding-left: 24px; padding-right: 24px; font-size: 14px; line-=
height: 2em; border-collapse: collapse; padding-top: 10px;">=20
<center style=3D"width: 100%; min-width: 532px;">
This email was sent to
[email protected]. <a href=3D=
"[link removed]
hgOGaEldSkfneurMcdd5YqI=3D/LMVqGxHcdImDr840ngzm1DdVzw7xOhfI6T58TqabY9U=3D" =
target=3D"_blank" title=3D"Unsubscribe from email list" style=3D"color: #00=
74d9; text-decoration: none; font-weight: inherit; padding: 0; text-align: =
left; line-height: 1.5;">Click here to unsubscribe.</a>
</center> </th>=20
</tr>=20
</tbody>
</table> </td>=20
</tr>=20
</tbody>
</table>=20
</center> </td>=20
</tr>=20
</tbody>
</table> =20
<img src=3D"[link removed]
orgId=3Dcheckmyads&emailId=4d060856d757f28a691e48528dfa4ac54m242707=
14d0&targetUrl=3Dhttps://checkmyads.app.neoncrm.com/np/images/s.gif" wi=
dth=3D"1" height=3D"1" border=3D"0">
</body>
</html><img width=3D'1' height=3D'1' border=3D'0' src=3D'[link removed]
ails.com/emails/tracking/open-link/ux1d7Uo1l-bkPlGpkis4hgOGaEldSkfneurMcdd5=
YqI=3D'/>
------=_Part_12359709_1182342887.1722623711377--
------=_Part_12359706_1120611536.1722623711359--
If you're having trouble viewing this email, you can see it online, [link removed].
August 02, 2024
Transparen-see, thatâs not so hard, Google
We got a BIG win for transparency this week: Google announced it rolled out YouTube video placement reporting for Performance Max (PMax) campaigns.
First, an explanation. Think of PMax as Googleâs magic black box. It takes an ad budget and then puts ads wherever "they perform the best" --allegedly. And, it only gives advertisers placement reporting for some of the places that ads appear. We know how adtechâs âjust trust us productsâ typically work out, and this is no different.
In this case, an Adalytics report showed that instead of properly targeting adults, Pmax was funneling advertisersâ money into kids' videos. So, either PMax's AI is about as great as Google's AI overviews, and was mistaking accidental toddler clicks for real performance, or PMax is just a fancy cover for Google doing whatever they want with advertiser dollars.
So itâs great that advertisers can now check Googleâs work, and make sure that, say, a law firm client isnât showing people drowning to toddlers.
But hereâs where it gets sticky. PMax doesnât place video ads just on YouTube, it also places them across the Google Video Partners network, where we documented how Google places ads on inventory that directly goes against its promises to advertisers.
Sites that publish disinformation and sites that are sanctioned by the US government were apparently fair game for PMax inventory.
Surely this new Performance Max transparency effort applies to the GVP network too, right? Weeeeeeeelllllll weâd love to say âyes,â but Google was incredibly dodgy when we asked them, so we donât know.
To be clear, this is a BIG win for us. Adtech has too many black-box products that leave advertisers questioning where their money went. Itâs an industry making money off of using garbage data to reach fake people.
We spent weeks last year hounding Google over a similar opacity issue in its Google Search Partners program and showing how it was playing Whac-a-Mole with its own bad inventory. Eventually, the search giant caved and cracked the door open for some â but again, not all â placement reporting.
The increased GVP and GSP transparency means weâre now two-for-three in these things-we-need-to-fix slides from one of Arielleâs presentations.
So until we can figure out what exactly is covered in the new placement report, take Googleâs word with a grain of salt.
More from Arielle: Google says âinformed choiceâ is the future and we are holding them to it.
COPPA friends close, and your enemies KOSA
The Senate passed the Kids Online Safety Act (KOSA) and the Children and Teensâ Online Privacy Protection Act (COPPA 2.0) this week, and itâs a real mixed bag.
First, COPPA 2.0. Itâs an update to a 1998 law that set privacy protections for kids by barring collecting advertising data on kids younger than 13, unless they had their parentsâ permission.
If you, like me, always thought, âHuh, itâs a little weird that advertisers can start collecting data on 14-year-olds,â it turns out we werenât alone. As Kevin Collier explained for NBC News, COPPA 2.0 raises that age limit to 17, unless they consent. It also tries to fix a loophole that lets companies track kids if they can say they didnât know they were kids, while expanding what counts as personal information to include biometric data.
These changes are ânecessary for COPPA to be effective,â Arielle Garcia says. Kids shouldnât have to worry about advertisers looking over their shoulder. After all, we live in a world where Target can figure out when a teen is pregnant before her father knows.
KOSA is a bit trickier. Itâs meant to address worries some parents have over how social media affects children, but could end up making social media platforms preemptively scrub âcontroversialâ content. And as weâve seen, womenâs health and LGBTQ and abortion rights are often deemed controversial in public discourse.
The billâs next stop is the House, where Speaker Mike Johnson previously said he supports it.
Bossinâ around in Boston
Safe travels to Claire, who is heading to Boston to speak at the AdMonsters Publisher Forum! Her Monday keynote is going to explain how we can all make the advertising system better through transparency (sounds familiar!).
If youâre in Boston and want to go, you can register at www.admonsters.com/boston and get a discount with the code SPEAKERFRIEND.
Thatâs all for us for this week! Thanks for reading, and weâll be back in your inboxes soon.
Peace,
Follow us on socials
Fund the work
DONATE
Check My Ads Institute is a non-profit 501(c)3 organization.
â¨Tax ID/EIN: 87-1895699
Have any questions or comments? â¨Reach out to us at
[email protected]
This email was sent to
[email protected]. Click here to [link removed].