How music enriches the lives of those living with dementia.
Alzheimer's Association DONATE NOW
Stress Relief, Joy and Movement for People Living with Alzheimer's Disease
Dear Friend,

Our $160,000 2X Matching Gift Challenge is underway, and we're overwhelmed with gratitude to those who helped us kick off the challenge yesterday. We're so excited for what the next two weeks will bring, but we need as many people as possible to help us meet our goals to fund our vital priorities.

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Generous supporters at The Kahlert Foundation, a Maryland based family foundation, have pledged $160,000 to the Alzheimer's Association to support Alzheimer's disease research and programs and outreach initiatives at their local chapter — but only if we can raise that same amount by August 16. Any gift you make, up to $160,000, can be matched to advance critical research efforts and help provide care and support.

Nearly 7 million people in the United States are living with Alzheimer's. If we unlock this match, it will provide urgently needed funding for our priorities in research, care and support, and advocacy. Will you take a moment today to join the fight with a gift while it can go 2X as far?

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Living Well with Dementia: Music
Music can be powerful. Studies have shown music may reduce agitation and improve behavioral issues that are common in the middle stages of the disease. Even in the late stages of Alzheimer's, a person may be able to tap a beat or sing lyrics to a song from childhood. Music provides a way to connect, even after verbal communication has become difficult.

Use these tips when selecting music for a person living with dementia:
  • Identify music that's familiar and enjoyable to the person.
  • Choose a source of music that isn't interrupted by commercials.
  • Use music to create the mood you want.
  • Encourage movement (clapping, dancing).
  • Avoid sensory overload; eliminate competing noises and make sure the music isn't too loud.
Helping members of our community enhance daily life with Alzheimer's is just one part of our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support.
With our $160,000 2X Matching Gift Challenge, your gift can go twice as far to advance vital research and provide care and support. Will you join us today so your first gift can have twice the impact?

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I can't thank you enough for your commitment as a member of our community. Together, we have the power to find a cure for this debilitating disease. But we must act quickly. Join our special $160,000 2X Matching Gift Challenge today for the chance to double your impact — and help us achieve our vision of a world without Alzheimer's and all other dementia.

With gratitude,

Michael Reich
Chief Marketing Officer
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P.S. Don't miss this chance to make your gift go TWICE as far. Please make your first gift now to help us reach our $160,000 goal in time.
Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support.

Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601
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800.272.3900 | alz.org® | Donate

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