John,
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I have some bad news for you:
THE WORLD IS GOING TO END AT MIDNIGHT TONIGHT IF YOU DON'T GIVE OUR CAMPAIGN FIVE DOLLARS RIGHT NOW!
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I bet you're getting a ton of emails along those lines. So let me treat you like an adult and tell you the actual situation:
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Tonight is our end of month deadline. We need to raise $2.6k more to reach our goal. Last cycle, we narrowly lost because we were outspent 10:1.
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If you could pitch in anything you could spare to help us reach our goal, I would really appreciate it.